全宝洁公司的英文介绍

全宝洁公司的英文介绍 Driven by passionate people and a common purpose PGbrings trusted brands to consumers around the world.PurposeThey will provide branded products and services of superior quality and value that improve thelives of the world’s consumers now and for generations to come. As a result consumers willreward us with leadership sales profit and value creation allowing our people our shareholdersand the communities in which we live and work to prosper.Consumer insightAt PG every Sustainability innovation begins with a deep understanding of consumers. Becausewe are in touch with the consumers’ reality we can make innovation decisions based on theirneeds. We know that most consumers are unwilling to make trade-offs on performance or value inan effort to be more sustainable. This insight is consistent across regions throughout the world.We have found that two relatively small groups exist on the ends of a decision-making spectrum范围 On one end “niche” consumers are willing to sacrifice performance or value for a moresustainable product. On the other a small segment is focused on providing “basic living” fortheir families and do not make purchases based on Sustainability factors. But between thesesegments lie the vast majority of consumers: the “sustainable mainstream.”Amounting to 70 of consumers overall this sustainable mainstream group wants choices that havedemonstrated improvements to their environmental profile(形象 印象). But they will only alterpurchasing decisions when they can have the performance they require and the value they need.They won’t—and can’t—sacrifice performance or price for environmental benefits especiallyin tough economic times.At PG the sustainable mainstream is the focus of our Sustainability efforts. This largestconsumer segment matters most to us because meeting their needs lets us deliver the greatestpositive impact.Technology Insight(洞察)In addition to consumer insights we apply a second key element to making Sustainability decisions:a unique holistic 整体全面的 view of technology. We use life-cycle thinking a discipline wehelped pioneer to determine a product’s entire environmental footprint from the procurementof raw materials to the product’s use by consumers and ultimate disposal. By examining multiplefactors in each step we assess the product’s overall environmental impact.With this holistic insight we can then find opportunities where a sustainability improvementcan have the biggest positive impact. In the case of laundry detergent 洗衣粉 for instance ourlife cycle assessment revealed that one step of the product’s life cycle consumed far more energythan any other: the heating of wash water during its use in the home. As such this step clearlyoffered the biggest opportunity for energy reduction—so that is where we focused ourSustainability efforts first with Ariel in Western Europe and then with Tide in North America.We introduced a formulation of Ariel and Tide that is optimized 优化 for use in cold water avoidingthe need to heat water for washing altogether.Sometimes like in the case of Tide Coldwater our technology insight reveals that changing aproduct’s formulation will yield the biggest impact. Other times our assessment provokes a newapproach to packaging. The Ariel brand has examples of both kinds of improvements in action.Formulation Breakthrough: Ariel Excel GelAriel Excel Gel the newest generation of Ariel detergents was designed from scratch for ultimatecleaning at low temperatures. This formulation change has helped bring about reductions inenvironmental impact expending less energy water packaging and waste. Ultimately the newformulation has significantly improved both the product’s environmental profile and its consumerexperience.1 / 4previousnextPackaging Breakthrough: Ariel Packaging in TurkeyBy replacing cardboard shipping boxes on Ariel with seal-tight plastic bags PG teams in Turkeyfound a way to use significantly less material while delivering a superior product to market.The team designed a new process that packed Ariel in large sealtight polyethylene bags. Entirelyrecyclable these bags require 80 less packaging material than boxes take up 20 less spaceduring transport and storage and help speed up the packaging line.