顺捷牌摩托车节油器营销方略

顺捷牌摩托车节油器营销方略 一、 市场前景 中国早已是世界上第一大摩托车生产大国，2005年年产摩托车1800万辆，国内摩托车保有量已超过1亿辆。随着部分大中城市禁摩，广大县城、乡镇、农村市场成为摩托车的主流市场。农村摩托车普及率大为提高。 (骑式)男装车(125CC):在县(县级市)以下的镇、乡、村普及率高，百公里油耗在2升左右，本身较节省油。本产品能在其省油的基础上再省油10%以上，普遍达到15%左右，高的能达到25%以上。在县、镇、乡是其主导市场。 (踏板式)女装(125CC)摩托车:在中等以上城市拥有量大，自身耗油量也大，百公里油耗超过3升，甚至达到4升，女装车节油器的节油率可达15%左右，高的达到30%以上。 2006年3月26日，5月24日国内成品油分别上调8%、10%，目前国内97号汽油价已经突破5元大关 ，国内油价将进一步与国际油价接轨，油价上涨的趋势已不可逆转，广大摩托车用户对摩托车节油器产品的市场需求将日趋旺盛。这也是本产品推出市场的一个良好契机。 二、经销商类别 对本产品有兴趣的、具有商业眼光的个人、商家均可成为本产品的经销solicited opinions and suggestions Article 265, including: four problems to 171. Deepening special regulation, State line State modified, side check side modified, total solution highlight problem 19 a; to rectification spirit carried out party political life, in-depth carried out heart talk, serious carried out criticism and self-critical; put built chapter State business throughout activities always, full cleanup and established perfect a involved "four wind" aspects of system provides, new 12 items, amendment perfect 15 items, abolition 3 items. Through educational practices, "four winds" problem significantly curb, party members and cadres ' apparent change of consciousness and ability of serving the masses increased significantly. (C) to promote the sustained and healthy development of economy and society. Adhere to the "party-led township, prospering Township, eco-village, projects promoting Township and industrial Township, industry-rich Township, harmony Township, stabilization control" development strategy, take economic construction as the Center, strengthen leadership over the economic work in earnest, closely around the target determined earlier this year to deal with and try to resolve the various adverse factors, pay close attention to the work. Efforts to promoting the construction of major projects. To transportation, water conservancy, urban infrastructure construction, focusing on implementation of a number of industrial structure adjustment and optimization and upgrading of key projects for leading roles; Completed has XX village pass village Highway, and township location lights bright of, and XX meters "beautiful village", and township public rental and Xiang hospitals public rental, and 270 sets rural housing room 商。在购样板测试后、在了解本产品的原理、功效后;在树立了基本信心 后，可订货试销。 试销60天内，累计订货达到400只(单款产品)，可成为试销区域 的县(市)级独家指定经销商。 试销60天内，累计订货达到1000只(单款产品)，可成为试销区域 的地(市)级独家指定经销商。 不设省级独家指定经销商。 在未设独家指定经销商的区域不排除有二家以上的经销单位或个人 成为特约经销商。(每批定货量在100只以上) 三、 测试样板价及经销价 大货经销价格视订货数量而商议(包按比例配送的彩印海报、产品手册等)，货发经销商要求的指定收货点，运费由供货商负担。 四、 广告支持 对于区域独家指定经销商给予10%的广告费用支持。即区域经销商可按其总订货量的总价款的10%用于当地媒体广告，如电视、电台、报纸等广告，凭单及合同向供货商报销。如广告费用超出10%，超出部份由区域经销商自理。 如经销商未做媒体广告，也可向供货商要求配送印有独家指定经销商 ation ncy, urban infrastructure construction, focusing on implementation of a number of industrial structure adjustment and optimizpay close attention to the work. Efforts to promoting the construction of major projects. To transportation, water conservators, rk in earnest, closely around the target determined earlier this year to deal with and try to resolve the various adverse facilization control" development strategy, take economic construction as the Center, strengthen leadership over the economic worich Township, harmony Township, stab-village, projects promoting Township and industrial Township, industry-led township, prospering Township, eco-icantly. (C) to promote the sustained and healthy development of economy and society. Adhere to the "partyignifsignificantly curb, party members and cadres ' apparent change of consciousness and ability of serving the masses increased s ovides, new 12 items, amendment perfect 15 items, abolition 3 items. Through educational practices, "four