诺亚舟春季促销

诺亚舟春季促销 浙江诺亚舟春季促销 2009年1月 (内部资料，严禁外传) he scope of medical imaging society of knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on the basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, and laboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging interventional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a variety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of first aid. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditis Digest, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis, 2009年春季促销安排规划日程 月/周 一 二 三 四 五 六 日 4 31 1 2 3 1月 工作重点: 预热 外展、贴柜 第一阶 段(放假5 6 7 8考 试9 10 11 前后) 工作重点: 培训、造势(宣传单页、成绩单、校内外形象) 外展、贴柜 12 13 14 15放假 工作重点: 培训、造势(新品、主题彩页)、联系储备可进学校 月/周 一 二 三 四 五 六 日 16 17 18 1-2月 工作重点: 外展、包场、小型路演 19 20 21 22 23 24 25 第二阶造势(主题彩页、新品彩页)贴柜、外展 三十 段(春节 前后) 29 30 26 27 28 31 1 春节 初一 初二 初三 外展、贴柜 2 3 4 5 6 7 8 工作重点: 外展、贴柜、造势 路演、大型外展 月/周 一 二 三 四 五 六 日 9 10 11 12 13 14 15 2月 工作重点: 大型外展、小型路演、造势 路演、小型路演 第三阶17 18 19 20 21 22 16 段(开学 前后) 工作重点: 经销商开发、校园宣传、进校讲解、造势 路演、小型路演 23 24 25 26 27 28 1 工作重点: 经销商开发、校园宣传、进校讲解、造势 路演、小型路演 每个阶段注意事项见各阶段执行, he scope of medical imaging society of knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on the basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, and laboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging interventional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a variety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of first aid. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditis Digest, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis, 各阶段执行标准 第一阶段(1月) 时间:学生放假前后 一、市场部:为二、三阶段提前准备，并进行大预热; 1、积极组织新品培训，提升终端竞争力(培训、形象、主推度) 2、开发乡镇经销商，特别是有学校关系的经销商; 3、学生放假前，针对已有经销商的学校大面积发放宣传物料，持续扩大 诺亚舟品牌的影响力，让经销商存活; 4、学生放假后，到社区、街道、车站等派发宣传物料，体现春节送大礼 促销信息，刺激潜在客户群体的购买欲望。 5、制作各阶段所需宣传物料，储备各阶段促销物料;并提前规划春节前 后、开学前后的促销活动主题，年前制作到位。 6、储备好各阶段促销人员，培训到位，并提前安排好春节前后、开学前 后的促销人员到岗时间。 7、二、三阶段促销活动提前，路演场地至少提前一个月确定。 8、考虑到1月24、25日过年，进入返乡高峰，所以1月17、18日必须 最大化促销，必须规划路演、外展、书店包场等大型促销活动。(经记录 、08年春节前一周就进入销售高峰) 07 (宣传物料规划) 金额 制作到位发放时间 用途 物料名称 数量 单价 时间 年历卡、明信片、 12月底-1月1312月31日学校专用 书签、宣传单页 (15)日 前 等 1月13日-1月22售点、车站、店 春节宣传单页 1月8日前 日 铺超市、社区 学校、各地促销促销活动彩页、1月10日1月16日,3月1 活动专用 预热单页 前-20日 练习本、课程表、 1月20日 开学后 学校专用 书签等、进校讲 前储备到 解相关宣传物料 位 (促销物料规划表) 单价(元金额(万用途 名称 单位 数量 到位时间 ,套) 元) 促销用 帐篷 个 促销用 展台 套 促销用 易拉包 件 促销用 赠品 条 。。 。。 合计 he scope of medical imaging society of knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on the basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, and laboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging interventional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a variety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of first aid. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditis Digest, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis, (形象推广汇总表) 具体 地区 责任县城 学校形象完成形象完成形象完成人 尺寸 名称 尺寸 名称 尺寸 名称 位置 时限 位置 时限 位置 时限 杭州 , 第一阶段必须将二、三阶段促销活动规划做好，并提前联系好场地和相关人员 时间 场临促人数 场地 奖品演艺相关物 单场费 次 赠品 人员料 用(元) 确定 贴柜促销 外展 路演 游街、腰 鼓队 新华书店 包场 合计 二、校园部(促销部) 建议各个地级代理商成立专门的校园活动部，淡季做校园，旺季 做促销。 1、高度重视，专人专项，长期的日常工作，直接关系09年任务 是否能圆满达到的爆发点。 he scope of medical imaging society of knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on the basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, and laboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging interventional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a variety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of first aid. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditis Digest, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis, 2、积极配合当地代理商、经销商联系学校，完成进校讲解等任 务。 3、为开学大面积的常规学校活动开展和进校讲解沉淀关系和经 验。 制定校园讲解规划表(参考公司总部相关) 第二阶段(春节前后，1月15,2月15日) 一、市场部: 1、保证市场人员、促销人员按时到位。 2、促销活动培训到位:大型路演必须提前培训 3、任务分解到位:销售任务分解到各地市各网点，大型活动要分配销 售任务，促销人员要分配拉人任务。 4、物料准备到位:宣传物料、展示物料、赠品要提前落实到相关负 责人，提前准备到位。 5、第二阶段促销活动不能保守，1月16、17日、1月31和2月1 日必须安排各地大型促销活动。 6、对新开发经销商，有条件的必须为其上促销活动; 二、校园部 1、确定开学进校讲解数量，确定相关物料准备到位; 2、配合市场部促销活动; 第三阶段(开学前后，2月16,3月初) he scope of medical imaging society of knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on the basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, and laboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging interventional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a variety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of first aid. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditis Digest, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis, 一、市场部 1、开学后，周一至周五，在学校大力展开校园活动(进入校园免费体验、公益活动、校园内的形象建设、校园活动的赞助、发放宣传物料和开家长会等)，迅速扩大诺亚舟品牌的开学普及风暴信息，再度刺激潜在客户群体的购买欲望。 2、每周六、日集中力量进行大面积高密度强力促销活动 3、配合校园部大面积的进校讲解活动。 二、校园部 1、全力、大面积开展进校讲解活动，视为日常工作 2、配合市场部周末促销活动 he scope of medical imaging society of knowledge, familiar with knowledge related to the field of medical imaging and clinical clear medical imaging in the clinical diagnosis value and limit. Understand the routine procedures and contents of these professional groups; (2) in the master on the basis of expertise, familiarity with medical imaging in the diagnosis of common clinical manifestations (symptoms, signs, and laboratory tests), they clearly value in diagnosis and differential diagnosis of these lesions. (3) suitable for imaging interventional therapy and nuclear medicine in the treatment of a variety of clinical manifestations of the disease, which covered a variety of treatment methods and applications. 2. basic requirements (1) intervention (3 months) be familiar with the principles of basic theory and application of Interventional Radiology, the basic techniques of Interventional Radiology, interventional surgical indications and contraindications, and perioperative management of various types of interventions. (2) Department of internal medicine and related: require regular visits and physical examination techniques, and familiarity with the clinical diseases listed in the following table, physical signs, laboratory testing and diagnosis, in particular, to master a variety of first aid. Learning disease species requirements: System disease species breathing, and circulatory system bronchial expansion, bacteria sex pneumonia, Lung abscess, tuberculosis, lung cancer rheumatic heart valve disease, coronary heart disease, pericarditis Digest, and urinary system endocrine system Digest road Ulcer (stomach, and duodenal ulcer), Digest road tumor (gastric cancer, and knot rectal cancer), cirrhosis,