如何开一个烟酒专卖店 烟酒专卖知识

如何开一个烟酒专卖店 烟酒专卖知识 烟酒专卖知识 一、每个地方都有批发市场～就是批发超市～你可在那里进酒～或专门到卖酒代理那。至于烟～就的多～管理上就比较严格了～就得到本地烟草公司去订购～好像是要与烟草公司有一定的～可不是随便就能进货的～要有烟草本。 二、现在的烟草你只能在本地的烟草局进 酒水你到那批发市场去找,每个地方都有。 三、国家对烟草是实行专卖管理的～你必须到政府烟草专卖局办理烟草专卖许可证才能经营～而且只能到政府烟草专卖局指定的烟草公司进货～这样才合法～否则是非法经营～要罚款的。啤酒的话就不用了～找个酒厂或者代理商就可以进货了～不过这东西都有地方保护的～一般就在自己的地方进就可以了: 四、进货渠道有很多种 如果你想开店～没有现实的进货渠道的话 你可以在登录淘宝后点我是卖家——店铺管理——批发管理,代销管理,去看一下。里面有很多货源你可以在里面进货的。多看几家作比较～挑选便宜又有质量保证的进货。还有就是你要是刚开店的话建议你先赚信誉～因为没有信誉很难再淘宝上生存的～没有信誉别人就不会相信你 也不会有人光顾你的店铺的 五、本人一直想开一家烟酒专卖店～但我是门外汉～现请教各位: 1～烟草与酒的毛利润有多少～2～销售方式是什么3～酒的进货for more than 60 years of rural senior party member care funds; System of regulating the activities of grass-roots party organizations, and enhance the sense of belonging of grass-roots party members; Hold fast to implement "red credit", "red stake" two major project opportunities, strive to explore new ways of development of village collective economy, rural collective economy achieve breakthrough; A progress review by the Secretary of the party work of grass-roots party organizations, strengthens the responsibility of grasping party building, Party Secretary. Second, strengthening the construction of clean and honest Government and fight against corruption. Seriously implement the honest responsibility, actively carry out the independent Commission against corruption interview system, increase the leadership and the day-to-day supervision of party members and cadres at all levels, strengthen the not Winds of special treatment, treatment of "laid-back luxury and arrogance" and "three-pronged" problem, non-gang, national public officers, serving in leadership positions is not land, above-standard equipped with buses and cars for private purposes, and recreational city of gifts, hospitality, luxury and waste, "emptied the rating" special rectification work. Adhere to the rot will be punishing, corrupt Su, and 1 village, 4 disciplinary administrative cadres and workers. Three is to strengthen peace to create a work. Strengthen source management, adhere to prevention, focusing on prevention. Carry out the "big reception, big tour" campaign, petitioning for the cadres of the 渠道怎么铺设4～需要知道哪些潜规则5 营业执照如何办理～缴税多少 6 ～店址怎么选择,7～需要多少启动资金 可以把你说的烟酒专卖店理解为广泛意义上常见的茶烟酒商店了吧～这类店在广东尤其多～几乎条条路～个个村都存在。 下面回答你提的问题:1烟草的毛利大概在10%左右～比如一条蓝白沙～进货92零售100元～这属于中档烟～中档烟在烟草行业的利润大概都是这样～比如卖25元的芙蓉王～进货大概在230左右～越便宜的烟利润越低～但是便宜的销量大。酒分啤酒白酒红酒和洋酒,把保健酒算为白酒类,不同品牌和价位的产品利润都不一样～所以很难讲。白酒利润大概10%-30%啤酒10%-25%红酒视正产品牌和杂牌而定有很大区别～正牌利润大概15%杂牌30%以上。洋酒也分不同渠道进货而言～但是利润非常高～一般50%没问题。 2销售方式:开门店你认为还需要考虑销售方式吗,呵呵当然就是自己做老板看店或者请人看店～做别人上门的生意啊～当然你会做的话不排除你会找些政府机构人拿回扣拿你的货～但是一般人做生意也没办法去认识那些人了。 3酒的进货渠道铺设:你是开店的～不是代理商卖给下游终端～根本不需要考虑渠道铺设的问题。进货渠道一般是: 酒A普通二批B大批C厂家D朋友的店E大卖场打特价的产品。 烟A烟草公司B大的烟行C普通二批D同行的朋友 4潜规则:做生意都是一样～做人罢了～视你自己情况而定～利润高的产品部畅销～畅销的产品利润低～烟酒都很多贴牌的～或者说假货～视你自己经营方针for more than 60 years of rural senior party member care funds; System of regulating the activities of grass-roots party organizations, and enhance the sense of belonging of grass-roots party members; Hold fast to implement "red credit", "red stake" two major project opportunities, strive to explore new ways of development of village collective economy, rural collective economy achieve breakthrough; A progress review by the Secretary of the party work of grass-roots party organizations, strengthens the responsibility of grasping party building, Party Secretary. Second, strengthening the construction of clean and honest Government