国产手机量多利薄非长久：高端才有出路-手机,智能手机,国产手机

国产手机量多利薄非长久：高端才有出路-手机,智能手机,国产手机 国产手机量多利薄非长久:高端才有出路 - 手机,智能手机,国产手机 : Thin blame of much interest of amount of homebred mobile phone is long: High end just has an outlet year old end, the expression of homebred mobile phone drew the look of people again. According to surpassing Nuo newest statistical data shows, up to in November, market of domestic mobile phone, the market share of homebred mobile phone had been achieved 71.7% , associate especially, cruel clique, China for, resurgence ascends in succession before the body 6, showed driving actual strength. Homebred mobile phone on sales volume grow quickly, had become the fact that does not dispute, but pass through“prosperity“salesvolume outstanding achievement, homebred mobile phone held home market to be less than the profit space of 10% only, long-term small gain fears will be homebred mobile phone in the future crisis buries next foreshadowing. Why is homebred mobile phone always increment is not added close? Manufacturer of a lot of terminal is complaining: “Operation business always controls the price do not have profit at all. “butbeintheirblameeveryone and everything but not oneself too lowly, while, did not search an account from oneself however. The price from homebred mobile phone can see, manufacturer of homebred mobile phone returns bureau be confined to to go with in low end in the management error that the market is main attack. Mobile phone product lacks innovation, bureau be confinedto“supplied materials treatment, be modelled on production “automation line production manages a concept, still did not cast off in industrial catenary extreme brief the characteristic that earns low market bonus. The deficient of the inadequacy of ability of innovation of be enslaved to be enslaved to and technology, manufacturer of most homebred mobile phone can place a hope only at home market capacious and the low end that consumes a structure, beyond the mark pursuit is low upright market, in order to measure score a success. Because pursue “takedoctrine“, what pattern plate, system uses is off-the-peg, homebred mobile phone also was immersed in gradually coessential spend competition, the value of mobile phone itself has fallen almost nadir. As market of domestic mobile phone mature with each passing day, especially at present consumer is bought more and more rational, the practice of manufacturer eager for quick success and instant benefit is chronic suicide undoubtedly. So, to homebred mobile phone, from sales volume, had overtaken the foreign brand such as apple, Nuojiya, and be approached to SamSung gradually, want to do next so, how to change sales volume namely make ready money. In low end the mode of low falls, the profit space that domestic manufacturer has is very cramped. Accordingly, manufacturer of domestic mobile phone begins to develop to high-end hand market in succession, china for, resurgence, associate, cruel sends 4 main currents manufacturer of homebred mobile phone already or begin to plan to be in high-end market is overall layout. China for this year the beginning of the year, china produced for terminal Chinaarea“humanaffairs earthquake“: Yang Xiaozhong of Chinese division president transfers Chinese area before, two vice-president retire, one is transferred. 2011, china the high speed of mobile phone sales volume to be in China grows, the market is had lead a the various states to produce a mobile phone the first. Accordingly, dismiss below this kind of situation high level, honest beyond everybody’sexpect. But“ITtimes“think, from later China will look to emphasize market of layout high end repeatedly, it is probably China what go for high-level opposite is medium low end sale strategy resents strongly, just not hesitate so to managing a layer “change blood greatly“. This year, besides released the price to be outside series of the Ascend D1 of 2499 yuan of above, Ascend P1, china wait for 3 admiral type and a W2 that carry newest WP8 system to still will continue to release Ascend Mate, Ascend D2, Ascend P2. Resurgence and China bed experience is similar, resurgence depends on B2B mode, market is opened in operation business medium of communication, became likewise 2011 “homebred machineking“. But as a result of the excessive competition of business of 3 big operation in 3G market, terminal market extracts the price by again and again depress, bring about resurgence to wait cannot jump out the odd group of small profit of low low end. In November, resurgence released brand of mobile phone of Nubia high end, use independence child the brand undertakes operational, undertake with original ZTE brand valid area is lain between, the mode that tries to connect exorbitant end and B2C, B2B2C comes seek more profit. Inside course of study the personage looks, resurgence rolls out brand of Nubia mobile phone, can make up for resurgence mobile phone in low end the brand value of the market is not worth, achieve high-end product and low end then market of product, high end and low end the valid area of channel of the market, society and operation business medium of communication is lain between. Associate up