工商导论练习题及答案

工商导论练习题及答案2011年11月商务英语专业工商导论模拟练习本试卷分两部分．满分l00分，考试时间150分钟。1第一部分为选择题，应考者必须在答题卡上按要求填涂，不能答在试卷上。2第二部分为非选择题，应考者必须在答题卡上直接答题，答在试卷上无效。3请按照试题题号顺序在答题区域内作答。PartOne（20%)I．MultipleChoice(1％X20=20％）Direcnions:Inthispart,thereareitems1-20.Foreachitem,therearefourchoicesmarkedA,B，CandD.ChoosethebestoneendwriteyouranswersontheAnswerSheet.I．A(n）＿isanassociationoftwoormorepersonstocarryonasco-ownersofabusinessforprofit.A.soleproprietorshipB.partnershipC.corporation D.franchising2.Colombia,BrazilandChina’sYunnanProvincehavea(n)＿ingrowingcof-feebeams,becauseintermsofclimatethoseareasaremorefavourableforgrowingcoffeebeansthanotherpartsoftheworld.A.absoluteadvantageB.comparativeadvantageC:definiteadvantageD.indefiniteadvantage3.Basedonthefindingsofthejobanalysis，a(n)＿liststheobjectives,respon-sibilities,maintasksofthejob，theconditionsunderwhichthejobistobedone，anditsrelationshiptootherjobs.A.jobdescriptionB.jobspecificationC.jobforecastingD.jobscouting4.WhichofthefollowingdoesNOTbelongtoNon-TariffBarriers?A.quotasB.statemonopolyC.revenueD.importlicensesystem5.＿isthecheapestmodeoftransportation,particularlysuitableforlow-costbulkcargoessuchascoal,ore，grain,timberandconstructionmaterials.A.RailB.WaterC.TruckD.Pipeline6.A＿isabusinessthathasoneowner.A.partnershipB.CorporationC.franchisingD.soleproprietorship7.Whichofthefollowingeregoodsthatconsumerswouldmakeanextraefforttopurchase?A．ShoppingproductsB.specialtyproductsC.convenienceproductsD.productmixcommodities8.ShipwaithPaperProductsproducesavarietyofgoodswhicharesoldtowholesalers.Thewholesalersthendistributetheproductsmawidevarietyofofficesupplystaresanddiscountstoresthatselltothefinalcustomers.ThedistributionchannelusedforShipwaith’sproductsisanexampleofa＿.A.networkandnodedistributionsystemB.one-levelchanneldistributionsystemC.two-levelchanneldistributionsystemD.direct-levelchanneldistributionsystem9.Theriskofrelyingonasinglekeyemployeecanbereducedby＿A.purchasingkeypersoninsurance B.narrowingthejobdescriptionC.taskspecialization D.automatingtasks10.Accordingtoitsattributes，propertycanbeclassifiedintothreetypes.TheyarethefollowingEXCEPTfor＿．A.tangiblerealpropertyB.tangiblepersonalpropertyC.intangiblepersonalpropertyD.inventory11.A(n）＿isataxagovernmentimposesonimportedgoods.A.tariff   B.quotaC.excisetax  D.exchangerate12.WhichofthefollowingisNOToneofthemanagerialskills?A.technicalskillsB.missionskillsC.conceptualskillsD.humanskills13.Whentheemployeesarehaired，itisimportanttotrainanddevelopthemuntiltheyarequalifiedforthejobs.ThemethodscanincludethefollowingEXCEPT ＿.A.orientationB.on-the-jobmethodC.off-the-jobmethodD.performanceappraisal14.AccordingtotheHerzbergstudy,managerscanmotivateemployeestobemoreproductiveby＿A.increasingtheirresponsibilitiesB.increasingtheirsalariesC.providingasafeworkenvironmentD.creatingjobsecurity15.Theprogramsthatdeterminethespecifictasksacomputerwillperformatanygiventimearecalled＿A.hardware B.softwareC.virtualrealityD.megahertz16.OneofthefollowingtermsisNOTincludedinthetypesofeconomicsystem.Itis＿.A.capitalismB.socialismC.mixedeconomyD.equalitarianism17.Amajoradvantageofrailroadsasamodeoftransportinggoodsisthatthey＿.A.canreachalmostmylocationquicklyB..areveryinexpensivewhentransportinggoodsshortdistanceC.areoftentheleastexpensivewayoftransportingheavyitemslongdistancesDaretheonlywaytotransportgasanJoilsafelyoverlongdistances18.Thecompositionofdebtversusequityfinancingisknownas＿．