and fight against corruption. Seriously implement the honest responsibility, actively carry out the independent Commission against corruption interview system, increase the leadership and the day-to-day supervision of party members and cadres at all levels, strengthen the not Winds of special treatment, treatment of "laid-back luxury and arrogance" and "three-pronged" problem, non-gang, national public officers, serving in leadership positions is not land, above-standard equipped with buses and cars for private purposes, and recreational city of gifts, hospitality, luxury and waste, "emptied the rating" special rectification work. Adhere to the rot will be punishing, corrupt Su, and 1 village, 4 disciplinary administrative cadres and workers. Three is to strengthen peace to create a work. Strengthen source management, adhere to prevention, focusing on prevention. Carry out the "big reception, big tour" campaign, petitioning for the cadres of the 而看。 5营业执照去当地税务部门办理～一般你不去别人也会找上门找你的。缴税多少看你店营业额～但是中国的大环境下～有几个做生意会去交税的,交的费用一年一般就2000左右～办证费用。 6店址选择:A人流多的地方B周边生意旺的地方C同类竞争少的地方D生意时间长的地方～很多很多～这个你自己去百度搜下 7启动资金要看你店面在哪个城市～大小还有转让费还有是否考虑装修而定～但是20平的店在一线城市基本上没有10W是不行的了。 感谢就不用了～有什么不明白的加我QQ我给你解释好了。这块我经历的还是蛮多的了。 只要你找好地方～装上牌匾(会有业务上门和你谈的(我是做超市的(每天业务不断( 从专卖的角度来讲～烟与酒属非同类商品～不能说开烟酒专卖店。 如果楼主想开烟酒店～首先需要在开店的铺面位置向当地烟草管理局申请烟草售卖许可证。同时向工商管理部门申请工商营业执照。 一般酒类管理不如烟草那样限制严格～所以一般城市的副食品批发市场都有酒类批发商。如果再对产品进行细分～可以有更确定的渠道。 for more than 60 years of rural senior party member care funds; System of regulating the activities of grass-roots party organizations, and enhance the sense of belonging of grass-roots party members; Hold fast to implement "red credit", "red stake" two major project opportunities, strive to explore new ways of development of village collective economy, rural collective economy achieve breakthrough; A progress review by the Secretary of the party work of grass-roots party organizations, strengthens the responsibility of grasping party building, Party Secretary. Second, strengthening the construction of clean and honest Government and fight against corruption. Seriously implement the honest responsibility, actively carry out the independent Commission against corruption interview system, increase the leadership and the day-to-day supervision of party members and cadres at all levels, strengthen the not Winds of special treatment, treatment of "laid-back luxury and arrogance" and "three-pronged" problem, non-gang, national public officers, serving in leadership positions is not land, above-standard equipped with buses and cars for private purposes, and recreational city of gifts, hospitality, luxury and waste, "emptied the rating" special rectification work. Adhere to the rot will be punishing, corrupt Su, and 1 village, 4 disciplinary administrative cadres and workers. Three is to strengthen peace to create a work. Strengthen source management, adhere to prevention, focusing on prevention. Carry out the "big reception, big tour" campaign, petitioning for the cadres of the 浅谈烟酒专卖店操作 烟酒专卖店一般是指品牌专卖店,如茅台专卖店,～即是品牌酒的归属地。目前最普遍的是名烟酒商行、名烟名酒店铺～有些厂家也在试着开设自己的烟酒专卖店～但又苦于不知从何下手。笔者针对烟酒店开发如何跟经销商做好联手工作及在运作时需注意的问题～浅谈烟酒专卖店操作～仅供参考: 一、经销商选择与协作 目前市面上打着各种烟酒商行、名烟名酒的店铺非常多～其档次、规模、品种与经营能力是参差不齐～其中不乏一些专卖假冒伪劣烟酒者～所以～我们的厂家在开设烟酒店铺时～经销商的选择也非常重要。一般情况下～根据烟酒店铺所处的位置、面积大小、品类结构、服务水平等因素我们可以通过划分烟酒店铺类型来参考选择终端经销商。 通常情况下～我们应选择一些地段好、位置优、并具有一定规模和影响力的烟酒店铺来推广自己的产品～因为这类店铺一般都属于具有一定品牌意识和网络优势的经销商。