Review: Language and Discourse: The Embrace of Uncertainty
Author(s): Maggie MacLure
Source: British Journal of Sociology of Education, Vol. 15, No. 2 (1994), pp. 283-300
Published by: Taylor & Francis, Ltd.
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British Journal of Sociology of Education, Vol. 15, No. 2, 1994 283
REVIEW ESSAY
Language and Discourse: the embrace of uncertainty
MAGGIE MACLURE, University of East Anglia
Discourse and Social Change
Norman Fairclough, 1992
Cambridge, Polity Press
Writing, Schooling and Deconstruction: from voice to text in the classroom
Pam Gilbert, 1989
London, Routledge
Making the Social Text: poetics and politics in social science discourse
Richard Harvey Brown (Ed.), 1992
New York, de Gruyter
Where shall we find language innocent enough, how shall we make the spotless
purity of our intentions evident enough?
Malcolm Arnold
1. We Need the Eggs
Reviewing recent trends in language and discourse is a tough assignment, not just
because of the size and diversity of the field, but also because of the fraught response that
mention of 'discourse' often prompts-especially if it's linked with that other bad word,
postmodernism. Some people find some of the key propositions of contemporary work
in discourse pretty hard to swallow: for instance, the idea that truth is the creature of
language, rather than the other way round; that there's no first, last or deepest thing Out
There that tethers language to reality; that our solid sense of self is a textual thing-the
product of genres, not genes; that there's as much rhetoric as reason in research.
Especially unpalatable to many people is the notion that power, oppression and struggle
are forged in discourse. For if there really were 'nothing outside the text', how would we,
how could we intervene politically?
But there's also a certain ambivalence. It's getting harder to ignore the claims by the
likes of Derrida, Foucault, Kristeva, Bakhtin or Geertz about the complicity of language
284 Review Essay
in the workings of reality, society, power, knowledge, identity. Indeed, some of the terms
and tactics of discourse-based theories are proving very useful for a whole range of
critical and emancipatory enterprises. Deconstruction, for instance, is being done
strategically by feminist and post-colonial theorists to destabilise the old us/them
oppositions that have shored up the dominant discourses of western culture. Likewise,
Foucault's exposure of the regulatory force of such innocent linguistic acts as naming and
categorisation, and his identification of the 'technologies of power' exercised in discursive
practices such as examination and confession, have given a powerful edge to social and
educational critique. The trouble is, to embrace discourse theory is to court what many
people see as the abyss of epistemological doubt and political paralysis sketched above.
As a result, the 'linguistic turn' in the social sciences is kind of everywhere and nowhere:
fascinating yet frightening, essential but impossible. I'm reminded of the old joke about
the guy whose brother thinks he's a chicken. 'Why don't you take him to a shrink?'
somebody asks. 'I would', says the guy, 'but we need the eggs'.
This review essay is mainly about [1] why people might need the eggs of contempor-
ary discourse-based theory but often find it hard to swallow the chicken. My interest is
in work within education that can loosely be described as poststructuralist in orientation,
or which has been influenced by poststructuralist currents [2]. Definitions are tricky,
since poststructuralism could mischievously be defined in terms of a suspicion of
definitions. But I take it that a work is locatable with respect to poststructural notions if
it (a) takes some kind of sceptical position towards the relationship between language and
reality; and/or (b) understands discourse/language not just as a reflection of 'the social',
but as deeply implicated in the constitution of the social and cultural world; and/or (c)
considers 'meaning' to be ambiguous, contested, shifting, and never finally resolvable by
recourse to an 'external' world of objects and certainties.
As already noted, those sorts of propositions are both attractive and repulsive
to educational theorizing, which is still, in its many forms, more or less committed to
the modernist projects of emancipation, progress and resistance to oppression, and
which still sees the exercise of reason and the possibility of truth as the intellectual
cornerstones of those projects. Poststructural theories of discourse are deeply challeng-
ing to modernist projects, not least because they have an inbuilt potential to unravel
their own arguments. Taking texts apart might be a powerful weapon of critique when
directed 'outwards' towards the powerful public languages of policy, politics and the
media, by enabling us to reveal the rhetorical strategies and suppressions that deliver
the supposed truths and certainties in such discourses. But how to stop short of
applying this deconstructive logic 'inwards', to the truths, models and findings of our
own discourses of education? My argument below is that poststructuralist theories
always present both a threat and a promise for educational enquiry, and that this is
reflected in various strategies-textual ones of course-for handling that threat.
In referring to various books and articles below my interest, then, is not just in the
substantive areas they address in discursive terms-e.g. policy, professional discourse,
classroom practice-but in the different kinds of rhetorical deals that they strike with
the devil, in order not to be undone by the deconstructive logic. These strategies range
from (most obviously) silence about the traps for the unwary, through confession (admit
complicity in asides and footnotes but proceed as before) to a variety of strategies for
rescuing the core values of the paradigm. Lastly, there is the ludic strategy-the attempt,
not to sidestep the dangers of deconstruction, but to throw oneself wholeheartedly
into the paradoxical and reflexive game of meaning: to refuse to resolve
Review Essay 285
ambiguities, to disobey the rules of genres, to stop making sense. This is the kind of
radical poststructural 'turn' that really gets up people's noses.
