Identity Construction of the Chinese
Diaspora, Ethnic Media Use,
Community Formation, and
the Possibility of Social Activism
Yu Shi
Transnational flows of capital, global political and cultural interpenetrations, and
advanced transportation have made travelling, migration, exile, and other forms of
displacement common experiences of different groups of people worldwide.
‘Borderlands’ (Anzaldua, 1999) are ‘the normal locale of postmodern subjects’
(Gupta and Ferguson, 1992, p. 18). These itinerant subjects who experience more than
one culture along their travel or migrating routes are caught up at the intersection of
multiple, sometimes conflicting, subject positions, and do not feel at home anywhere.
Within this global condition of movements, Chinese diaspora members constitute a
major migratory population as well as a number of diverse subgroups. They differ in
their places of origin, geographic distributions, patterns of settlement, population
sizes, and varieties of migrants. To make it more complicated, individual subgroups’
constitutions and attributes change over time (Ma, 2003). It is difficult to capture the
whole picture with a single research project. In response, the present study chooses to
set itself in the diasporic context of the United States, in the hope of providing a
glimpse into the diverse Chinese diasporic life. The United States, in comparison with
Canada, Australia, New Zealand, and some European countries, has the largest
Chinese diasporic population outside Asian (Commission on Overseas Chinese
Affairs, as cited in Ma, 2003; Sun, 2002). According to the 2000 report of the US
Bureau of Census, over 2.7 million Americans are of Chinese origin. There are also 1.3
million non-citizen Chinese in the United States from Mainland China, Taiwan, and
Hong Kong who are categorized as immigrants, refugees, and people on temporary
ISSN 1030-4312 (print)/ISSN 1469-3666 (online) q 2005 Taylor & Francis Group Ltd
DOI: 10.1080/1030431052000336298
Yu Shi is currently a PhD candidate in the School of Journalism and Mass Communication, University of Iowa,
USA. Her research has been focused on identity construction and negotiation of Chinese immigrants in the
United States and their media use, and on issues of race, gender, class, and culture in immigrant lives.
Correspondence to: Yu Shi, School of Journalism and Mass Communication, University of Iowa, W615 Seashore
Hall, Iowa City, IA 52242, USA. E-mail: yu-shi@uiowa.edu
Continuum: Journal of Media & Cultural Studies
Vol. 19, No. 1, March 2005, pp. 55–72
visas. If we include ‘underground’ immigrants, the population of the Chinese diaspora
in the United States would reach even higher numbers.
The cultural dimensions of these floating lives raise meaningful questions and
provide significant topics for studies on identity formations and politics. In a parallel
line, global media have built up a new virtual geography that offers migration a new
kind of experience. All the models of location and dislocation ‘are mediated by one
another of the media, from the epistolary technology of letters, telephone, fax, and
email to the audiovisual media of photos, cassettes, films and videos, to print,
electronic, and cyberspace journalism’ (Naficy, 1999, p. 4). In the global media market,
cultural flows from ‘peripheral countries’ to Western cultural ‘centres’ are reinforced
by technologies such as the Internet, satellite TVs, digital videos, and other electronic
media, which have made Chinese ethnic media content highly accessible for Chinese
diaspora members living in these Western ‘centres’. These media have merged social
spheres and severed the traditional links between physical places and social meanings
(Fitzgerald, 1993). In Meyrowitz’ words (1986), they have created ‘placeless cultures’
which offer the Chinese diaspora new resources and new disciplines for the
construction of imagined selves and communities. Therefore, ‘what is theoretically
innovative, and politically crucial, is the need to think beyond narratives of originary
and initial subjectivities and to focus on . . . “in-between” spaces . . . that initiate
new signs of identity, and innovative sites of collaboration and contestation . . .’
(Bhabha, 1994, pp. 1–2).
In response, this study concentrates on the in-between subjectivity of the Chinese
diaspora in the United States, their use of ethnic media, and also on the influences of
these media over their perceptions of themselves and others. The study explores:
(1) what is, if any, the ethnicmedia content that the Chinese diaspora participants of the
study consume in their daily lives? (2) Why do they feel the need for ethnic cultural
information? (3) What influences, if any, do these ethnic media and migrating
experiences have over their perceptions of themselves and their fellow Chinese, and of
Chinese cultures in general (including diasporic ones)? Finally, (4) do the sharedmedia
experiences strengthen the cultural ties among members of the Chinese group as an
‘imagined community’ (Anderson, 1983), and hence constitute a liminal zone within
which new forms of political solidarity or even organized social interventions are
possible? Before answering these questions through in-depth interviews with Chinese
participants, Iwould like to layout a theoretical groundby revisiting some key concepts.
Concepts Revisited: Identity, Diaspora, Media, and Politics of Identity
Identities are social constructions. As defined by Hall (1996a, p. 4):
Identities are about questions of using the resources of history, language, and culture
in the process of becoming rather than being: not ‘who we are’ or ‘where we came
from’, so much as what we become, how we have been represented and how that
bears on how we represent ourselves.
56 Y. Shi
Always in process, identities undergo constant transformations and are increasingly
fragmented, fractured, and ‘multiply constructed across different, often antagonistic,
discourses, practices, and positions’ (Hall, 1996a, p. 4). Fragmented and shifting as
they are, however, identities strive for a closure, a belief in internal coherence, and
a sense of eternity (Frith, 1996), which can be achieved through retelling the stories of
the past and imagining a ‘homeland’.
Diasporic identities are defined by the recognition of necessary heterogeneity and
diversity. They are constantly producing and reproducing themselves anew along
itineraries of migrating, but also re-creating the endless desire to return to ‘lost origins’
(Hall, 1994). For these displaced subjects, the fiction of cultures as separate, object-like
phenomena occupying discrete places becomes implausible, but the disjuncture
between place and culture becomes increasingly clear. Paradoxically, as cultures are
uprooted from places, ideas of culturally and ethnically distinct places become even
more salient (Gupta and Ferguson, 1992). Diaspora members, living on cultural
borderlands or interstitial zones, cluster around remembered or imagined
‘homelands’, practise ‘authentic home cultures’, form ethnic communities, so as to
re-root their floating lives and reach a closure in making sense of their constantly
changing subjectivities.
Media constitute such an interstitial zone for diasporic subjects. As the machinery
and regime of representation in a culture, media play a constitutive rather than
a reflexive role (Hall, 1996b). This gives questions of culture, ideology, and the
scenarios of representation a formative and not merely an expressive place in the
constitution of social and political life (Hall, 1996b). In other words, rather than
natural givens, identities are formed within media as a discursive effect of a storytelling
or a fashioning of certain subject positions. For displaced subjects, media provide
points of identification by marking symbolic boundaries, re-linking cultures to places,
and by fulfilling the desire for memory, myth, search, and rediscovery. They impose
‘an imaginary coherence on the experience of dispersal and fragmentation, which is
the history of all diasporas’ (Hall, 1994, p. 394).
Moreover, as ‘moving images meet deterritorialized viewers’ (Appadurai, 1996, p. 4)
in a diasporic context, media also generate collective diasporic imaginations. Such
imaginations highlight the shared aspects of individual identities in terms of common
culture, geography, and history, binding many discrete subjects into an ‘imagined
community’ (Anderson, 1983). Scholars have often recognized the political nature of
community formation in a diasporic context and the role of media in this process.
According to Bhabha (1994), when articulated from the perspective of minority
groups, community formation represents a complex ongoing negotiation that seeks to
authorize cultural hybridity and hence gain a speaking position for equal rights.
Appadurai (1996, p. 4) goes further to define this condition of ‘moving images’
meeting ‘deterritorialized viewers’ as an emergence of ‘diasporic public spheres’,
a concept that advances its classic sense of Habermas (1989). Within a diasporic public
sphere, ‘where there is [media] consumption there is pleasure, and where there is
pleasure there is agency’ which ‘when collective can become the fuel for action’
Continuum: Journal of Media & Cultural Studies 57
(Appadurai, 1996, p. 7). However, can we assume such a natural connection linking
media consumption to the construction of individual identities, to community
formation, and all the way to collective actions? This is one of the questions that this
study explores.
Overall, grounded in these theoretical concepts, this study tries to delineate
a diasporic media space of the Chinese diaspora in the United States. The research
questions are designed to summarize their daily using patterns of ethnic media, to
detect the shifting and fragmented character of diasporic identities, and to reveal the
influences, if any, ethnic media have over diasporic imaginations of being Chinese and
of Chinese people and cultures in general.
Methodology
The study adopts the method of open-ended (in-depth) ethnographic interview.
According to Denzin and Lincoln (1998), ethnographic interview is one of the most
common and powerful ways to grasp the meanings that people ascribe to their daily
lives. The uniqueness of the method lies in the fact that its open-ended style often
allows the researcher to get unintended but valuable information or observation.
The interview questions of the present study are designed to generate not only answers
over the meanings that the interviewees have attached to their media consumption or
to a particular media text but also their personal stories and accounts of life histories
and migrating experiences. These questions, as general as they may appear (see the
Appendix), have served as entry points or topical areas of the interview rather than as a
rigid format that neither the interviewer nor the interviewees can go beyond. They
have allowed the interviewees some space to steer the direction of the discussion, and
to narrow down the topics, in their individual ways, to the specificities of their media
experiences and life stories.
The target group of the study is not the whole Chinese diaspora community/
communities in the United States but its relatively new arrivals: students and
professionals coming to the United States after 1965. Before I discuss the post-1965
immigration trend, it is necessary to define the concept of ‘diaspora’ as used in this
study. Originally referring to the exile of the Jews from their historical homeland and
their dispersion throughout many places, the concept has now been used
metaphorically for several categories of people: expatriates, expellees, political refugees,
alien residents, immigrants, ethnic/racial minorities (Safran, 1991), or even
transnational travellers (Ong, 1999). What define these diverse groups of people are
their common experiences of living through cultural differences (Hall, 1994). They
share similar spatial characteristics of living on cultural borderlands and with porous
boundaries (Ma, 2003), where displacement and contradictions shape their identities
(Gupta and Ferguson, 1992). Sometimes, diaspora members hold tight to their
identities defined by the home-country nationalism or the ‘traditional culture’.
However, if put into the context of their culturally diverse lives, such loyalty is more a
construction of ‘essence’ and ‘purity’—as part of their identity negotiation—than
58 Y. Shi
a display of them. Chinese students and professionals in the United States, as the
interviews of the present study further prove, do experience and negotiate differences,
confusions, and contradictions in the process of redefining their cultural identities. Also
their growing consciousness of transnational Chineseness and recognition of
heterogeneity and diversity demonstrate that in diasporic contexts ‘Chineseness does
not need a country, a kingdom, or a state; it is a condition and that condition is sustained
by its place in a community anywhere’ (Chan, 1999). Therefore it is sufficient to say that
these students and professionals belong to the global Chinese diaspora group.
The 1965 Immigration Act of the United States added professional knowledge and
skills as a new criterion for admitting immigrants. As a result, the post-1965 era has
witnessed an increasing trend of young students and professionals coming to the
United States for various economic and political reasons, and for better education and
personal fulfilment (Tong, 2000). The growing portion of students and professionals
among new diaspora members has altered the profile of the Chinese diaspora, partially
changed the historically stereotypical ‘coolie’ image of the group, and reinforced some
positive features of their lives. With better educational and occupational backgrounds,
they will become a conspicuous force in the Chinese American economy and politics
in the near future (Ling, 1998). This study chooses to concentrate on this specific
group within the Chinese diaspora. Mostly first-generation diaspora members, they do
not share with people who otherwise grew up in the United States the same social
history and lifestyles that the dominant society embodies. They are also less likely
than their second-generation counterparts to identify with people in the dominant
society on both social and personal levels (Lum, 1996). Given the educational
background and the professional goal of the ‘untraditional’ diaspora members,
universities are usually their first stops in the United States (Ling, 1998; Miscevic
and Kwong, 2000; Tong, 2000). Therefore, the study chooses the Chinese diaspora
group in Iowa City, a Midwestern university community in the United States, as its
focus of investigation.