象广东中外名酒专卖行连锁有限公司在当地就具有一定数量的连锁店～无论白酒、红酒还是洋酒都有～但烟酒店铺往往在专营意识、经营档次与开拓能力方面较次于名酒专卖商～所以有一定网点规模的烟酒经销商较少～因为多数情况下是一个店铺一个老板。所以～针对目标市场我们除了选择信誉好、有实力的经销商外～更重要的是要把这for more than 60 years of rural senior party member care funds; System of regulating the activities of grass-roots party organizations, and enhance the sense of belonging of grass-roots party members; Hold fast to implement "red credit", "red stake" two major project opportunities, strive to explore new ways of development of village collective economy, rural collective economy achieve breakthrough; A progress review by the Secretary of the party work of grass-roots party organizations, strengthens the responsibility of grasping party building, Party Secretary. Second, strengthening the construction of clean and honest Government and fight against corruption. Seriously implement the honest responsibility, actively carry out the independent Commission against corruption interview system, increase the leadership and the day-to-day supervision of party members and cadres at all levels, strengthen the not Winds of special treatment, treatment of "laid-back luxury and arrogance" and "three-pronged" problem, non-gang, national public officers, serving in leadership positions is not land, above-standard equipped with buses and cars for private purposes, and recreational city of gifts, hospitality, luxury and waste, "emptied the rating" special rectification work. Adhere to the rot will be punishing, corrupt Su, and 1 village, 4 disciplinary administrative cadres and workers. Three is to strengthen peace to create a work. Strengthen source management, adhere to prevention, focusing on prevention. Carry out the "big reception, big tour" campaign, petitioning for the cadres of the 些大量的烟酒店团结在一起～相互协作～共同推广市场。 1、选择一定数量的烟酒店铺～提供以本品牌命名的店招～但要做到烟酒店铺统一品牌形象～即:统一装璜风格～统一店铺标识～统一商品价格～统一配送服务～统一培训管理～统一促销宣传。 2、积极鼓励经销商重力推动本品牌～可允许经销其他同类品牌～但一定要提供合理的利润空间和适时的促销支持给经销商。 3、配合经销商开拓该市场领域～厂家应成立专门的“烟酒店铺营销”队伍～平时的工作职责是协助经销商进行目标客户开发、陈列指导、市场维护等工作。 4、把烟酒店的促销重心放在拉动方面～因为烟酒店铺的老板一般主动性、专业性都较差～单靠这部分经销商推动市场是很难的～厂家需要不断地开展宣传、促销和生动化陈列工作。充分利用店铺直接面对消费者的优势～投放DM单、X展架、宣传画及布幅等展开宣传攻势、并同时开展一些针对性强的销售促进活动。 5、协助经销商完善客户信息收集与整理。 二、烟酒店营运的关键点 烟酒店不同于商超、酒店、零售店铺这些终端消费场所已经建立了成熟的消费环境～因为这些终端大都形成了浓郁的消费氛围～并能适应大众的购买消费习惯。而烟酒店铺消费～并非一种主流消费形式～需要对消费大众与目标群体进行合理有效的引导才行。 1、厂家应积极培育店主的品牌意识、质量意识和服务意识～仅for more than 60 years of rural senior party member care funds; System of regulating the activities of grass-roots party organizations, and enhance the sense of belonging of grass-roots party members; Hold fast to implement "red credit", "red stake" two major project opportunities, strive to explore new ways of development of village collective economy, rural collective economy achieve breakthrough; A progress review by the Secretary of the party work of grass-roots party organizations, strengthens the responsibility of grasping party building, Party Secretary. Second, strengthening the construction of clean and honest Government and fight against corruption. Seriously implement the honest responsibility, actively carry out the independent Commission against corruption interview system, increase the leadership and the day-to-day supervision of party members and cadres at all levels, strengthen the not Winds of special treatment, treatment of "laid-back luxury and arrogance" and "three-pronged" problem, non-gang, national public officers, serving in leadership positions is not land, above-standard equipped with buses