I don't mean to disparage some or all of these textual strategies, nor to suggest that
there could be a 'purer' or less mediated kind of intercourse between education and the
discourses of uncertainty. Indeed, I think there are probably no final solutions to the
problems raised by the double-edged embrace of those discourses. But I think it's worth
trying to learn more about those encounters. Deconstruction tells us that if we look to
such skirmishes and truces on the borders of paradigms, we may learn a lot about what
those paradigms take, and make, themselves to be.
The books listed at the beginning are not given separate and individual reviews.
Instead, they are woven into the discussion as exemplars of particular issues. I single
them out for special mention mainly because they are interesting and challenging
examples of recent work, for those who want to read further. The three books are
referred to below by the initials in their titles: thus DSC, WSD and MST.
2. Taking Texts Apart: (1) interrogating policy texts and public discourse
One of the most obvious uses for discourse theory is the critique of policy texts and
public discourses. Like any other texts, policy documents, government pronouncements,
news coverage and the like can be subjected to 'close reading', to reveal the devices that
are used to claim authority and impartiality; to recruit the reader/listener to the
author/speaker's viewpoint and anathemise opponents; to consolidate knowledge claims
by marginalising, suppressing or smoothing over contradictions. Stronach (1992), for
instance, 'reads' the recent Howie Report on the future of Scottish upper secondary
education as an oscillation between appeals to two opposing economic/educational
'identities'-the romantic ideal of the rounded and accomplished Scottish student (male,
of course)-the 'lad o' pairts'-and a more modem European sensibility. Stronach
highlights the textual manoeuvres that give a gloss of coherence, consensus and
commonsense to a collection of mutually contradictory educational fantasies.
Ball's (1990) analysis of education policy in England and Wales characterises it in
terms of a struggle amongst competing discourses and their associated forms of knowl-
edge/power (after Foucault). Ball is especially interested in the discourses of the 'New
Right' and the way these have operated, via a 'discourse of derision', to pathologise
educational ideals such as progressivism and comprehensivisation (Ball, 1990, p. 18). Ball
and his co-workers have brought a discourse-based approach to several policy issues,
such as the reception of national curriculum documents within secondary school
departments (Ball & Bowe, 1992), and the operation of 'parental choice' (Bowe et al., nd).
The latter study is a critique, not only of the discourses of policy texts such as the Parent's
Charter and consumerist guides to 'good schools', but also of the accumulating body of
research. Their argument is that much of this research operates, collusively if unwittingly,
'inside the discourses of choice and consumption' that characterise the policy/con-
sumerist texts themselves, and therefore never succeeds in 'breaking out of the discourse'
to achieve analytic or critical autonomy (nd, p. 14).
Stronach & Morris (1994) find a similar kind of discursive complicity in evaluations of
vocationalist reforms. A new kind of 'conformative' evaluation has developed in the UK,
they argue, as a result of the volatile policy contexts of the 80s and 1990s. This 'policy
hysteria'--a postmodern condition of multiple and contradictory innovations, and wildly
oscillating policy stances--generates evaluations that are 'short-term, complicit, impres-
286 Review Essay
sionistic and formative' (6). Complicity with the goals and values of the project is
achieved (and concealed) via a number of textual devices in evaluation reports-for
example, portraying negative findings as the harbingers of an imminent upturn; fore-
grounding the 'good news' and relegating the bad to subordinate clauses; using 'hooray
words' such as progression, ownership, whole school and entitlement to 'substitute for
critical analysis, and at the same time give advocacy a sense of direction' (pp. 12-13).
Stronach & Morris suggest there's something funny going on, then, around the language
of reform: they note elsewhere the development of a language of ' "enterprise",
"relevance", "student-centredness" that came to have as many definitions as it had
voices' (p. 3). MacLure & Stronach (1993a, p. 180-81) noted a similar kind of 'dispersion
of meaning' around words such as 'work' in (first generation) National Curriculum
documents. Fairclough is likewise interested in shifts of meaning within and across policy
texts. He too picks up on 'enterprise', as an instance of state-sponsored 'semantic
engineering', initiated by Lord Young, British Secretary of State for Trade and Industry
in the mid 1980s. Fairclough argues that Young invested the term 'enterprise' with a
particular set of meanings (linking it, for example, with notions of 'self-help' and
'self-reliance'), and traces an 'intertextual chain' leading from Young's speeches, through
official DTI brochures, and thence into a wide range of texts in health care, education
etc (DSC, pp. 131-33). This is one instance, according to Fairclough, of a widespread
process of 'colonization of orders of discourse'. A related textual phenomenon, according
to Fairclough, is that of 'overwording'-a dense profusion of words or phrases with
similar or related meanings. It is, it seems, a phenomenon to be viewed with suspicion-
'a sign of "intense preoccupation" pointing to "peculiarities in the ideology" of the group
in question' (DSC, 193; citing Fowler et al. 1979, p. 210). Fairclough's example is the
skills-based vocabulary of the 1988 Kingman Report on English in UK schools (DES,
1988), with wordings including competence, effectiveness, mastery, facility, expertise and
skill [3].