winds" problemr wind" aspects of system prcritical; put built chapter State business throughout activities always, full cleanup and established perfect a involved "fou-depth carried out heart talk, serious carried out criticism and self-ried out party political life, inte modified, side check side modified, total solution highlight problem 19 a; to rectification spirit carsolicited opinions and suggestions Article 265, including: four problems to 171. Deepening special regulation, State line Stasing rooml houbright of, and XX meters "beautiful village", and township public rental and Xiang hospitals public rental, and 270 sets rura and upgrading of key projects for leading roles; Completed has XX village pass village Highway, and township location lights2 字号、地址、电话的彩色印刷单张自行派发，或要求配送其它促销礼品，如摩托车头盔等。费用以总价款的10%为上限。 特约经销商不享有上述广告、促销费用的支持。 五、 经销商权益的保护 区域独家指定经销商享有独家代理权，以独家代理合同的形式予以法律保障，配送生产商或总经销商的授权证书。 六、 产品的品质保障 生产商、总经销商共同对发往各区域的产品的品质负责，凡因产品质 量问题造成产品功效达不到产品手册的要求，在不损坏产品的情况下，区 域经销商均可要求换货。 七、 市场定价 生产商、总经销商与区域经销商之间只约定经销价，不指定各区域 市场的终端零售价，市场建议零售价或指导价格为: 男装60元/只(包安装) 女装68元/只(包安装) 八、 产品的亮点(卖点) 广告语:“台湾技术，深圳制造，设计独特，品质保障”。 在推广本产品时，一定要突出其技术含量及结构的巧妙之处。 and u urban infrastructure construction, focusing on implementation of a number of industrial structure adjustment and optimizationlose attention to the work. Efforts to promoting the construction of major projects. To transportation, water conservancy, pay cearnest, closely around the target determined earlier this year to deal with and try to resolve the various adverse factors, tion control" development strategy, take economic construction as the Center, strengthen leadership over the economic work inrich Township, harmony Township, stabiliza-village, projects promoting Township and industrial Township, industry-led township, prospering Township, eco-ly. (C) to promote the sustained and healthy development of economy and society. Adhere to the "partyficantificantly curb, party members and cadres ' apparent change of consciousness and ability of serving the masses increased signis, new 12 items, amendment perfect 15 items, abolition 3 items. Through educational practices, "four winds" problem signr wind" aspects of system providecritical; put built chapter State business throughout activities always, full cleanup and established perfect a involved "fou-depth carried out heart talk, serious carried out criticism and self-out party political life, inte modified, side check side modified, total solution highlight problem 19 a; to rectification spirit carried solicited opinions and suggestions Article 265, including: four problems to 171. Deepening special regulation, State line Staroomusing ht of, and XX meters "beautiful village", and township public rental and Xiang hospitals public rental, and 270 sets rural hopgrading of key projects for leading roles; Completed has XX village pass village Highway, and township location lights brig3 六大功效:(通过试用、安装均可体现 ) 1(节油率:男装10—25% 女装10,30%。 2(提高马力(怠速)10%以上。 3(减少尾气污染20—80%(环保)。 4(清除积炭，保护气缸、火花塞，延长发动机寿命。 5(启动更顺畅，油门更轻松。 6(一次投资，永久受益。 “他山之石，可以攻玉”先行者的经验，包括教训，能使后来者少走弯路，我们在此向有意成为本产品的经销商的人士温馨提示如下: (A) 投资有风险。任何一项生意均存在成功与失败的两种可能。因此在涉 足该产品的销售之前，一定要对本地区的区域市场容量及产品的原理、 功效、价格定位等情况做出全面了解、判断之后才行事，万万不可贸 然行事，切忌一开始就贪大。 (B) 要了解消费者心理，引导其以投资的心态去接受本产品，它不是一件 摆设，而是确确实实能给消费者带来投资回报的节油产品。 (C) 如果您在已了解本产品的原理功效之后，认为其市场潜力很大，成为本 产品的一个区域经销商，这只能说明您的初步判断是对的，将此理解为 “做对事”的话，那么更重要的事还在后面，那就是“找对人”。“找对人” 往往比“做对事”更重要。搞市场营销，需要适合营销的人才。