Iowa City is a typical university town in the United States. According to the 2001
report of the Friendship Association of Chinese Students and Scholars (FACSS), a
major organization of Chinese diaspora members there, Iowa City has an estimated
Chinese community of 2,000, including over 500 students from Mainland China, over
100 from Taiwan, Hong Kong, and some Southeast Asian countries, and about 1,400
researchers, professors, and other professionals working for the university or the
university hospital. Living within a university environment, Chinese diaspora
members there have Internet access across the campus, and a Chinese-language
collection in the university’s main library, including 77,000 volumes of Chinese books,
300 current popular and academic journals, and 500 movies from Mainland China,
Hong Kong, and Taiwan. If living in university-allocated student apartments, they can
also watch Channel Four news aired twice a day from Mainland China Central
Television (CCTV). In short, Iowa City, hosting the target diaspora group of students
and professionals and various Chinese ethnic media materials, constitutes a typical
case worthy of investigation.
Continuum: Journal of Media & Cultural Studies 59
Specifically, the study involves six participants. Each participant is an expert
practitioner of his/her mass-mediated world, knowledgeable in the most detailed and
intimate ways of how it is put together and how it shapes their identities. The small
number of interviewees allowed for greater depth and sensitivity in the interviews,
enabling the interviewer to grasp the details of their everyday world, which provides
entry points to their complex cultural condition of living on ‘borderlands’ and to their
ongoing process of identity negotiation. The interviewees were recruited through
‘guanxi’ or ethnic Chinese social networks. The recruiting process tried to encompass
as much diversity as possible in terms of participants’ age, gender, regional place of
origin, academic disciplinary affiliation, year in the United States, and personal life
histories. To briefly describe the participants: Holly is a graduate student in
communication studies. Her family moved to Hong Kong from Mainland China in
1985. A permanent resident of Canada, she spent one year in Vancouver before she
came to Iowa City in 2001. Also a graduate student in communication studies,
Will came to Iowa City in 2000, before which he worked as a journalist for three years
in Mainland China. Josh is a doctoral student in operations research, calling himself a
mathematician. Coming from southwestern Mainland China in 1997, he has been in
Iowa City for almost five years. Yolanda is a finance major. Coming to the United
States in 2001, she is the newest arrival in the group. Zack and Mandy are a couple.
Zack studies educational statistics while Mandy is in psychology. They are the only
Christians in the group, baptized one year after arriving in Iowa City. With ages
ranging from mid-20 s to mid-30 s, all six interviewees obtained their master’s degrees
from elite universities in Mainland China or Hong Kong, and are pursuing a PhD
degree or a second master’s in the university. To some extent they are representative of
the new waves of immigrant professionals and students coming to the United States
after 1965 in terms of place of origin, educational background, and general diasporic
experiences. Each interviewee participated in a 50–90minute conversation with the
researcher, which covers, but is not limited to, the seven pre-designed topical areas
shown in the Appendix.
Contextualizing the Chinese Diaspora: a Life of Paradoxes
Echoing Ma’s argument that diasporic life is inherently diverse and contradictory
(2003), the Chinese diaspora members interviewed in this study gave conflicting, or at
best paradoxical, accounts of their perceptions of themselves, their lives ‘here’ and
‘back home’, and of Chinese people and cultures. Their answers demonstrate an
increased level of cultural complexity, and doubts and confusions that they often
experience, which explains their imagination of home as a culturally bounded and
unique place, as well as their persistent desire to return. Such imagination and desire
are largely fulfilled by consuming Chinese media. As Shohat & Stam (1996) contend,
media are an empowering vehicle for communities struggling against geographical
displacement and cultural alienation. Given this close tie between media and diasporic
cultural feelings, it is important for us first to experience the confusions and paradoxes
60 Y. Shi
of diasporic lives in order to obtain a contextualized understanding of why media are
central to diaspora identity construction.
First, the diaspora participants’ sense of distance from old ways of life is coupled by
their mystification of ‘return’. Zack denied that the tension between his parents and
him over his religious belief is a cultural one: ‘the misunderstanding between us is
caused only by geographic distance, because it is hard to persuade them over the
phone. Once I return, I am sure I can convert them to Christians.’ In his imagination,
cultural