工商导论
及
2011年11月商务英语专业工商导论模拟练习本
分两部分.满分l00分,考试时间150分钟。1第一部分为选择题,应考者必须在答题卡上按要求填涂,不能答在试卷上。2第二部分为非选择题,应考者必须在答题卡上直接答题,答在试卷上无效。3请按照试题题号顺序在答题区域内作答。PartOne(20%)I.MultipleChoice(1%X20=20%)Direcnions:Inthispart,thereareitems1-20.Foreachitem,therearefourchoicesmarkedA,B,CandD.ChoosethebestoneendwriteyouranswersontheAnswerSheet.I.A(n)_isanassociationoftwoormorepersonstocarryonasco-ownersofabusinessforprofit.A.soleproprietorshipB.partnershipC.corporation D.franchising2.Colombia,BrazilandChina’sYunnanProvincehavea(n)_ingrowingcof-feebeams,becauseintermsofclimatethoseareasaremorefavourableforgrowingcoffeebeansthanotherpartsoftheworld.A.absoluteadvantageB.comparativeadvantageC:definiteadvantageD.indefiniteadvantage3.Basedonthefindingsofthejobanalysis,a(n)_liststheobjectives,respon-sibilities,maintasksofthejob,theconditionsunderwhichthejobistobedone,anditsrelationshiptootherjobs.A.jobdescriptionB.jobspecificationC.jobforecastingD.jobscouting4.WhichofthefollowingdoesNOTbelongtoNon-TariffBarriers?A.quotasB.statemonopolyC.revenueD.importlicensesystem5._isthecheapestmodeoftransportation,particularlysuitableforlow-costbulkcargoessuchascoal,ore,grain,timberandconstructionmaterials.A.RailB.WaterC.TruckD.Pipeline6.A_isabusinessthathasoneowner.A.partnershipB.CorporationC.franchisingD.soleproprietorship7.Whichofthefollowingeregoodsthatconsumerswouldmakeanextraefforttopurchase?A.ShoppingproductsB.specialtyproductsC.convenienceproductsD.productmixcommodities8.ShipwaithPaperProductsproducesavarietyofgoodswhicharesoldtowholesalers.Thewholesalersthendistributetheproductsmawidevarietyofofficesupplystaresanddiscountstoresthatselltothefinalcustomers.ThedistributionchannelusedforShipwaith’sproductsisanexampleofa_.A.networkandnodedistributionsystemB.one-levelchanneldistributionsystemC.two-levelchanneldistributionsystemD.direct-levelchanneldistributionsystem9.Theriskofrelyingonasinglekeyemployeecanbereducedby_A.purchasingkeypersoninsurance B.narrowingthejobdescriptionC.taskspecialization D.automatingtasks10.Accordingtoitsattributes,propertycanbeclassifiedintothreetypes.TheyarethefollowingEXCEPTfor_.A.tangiblerealpropertyB.tangiblepersonalpropertyC.intangiblepersonalpropertyD.inventory11.A(n)_isataxagovernmentimposesonimportedgoods.A.tariff B.quotaC.excisetax D.exchangerate12.WhichofthefollowingisNOToneofthemanagerialskills?A.technicalskillsB.missionskillsC.conceptualskillsD.humanskills13.Whentheemployeesarehaired,itisimportanttotrainanddevelopthemuntiltheyarequalifiedforthejobs.ThemethodscanincludethefollowingEXCEPT _.A.orientationB.on-the-jobmethodC.off-the-jobmethodD.performanceappraisal14.AccordingtotheHerzbergstudy,managerscanmotivateemployeestobemoreproductiveby_A.increasingtheirresponsibilitiesB.increasingtheirsalariesC.providingasafeworkenvironmentD.creatingjobsecurity15.Theprogramsthatdeterminethespecifictasksacomputerwillperformatanygiventimearecalled_A.hardware