A.retainedearningsB.revenueC.workingcapitalD.capitalstructure19.ThefollowingareregardedasintellectualpropertiesprotectedbylawsEXCEPTfor＿.A.trademark B.copyrightC.patentD.stock20.Themanagementfunctionthatcoordinatesafirm’semployeesandotherresourcesinordertoachievetheorganization’sgoalsis＿A.planningB.organizingC.leadingD.controllingPartTwo（60%）Ⅱ．Gap-Filling(1％x10＝10%）Directions：Completestatements21-25.,fillingineachgapwithaproperwordorphrase:21.＿insurancecoverslossesresultingfromdamagetootherpeopleoroth-erpeople’sproperty.＿insuranceprotectbusinessesfromriskinvolvingthedamageandlosstotheirownproperty.22.Liabilitiesarewhatafirmowestoothers.Liabilitiesarethosethatcanbeclearedwithinoneyearwhile＿liabilitiesarethosethatcannotbepaidoffwithinoneyear.23.Fedcanusesuchinstrumentsas＿,discountratesand＿tocontrolthemoneysupply.24.＿pricingstrategyisalsocalled＿pricing,whichmakespricesappearmoreacceptableorcontainpositiveindicationtocustomers.25.Besidesadvantages,soleproprietorshipshavesomedisadvantages,suchas＿，limitedaccesstocapital,＿andunsharedloss.Ⅲ.T/FQuestions(1％x10＝10％）Directions：Readstatements26-35.Decidewhethertheyaretuneorfalsebywriting"T"fortrueand"F"forfalse.26.Brokersworkasmanufacturers’salesrepresentativesonarelativelypermanentbasis,whileagentsworkasgobetweensforsellersandbuyersonadeal-by-dealbasis.27.Formoneyofacountrytofunctionatall，itmustbemadelegaltenderforthat countrybyitsgovernmentandbeacceptabletothepublic.28.Countrieswithadvantagesinproducingonetypeofgoodswilltradeforgoodstheyhavedisadvantagesinproducing.29.Liabilitylossesarethoselossestopropertyduetofire,theft,orweatherconditions.30.Themarketfordealingswithstocksandbondsiscollectivelycalledthesecuritiesmarket.31．Largefirmsmayobtainfundsbyissuingdividends,whicharelong-termdebt securities（IOUs)purchasedbyinvestors.32.Lostorstolentraveler’scheckscanusuallybereplacedifyoupromptlyinformtheissuingcompanyoftheserialnumbersofthelostchecks.33.Whilemiddlemenaddcost,theyaddvalueaswell.34.Milk,newspapers，soda,andchewinggumareexamplesofshoppingproducts.35.Ownersofacorporationcanearnareturnontheirinvestmenteitherbyreceivingdividendsorbysellingthestock.Ⅳ.Fundamentalsofbusiness(1％x25＝25％）soleproprietorship商个体，个体户partnership商合伙，合伙公司shareholder股东financing筹集的资金，融资marketing营销channelsofdistribution分销渠道，销售渠道marketsegmentation市场细分productlifecycle产品生命周期pricing定价wholesaler批发商promotionmix促销组合productadvertising产品广告checkingaccount支票帐户creditcard信用卡debitcard借记卡Fed美联储copyright版权motivate激励，激发owner＇sequity所有者权益grossprofitmargin毛利润率netprofitmargin净利润率currentassets流动资产fixedassets固定资产premium保险费creditor债权人V.Clone (1％x25=25％）Directions:Readthefollowingpassageandfillinblanks(41-65）withappropriatewordsfromthelistattheendofthepassage．