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趣多多(I love my)

2018-01-07 7页 doc 30KB 7阅读

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趣多多(I love my)趣多多(I love my) 趣多多(I love my) I love my biscuits is one of Kaf of limited company of food products, Kaf food company (Kaf) (English: Kraft Foods?) is the world's second largest food company, with operations in 145 countries around the world. Employs around sixty t...
趣多多(I love my)
趣多多(I love my) 趣多多(I love my) I love my biscuits is one of Kaf of limited company of food products, Kaf food company (Kaf) (English: Kraft Foods?) is the world's second largest food company, with operations in 145 countries around the world. Employs around sixty thousand people around the world. The Kraft Corporation's three core products range are coffee, confectionery, dairy products and beverages. Kaf has operations in more than 70 countries, and its products are sold in 150 countries worldwide. Kraft, North America and kraft international two units, respectively, the United States and the Canadian market, as well as Europe and developing countries market. Edit this paragraph of I love my biscuits I love my Chips Ahoy! - set loose cookies and cream and delicious chocolate in a body, forming a most delicious mix, quickly by consumers. I love my taste in China after the listing, Kaf has launched a nut butter and coffee taste. Chocolate bean cookies appeared in the United States in the early nineteenth Century and quickly became the most popular cookie. I love my cookies since 1963 the first batch of products in the United States since the advent, has been the world's best-selling Chocolate Cookies. Each year in the United States alone produced more than 5 billion pieces of chips ahoy cookies. In 1998, I love my delicious cookies to China; 2002 in China nut butter taste coffee taste new listing; 2004 2006 new listing listing; orange flavor. I love my unique product is a perfect blend of really good cookies and chocolate beans. I love my! Different flavors, just inside the beans. I love my Cookies Kaf chocolate (chocolate) calories and weight reducing calories: 494 calories (100 grams) Kaf Cookies (select red chips ahoy chocolate taste) calories and weight loss calories: 454 calories (100 grams) Kaf (Sweet Orange Chocolate Chips ahoy Cookies) calories and weight loss calories: 492 calories (100 grams I love my chocolate) Kaf Cookies (oatmeal flavor) calories and weight reducing calories: 444 calories (100 grams) Kaf Cookies (classic butter chocolate chips ahoy) calories and weight reducing calories: 496 calories (100 grams) effect: a star food reducing weight, unit heat high, weight loss should not eat snacks: cookies cake, dessert Edit this paragraph I love my new taste I love my family members - orange flavor fun, 2006 new listing. It will join the fun of classic fresh orange flavored cookies and cream and chocolate, unique taste will enjoy the wonderful moment Doug to you. Edit this paragraph I love my soft cookies I love my soft cookie is modified in cookies on the basis of the formation of the soft crisp sweet taste. I love my soft cookies into two flavors: chocolate flavor and taste of classic grapes. More albums First, the market space is huge, foreign brands dominate The market size of biscuit products is very large because of the large population in China, but the actual per capita consumption is far lower than the international average consumption level. Recent years, With the gradual improvement of people's living standard, consumer consciousness and consumption concept have changed greatly, and the demand for biscuits has gradually increased. Because the foreign and Hong Kong Macau Taiwan of biscuit industry to invest more, so enterprises to speed up the pace of development of biscuits, make our cookies from the varieties, packaging, taste, function and other aspects have reached the level of the hitherto unknown. To some extent, China's biscuit market has been stimulated, and the traditional biscuit market of China, which is owned by state-owned enterprises and collective enterprises, has undergone profound changes. At present, China's annual per capita consumption of biscuits is about 1000 grams, while the average annual consumption of biscuits in developed countries is 25~35 kg, 12~18 kg in developed countries. Therefore, China's biscuit market has great potential. In recent years, the total production of biscuits in China has increased by an average of 8% per year. But because of the market competition, resulting in many biscuit production enterprises form of profit or loss of the situation, some domestic enterprises established biscuit production gradually decline, a significant decline in profits, some biscuits enterprise bankruptcy or merger. Private (private) enterprises, as a new force in the industry, are gradually expanding their market share. However, due to the limitations of funds, technical forces and other aspects, it is still difficult to occupy the dominant market. With the advantages of abundant funds, brand, advanced management and mature marketing means, foreign capital and Taiwan funded enterprises have basically occupied the middle and top market of domestic biscuits. The original domestic large and medium-sized biscuits enterprises were forced to move inland and rural markets, and began to compete with local small and medium-sized biscuit manufacturers for market share, As the market competition intensifies, its prospects are not optimistic. In the next 2~3 years, China's biscuit market will be further integrated in the constant turbulence and adjustment, and will gradually develop in an orderly way. Two, medium and low grade products mainly In 2002, the proportion of middle and high-end products in China's biscuit market was 40%, and the market scale was about 500000 tons. The proportion of low-grade products was 60%, and the market scale was about 800000 tons. Chinese high-grade cookies mainly by foreign-funded enterprises, domestic large and medium-sized enterprises also produce high-grade products although the biscuit part, but compared with foreign enterprises, whether there is a certain gap between the inner quality of products or product packaging, and in the inferior position in the promotion, so in the high-end market is dominated by foreign biscuit products leading enterprises. At present, most biscuits in the domestic biscuit market are mainly medium and low grade products. The low grade products in China's biscuit market are mainly biscuits produced by domestic small biscuit enterprises, including bulk biscuits. Its sales areas are mainly small towns and rural areas in china. As domestic large and medium-sized biscuit enterprises are at a disadvantage in the competition with foreign enterprises, they have begun to attach importance to this market in recent years, and began to expand their market accordingly. Three, high-grade products, more foreign brands The biscuit brands in foreign countries and Taiwan have seized the opportunity to enter the Chinese market earlier, and now have monopolized the middle and high-grade biscuit market in china. Foreign companies such as Danone, Nabisco, Qibao, with its strong brand effect and strong market, occupy a major share of the biscuit market. Danone relies on its strong marketing efforts, Make products penetrate every corner of the Chinese market, and even the small grocery store on the street, has become a commodity consumers readily available. The Nabisco Oreo chocolate cookies with dip, twist, lick this novel and interesting way of eating, deeply loved by children; treasure through which dwarfs cute cartoon brand image, enhance product affinity, narrowing the distance with consumers. From 2002, Beijing, Shanghai and Guangzhou, the three largest cities (hereinafter referred to as the three largest city) sampling survey, the foreign brands based high school biscuits dominated the market. Although foreign (including Taiwan) enterprises to enter the China biscuit market time is not long, but because of its high starting point, large scale, good product quality, flexible mode of operation and other advantages, and thus by entering the market will soon occupy a larger share of. The biscuit brand with higher market share is almost the product brand of exotic international food company. With their advanced technology, formula, equipment, marketing concept, high-end products quickly occupied the market, and some of the old state-owned enterprises due to backward technology, obsolete equipment, management concepts backward, the product has been hovering at a low level, domestic brands at present only in the low-priced biscuits occupy the major market share in the market. Four, low-fat health products into the mainstream market Nowadays, people are paying more and more attention to the health and nutritional value of snack food while people are seeking more convenient and quick lifestyle. Nutrition, health care biscuits, such as a variety of vegetable cake, coarse grain cake, dried vitamins have been available, this product is strictly prohibited sodium pyrophosphate used as an amendment, Papain or neutral protease was used instead. Children's nutrition biscuits should use unsaturated fatty acids higher fat, adding high-quality protein and calcium, iron and other minerals and vitamins, to meet the nutritional needs of modern people. Five, women become the main consumer groups Women's spending as a fashion cookie seems to be only a child's food, but this is changing. According to the survey, about 70% of the biscuit consumption is for women, and this ratio is higher in soda crackers. Female consumption is dominated by young women, who tend to place one or two packs of biscuits in their offices or homes, dealing with an earlier meal and serving as a snack between two meals. Some manufacturers see the changes in the market, launched specifically for women of new products, such as high calcium biscuit, the calcium not children, but clearly the target customers locked in more than 25 years of age and health conscious women". (I) (two)
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