政协委员张近东：O2O将为传统零售触网带来春天 　　-张近东-O2O-政协委员_新浪财经_新浪网中英对照

政协委员张近东：O2O将为传统零售触网带来春天 　　-张近东-O2O-政协委员_新浪财经_新浪网中英对照 政协委员张近东:O2O将为传统零售触网带来春天 |张近东|O2O|政协委员_新浪财经_ 新浪网 Committee member of the Chinese People's Political Consultative Conference of message whole nation, Su Ning accused question of sina finance and economics on March 4 Zhang Jindong is in a group president its pointed out in two conferences proposal 2014, 2013 since second half of the year, o2O becomes retail trade heat to discuss a topic. The hypostatic and retail business such as store of bazaar of rainbow of general merchandise of well of government office of Su Ning, king, day, silver-colored peaceful rolls out O2O strategy in succession, traditional Internet enterprise waits to also pervade hypostatic industry in succession in Tecent, A. To this, regard the industry of transition O2O mode as the delegate, current committee member of the Chinese People's Political Consultative Conference of two conferences representing, whole nation, Su Ning accuses a group president Zhang Jindong to be in the draft resolution of the Chinese People's Political Consultative Conference this year proposal: "Accelerate mobile business affairs to use promotion, guide transition of retail service O2O " . In recent years, the sound with hypostatic and retail impact of traditional cable business is incessant Yu Er, let traditional shopkeeper feel pressure, and as mobile Internet swift and violent gain ground, make entity and fictitious confluence had superexcellent technical base. Of O2O mode timely appear, let Internet industry discover new La Hai, also let traditional and hypostatic industry find the breach that transition upgrades. Will look from data, o2O of retail service transition will bring very big market to imagine a space. 2013, total volume of retail sales of our country network is broken through 1.8 trillion, but also occupy social total volume of retail sales only 7.8% , this means major traditional and retail company to return not " touch net " . Once these traditional and retail businesses quicken transition, market structure will produce active and welcome change. From the point of global limits, o2O mode also is just arisen, our country and developed country are in same scratch line, we still have a lot of sides even advantage. Zhang Jindong's committee member expresses, we should grasp this rare opportunity, come true " tortuous path overtake " , promote the whole world of retail trade competition ability. Zhang Jindong's committee member thinks, to retail trade, how to satisfy customer continually the shopping demand of all-around, deep administrative levels, it is the topic for discussion that whole industry must want to think. "Hypostatic door inn can satisfy consumer to experience the demand that waits for a respect to product quality, objective, electronic business affairs satisfied information to get, convenient trade the demand that waits for a respect, but the drawback that they have oneself to be made up for hard, only the shirt-sleeve O2O mode ability below the line on the line satisfies nowadays customer overall demand. " since last year, already more and more retail businesses begin to try O2O operation, the service with more energy better at offerring focusing. But O2O is newly emerging things after all, a lot of retail businesses have inadequacy on ability and technology. To this, zhang Jindong's committee member expresses, "We should guide these enterprises to use Internet technology and thinking to come ' arm ' oneself, realize transition of retail service O2O, contented good consumer of good, service, also won industry future. " for this, no matter be software application level, still be hardware equipment level, or is to trade with service flow, what should experience around the user is convenient will spread out with safety, urge support development is handier equipment of the application of mobile business affairs that uses easily, intelligence, pay means of method, service to wait a moment, ultimate goal should make O2O operation more efficient namely, the service is more considerate. The service that search of cloud computation, big data, intelligence, LBS(is based on the position) , content couplet net waits new technology a moment to emerge in endlessly, and of O2O mode fluent move to build these technologies just about over. Zhang Jindong's committee member offers: "We should increase the research strength of technologies of these pair of forward position foundation, also drive the application of scientific research achievement at the same time. these technologies practical change, after generalization, enterprise can more dedicated at day-to-day operation, make the service more perfect. " Zhang Jindong's committee member still points out, the development characteristic that every enterprise has him, have external management environment, we should encourage retail business to set out from oneself angle roll out characteristic to change a service. No matter provide gymnastic shaped type how to differ, but they still agree substantially, it is the service experience that uses O2O mode to provide close satisfaction for consumer.