Notethattherearemorewordsinthelistthantheblanksinthepassage，Investmentinonecountry(41）＿individualsorganizations(42)＿Anotherisanimportantaspectofinternationalbusiness.Investmentmaybe.for(43）＿intheformofsecuritiesordirectcapitalintheformofproductivefacilities.Colonialismand（44)＿haveoftenbeendescribedintermsofpowerfulnationsexploitingthe（45）＿andnaturalresourcesofweaker，less-developedCountries.Whilesomeexploitation(46）＿tillremain，mostdevelopingaswellas（47）＿nationsnowsubstantiallycontrolthetypes，(48）＿andowner-shiptermsofinvestments（49）＿byforeigners.Muchofthe(50)＿privateinvestmentisnowmadebymultinational（51）＿（MNCs)．Technicaldistinctionsin（52）＿suchglobalcorporationsaresometimesmadetoreflect（53）＿multinationalinvestments（54）＿operationsaremadeexclusivelybyanexecutive（55）＿fromonenationorby(56)＿ofdifferentnationalinvestmentleaders.Clearly;thesemultinationalorganizations(57)____majorroleinworldtradeandinvestments(58)__oftheirdemonstratedmanagementskills，（59）＿,financialresources，andrelatedadvantages.（MNCs),nevertheless，must(60)＿frequentlygovernmentalandother(61）＿whocontendthatsuchfar-flungcompaniesareableto(62)____oravoidnationalregulationbyvirtueoftheirabilityto（63)＿new(andattimesold)investmentsfromonecountrytoanother.Somegovernmentshaveadoptedexacting（64）＿whichMacsmustfollowintheircountriesthemostcommonofwhichrequiresamajorityorsignificant(65）＿ofdomesticasopposedtoforeignownership.VI.Traaslation(5%x2=10％）DirectionsTranslatesentencesintoEnglish.66.张伟达和陈浩建立了自己的合伙企业，启动资本为7万元69宏雅可使用长期贷款和短期贷款相结合的资金组合形式。2011年11月商务英语专业工商导论试题答案及评分参考I．MultipleChoice〔1％x20=20％）1.B2.A3.A4.C5.B6.D7.B8.C9.A10.D11.A12.B13.D14.A15.B16.D17.C18.D19.D20.BⅡ．Gap-Filling（1％x10＝10%）21.Liability;Property22.Current（short-term）；long-term23.Reserverequirements;open-marketoperation24.Odd;psychological25.Unlimitedliability;limitedmanagerialexpertiseⅢ.T/FQuestions（1％x10＝10%）26.F27.T28.T29.F30.T31.F32.T33.T34.F35.TIV.TermDefinition(3%x5=15%)36.Itreferstoawhichcanassigntasksandresponsibilitiestodifferentdepartmentsbyfunction,byproduct,bylocationandbycustomer.37.Itisoneoftheelementsacontractmustcontain.Itmeans.Eachpartytothecontractmustbelegallycompetenttotakeliabilityforwhatitsignsinthecon-tract.38.Therearefivetypesofutilitiesofintermediaries:timeutility,placeutilityownershiputility,informationutilityandformutility.39.Thepricethatiswheresupplymeetsdemandisreferredtoastheequilibriumprice.40.Itreferstotheownerofcorporationwhoholdsshareswhichrepresenttheownershipofthecompany.V.Clou（1％×25=25％）41.by                      42.from43.portfolio                 44.Imperialism45.charges                  46.human47.developed                48.Scopes49.made                    50.global51.corporations              52.Classifying53.whether                 54.and55.group                   56.Combination57.play                   58.because59.technology              60.Confront61.critics                  62.minimize63.shift                   64.Rules65.minorityVI.Translation（4％x5=20%）66.ZhangandChengsetuptheirownpartnership.Thestart-upcapitalis70,000yuan.67.ZhanghasattemptedtogetaroundtheGuangdongwholesalersandbuydirectlyfromthelocalgarmentmanufacturers.68.WhatismostimportantwithHongyaisthatit'sproductsshouldbesuperiorbothinfashionandqualitytothatofothershops.69.Hongyacanadoptthecapitalstructureintheformofbothlong-termloansandshort-termloans.70.Hongyahasspenthugeamountofmoneyoninsurancetocoveritsfactoriesandwarehouses.