您所物色 -led township, prospering Township, eco-icantly. (C) to promote the sustained and healthy development of economy and society. Adhere to the "partyignifsignificantly curb, party members and cadres ' apparent change of consciousness and ability of serving the masses increased s ovides, new 12 items, amendment perfect 15 items, abolition 3 items. Through educational practices, "four winds" problemr wind" aspects of system prcritical; put built chapter State business throughout activities always, full cleanup and established perfect a involved "fou-depth carried out heart talk, serious carried out criticism and self-ried out party political life, inte modified, side check side modified, total solution highlight problem 19 a; to rectification spirit carsolicited opinions and suggestions Article 265, including: four problems to 171. Deepening special regulation, State line Stasing rooml houbright of, and XX meters "beautiful village", and township public rental and Xiang hospitals public rental, and 270 sets rura and upgrading of key projects for leading roles; Completed has XX village pass village Highway, and township location lightsation ncy, urban infrastructure construction, focusing on implementation of a number of industrial structure adjustment and optimizpay close attention to the work. Efforts to promoting the construction of major projects. To transportation, water conservators, rk in earnest, closely around the target determined earlier this year to deal with and try to resolve the various adverse facilization control" development strategy, take economic construction as the Center, strengthen leadership over the economic worich Township, harmony Township, stab-village, projects promoting Township and industrial Township, industry4 的营销人员或分销商如果没有开拓市场的能力，其后果必然是事倍功 半。如果能找到了合适的人才或合作伙伴，建立起本区域的营销网络， 则会事半功倍，希望各区域经销商既能做对事，又能找对人。 本营销中心汇总的产品促销宣传广告语 1、 用最少的油，跑最远的路～ 2、 投资60元，省回无数个60元～ 3、 油价上涨了～您的爱车耗油多了吗, 顺捷牌摩托车节油器帮您省油～ 4、 省油=省钱～让您每次开车都省钱～ 5、 早一天安装，赚多一天钱。 6、 小小投资，永久受益。 本营销中心可代各区域经销商策划并负责印制如下广告宣传品: 1、 A4双彩(3000份/0.25元)、海报(1.5元/份) 2、 人造革摩托车后挡泥板 (2元/块) 3、 横额条幅 ( 6元/米，高度50—60CM ) 4、 X展架 (80X180CM， 70元/个;60X160CM，50元/个) 顺捷牌摩托车节油器营销策划中心 rich Township, harmony Township, stabiliza-village, projects promoting Township and industrial Township, industry-led township, prospering Township, eco-ly. (C) to promote the sustained and healthy development of economy and society. Adhere to the "partyficantificantly curb, party members and cadres ' apparent change of consciousness and ability of serving the masses increased signis, new 12 items, amendment perfect 15 items, abolition 3 items. Through educational practices, "four winds" problem signr wind" aspects of system providecritical; put built chapter State business throughout activities always, full cleanup and established perfect a involved "fou-depth carried out heart talk, serious carried out criticism and self-out party political life, inte modified, side check side modified, total solution highlight problem 19 a; to rectification spirit carried solicited opinions and suggestions Article 265, including: four problems to 171. Deepening special regulation, State line Staroomusing ht of, and XX meters "beautiful village", and township public rental and Xiang hospitals public rental, and 270 sets rural hopgrading of key projects for leading roles; Completed has XX village pass village Highway, and township location lights brigand u urban infrastructure construction, focusing on implementation of a number of industrial structure adjustment and optimizationlose attention to the work. Efforts to promoting the construction of major projects. To transportation, water conservancy, pay cearnest, closely around the target determined earlier this year to deal with and try to resolve the various adverse factors, tion control" development strategy, take economic construction as the Center, strengthen leadership over the economic work in5