and cars for private purposes, and recreational city of gifts, hospitality, luxury and waste, "emptied the rating" special rectification work. Adhere to the rot will be punishing, corrupt Su, and 1 village, 4 disciplinary administrative cadres and workers. Three is to strengthen peace to create a work. Strengthen source management, adhere to prevention, focusing on prevention. Carry out the "big reception, big tour" campaign, petitioning for the cadres of the 任期自然销售是不行的～这方面～一定要要求业务代加强客户回访、进行客情的深度维护～厂家也可经常开展一些联系会、培训会强化经销商对品牌的情感～从而激发他们的主动推销意识。 2、按片区进行市场划分和网点管理～按每个网点所辐射区域进行周围核心消费群的开发～同时应制定合理的价格体系～避免经销商因价差引起的不满情绪。 3、积极引导目标群体之“烟酒店消费习惯”～可不定期根据市场情况～联合经销商开展一些消费拉动～如:利用节假日派专卖店的促销人员到一些具有规模的口岸店铺发放宣传单和促销品～或通过公关活动建立VIP会员～即想办法瓦解其他渠道的消费者很关键。 整合营销模式促进提升目4、在“烟”上做文章。通过有销的烟酒 标群体对本品的认知与消费～如买酒送烟,可暗箱操作,。 5、烟酒连锁店应高度重视本品牌的生动化陈列～建议可给店主提供有本品牌广告宣传的柜台陈列酒架和香烟货架。 总之～烟酒店铺不光是开发一个店铺就算完成了任务～一定要在消费行为方面多做引导工作～一定要在“烟酒联合”促销上多下功夫。 三、针对酒类专卖店的促销如何“促而有力”: 近年来～酒类专卖店被一些厂商冠以“新的营销通路”、“终端的新金矿”这些时髦词汇～多者都欲摆脱酒店盘剥的束缚～能通过专卖店这种模式实现新的变革:但笔者发现～除了名酒专卖店略for more than 60 years of rural senior party member care funds; System of regulating the activities of grass-roots party organizations, and enhance the sense of belonging of grass-roots party members; Hold fast to implement "red credit", "red stake" two major project opportunities, strive to explore new ways of development of village collective economy, rural collective economy achieve breakthrough; A progress review by the Secretary of the party work of grass-roots party organizations, strengthens the responsibility of grasping party building, Party Secretary. Second, strengthening the construction of clean and honest Government and fight against corruption. Seriously implement the honest responsibility, actively carry out the independent Commission against corruption interview system, increase the leadership and the day-to-day supervision of party members and cadres at all levels, strengthen the not Winds of special treatment, treatment of "laid-back luxury and arrogance" and "three-pronged" problem, non-gang, national public officers, serving in leadership positions is not land, above-standard equipped with buses and cars for private purposes, and recreational city of gifts, hospitality, luxury and waste, "emptied the rating" special rectification work. Adhere to the rot will be punishing, corrupt Su, and 1 village, 4 disciplinary administrative cadres and workers. Three is to strengthen peace to create a work. Strengthen source management, adhere to prevention, focusing on prevention. Carry out the "big reception, big tour" campaign, petitioning for the cadres of the 显生机外～更多的专卖店并非有的厂商前期预想的那么乐观～特别是有的在频频出击促销攻势之后～同样未见多少成效:那么～不少厂商为什么采取了这种看似很不错的直接渠道方式往往却又事倍功半呢,这里～笔者粗浅地谈一下自己的想法。 首先～随着市场竞争的日益激烈～虽然我们不少厂家都在想方设法缩短流通渠道、建立新的终端销售模式～但是总体来讲～受消费者习惯性购买行为的影响～类似专卖店这种模式还并没有从根本上建立起消费者新的购买行为和偏好。目前～不论是酒业还是其它食品市场领域～消费者一般是在大宗商超、便民店铺和餐饮场所这三个端口进行终端消费～到一些厂商开设的酒类专卖店或其它烟酒专卖店去购买消费的行为意识还没有形成～这里～笔者觉得创建该渠道的消费趋势还是后话～而最关键的是需要先引导和培育目标公众的消费行为～让他们认为到专卖店买酒也是一种“方便”和“乐事”才行:因为只有专卖店的“人流量”上去了～你才能谈得上“客流量”～否则～再搞多少促销也难见奇效:所以～笔者建议我们厂商的促销应首先充分建立在“引导并改变消费者购买习惯”上～这样方能刺激本品牌在专卖店的销售促进。下面扼要简述几点: 一、引导分化“商超”和“餐饮”的客流:即平时的促销活动不要把目标地仅局限于各个专卖店～还要让促销人员深入到各大“商超”或“餐饮酒店”场所～通过两个点的促销结合～不断把这部分的客流引导过来～这样也方能慢慢的改变消费者的日常购买习惯。例:for more than 60 years of rural senior party member care funds; System of regulating the activities of grass-roots party organizations, and enhance the sense of belonging of grass-roots party members; Hold fast to implement "red credit", "red stake" two major project opportunities, strive to explore new ways of development of village collective economy, rural collective economy achieve breakthrough; A progress review by the Secretary of the party work of grass-roots party organizations, strengthens the responsibility of grasping party building, Party Secretary. Second, strengthening the construction of clean and honest Government and fight against corruption. Seriously implement the honest responsibility, actively carry out the independent Commission against corruption interview system, increase the leadership and the day-to-day supervision of party members and cadres at all levels, strengthen the not Winds of special treatment, treatment of "laid-back luxury and arrogance" and "three-pronged" problem, non-gang, national public officers, serving in leadership positions is not land, above-standard equipped with buses and cars for private purposes, and recreational city of gifts, hospitality, luxury and waste, "emptied the rating" special rectification work. Adhere to the rot will be punishing, corrupt Su, and 1 village, 4 disciplinary administrative cadres and workers. Three is to strengthen peace to create a work. Strengthen source management, adhere to prevention, focusing on prevention. Carry out the "big reception, big tour" campaign, petitioning for the cadres of the 顾客在商超或酒店购买消费一瓶价值XX元的金六福酒可领取一样礼品～但礼品须到附近的专卖店领取～这样一来便使顾客在两个消费场所之间产生了互动～从而也能加深他们对专卖店的认识。 二、专卖店的产品虽然品种多、质量可靠、规模也大～但是这并不足以引起顾客的好感～相反～专卖店还得须营造一个好的卖场氛围～可通过对企业历史、品牌文化的渲染及店铺个性的彰显来刺激目标消费者的购买欲望～也就是专卖店要有一种真实、亲切、自然、方便的购物环境～而现在很多专卖店让顾客感受到的却是一种冰冷的气氛～特别是一些烟酒专卖店人员的服务态度、礼仪、专业知识等方面也很欠缺。 三、为了避免一些DM单的无效投放～建议可与促销人员的利益挂钩～每发出去的DM单上都让促销人员签上自己的名字～只要该顾客凭此宣传单购买消费～促销人员就可直接享受到提成或奖励。 总之～针对酒类专卖店的促销～首先必须考虑的是如何让更多的顾客走进来～然后才是强化促销策略效果让其多消费: for more than 60 years of rural senior party member care funds; System of regulating the activities of grass-roots party organizations, and enhance the sense of belonging of grass-roots party members; Hold fast to implement "red credit", "red stake" two major project opportunities, strive to explore new ways of development of village collective economy, rural collective economy achieve breakthrough; A progress review by the Secretary of the party work of grass-roots party organizations, strengthens the responsibility of grasping party building, Party Secretary. Second, strengthening the construction of clean and honest Government and fight against corruption. Seriously implement the honest responsibility, actively carry out the independent Commission against corruption interview system, increase the leadership and the day-to-day supervision of party members and cadres at all levels, strengthen the not Winds of special treatment, treatment of "laid-back luxury and arrogance" and "three-pronged" problem, non-gang, national public officers, serving in leadership positions is not land, above-standard equipped with buses and cars for private purposes, and recreational city of gifts, hospitality, luxury and waste, "emptied the rating" special rectification work. Adhere to the rot will be punishing, corrupt Su, and 1 village, 4 disciplinary administrative cadres and workers. Three is to strengthen peace to create a work. Strengthen source management, adhere to prevention, focusing on prevention. Carry out the "big reception, big tour" campaign, petitioning for the cadres of the