Jeans

Jeans History of jeans Jeans are trousers made from denim. The American blue jean was invented by Jacob Davis and Levi Strauss in 1873. Jeans, originally designed for work, became popular among teenagers starting in the 1950s. Historic brands include Levi's, Lee and Wrangler. Jeans come in various types, for example, skinny jeans, boot cut, or flare.Jeans were invented a little over a century ago. From their origins as pure workwear, they have spread through every level of the fashion spectrum, embraced internationally for their unmatched comfort and appeal. Constantly in demand, they have survived the passing of both trends and time, capturing the ethos of each succeeding decade. While their charisma springs from their legendary American roots, their commercial strength rests on innovation and interpretation in the hands of jeans-wear makers around the world. The history of blue jeans actually goes back to 16th Century Europe. It’s amazing that a product developed 500 years ago fuels today’s multi-million dollar denim industry. Who would have thought back in Genoa in the 1500’s that the material worn by Genovese sailors in their everyday pants would evolve to become the textile and fashion industry phenomenon that denim is today. The story goes that “jean” derives from the word Genoa. It refers to the material that sailors from Genoa used in their pants. This was a coarse cotton wool and/or linen blend. It originally came from Italy, and is evidence of the custom of naming a material for its place of origin. By the late 16th century, jean was already being produced in Lancashire, England. The composition eventually evolved to 100% cotton by the 18th century. On the other hand, the origin of the term “denim” can be traced to late 16th century France where a fabric known as “serge de Nimes” (Twill from Nimes) was very popular. Some doubt remains as to whether the contraction “denim” actually came from this French fabric or another twill called “nim”, also used in France at the time. “Serge de Nimes” was a blend of silk and wool, which leads some historians to doubt if this was truly the origin of modern day denim. Either way, the history of jeans goes this far back in history. Both fabrics grew in popularity, denim being the stronger and more expensive of the two. The major difference between them was that denim was woven with one colored thread (the warp) and the other white (the weft), while jean was woven with two colored threads. By the late 19th century, weavers in America were making twills in the same fashion as the European denim, adapting to the more readily available and locally produced cotton fibers. The material had a reputation for being very strong and not wearing out quickly, in spite of many washes. Jean and denim remained two very different fabrics, and were used for different types of clothing. Denim was used mainly for workers clothes and jean for lighter clothes that did not have such high durability requirements. Now denim is everywhere. Denim is back on designer’s catwalks, on accessories, home collections, and designer jeans by the hundreds of labels. Price barriers have been broken. Washes and finishes, embellishments, destroyed and distressed jeans, ultra low rise jeans, … the palette available to designers offers limitless possibilities, and the market appears to never bottom out. Now jeans are a very popular form of casual dress around the world, and have been so for decades. The history of jean continues. (下面的内容可要可不要…) In the mid ’40s, the Second World War came to an end, and denim(丁 尼布) blue jeans, previously worn almost exclusively as workwear, gained new status in the U.S. and Europe. Rugged but relaxed, they stood for freedom and a bright future. Sported by both men, women and sharp teenagers, they seemed as clean and strong as the people who choose to wear them. In Europe, surplus Levi’s were left behind by American armed forces and were available in limited supplies. It’s the population’s first introduction to the denim legend. Workwear manufacturers tried to copy the U.S. originals, but those in the know insisted on the real thing. By the beginning of the ’60s, slim jeans became a leisurewear staple, as teens began to have real fun, forgetting the almost desperate energy of the previous decade, cocooned in wealth and security. But the seeds of change had been sown, and by the mid ’60s jeans had acquired yet another social connotation—as the uniform of the budding social and sexual revolution. Jeans were the great equalizer, the perfect all-purpose garment for the classless society sought by the hippy generation. In the fight for civil rights, at anti-war demonstrations on the streets of Paris, at sit-ins and love-ins everywhere, the battle cried was heard above a sea of blue. 1970 Bell-bottoms hit their peak and creativity flourished. Customized denim—embroidered, studded and patched—became all the rage in fashionable St. Tropez, giving jeans a new glamorous profile. Gradually, the outward symbol of the alternative culture was integrated into mainstream society. Even “respectable” adults accepted denim in their wardrobe. The jeans culture had become associated with youth, and everybody wanted to remain young. Disco reigned, and denim dressed up for night. The ultimate sign of the appropriation of denim by the establishment was the designer jeans wave, which swept America just as the decade came to a close. 1980 Designer jeans took hold in Europe, a sign of the rejection of the utopian ideals of the ’70s and a return to affluence and status. A backlash surfaced in the form of “destroyed” denim, meant as the ultimate in anti-fashion but instantly a major trend. Riding the extremes of boom and bust, labels flooded the market, and then retrenched, as consumers got weary. Acid wash debuted in ’86 and revitalized the scene. In the midst of it all, Levi’s launched its “back to basics” campaign. 1990 The high living and conspicuous consumption of the ’80s proved to many to be an empty pursuit, and the beginning of the ’90s saw a widespread reevaluation of priorities. Facing the next millennium, people became more concerned with the environment, family life and old-fashioned values. This search for quality and authenticity helped to perpetuate the basics boom of the late ’80s, leading to an interest in period originals and in newer lines that recaptured the details and fabrics of the past. Once again adapting to the spirit of the times, jeans represented an old friend, practical and modern yet linked to the purer, simpler life of days gone by. The origin of jeans, in English called "Jeans", the first documented in 1567 is from the Italian port city of that Asia (Genoa) Andrew merchant sailor pants worn by the title, namely the Czech Republic "or" Genoese "Genes" . 60s from the 19th century began "Jeans" big names of the companies was formally adopted Levy, before the people in that it called "waist overalls" (Waist High Over all), "pants" (Pantaloons). In people's minds, a classic pair of jeans should be like this: Blue, cotton twill, buttocks tight, short in the crotch low waist design, trouser legs slightly smaller, copy button and track down hidden cables, bag stickers, signs and other decorative nails. However, the first pair of jeans is not like we imagined it. The originator of a pair of jeans - Levi company launched its 501 jeans can be said to be the classic pair of jeans.