p&g

nullnullWelcomenullnull170 Years DevelopmentnullY Company OverviewP&G CultureSocial ResponsibilityMarketing Strategy1123 4nullLOGOCompany OverviewFounded in 1837The world's largest consumer products companyMore than 300 brands of products sold in 160 countries and regions Listed NO.66 in the world by “FORTUNE”nullP&G CultureMission: To provide high-quality products and services, beautify the lives of consumers around the world!Company Values: P&G firmly believes that all employees are the most valuable assets of the company. Company principles We respect every employee Innovation is the cornerstone of our success We value the expertise of individuals nullLOGOSocial Responsibility"Close to life, beautify life" P & G focus on improving the quality of people’s life, helping needy children “living, learning and growing." “Green Earth ” P&G develops environmentally friendly products, production, packaging and energy consumption during operations to achieve sustainable development. nullCOMPANY NAME/month COMPANY COMPANY COMPANY NAMENAMENAME/month /month /month 1.20102.20103.20104.2010100%5000.00Business 100%5000.00Business 100%5000.00Business 100%5000.00Business COMPANY NAMELOGOBusiness ProcessTheir business performance in 2010 is expected to maintain normal ascent in the first quarternullmonth month month Operating ProfitOperating Profit10.00.00.001.00.00.00LOGOnullMarketing StrategyThe multi-brand strategy P & G's ad strategy nullP&G In Chinanull P & G in China for nearly 22 years Headquarters in Guangzhou, Beijing, Tianjin, Shanghai, Chengdu, Dongguan and other places ,with a number of branches and factories, employs more than seven thousand workers, total investment in China more than 1.7 billion U.S. dollars . nullThe Localization of International Brandnull Establish a comprehensive market research system,and try to carry out a system of communicating with consumers. Name the product accurately by combining the product’s characteristics with Chinese culture.null Click to add Text Click to add Text Click to add Text Click to add Text Click to add Text20%25%90%80%65%70%50%ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc. Description of the contents Description of the contents Description of the contents Description of the contentsnull1 P & G concentrates on high quality products for Chinese consumers..2 P & G insists on correct and scientific approach to advertising. P & G upholds international advertising strategies ,at the same time it does appropriate adjustments in China. 3 P & G's success should be attributed to marketing and management strategies. Rigorous management, multi-brand strategy emphasis on brand personality, the use of reasonable USP strategy, and the company's "customer first" principle. P & G's success in China nullCOMPANY NAMELOGOWelcome once again to viewnullCOMPANY NAMELOGOnullnull