Carrefour家乐福英文介绍

Brief introduction Carrefour is a French international hypermarket chain, with a global network of outlets. It is the largest hypermarket chain in the world in terms of size, and the second largest retail group in the world in terms of revenue after Wal-Mart. The first Carrefour store opened on 3 June 1957, in suburban Annecy near a crossroads ,which is called carrefour in French. Today it is the smallest Carrefour location in the world. The group was created by Marcel Fournier, Denis Defforey and Jacques Defforey in 1959 and grew into a chain from this first sales outlet. In 1999 it merged with Promodès, known as Continent, one of its major competitors in the French market. Marcel Fournier, Denis Defforey and Jacques Defforey had attended several seminars in the United States led by "The Pope of modern distribution" Their slogan was "No parking, no business.". Carrefour operates around the word,mainly in Europe, China, Colombia, Brazil, Argentina and in the Dominican Republic, but also has shops in North Africa and other parts of Asia. Carrefour entered the mainland market in 1995 and established the first store in Beijing. By the end of 2013, Carrefour has opened 236 hypermarkets in 73 cities and has a staff of more than 60000 people. Their product offer is based on a number of unchanging principles –a broad selection, the lowest prices, the highest quality, compliance with manufacturing conditions and a balanced diet for all – and promotes responsible consumption.They are making effort to Satisfy the needs of as many people as possible,Ensuring product quality,Improving the legibility of our product range,Supporting responsible procurement,Guaranteeing the best prices every day. Encouraging sales of local products. Figures for last year Carrefour develops and markets innovative technologies with products and solutions that customers depend upon to get the best results for their business. Here you can see, Carrefour ranked 212th on the Forbes Global 2000(福布斯全球企业2000强), and the turnover for last year was 99.4 billion dollars. Look at the following tab, Carrefour’s rank in the Fortune 500(财富世界500强)was 65 and operation revenue was over 101 billion dollars in 2014. Now let’s move on to look at this pie chart,which shows net sales(净销售额) and ROI(投资回报率)by region.So about 47% of Carrefour’s net sales was from France.Then other European countries accounted for 26%,Latin America accounted for 19% and Asia for 8%. Then I’d like to show you a little more detail about the four regions. According to the tab,there was a small rise in homeland market net sales which climbed 0.6%. Other European countries’ sales fell sightly by 0.4%,it is the first time in the past six years that the performance has remained so stable. Although Latin America has been facing financial hardship in recent years,especially the inflation in Brazil and Argentina,the net sales grew substantially in Latin America. Finally,let’s take a look at Asia.In Asia,sales have dropped significantly,especially in China,and Carrefour are trying to deal with the frugal consumption environment in China. In 2014, Carrefour had a final income of 23.87 Euros, and it will invest 2.6 billion Euros to revive and expand stores in 2015, including the recent acquisition of Dia discount store in France, which spent 2.4 billion Euros last year. Carrefour is focused on long-term development in China, so it carry out strong and high quality development in China. It plans to open a hypermarket access to more new cities, and launch a new neighbor formats “Carrefour Easy ”convenience store in urban areas, what’s more, it will start electronic commerce O2O business in China. Carrefour have been in China for 19 years, and constantly introduce Europe mature management experience to the Chinese market. This year, Carrefo ur open “家优鲜’’ project, it improves the quality management system for domestic agricultural suppliers, bring more professional training, the stability of the purchase amount and more fair price for farmers. For a long time, Carrefour with local suppliers, farmers, common development, is committed to form the sustainable development of health management form. In the future, Carrefour will also bring more surprise to the Chinese market. Since 2006, Carrefour in China started the energy conservation and emissions reduction projects. It invests about 40 million Yuan every year for retrofitting existing stores, and focus on using new energy saving technology for lighting, air condition, refrigeration and water saving. It also improves constructions of energy efficiency by strengthening operation management. Carrefour make efforts to innovate and provide quality services to meet and exceed customer’s needs, and try to let every man enjoy a high quality life every day. Structure Then, I would like to give a brief introduction to the structure of Carrefour. At first,as we all known that the headquaters of Carrefour is France. In 1959, the Carrefour supermarket company is set up by the Fournier, Badin and Defforey families who run a discount supermarket in Annecy. And in 1960, Carrefour opens its first supermarket in Annecy, Haute-Savoie. From then on, it began to be known all over the world. Secondly, let’s move on to look at this chart, which shows how the corporation is split into 6 divisions and what are the functions of these divisions. The first one is operating division, which is mainly engaged in sales promotion, commodity display, financial, environment, customer relation management. The second one is marketing division, which is committed to scheme, including poster, shopping atmosphere and new store opening. Besides, journal of consumer research is its another function. The third one is storage and transportation division, controling the time of delivery, zero inventory management,obtaining products and in control of the forwarding agent and supplier are its main functions. The forth is business development division,which is responsible for data acquisition and analysis, manufacturer’s product profit and cost analysis and new product code entry. Next is sales development division, which administers market research data, feasibility analysis of new product and layout design for new stores. The last one is management information division, Careefour has two Management Information Systems, one is DSS and the other one is EDI. Finally,do you know how many stores are operated by Carrefour? At the end of December, 2014, there are 10860 stores under group banners in 33 countries with 364000 employees. Take a look on this picture, you can see the regional distribution around the world. Trends Inversing globalization Since it failed at Hong Kong in 2000, carrefour has pulled out of Chile, Japan, Mexico, the Czech republic, Korea, Portugal, Switzerland and Russia. Each time the explanation is the same: the world's second-largest retailer will abandon their no competitive “edge market", and put the focus on entering the market in the top three "core market". Carrefour will retain its core position in Europe, and the funds from transfer of business will also be used for the development of the potential market they think , such as Brazil, Argentina and China. The future development trend of carrefour supermarket under the background of large data: Into the carrefour supermarket, we will find it bright, spacious and clean. Each item display has not only store atmosphere of rich goods, but it’s easy to find. Behind the prosperous and orderly scenes, phenomenal annual sales and performance attracted hundreds of thousands of customers is a powerful logistics information system supporting. Speed + size = carrefour mode: At present Carrefour's logistics system is that all products are directly sent to stores by the supplier. Although this way is flexible, it affected the delivery speed to some extent. Besides it increased the burden of the supplier. With China's retail market competing has become increasingly fierce, the construction of regional logistics distribution center can undoubtedly help carrefour stores to speed up their renewal and consolidate the market. Vendor Managed Inventory [VMI] is an important logistics operation mode. For such as Carrefour super retail stores, it’s impossible to run on their own liquidity. It must have a steady stream of all kinds of suppliers to deliver high quality and low price goods. Therefore, supplier management system optimization is necessary. Carrefour in Asia preferred developing electric commerce in China and bet on the prosperous prospects for convenience store. "In the coming months, we hope carrefour (China) to start their own new business of electric commerces, and different from other electric commerces, we will develop it basing on the network of the retail store " Tang Jia nian said. Carrefour plans to develop more new formats in China, in addition to open stores in more cities, neighborhood formats "Carrefour Easy” convenience stores will enter more cities in 2015, and plans to conduct O2O e-commerce business in China. Carrefour’s store network will support its e-commerces operations and make retail store commodity distribution center.