B.softwareC.virtualrealityD.megahertz16.OneofthefollowingtermsisNOTincludedinthetypesofeconomicsystem.Itis_.A.capitalismB.socialismC.mixedeconomyD.equalitarianism17.Amajoradvantageofrailroadsasamodeoftransportinggoodsisthatthey_.A.canreachalmostmylocationquicklyB..areveryinexpensivewhentransportinggoodsshortdistanceC.areoftentheleastexpensivewayoftransportingheavyitemslongdistancesDaretheonlywaytotransportgasanJoilsafelyoverlongdistances18.Thecompositionofdebtversusequityfinancingisknownas_.A.retainedearningsB.revenueC.workingcapitalD.capitalstructure19.ThefollowingareregardedasintellectualpropertiesprotectedbylawsEXCEPTfor_.A.trademark B.copyrightC.patentD.stock20.Themanagementfunctionthatcoordinatesafirm’semployeesandotherresourcesinordertoachievetheorganization’sgoalsis_A.planningB.organizingC.leadingD.controllingPartTwo(60%)Ⅱ.Gap-Filling(1%x10=10%)Directions:Completestatements21-25.,fillingineachgapwithaproperwordorphrase:21._insurancecoverslossesresultingfromdamagetootherpeopleoroth-erpeople’sproperty._insuranceprotectbusinessesfromriskinvolvingthedamageandlosstotheirownproperty.22.Liabilitiesarewhatafirmowestoothers.Liabilitiesarethosethatcanbeclearedwithinoneyearwhile_liabilitiesarethosethatcannotbepaidoffwithinoneyear.23.Fedcanusesuchinstrumentsas_,discountratesand_tocontrolthemoneysupply.24._pricingstrategyisalsocalled_pricing,whichmakespricesappearmoreacceptableorcontainpositiveindicationtocustomers.25.Besidesadvantages,soleproprietorshipshavesomedisadvantages,suchas_,limitedaccesstocapital,_andunsharedloss.Ⅲ.T/FQuestions(1%x10=10%)Directions:Readstatements26-35.Decidewhethertheyaretuneorfalsebywriting"T"fortrueand"F"forfalse.26.Brokersworkasmanufacturers’salesrepresentativesonarelativelypermanentbasis,whileagentsworkasgobetweensforsellersandbuyersonadeal-by-dealbasis.27.Formoneyofacountrytofunctionatall,itmustbemadelegaltenderforthat countrybyitsgovernmentandbeacceptabletothepublic.28.Countrieswithadvantagesinproducingonetypeofgoodswilltradeforgoodstheyhavedisadvantagesinproducing.29.Liabilitylossesarethoselossestopropertyduetofire,theft,orweatherconditions.30.Themarketfordealingswithstocksandbondsiscollectivelycalledthesecuritiesmarket.31.Largefirmsmayobtainfundsbyissuingdividends,whicharelong-termdebt securities(IOUs)purchasedbyinvestors.32.Lostorstolentraveler’scheckscanusuallybereplacedifyoupromptlyinformtheissuingcompanyoftheserialnumbersofthelostchecks.33.Whilemiddlemenaddcost,theyaddvalueaswell.34.Milk,newspapers,soda,andchewinggumareexamplesofshoppingproducts.35.Ownersofacorporationcanearnareturnontheirinvestmenteitherbyreceivingdividendsorbysellingthestock.Ⅳ.Fundamentalsofbusiness(1%x25=25%)soleproprietorship商个体,个体户partnership商合伙,合伙公司shareholder股东financing筹集的资金,融资marketing营销channelsofdistribution分销渠道,销售渠道marketsegmentation市场细分productlifecycle产品生命周期pricing定价wholesaler批发商promotionmix促销组合productadvertising产品广告checkingaccount支票帐户creditcard信用卡debitcard借记卡Fed美联储copyright版权motivate激励,激发owner'sequity所有者权益grossprofitmargin毛利润率netprofitmargin净利润率currentassets流动资产fixedassets固定资产premium保险费creditor债权人V.Clone (1%x25=25%)Directions:Readthefollowingpassageandfillinblanks(41-65)withappropriatewordsfromthelistattheendofthepassage.Notethattherearemorewordsinthelistthantheblanksinthepassage,Investmentinonecountry(41)_individualsorganizations(42)_Anotherisanimportantaspectofinternationalbusiness.Investmentmaybe.for(43)_intheformofsecuritiesordirectcapitalintheformofproductivefacilities.Colonialismand(44)_haveoftenbeendescribedintermsofpowerfulnationsexploitingthe(45)_andnaturalresourcesofweaker,less-developedCountries.Whilesomeexploitation(46)_tillremain,mostdevelopingaswellas(47)_nationsnowsubstantiallycontrolthetypes,(48)_andowner-shiptermsofinvestments(49)_byforeigners.Muchofthe(50)_privateinvestmentisnowmadebymultinational(51)_(MNCs).Technicaldistinctionsin(52)_suchglobalcorporationsaresometimesmadetoreflect(53)_multinationalinvestments(54)_operationsaremadeexclusivelybyanexecutive(55)_fromonenationorby(56)_ofdifferentnationalinvestmentleaders.Clearly;thesemultinationalorganizations(57)____majorroleinworldtradeandinvestments(58)__oftheirdemonstratedmanagementskills,(59)_,financialresources,andrelatedadvantages.(MNCs),nevertheless,must(60)_frequentlygovernmentalandother(61)_whocontendthatsuchfar-flungcompaniesareableto(62)____oravoidnationalregulationbyvirtueoftheirabilityto(63)_new(andattimesold)investmentsfromonecountrytoanother.Somegovernmentshaveadoptedexacting(64)_whichMacsmustfollowintheircountriesthemostcommonofwhichrequiresamajorityorsignificant(65)_ofdomesticasopposedtoforeignownership.VI.Traaslation(5%x2=10%)DirectionsTranslatesentencesintoEnglish.66.张伟达和陈浩建立了自己的合伙企业,启动资本为7万元69宏雅可使用长期贷款和短期贷款相结合的资金组合形式。2011年11月商务英语专业工商导论试题答案及评分参考I.MultipleChoice〔1%x20=20%)1.B2.A3.A4.C5.B6.D7.B8.C9.A10.D11.A12.B13.D14.A15.B16.D17.C18.D19.D20.BⅡ.Gap-Filling(1%x10=10%)21.Liability;Property22.Current(short-term);long-term23.Reserverequirements;open-marketoperation24.Odd;psychological25.Unlimitedliability;limitedmanagerialexpertiseⅢ.T/FQuestions(1%x10=10%)26.F27.T28.T29.F30.T31.F32.T33.T34.F35.TIV.TermDefinition(3%x5=15%)36.Itreferstoawhichcanassigntasksandresponsibilitiestodifferentdepartmentsbyfunction,byproduct,bylocationandbycustomer.37.Itisoneoftheelementsacontractmustcontain.Itmeans.Eachpartytothecontractmustbelegallycompetenttotakeliabilityforwhatitsignsinthecon-tract.38.Therearefivetypesofutilitiesofintermediaries:timeutility,placeutilityownershiputility,informationutilityandformutility.39.Thepricethatiswheresupplymeetsdemandisreferredtoastheequilibriumprice.40.Itreferstotheownerofcorporationwhoholdsshareswhichrepresenttheownershipofthecompany.V.Clou(1%×25=25%)41.by 42.from43.portfolio 44.Imperialism45.charges 46.human47.developed 48.Scopes49.made 50.global51.corporations 52.Classifying53.whether 54.and55.group 56.Combination57.play 58.because59.technology 60.Confront61.critics 62.minimize63.shift 64.Rules65.minorityVI.Translation(4%x5=20%)66.ZhangandChengsetuptheirownpartnership.Thestart-upcapitalis70,000yuan.67.ZhanghasattemptedtogetaroundtheGuangdongwholesalersandbuydirectlyfromthelocalgarmentmanufacturers.68.WhatismostimportantwithHongyaisthatit'sproductsshouldbesuperiorbothinfashionandqualitytothatofothershops.69.Hongyacanadoptthecapitalstructureintheformofbothlong-termloansandshort-termloans.70.Hongyahasspenthugeamountofmoneyoninsurancetocoveritsfactoriesandwarehouses.