There seems to be a lot of mileage, then, in applying textual criticism to policy texts
and discourses. It looks promising as a vehicle for public accountability and critique, by
making the knowledge claims and authoritative postures of policy makers open to
'interrogation'. It also provides an analytic purchase on cycles and processes of reform.
There are a number of further questions that could be asked. Does text-based policy
analysis necessarily imply the radical (postmodern) version of the 'linguistic turn' that I
sketched at the outset? Or are people using discourse methods simply as one more tool
for doing whatever is their usual disciplinary business-policy sociology, ethnography,
critical theory or whatever? Is there any reason why they shouldn't do that? Is this kind
of work 'deconstruction'? Does it matter? Taking just the latter question for the moment:
the very idea of distinguishing 'proper' from improper kinds of deconstruction would be
to erect just the kind of 'violent hierarchy' (Derrida, 1981) that is the target of
deconstruction, in one of its versions at any rate. So nobody can afford to be doctrinaire.
But it is worth keeping an eye, I think, on the 'dispersion of meaning' around the term
deconstruction itself, precisely because of the vast number of 'intertextual chains' to
which it now belongs, from architecture to literary theory, from film reviews to political
commentary. It has even become a movement in fashion.[4] Within social science/edu-
cational discourse, there is a tendency, I think, for deconstruction to be used in a
vernacular sense roughly analogous to 'analysis' or 'critique', alongside more specialist
usages drawn from poststructuralist literary theory or French philosophy. Again, I don't
think this matters, except to the extent that it would be helpful to know whether its use
in particular cases is an index of a broadly poststructuralist or reflexive text-based
Review Essay 287
orientation, and hence some kind of a departure from the canonical forms of qualitative
or critical enquiry. It might just be a bolt-on term that does not really disturb the
linguistic economy of the paradigm-but gives it a little gloss of contemporaneity [5].
Standing on the Outside: the strategy of silence
There is the further question, already flagged above, of whether it's possible (epistemolog-
ically? politically? pragmatically?) to deconstruct only in an 'outwards' direction-to take
other texts apart as a critical/analytic method, without doing it to your own arguments
too. Ball is fairly sanguine about the possibility of 'standing' somewhere 'theoretically and
methodologically' outside the charmed circle of language in order to carry out a study
that he nevertheless considers to be 'deconstructive' and fundamentally about 'taking
things apart' (1990, pp. 1, 2). Others are less confident, and more critical of the possibility
of 'arresting' the deconstructive impulse before it starts to lap around the edges of one's
own discourse. Deniivo is scathing about arrested or 'quasi-deconstructive' readings in
anthropology which covertly stand outside the 'web of significations they themselves have
spun', and which thereby become mere explications de texte (MST, pp. 39-48). This
dilemma of deconstruction is a theme to be revisited below.
The deconstructive energies of the works discussed above are aimed 'outward',
then-towards the worlds of policy and media. No real crisis of representation here:
intertextuality [6] just offers an empirical handle on rather incorporeal notions such as
policy drift; or a device for decoding the linguistic fingerprints left along the intertextual
chain by the usual ideological suspects (the New Right; bureaucratisation; managerialism
...). Fairclough's metaphors of linguistic colonization, marketization, overwording and
semantic engineering seem to point to a nostalgic longing for a state of linguistic grace,
where language might be purified of ideology, plural meanings and ironic relations with
reality. Discourse is not 'irredeemably ideological', he reckons, and in any case some
kinds of discourse are more heavily ideologically 'invested' than others: '[i]t should not
be too difficult to show that advertising is in broad terms more heavily invested than the
physical sciences' (p. 91). This pronouncement might come as a surprise to sociologists
of scientific knowledge [7], who have demonstrated repeatedly how scientific discourses
are shot through with ideological and rhetorical 'investments'. In fact there is an
ambiguity throughout Fairclough's book, reflected in his (for me, unconvincing) attempt
to reconcile Foucault and Gramsci. He oscillates between, on the one hand, a constitu-
tive position that denies a pre-existing realm of meaning and an external reality, and on
the other, a hegemonic position that still spies some ground to occupy 'outside' language
from which to perceive reality and repel ideology.
It is relatively easy, perhaps, to sideline the reflexive problems of deconstruction, when
a strict boundary can be maintained between inside and outside. When the focus of
attention turns 'inwards', to the discourses of education, that boundary between inside
and outside, us and them, starts to get harder to police.
3. Taking Texts Apart: (2) internal affairs
Let's turn, then, to work that directs its attentions 'inward', interrogating the educational
discourses of theory, research, practice and professionalism. Gilbert's Writing, Schooling and
Deconstruction is an extended critique of the prevailing models of writing development in
Australia and the UK, and an exploration of an alternative approach based on
288 Review Essay
deconstructionist principles. She starts with a review of the hugely influential literature
on writing development that still continues to hold sway in teacher education and writing
research, and shows how the core values of authorship, authenticity, spontaneity,
personal voice, creativity, expression and ownership have been relentlessly promoted.
What happens to theories of children's writing development, she asks, if you ta