to in November, on the integral rank of market of domestic mobile phone, associate with the market share of 15% , be next to SamSung, rank the 2nd. Associate Ceng Guozhang of group vice president thinks, associate obtain such achievement and channel, sale and product rapid research and development inseparable. But when the business of refer next year plans, ceng Guozhang expresses, although associate in 2000 yuan of the following mobile phone markets to have very large dominant position, but associated 2013 can throw more high-end products open market, especially the position of mobile phone product of 3000 yuan of above, with promoting the brand that associate value. Current, associate the mobile phone had formed S, A, P, K4 range of products, from the respect such as fixed position, design, price, channel contented and different fractionize consumes crowd demand. Clique of cruel clique cruel is one of mobile phone firms that home begins market of layout high end the earliest. In November, cruel clique and Chinese telecommunication rolled out price to amount to 4280 yuan grand sight HD 9960 together, high-key announce“market of aggrandizementhighend“thestrategy, its are more laid the target apple and SamSung. Cruel sends vice-president Su Feng to express, although two this years cruel clique is borrowing 1000 yuan of smartphones to gain fame between average consumption crowd, but the research and development that holds to pair of high end smartphones all the time, insist every year to roll out mobile phone of several high end. Be in early 2G times, the smartphone price that cruel sends is in at least 3000 yuan of above, the consumptive crowd that basically is aimed at is high-end user. 2008, as 3G market open, cruel clique just begins to low end outspread. Cruel group shows, the strategy of the company is high-end product associated operation business will push, operation business also can give a lot of resource. Operation business can follow collaboration of a few manufacturer every year roll out high-end machine, cruel clique is the homebred brand with not much amount to. Current, the majority profit of smartphone market is held by apple and SamSung, very big one part reason is demand of the person that both brand strategy runs success and offset cost is accurate hold. Look from this, the mode of evil spirit a group of things with common features and millet is worth manufacturer of other and homebred mobile phone to draw lessons from probably. Huang Zhang of president of evil spirit a group of things with common features oftenwith“themobile phone is super have a fever friendly“attitude, discuss technical issue all night with netizens. When vermicelli made from bean starch and netizen raise difficulty question, always can get be solutioned his personally, when agency does not defend established practice, huang Zhang can forget the identity of industry employer, blueness resembling anger explodes even in the agitatedly on forum in that way thick. Be character scolds these vivid be laughing and playing, let evil spirit a group of things with common features and implementation of vermicelli made from bean starch “withoutseamjoin“, and just of these vermicelli made from bean starch are the important cornerstone that evil spirit a group of things with common features expands mobile phone business in the future, these“evilspirit is friendly“stillunited homophonic nicknametobe“kerosene“. And the promising young person that regards a mobile phone as the market, millet has made homebred mobile telephone“upstart“delegate. 2012, sales volume of millet mobile phone exceeds 6 million. To a company that does not establish, this number makes a person undoubtedly exclaim. Its are opposite the rapid growth profit from of sales volume of millet mobile phone of user demand accurate hold. Millet talked about forum to build in rice “honorary developmentgroup“,withabatchofjerkquitetallusersynchronism checks mobile phone performance, achieve discovery problem, revise at any time. Come so, millet well have the aid of outside force, solved complex test link well, support elder vermicelli made from bean starch will help perfect system. Evil spirit a group of things with common features and millet, added in the product“haveafeverfriendly“brand. After having a batch of enthusiastic vermicelli made from bean starch, both sides is on hardware configuration make an issue of, highlight the tall sex price of the product to compare, the price that held consumer to hope to pass opposite petty gain buys the psychological demand of high quality product, carry the transmission of vermicelli made from bean starch then, make oneself brand value. As hardware configuration and software service move toward maturity gradually, the doorsill that high-end smartphone makes has been reduced greatly. Accordingly, make high-end product, need adjusts be absent technology, more it is a brand, and the brand needs to accumulate. To the manufacturer of homebred mobile phone of eager for quick success and instant benefit, whether heavy next hearts come, run oneself brand, the demand that knows customer deep rolls out a product, will be challenge of a huge. Share: