六种吃掉利润的黑洞（Six black holes that eat profits）

六种吃掉利润的黑洞（Six black holes that eat profits） 六种吃掉利润的黑洞(Six black holes that eat profits) Source: www.hq88.com | editor: Chinese enterprises online | published: 2009-06-09 00:00 | popularity index: 554 At present, China many manufacturing enterprises are facing development bottleneck, because the market is becoming increasingly fierce, the vast majority of the industry into a buyer's market, more than 35% of the capacity to digest, so the number of unprofitable enterprises, the pursuit of growth pattern is facing serious challenges, enterprises not to earn money, in addition to what other reasons there is this? Pursue performance growth and ignore profit growth The author in the daily work of research and consulting, found many manufacturing enterprises responsible person, often very concerned about how much scale, technology and equipment, production capacity, how many sales, but to understand the profit of this core issue, shook her head, not the original 3% interest even even to the loss of profit, the edge. A textile enterprises want to ask Pu Cunxin to do brand endorsements, and put in the CCTV advertising of brand image, the author gives the enterprise boss calculations, endorsement fees and advertising fees, promotional material costs at least 8 million, and the company's products are low-end products, the profit is only less than 3%, if the stars in the propaganda. Based on the existing 150 million sales doubled, profits increased by only 4 million 500 thousand, the difference between input and output of 3 million 500 thousand, not only can not change the current predicament of low profit, but also fell to 300 More than 10 million, such a business is obviously uneconomical. Is that some domestic enterprises, holding the pursuit of sales, wantonly advertising investment, the capital chain is broken, dormant. This is just looking at the rising sales, not pay attention to the practice of profit is often done very big, and finally fell down...... Service shortage take away profit Many business services is just a pretext, once the telephone call service personnel, they immediately reply is not clear, do not know this thing, and I never mind, especially is particularly serious in the hotel and catering industry, I have a business trip at night in a well-known business hotel chain, open the laptop, the speed is very slowly, call the front desk, the answer is not to know, you find the engineering department, engineering department, phone no one, no business hotels like Traders Hotel, for you, the next time will go? Some employees may be the lack of appropriate training and supervision, some employees even think to do service work is inferior, so the concept of mentality and lead to a large number of enterprises and the loss of customers due to poor service, turnover and profit decline has become inevitable. Employees do things carelessly eat profit The staff style of procrastination, Jingshenbuzhen, see this in many state-owned enterprises and private enterprises, such as Zhejiang Yiwu, a famous socks industry due to the construction of enterprise culture and not loyal team, each department staff dispute, the efficiency is very low, the company also signed with employees ten years of labor contract, this seemingly good contract also, added several additional conditions: once halfway to resign, three years are not allowed to engage in the work of knitting industry, at the same time to pursue legal responsibilities. Some employees will develop a sense of style, none of my business dealers call for an armchair, replenishment, nobody, investment business who do not want to run out of business, because many of the newspaper's accommodation travel delay to report, although the companies in the dragon head in the industry, for this reason, a large number of franchise the loss of business, Shandong, part of the regional market has been handed to the bright younger generation. The boss is busy with misappropriating public, engage in real estate, may not care about these losses. However, such mismanagement, losses caused by internal friction will spread to the market and partners, the impact will bring about obstacles to the healthy and sustainable development of enterprises. Product defect; abandonment of profit Many enterprise products of good quality, but ignored some noticeable details, such as a famous fruit juice drinks, launched the supermarket shelves occupy the best position, but PET packaging products have a common characteristic, very difficult to open the bottle cap, especially a 10% Orange Juice beverage, The bottle cap is large, but it requires great effort to open, but accidentally splashed the juice on the clothes, I buy this brand of juice often encountered such a situation, the purchase of other brands rarely appear, may not be individual phenomenon, of course I seldom buy this brand of beverage, do not know how much have the experience of consumers? What would it feel like if a child drank something like that? Do not know the brand's employees and distributors do not drink their own production and marketing of fruit juice? As for the quick selling of beverage, the problem of the re purchase rate is caused by the problem of packing, which brings troubles to the consumers, and the loss is entirely avoidable. Similar problems in food and beverage are common, such and so certain milk tea, oolong tea, and so on, the quality of milk and packaging decline in speed and sales rose directly proportional. If there is a suitable alternative, will the loyal consumer of these brands change the brand? Free price war, advertising campaign, promotion war, burn the profits The market economy started a price war, advertising war, promotional war is a commercial act, but many enterprises have It is quite common for the tactical behavior evolved into everyday behavior, long-term advertising bombing, prices diving, once the advertising broadcast frequency slightly reduce the number of terminals, goods are unsalable, once the end of the promotional period, immediately sold several points on a deserted house. So to the above behavior, drive sales promotion, enterprises into a vicious spiral circle can not extricate themselves, every time I see the financial statements of those high advertising costs and cost of sales, and the profit is less and less, or even a loss at a loss, the total profit in China is less than the entire TV SONY TV profits. A town known for Zhejiang clothing production, almost all Hong Kong stars please again, as a brand spokesperson, but the clothing brand, but not many consumers know that the enterprises into the blind competition and imitation, lost the direction, huge investment, but with little success, every day constantly on the run into. The homogenization of competition in the Red Sea, how long it can hold on? Overstock and devour profits Many enterprise sales and profits are good, but because the product has obvious short season, bring a lot of inventory, such as air conditioning, down clothing, blankets, home textiles, cold drinks, can not afford to digest inventory takes up a lot of money, can not be put into reproduction, so the actual profit on the book is, in order to digest inventory, at the cost of the discount, even though there are still a lot of the backlog of goods can not be digested, such as a down clothing enterprises although sales of up to about two billion, annual inventory also has four or five billion, anti season promotion, the effect is limited, as misappropriation of profit black hole. The product itself is between production and demand, marketable, will affect the level of corporate profits. In the face of the capital stock, what promotional activities have appeared, send the plane, send villa, even send the beauty of marriage, enterprises will be transferred to the dealer inventory pressure, dealers and low-priced dumped goods to consumers, the brand value and reputation affected consumers on the sidelines, waiting to buy discount, companies continue to introduce more high-end and newer products to stimulate consumption. Quickly eliminated into backlog, the situation continues to be staged every day. These enterprises less profit, the arrival of the financial winter occasion, it is one disaster after another, enterprises are facing unprecedented challenges and suffering, no accumulation of thick winter, how to survive the winter, there is the core of enterprise profit, the pursuit of the other is now thinking we have the order reversed, is the problem of how to enhance the core profit......