剑桥商务英语-剑桥商务英语中级模拟79

剑桥商务英语-剑桥商务英语中级模拟79 剑桥商务英语中级模拟79 READING PART ONE ? Look at the statements below and passages on four international organisations on the opposite page. ? Which section (A, B, C orD. does each statement (1-7) refer to? ? For each statement (1-7), mark one letter (A, B, C orD. on your Answer Sheet. ? You will need to use some of these letters more than once. A Through political dialogue and confidence building, no tension has escalated into armed confrontation among ASEAN (Association of Southeast Asian Nations) member countries since its establishment more than three decades ago. To build on what has been constructed over the years in the field of political and security cooperation, the ASEAN leaders have agreed to establish the ASEAN Security Community (ASC.. The ASC aims to ensure that countries in the region live at peace with one another and with the world in a just, democratic and harmonious environment. The members of the Community regard their security as fundamentally linked to one another and bound by geographic location, common vision and objectives. B EU (European Union) countries account for a small percentage of the world's population. They must therefore continue pulling together if they are to be able to compete on the world stage with other major economies。 No individual EU country is strong enough to go it alone in world trade. The European single market provides companies with a vital platform for competing effectively on world markets. Half a century of European integration has shown that the EU as a whole is greater than the sum of its parts: it has much more economic, social, technological, commercial and political clout than if its member states had to act individually. C NAFTA (The North American Free Trade Agreement) has substantially liberalised trade in services and has opened government procurement markets, including procurement in services and construction markets. The agreement makes it illegal for the parties to discriminate between national and foreign producers in the trading of services, government markets and investment. One prime benefit of NAFTA is that the NAFTA agreement encourages greater immigration between the three countries. D WTO (World Trade Organisation) rules, agreed by member countries, limit the role that governments can play in their national economies. These include the level of taxes charged on goods coming into a country, goods quotas, support for national industry, and subsidies for farmers, Virtually any economic policy (and some social policies) that a government can make is restricted by what is agreed at the WTO. This means that elected governments do not have a full range of policy options open to them—their range is narrowed by the WTO. 1、Each member state itself in this international organisation has less competitive edge. 2、Between the member states of this international organisation, government purchasing markets are opened to each other. 3、This international organisation pays special attention to the world peace and a harmonious environment for development. 4、For member states in this international organisation, governmental activities are limited in their economy. 5、This international organisation has existed for more than 30 years. 6、For this international organisation, uniting as an integrated part makes it easier to face fierce international competition. 7、In this international organisation, citizens in each country can migrate to the other countries more freely. PART TWO ? Read this text taken from an article about employee motivation. ? Choose the best answer from the opposite page to fill each of the gaps. ? For each gap (8-12), mark one letter (A-G. on your Answer Sheet. ? Do not use any letter more than once. Employee Motivation Principles No matter how experienced a leader you are, chances are at times you have struggled to motivate certain individuals. The granddaddy of motivation theory, Frederick Herzberg, called traditional motivation strategies "KITA" (something similar to Kick In The Pants). He used the analogy of a dog. When the master wants his dog to move, he either gives it a nudge from behind, in which case the dog moves because it doesn't have much choice, or he offers it a treat as an inducement, in which case it is not so much motivated by wanting to move as by wanting choc drops! KITA does the job (though arguably not sustainable) but it's hard work. Wouldn't it be better if the dog wanted to move by itself? 8 They are about keeping people moving either with a kick from behind (threats, fear, tough targets, and complicated systems to supervise) or by offering choc drops (bonuses, grand presentations of the vision, conferences, campaigns, initiatives, etc). Employers should focus on recognition and reward, including benefits, as 9 They also tend to go the well as career development to boost efficiency. extra mile for customers and are favourable about their organisation, becoming external advocates for their employers. 10 In fact, employers should be actively concerned about the significant minority of employees who are neither happy with their current job role nor their current employers, namely one in four. Staff who are unhappy both with their role and their employers are likely to fall short in terms of levels of commitment, motivation, engagement, advocacy, loyalty and customer focus. 11 . The research findings show that employers should be focusing on critical improvement areas such as recognition and reward (including benefits provision) as well as creating career development opportunities for employees in order to improve happiness levels within the workplace. 12 Our research has found that the combination of a bonus system, private medical insurance and flexible working are the most likely combination to boost efficiency. A(A happy employer should therefore have a positive effect on productivity. B(With regard to benefits, specifically proving employees with the right package seems to be the key to promoting productivity. C(Therefore, employees should be promoted to increase productivity. D(It is perceived as HR wisdom that happy employees are likely to be more motivated, engaged, committed, and loyal to their employers. E(So bosses need to act to avoid an unhappy spiral of poor performance. F(Transferring this principle back into the workplace, most motivation strategies are "push" or "pull" based. G(Wouldn't it be better if the dog wanted to move by itself? PART THREE ? Read the article below about reasons for international trade and the questions on the opposite page. ? For each question (13-18), mark one letter (A, B, C orD. on your Answer Sheet. Reasons for International Trade Foreign trade, the exchange of goods between nations, takes place for many reasons. Every nation wants the opportunity to export its goods and services to other countries. A foreign outlet for sales enables a manufacturer or distributor to increase the volume of his business activity, thus increasing his chance to make a profit and increasing employment opportunities. Every nation also wants the opportunity and privilege of buying from foreign countries products and services that are scarce or unavailable at home that would be useful and beneficial to its people. Trading with other countries is not the same as trading within one's own country. At home a company or a bank is familiar with its own people, laws, and business practices. At abroad the picture becomes a complex one. Each country is different and therefore is said to carry different risks. Political risks, for example, relate to such varied factors as treaties, war, import quotas, and foreign exchange restrictions. In today's complex economic world, neither individuals nor nations are self-sufficient. Nations have utilised different economic resources. People have developed different skills. This is the foundation of world trade and economic activity. So countries that do not have the resources within their own boundaries must buy from countries that export them. Foreign trade also occurs because a country often does not have enough of a particular item to meet its needs. As far as the United States is concerned, it enjoys the most favourable position and has vast coal and oil reserves, but the United States is also a heavy consumer of nature resources, and it is increasingly reliant on certain imports, especially on oil. It consumes more than it can produce at home. If one nation can sell some items at a lower cost, the other countries would buy them. Japan. a highly industrialised nation, has been able to export large quantities of automobiles because it can produce them efficiently than other countries. It is cheaper for some Western countries to buy these from Japan than to produce them domestically. Japan should produce and export those items from which it gets a comparative advantage. It should also buy and import what it needs from those countries that have a comparative advantage in the desired items. At last, innovation or style or quality plays the most important role in the foreign trade. For example, the United States produces more automobiles than any other countries; it still imports large quantities of autos from Japan, primarily because there is a market for them in the United States. In conclusion, developing international trade is a country's long-term strategy. For most nations, exports and imports are the most important international activity. With this activity, nations can develop their economy. 13、If a country can sell its products abroad, it means A(it can earn more money by expanding its production. B(the employment rate of the country will decrease. C(the country has to find an outlet for going abroad. D(it can buy from foreign countries products and services that are scarce or unavailable at home. 14、Why does the picture abroad become a complex one according to the author? A(Because each country is different B(Because foreign countries' laws, people and business practices are different from those of one's own country, and if businessmen from home do not know them, they will meet a lot of trouble C(Because businessmen from home do not understand foreign countries' people, laws and business practices D(Because people in foreign countries do not understand the picture due to different culture background 15、What does the sentence "In today's complex economic world, neither individual nor nations are self-sufficient" mean? A(It means that today's world is a complex one, so all people and nations are able to provide all they want. B(It means that in today's complex economic world, people have developed different skills so all natioas and individuals need each other. C(It means that nations have utilised its own resources. D(It means countries that are lack of resources at home must buy from countries that export them. 16、According to the fourth paragraph, foreign trade occurs because A(some people prefer foreign products to ones produced in their own country. B(a country does not possess certain resources in its own territories. C(a country hopes to consume other countries' resources first but preserve its own resources. D(a country does not have sufficient resources to meet its needs. 17、According to the fifth paragraph, what does "comparative advantage" mean? A(It means that some countries have more favourable conditions for economic development than other countries. B(It means that some countries can produce certain products at lower cost than other countries, thus it would be cheaper for other countries to import those products instead of manufacturing them by themselves. C(It means that those countries which do not have favourable conditions for trading would better stop exporting and importing all they need. D(It means that some countries can provide goods with better quality than other countries. 18、According to the last paragraph, which of the following is NOT true? A(Nations can not develop their economy without foreign trade. B(For most countries, foreign trade is an important international activity. C(It is a long-term strategy for a country to develop international trade. D(The United States never imports automobiles because it produces more autos than any other countries. PART FOUR ? Read the article below about the role of price( ? Choose the best word or phrase to fill each gap from A, B, C or D on the opposite page. ? For each question (19-33), mark one letter (A, B, C orD. on your Answer Sheet. The Role of Price What is price? Price is often said to be the amount of money people must have to get something 19 .That is to say, we take prices as a formal 20 indicating the quantities of money needed to acquire a given quantity of goods or services. When a loaf of bread is 21 as $0.50, it means the seller provides one loaf of bread and the buyer 22 $0.50. If a seller wishes to change prices, what can he do? There are several ways to do that. Suppose when there is a 23 of sugar cane, there will be an increase in the price of sugar. 24 the seller can change the price by increasing the quantity of money to be given by the buyer. This is the first way. The second way to change price is to change the quantity of goods and services. If the quantity of a product remains 25 , but the quality has been decreased, then the price has 26 increased. This is the third way. Price can also be changed by offering discounts, 27 goods or services. 28 this case, the actual price of goods is reduced. There are also some other ways to change prices. which either increase prices or reduce prices. Price 29 play a major role in a market economy. When demand for a product or service is greater than the supply, buyers 30 the price up. If costs remain unchanged, the higher price 31 greater profits and the producers are able to 32 in resources to produce even greater quantities of the product. On the other hand, if supply is greater than demand, there are 33 to decrease prices and reduce output. These pressures lead producers to put their resources into other uses. 19、A(sold B(requested C(desired D(wished 20、A(ratio B(quotient C(value D(percentage 21、A(stated B(referred C(cited D(quoted 22、A(give away B(give up C(give in D(give out 23、A(increase B(shortage C(need D(deficiency 24、A(But B(Even if C(For example D(Thus 25、A(permanent B(balanced C(unchanged D(low 26、A(consequently B(actually C(accordingly D(seemingly 27、A(additional B(surplus C(satisfying D(sufficient A(By B(In C(According to D(Under 28、 29、A(inflation B(policies C(factors D(changes 30、A(ask B(command C(bid D(order 31、A(makes B(leads to C(brings up D(calls for 32、A(contribute B(invest C(commit D(devote 33、A(influence B(burden C(effects D(pressures PART FIVE ? Read the article below about the minutes on a fire incident. ? In most of the lines (34-45), there is one extra word. It either is grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. ? If a line is correct, write CORRECT on your Answer Sheet. ? If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. The Minutes on a Fire Incident 34、with Kuen Wah Maintenance when regarding remedial work. Recommendations 35、were also sought to help avoid such incidents from happening again. Mr. Fung 36、described the background as to the incident, and produced photographs to show 37、the scene of the incident that at the Shaftesbury Building. Discussion then 38、took place about the possible causes of the incident, and it was generally agreed 39、that the most probable cause was vandalism. Mr. Clark suggested that 40、tougher security measures should be introduced to combat against vandalism, and 41、recommended that more closed circuit television might help. Then, discussion turned to 42、the remedial work. Mr. Koo agreed to carry out this work in the following Wednesday 43、1st. He also suggested that flame retardant paint which should be applied to reduce the 44、risk of another such incident, and offered to undertake this work if it required. Mr. Clark 45、replied that the matter would be considered. The possibility of introducing ADS fabricated cooling towers in the long term was discussed, and it was agreed that a recommendation to this effect should be made to Senior Management. Mr. Clark concluded the meeting with a summary of the decision reached. WRITING 46、PART ONE ? You are the purchasing manager of a machine manufacturing factory. You are waiting for urgently needed components from your purchasing department. ? Write a memo to Mr Cannistraro, the assistant purchasing manager: ? enquiring about the reason for the delay ? stating when the components are needed ? suggesting a meeting to discuss future deliveries. ? Write 40-50 words MEMO To: From: Date: Subject: 47、PART TWO ? The company you work for is expanding rapidly and is looking for new premises. Your operation director is interested in Creativity Alliance Industry Park and has asked you to write a letter to find out more information. ? Read Creativity Alliance Industry Park's advertisement below. on which your operation director has already made some notes. ? Then, using all of your operation director's handwritten notes, write your letter to Abde Atwan at Creativity Alliance Industry Park. ? Write 120-140 words. LISTENING PART ONE ? You will hear three conversations or messages. ? Write one or two words or a number in the numbered spaces on the notes or forms below. ? After you have listened once, replay each recording. Conversation One ? Look at the note below. ? You will hear a man inquiring about the quotations. AN ENQUIRY The woman showed the man 48 price list. All the prices on the list are subject to 49 . The quotation remains open for 50 days. The man will consult 51 in the Philippines. Conversation Two ? Look at the notes below. ? You will hear a person making a promotion. MAKING PRODUCT PROMOTION Linda brought samples of 52 product to show Mr. Evens. The product is shaped under 53 and temperature into boards for walls. The company has the best 54 to bring it to success. Mr. Evens is always interested in 55 . Conversation Three ? Look at the notes below. ? You will hear several persons talking about training instructions. Notes The first woman asked Sam to draft 56 . To divide the employees into several groups according to their 57 . When you get here in the morning, 58 the machine for 3 to 5 minutes. Remember to wear 59 to avoid geeing burnt. PART TWO Section One ? You will hear five short recordings of voicemails. ? For each recording, decide what each speaker is trying to do. ? Write one letter (A-H) next to the number of the recording. ? Do not use any letter more than once. ? After you have listened once, replay the recordings. A(ask for permission B(decrease price C(make a suggestion D(make a promotion E(make an arrangement F(demand compensation G(make an apology H(request an explanation 60、__________ 61、__________ 62、__________ 63、__________ 64、__________ Section Two ? You will hear another five recordings. ? For each recording, decide what the speaker is trying to do. ? Write one letter (A-H) next to the number of the recording. ? Do not use any letter more than once. ? After you have listened once, replay the recordings. A(offer help B(make arrangements C(make a complaint D(make a training programme E(ask for preferential terms F(inquire some information G(take loans H(express appreciation 65、__________ 66、__________ 67、__________ 68、__________ 69、__________ PART THREE ? You will hear a conversation about the company's publicity programme and also the discussion about the new advertising campaign. ? For each question (23-30), mark one letter (A, B or C. for the correct answer. ? After you have listened once, replay the recording. 70、What was Joanna's opinion of the firm's slogan, "H&G is your guarantee"? A(It was a bit outdated. B(It was not attractive compared with other companies'. C(It couldn't match with the company's innovative spirit. 71、Why didn't John Martin agree to change the old slogan? A(Because a lot of old customers believed in their reputation B(Because he himself liked it C(Because he was not a changing person 72、Why did John Martin want to see the stand before the exhibition opened? A(Because he thought this could attract more customers B(Because he thought this could avoid going wrong C(Because he had got other desk lines to do 73、Joanna, the advertising manager, planned to invite a number of journalists to A(print photographs of the new desk line, the "Standfirm". B(have a mystery created in their minds with the explanation following later. C(write a flattering article about the new desk line. 74、The campaign planned by Joanna includes everything except A(the directing manager who was make a speech. B(audience eager to see the new desk range. C(the pretty secretary. 75、What kind of secretary would be needed to stand by the "Standfirm" desk? A(A pretty one B(An ambitious person C(A mild person 76、Why did Peter, the production manager, come to the exhibition? A(Because he came to see a friend B(Because he supervised the work C(Because the contractor were behind the schedule 77、Publicity here is all about A(getting a company and its products known and talked about by the public. B(the work of the advertising manager in a firm. C(the function of a stand at the International Office Equipment Exhibition. SPEAKING PART ONE 78、In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. PART TWO 79、In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: What is important when…? Relocating a business ? Local workforce available ? Location or site ? ? B: What is important when…? Aiming to reach a new market ? Finding out target consumers ? Advertising ? ? C: What is important when…? Exhibiting at trade fair ? Quality of display ? Staff selected ? ? PART THREE In this part of the test, you are given a discussion topic. You have 30 80、 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Dealing with Copyright Problems Your company is designing a logo for a new product. And the prototype that came out is similar to a well-known brand name in the market. You have been asked to deal with the copyright problem. Discuss the situation together and decide: ? what similarities the logos share ? what actions should be taken to deal with the problem. For three candidates Dealing with Copyright Problems Your company is designing a logo for a new product. And the prototype that came out is similar to a well-known brand name in the market. You have been asked to deal with the copyright problem. Discuss the situation together and decide: ? what similarities the logos share ? what actions should be taken to deal with the problem ? what kind of logo design your company needs. 答案: READING PART ONE 1、 [解析] Each member state itself…less competitive edge. [对应线索] …the EU as a whole…greater than the sum of its parts… [答案精解] 题目意为:该国际组织中的每一个成员国个体的竞争力较弱。B段指出“…the EU as a whole is greater than the sum of its parts: it has much more economic, social I technological I commercial and political clout than if its member states had to act individually.”即:欧盟作为一个整体比各成员国相加的总和更强大:欧盟所具有 的经 济、社会、技术、商务和政治的影响力比各成员国单打独斗要强得多。因此，可推断出B段符合 题意。 2、 [解析] …government purchasing markets are opened to each other. [对应线索] …has opened government procurement markets… [答案精解] 题目意为:在这个国际组织的各成员国之间，政府采购市场相互开放。c段指出 “…has substantially liberalised trade in services and has opened government procurement markets I including procurement in services and construction markets.”即:实现了充分的贸易自由化而且开放了政府采购市场，包括开放服务业和建筑业的采 购市场。其中，文中的opened government procurement markets对应于题干中的government purchasing markets are opened to each other。因此，可推断出C段符合题意。 3、 [解析] …the world peace and a harmonious environment… [对应线索] …live at peace with one another…in a just, democratic and harmonious environment [答案精解] 题目意为:本国际组织关注世界和平以及创造和谐的发展环境。A段指出“…aims to ensure that countries in the region live at peace with one another and with the world in a…just, democratic and harmonious environment.”即:(该组织的) 目标是确保本地区的国家之间以及与世界其他国家之间和平共处，创造正义、民主、和谐的发展环境。 其中，文中live at peace with one another…in a harmonious environment与题干中 的world peace and a harmonious environment相对应。因此，可推断出A段符合题意。 4、 [解析] …governmental activities are limited in their economy. [对应线索] …limit the role that governments can play in their national economies. [答案精解] 题目意为:在本国际组织的各成员国经济发展中，政府活动受到了限制。D段指出 “WTO (World Trade Organisation) rules, agreed by member countries, limit the role that governments can play in their national economies. ”即:成员国遵守 的世界贸易组织的限制了政府在国家经济中所起的作用。其中，文中的limit the role that govemments can play in their national economies对应于题干中的governmental activities are limited in their economy。因此，可推断出D段符合题意。 5、 [解析] …existed for more than 30 years. [对应线索] …since its establishment more than three decades ago. [答案精解] 题目意为:该国际组织存在了30多年了。A段指出，通过政治对话和彼此间建立互 信，东盟成员国之间的紧张关系自从东盟成立三十多年来从未升级成武装冲突。其中，文中的more than three decades ago与题干中的for more than 30 years相对应。因此，可推断出A 段符合题意。 6、 [解析] …uniting as an integrated part makes it easier to face fierce international competition. [对应线索] …pulling together…to compete on the world stage with other major economies…the EU as a whole is greater than the sum of its parts… [答案精解] 题目意为:对于该国际组织来说，团结为一个整体使应对激烈的国际竞争变得更容易。B段指出“欧盟国家人口占世界人口的比例很小。因此，欧盟各成员国如果与其他的主要经济体在世界舞台上竞争的话，就必须不断地联合在一起。任何一个欧盟成员国都没有强大到足以在世界贸易中独领风骚。然后指出:“Half a century of European integration has shown that the EU as a whole is greater than the sum of its parts…”即:欧洲一体化半个世纪的历史已经表明:欧盟作为一个整体比各成员国相加的总和更强大。因此，可推断出B段符合题意。 7、 [解析] …migrate to the other countries more freely. [对应线索] …encourages greater immigration… [答案精解] 题目意为:在该国际组织范围内，各国公民能更加自由地移民到其他国家。c段指出北美贸易协定极大地将服务业贸易自由化，而且开放了政府采购市场，其中包括服务业以及建筑业的采购市场。然后指出“One prime benefit of NAFTA is that the NAFTA agreement encourages greater immigration between the three countries, ”即:北美贸易协定的一个主要优势在于其鼓励三个成员国之间的移民。其中，文中的greater immigration与题干中的migrate to the other countries freely相对应。因此，可推断出C段符合题意。 PART TWO 8、 [解析] 本段指出无论你是多么有经验的领导者，你有时也会遇到要想方设法激励某些员工的情况。动机理论之父Frederick Herzberg认为传统的激励是KITA(类似于“踢屁股”)原则，并以狗为例:当主人想让它动时，可以从屁股后面推它，这时，狗动了，是因为它别无选择;主人也可以用好吃的或好玩的引诱它向前走，这种情况下，与其说是狗想动，不如说它更想得到主人手中的东西。那么让狗自愿去动，岂不是更好吗? [后一句] 它们是说要么使用“踢屁股”方法(即:威胁、恐吓、设定硬性目标、以复杂的程序对员工进行监管)，要么采取给人们“巧克力豆”的方法(即:奖金、展示辉煌前景、召开大会、举办活动、发挥员工主动性等)，来激励人们工作。 [推测出] 本文第一段用狗的例子引出了传统的激励方法，并提出一个问题:“Wouldn't it be better if the dog wanted to move by itself?”这个反问句起到承上启下的作用，用以引出作者想要论述的内容，也就是如何激励员工。本段第二句“要么„踢屁股?，要么给„巧克力豆?是激励员工工作的两种方法”，是围绕第一句话展开的。据此，可以推断出所缺句子应该从传统激励方法引入，并围绕两种激励方法进行论述。而F项意为:把这一原则借用到职场，大多数激励员工的策略不是“推”就是“拉”。这一句话既承接上段的KITA理论，又引出职场中具体的激励策略，故F符合文意要求。 9、 [解析] 老板要提高效率，就应该注重赏识和奖赏员工，这就包括提供奖金福利以及为员工提供职业发展的机会。 [后一句] 他们也会愿意为消费者做到更好，做有利于公司的事，从而成为老板的外在支持者。 [推测出] 前一句指出老板要采取物质和精神手段激励员工。后一句指出员工也会回报公司去服务消费者，支持老板。前句和后句讲得是老板与员工，员工与老板的双向互利关系，后一句中的also提供给我们的信息是，所缺句子应该与本句意思相近，后一句是对所缺句子的进一步说明。而D项意为:快乐的员工可能会更容易受到激励，更乐于投身于公司事业，更有责任感，也对老板更忠实，这被看作是人力资源利用方面的智慧。正因为如此，员工“也会回报公司去服务消费者，支持老板”从而很自然地引入下文，故D正确。 10、 ,,,!, ,,5y?&,B,,,??,,!?,e5,O, "!?,xh,,,,,!,,$l,,?,,, i,,, ?,?x&,,,K,B,?C??,PV,,,W,,@P,8i,,,9'G+#,,,H,,,?,,, *,,•,2X~x`?`m,?,,?,,?/X,?,',[,U,,`^? {,?X•?,,;x,#,,?Y,,,,W,,,p,9,,9,?,,,~,•??s|?J,,,,!,p?,,ea,D,x,,}4, ,R?#,?*,c,0,,,,,,1d?7,,/*a,,, 11、 [解析] 对自己的岗位以及老板不满意的员工可能会变得缺少责任感，缺少工作的动力，缺少对公司的承诺、宣传、忠诚以及对客户的关注。 [推测出] 本段共有两句话，第一句是承接上文，围绕不快乐的员工会对公司产生的不利影响而展开。因此能够推断出，所缺句子应该是本段的总结，应是公司或老板如何做以避免出现以上的不利影响。而E项意为:所以，老板需要采取行动以避免由于不满情绪的增强而造成的业绩下滑。此句是对上句乃至前段的总结，故E为正确答案。 12、 [解析] 调查结果显示:老板应不断关注那些需要改进的方面，如:对员工的认可以及奖励(包括为他们提供福利)，还有为员工创造职业发展机会，以增强其幸福感。 [后一句] 我们的调查发现红利、个人医疗保险以及弹性工作时间的综合运用，是最能提高工作效率的方法。 [推测出] 前一段指出老板应该采取措施令员工高兴，后一句指出各种激励手段的综合运用可提高生产效率。可以推测出所缺内容应该由令员工高兴转入到提高生产效率上，从而建立起这三句话间递进论述的关系。而B项意为:说到福利，提高生产率的关键是向员工提供有针对性、恰到好处的整套(福利)。故B符合文意要求，为正确答案。 PART THREE 13、A [解析] 细节理解题，考查产品出口的目的是什么。 [解题关键句] 题目意为:“如果一个国家把产品卖到了国外意味着什么?”文中第一段第三句话指出，国内的生产商或分销商可以通过出口扩大经营规模，从而增加利润，扩大就业机会。因此，A项正确。D项虽然在原文中也有提到，但与题干的要求不符。 14、B [解析] 推理判断题，考查国际贸易比国内贸易更加复杂的原因。 [解题关键句] 题目意为:“为什么说国外的情况就更加复杂了?”文中第二段指出对外贸易与国内的贸易大不相同。在国内，公司对于本国的政策法规以及人文背景都比较熟悉。这句话就暗示了如果国内的公司不懂国外的相关法规，不了解他们的文化背景，在贸易的过程中就会遇到很多困难，因此，国际贸易比国内贸易更加复杂。A、C、D项虽然也正确，但没有完整地回答该问题，因此正确答案为B。 15、D [解析] 句子理解题，考查对文中第三段第一句话的理解。 [解题关键句] 题目意为:“„在当今复杂的经济社会中，任何国家和个人都不可能做到自给自足。?这句话是什么意思?”文中第三段指出，各国享有的资源不同，人们掌握的技能也不同。因此，“countries that do not have the resources within their own boundaries must buy from counntries that export them”与D项表意相吻合。 16、D [解析] 推理判断题，考查对外贸易出现的原因。 [解题关键句] 题目意为:“根据文章第四段内容，对外贸易出现是因为什么?”文中第三段阐述了由于一个国家的资源有限，部分产品稀缺，这时就要通过对外贸易进口，这是进行对外贸易的原因之一。第四段分析了需要进行对外贸易的另一个原因，即一个国家生产的产品不能满足其人民的需要，这时也要通过对外贸易进口。文中以美国为例，虽然其拥有大量的煤和石油的储备，但是美国也是这些资源的消耗大国，因此美国仍然需要进口石油，因此正确答案为D。 17、B [解析] 词汇理解题，考查对comparative advantage的理解。 [解题关键句] 题目意为:“根据第五段内容，comparative advantage为何意?”本段阐述了如果一个国家能够以更低的价钱销售某些产品，那么其他国家就会购买。日本能够大量出口汽车是因为他们在汽车制造方面比其他国家效率更高。对于西方国家来说从日本进口汽车比在国内生产更加便宜。那么，日本就应该生产并出口这些有“比较优势”的产品。据此，可以判断正确答案为B。 18、D [解析] 推理判断题，考查对文章最后一段的理解。 [解题关键句] 题目意为:“根据最后一段内容，判断下列哪项叙述不正确?”文中最后一段指出创新，风格以及产品质量在对外贸易中至关重要。举例来说，美国是世界上最大的汽车生产国，但是它仍然从日本进口大量汽车，是因为日本车在美国国内很有市场。最后作者进行了总结，只有发展国际贸易才能更好地发展国家的经济。A、B、C项在文中都有提到，只有D项与原文刚好相反。 PART FOUR 19、C [解析] 此处考查对文章的理解。A项意为“卖”，B项意为“(正式或礼貌地)要求或请求”，C项意为“想要，想得到”，D项意为“希望(不可能的事)发生”。根据句意，C项为正确答案。此处句意为:通常价格被认为是人们为了得到想要的东西而必须支付的钱的数量。 20、A [解析] 此处考查名词近义词的辨析以及对文章的理解。A项意为“比例，比率”，B项意为“商，份额”，C项意为“价值”，D项意为“百分比”。根据句意，A项为正确答案。此处句意为:我们把价格看作是比率，它表明为了获得一定数量商品或服务所需要的钱的数量。 21、D [解析] 此处考查对文章内容的理解。A项意为“陈述”，B项意为“提到，说起”，C项意为“引用”，D项意为“标价”。根据句意，D项为正确答案。此处句意为:一条面包标价为0.5美元。 22、B [解析] 此处考查对文章内容的理解。A项意为“赠送”，C项意为“屈服”，D项意为“分发”。文中此处句意为:如果一条面包标价为0.5美元，就意味着卖方提供给买方一条面包，而买方要什么0.5美元。B项give up有“to hand something over to somebody else”(把…-交给/让与)的意思。故根据句意，B项为正确答案。 23、B [解析] 此处考查对文章内容的理解以及名词同义词的辨析。A项意为“增加”，B项意为“短缺”，C项意为“需要”，D项意为“缺乏，不足”，但通常是指“a lack or shortage especially of something essential to health”(尤指缺乏对健康十分必要的东西)。根据文意，B项为正确答案。此处句意为:蔗糖短缺，糖的价格才会上涨。 24、D [解析] 此处考查连词以及对上下文的理解。上文中提到:假设蔗糖短缺，糖的价格就会上涨。根据句意，应选择表示顺接关系的连词，故D项正确。此处句意为:这样的话，卖方就可以通过涨价来改变商品的价格。 25、C [解析] 考查形容词辨析以及对文章的理解。A项意为“永久的”，B项意为“平稳的”，C项意为“不变的”，D项意为“低的”。根据句意，C项为正确答案。此处句意为:如果某种商品或服务的数量保持不变，而质量却降低了，那么这种产品的价格实际上提高了。 26、B [解析] 此处考查副词辨析。A项意为“结果”，B项意为“实际上”，C项意为“据此”，D项意为“表面上，似乎”，根据句意，B项为正确答案。此处句意为:如果某种商品或服务的数量保持不变，而质量却降低了，那么价格实际上是提高了。 27、A [解析] 此处考查形容词辨析。A项意为“附加的”，B项意为“过剩的，多余的”，C项意为“令人满意的”，D项意为“充足的”。根据句意，A项为正确答案。此处句意为:价格也可由商家通过提供打折，附加商品或服务而改变。 28、B [解析] 此处考查介词搭配。in this case意为“在这种情况下”，B项为正确答案。此处句意为:在这种情况下，商品的实际价格就降低了。 29、D [解析] 此处考查对文章内容的理解以及名词的辨析。A项意为“(物价)暴涨”，B项意为“政策”，C项意为“因素”，D项意为“变动”。这一段主要讲述价格变动对市场的影响。根据句意，D项为正确答案。此处句意为:价格变动在市场经济中发挥着重要的作用。 30、C [解析] 此处考查动词辨析。A项意为“询问”，B项意为“指挥”，D项意为“命令”。C项意为“出价”，接副词up是“抬高价格”的意思。故C项符合句意，为正确答案。此处句意为:当对某个产品或服务的需求大于供给的时候，买方把价格抬高。 31、B [解析] 此处考查动词词组。A项意为“制造”，B项意为“导致，造成”，C项意为“提出”，D项意为“要求”。根据句意，B项为正确答案。此处句意为:如果成本保持不变，更高的价格就会导致更大的利润。 32、B [解析] 此处考查动词搭配。四个选项中，只有B项invest与in搭配表示“投资，购进”，根据句意，正确答案为B项。此处句意为:如果成本保持不变，更高的价格就会产生更大的利润，而且生产商就能够购进资源以生产更多数量的产品。A项通常和介词to搭配，意为“捐赠，贡献”，C项意为“犯(错误)，干(坏事)，把……交托给……”，D项通常和介词to搭配，表示“献身于……”，均不符合句意，故排除。 33、D [解析] 此处考查名词辨析。A项意为“影响”，B项意为“负担”，C项意为“结果，效果”，D项意为“压力”。根据句意，D项符合句意，为正确答案。此处句意为:另一方面，如果供给大于需求，就会有各种压力导致价格降低及产量减少。 PART FIVE 34、WHEN [解析] 首先统揽全句，此句明确了本次会议的议题。句中regarding是介词，意为“关于”。此句意为:“并与Kuen Wah维修公司就(冷却塔)的修复工作做好安排。根据文意，WHEN多余。 35、FROM [解析] 解答本题的关键是掌握avoid的用法。avoid是“避免”的意思，其后直接加“宾语+宾语补足语”构成avoid sb. doing sth(结构，因此FROM多余。 36、AS [解析] as to意为“关于，至于”，background后常跟的介词是on或to。本句中background to the incident意为“本次事件的背景”。因此AS多余。 37、THAT [解析] 此句意为:出具了在Shaftesbury Building事故现场的照片。其中at the Shaftesbury Building表示事故发生的地点，that在此处无意义，因此THAT多余。 38、THE [解析] 文中此句意为:讨论围绕本次事故发生的可能原因展开。其中possible causes意为“可能的原因”，也就是说，大家还不知道原因是什么，只是就各种可能产生的原因展开讨论，无需特指，因而THE多余。39、CORRECT 40、AGAINST [解析] 本题的解题关键在于combat一词的用法。combat意为“与……斗争”，是及物动词，应直接跟宾语，因此AGAINST多余。 41、MORE [解析] 本句意为:提议闭路电视可能会有帮助。句中more是many的比较级，之后的名词应用复数形式，而television是单数。故MORE多余。 42、IN [解析] 本句意为:Mr. Koo同意在下周三实施这项工作，the following Wednesday这个表时 间的名词短语，可直接做状语，因此IN多余。 43、WHICH [解析] “He also suggested that flame retardant paint which should be applied to reduce…”这句话中，suggested是句子的谓语动词，that flame retardant paint which could be applied to reduce…是宾语从句，在此宾语从句中，flame retardant paint是 该从句的主语，should be applied to reduce是该从句的谓语，因此WHICH多余。 IT 44、 [解析] 此句意为:并提议如有需要，就实施此项工作。if it required欲充当状语，应该是if it was required或if required，因此IT多余。45、CORRECT WRITING 46、[参考范文] To: Mr. Cannistraro From: The Purchasing Manager Date: 25th April Subject: Enquiring about the needed components I am writing to enquire about the reason for the late delivery of the ordered components. We urgently need the components by next Wednesday. In order to better our cooperation, I suggest that we have a meeting to discuss future deliveries. [解析] 本题要求写一张询问信息的备忘录。以采购部经理的身份询问采购部经理助理部件延迟到货的 原因，说明需要部件的时间，并建议召开一次专题会议来讨论日后的采买事宜。话题围绕询问原因和 提出建议两方面展开。结构与真题集第三辑Test 1中的写作第一题类似。 [思路点拨] PART TWO 47、[参考范文] Dear Mr. Atwan, With reference to your advertisement in the local newspaper, I would like to have more information about the building for rent. Could you tell us what other firms are included in the area, and what are the exact sizes of the units available for rent. Regarding the financial help mentioned, could you inform us of the qualifications needed and the application procedures for it? Another point to clarify is the cost of the skilled labour compared with other areas. Finally, we would be grateful if you could send us the information pack to our address. We look forward to hearing from you soon. Yours sincerely, William Randolph [解析] 本题要求考生根据题目所提供的企业广告及部门经理标注的要点写一份商务函件。话题围绕企 业广告所提供内容，咨询该项目的具体情况。结构与真题集第四辑Test 1中的写作第二题类似。 [思路点拨] LISTENING PART ONE Conversation One 48、FOB [解析] 1-4 Man: Good morning. My name is Winnie Cruz. Here is my card. I've seen your exhibits and catalogues of your electronic stationery. Here is my list of requirements. Can you give me your lowest quotations, CIF Manila, the Philippines? Woman: Thank you for your inquiry. Mr. Cruz. Would you give us an estimated quantity you require so as to enable us to work out the quotation? Man: Sure, I will. Could you give me an indication of the price first? Woman: Here is our latest FOB price list. All the prices on the list are subject to our final confirmation. Man: How long does your quotation remain open? Woman: It's open for seven days, the duration of the exhibition. When can you decide the size of your order? Man: That will depend on your price. If your price is reasonable or if we can get the commission, we will place a large order. Woman: Uh-huh. Generally, we don't allow any commission. But if your order is large, we will take it into conideration. Man: OK. I will be back to you tomorrow after I consult my head office in the Philippines. Woman: Then, see you tomorrow. Man: See you! [要点] 对话中提到:Here is our Latest FOB price list. 可判定正确答案为FOB。 FOB意为“离岸价格”，CIF意为“到岸价格”，都是常见的报价专业术语。 [注意] 上下文干扰因素很多，例如听到文中give us an estimated quantity you require(给我们你估计的订单量)，会误填成estimated，听到文中an indication of the price first，可能会错误地填成indication。应排除干扰。 49、FINAL CONFIRMATION [解析] 对话中提到:All the prices on the list are subject to our final confirmation. 即:所有的价格都以最后的确认价格为准，可判定正确答案为FINAL CONFIRMATION。 [注意] 本题是细节题，可边听边做答。 50、SEVEN/7 [解析] 对话中提到:How long does your quotation remain open? It's open for seven days, the duration of the exhibition(可判定正确答案为SEVEN/7。 [注意] 本题也是细节题，可边听边做答。 51、HEAD OFFICE [解析] 对话中提到:I will be back to you tomorrow after I consult my head office in the Philippines. 即:我要询问菲律宾公司总部，明天答复你。可判定正确答案为HEAD OFFICE。 [注意] head office，即:headquarters，意为总部。 Conversation Two 52、NEWLY-DEVELOPED [解析] 5-8 Woman: Nice talking to you, Mr. Evens. This is Linda, saleswoman of TEC Co. Ltd. To meet our appointment, I've brought samples of our newly-developed product to show you. Man: Linda, please start if you don't mind. Woman: Our company has developed a new building material. We regard it as a revolutionary new building material. In reality, it's a mixture of high molecule compound and crop stalks. Man: What kind of end uses does this product go into? Woman: The product is shaped under high pressure and temperature into boards for walls, doors and windows I home and office furniture, etc. It's easy to fabricate and cut, to suit your specific needs. Man: I read about it in a trade journal, but I haven't seen any details about it. Woman: Besides, it is environment-friendly and the raw materials can be found everywhere. For this reason it's low priced. Man: It seems like a promising item. Woman: We believe that the product has a good potential in the market, and that your company has the best marketing capabilities to bring it to success. Man: We are always interested in expanding our business, especially in new a reas. We think such a business offers a good opportunity. Woman: Thank you! [要点] 对话中提到:I've brought samples of our newly-developed product to show you. 即:我把我们最新研制产品的样品带给你看看。可知答案为NEWLY-DEVELOPED。 [注意] 此题考查细节，注意连字符的书写。 53、HIGH PRESSURE [解析] 对话中提到:The product is shaped under high pressure and temperature into boards for walls, 即:产品在高温高压条件下才能制成。可知答案为HIGH PRESSURE。 [注意] 此题考查细节，可边听边做答。 54、MARKETING CAPABILITIES [解析] 对话中提到…your company has the best marketing capabilities to bring it to success(即:你们公司具备良好的市场营销能力，可以将这个产品做成功。marketing意为“市 场营销”。可知答案为MARKETING CAPABILITIES。 [注意] 注意单词拼写。 55、EXPANDING BUSINESS [解析] 对话中提到:We are always interested in expanding our business(即:我 们总对能扩大经营范围的事情感兴趣。可知答案为EXPANDING BUSINESS。 [注意] 本题涉及广告宣传和市场营销内容，考生平时应有意识地积累这方面的知识。 Conversation Three 56、TRAINING PROGRAMME [解析] 9-12 Mary: Sam, there are some new employees here. They must be trained before working. Please draft a training programme. Sam: OK. Maybe in this way, first, divide them into several groups according to their duty requirements: sales programme, service programme, and working procedure demonstration, then train them separately. How about that? Mary: Yes. That's it. Make a schedule. (Sam demonstrates the working procedure to the employees.) Sam: When you get here in the morning, warm up the machine for three to five minutes because it needs to be heated to work well. Nancy: We got it. Sam: Hot liquid is used in production. Remember to wear your protective gloves provided. That way you won't get burnt. Now, make sure to wear the respirator at all times. There are harmful vapours in the area. Nancy: Don't worry! We'll keep that in mind. Sam: When you remove the wrapped packs from the machine, use these tongs because they are very hot. Nancy: OK, thank you for your advice, we will follow it. [要点] 对话中第一位女士对Sam说:Please draft a training programme(即:起草 一份培训计划。可知答案为TRAINING PROGRAMME。 DUTY REQUIREMENTS 57、 [解析] 对话中提到:…divide them into several groups according to their duty requirements…(即:根据员工的职责，把他们分成几个组。可知答案为DUTY REQUIREMENTS。 [注意] 此题考查细节，requirement要用其复数形式。 58、WARM UP [解析] 对话中提到:When you get here in the morning, warm up the machine for 3 to 5 minutes(早晨到这儿的场合，要把机器预热3-5分钟。可知答案为WARM UP。 [注意] warm up在体育运动时候，意为“热身”，在此意为“(机器、发动机等)预热”。 59、PROTECTIVE GLOVES [解析] 对话中提到:Remember to wear your protective gloves provided(That way you won't get burnt(即:记住要戴保护手套，以免烫伤。可知答案为PROTECTIVE GLOVES。 [注意] 此题整体很简单，涉及培训，是一个很新颖的出题点。考生应该多注意。 PART TWO Section One 60、 [解析] Man: Good morning, Miss Lily. I want to discuss with you about the delivery date. Can you make it a little bit earlier? Look, in our market, May is the season for this kind of shirts. The goods must clear the US customs before April 20 before they reach our retailers in May. So in order to clear the customs before April 20, the goods must arrive at the port of destination before April 1. [要点] 录音中提到:I want to discuss with you about the delivery date. Can you make it a Little bit earlier? 征求对方能否将交货日期提前。可知答案为ASK FOR PERMISSION。retailer意为“零售商”，delivery date意为“交货日期”。 [注意] 录音中提到几个日期，会让考生误认为是在“做安排”。这几个日期只是对录音中“征求 同意”的解释说明。因此，应听清文中的实质内容。 61、 [解析] Man: Good afternoon. Mr. Oates. I'm from International Forwarding Agency. Our company can provide satisfactory services from picking up the goods to recording deeds, making bank deposits I paying taxes, or buying articles for you. If you send goods through slow or irregular transit means, we can cut down a great deal of the shipping expenses. We can guarantee that the price is lower than our counterparts. We are looking forward to delivering goods for your company. [要点] 录音中提到:Our company can provide satisfactory services:from…If you send goods through slow or irregular transit means, we can cut down…expenses. We can guarantee…counterparts(可知此题为MAKE A PROMOTION。 [注意] 本题专业词汇较多，平时要多积累。forward意为“期货”，deposit意为“存款”，deed 意为“契约、证书”。 62、 [解析] Man: I'm here to make a complaint about the laser printers. Some of them are damaged so seriously that they are unsuitable in the market. According to the contract, all the goods should be going through rigid inspection before packing and the carrier should handle them in a proper way. And the inspection certificate shows that the goods are not properly packed. This seems to be a very clear case. You should consider our claim seriously to protect your own reputation. [要点] 录音中提到:This seems to be a very clear case. You should consider our claim seriously…可知答案为DEMAND COMPENSATION。laser printer意为“激光打印 机”，inspection certificate意为“检查证明”。 [注意] 虽然录音中提到:I'm here to make a complaint…但除抱怨外，要求赔偿的意 思更明确。此题考查细节，应边听边做答。 63、 [解析] Woman: Hello, this is Jenny calling from CCS Imp. &Exp. Co. I'm phoning about our order for the developing agent and the photosensitive paper. We placed the order two months ago, but we haven't received the ordered goods yet. And our customers are waiting, too. If you can't deliver the goods immediately, it could cause great loss to our company. Please give us a reasonable explanation as soon as possible. [要点] 录音中提到:Please give us a reasonable explanation as soon as possible(可知答案为REQUEST AN EXPLANATION。 [注意] 本题专业词汇较多，平时要多积累。Imp. &Exp. Co意为“进出口公司”， photosensitive paper意为“感光纸”。 64、 [解析] Woman: Good morning. I think you've received the fax from Singapore yesterday. The 120 boxes of AVE skincare are outdated. I'm really sorry for having caused considerable inconvenience to your company. According to the contract we can't deliver these outdated skincare. I went to the factory and found out the problem was caused by wrong packing. We'll pay for repacking and send your company an official document for your explanation to the customers. I apologise deeply for the mistake. [要点] 录音中提到:I'm really sorry…I apologise deeply for the mistake(可 知答案应为MAKE AN APOLOGY。skincare意为“润肤乳”。 Section Two 65、 [解析] Woman: Hello, this is Joseph from AIE Co. Ltd. I'm phoning about our invoice No.AS027. We make out this invoice three months ago, up to now we haven't received any payment for it. Besides, our funds are tied up. Last time you deducted a three percent discount from your payment of our invoice No.619, though we previously agreed on a discount of 2.5 percent. This time you have delayed payment for as long as 60 days. We are at a loss to understand your sincere cooperation. [要点] 录音中提到:up to now we haven't received any payment for it. …This time you have delayed payment for as long as 60 days(可知答案为MAKE A COMPLAINT。 文中大意为:三个月前寄出发票，但是至今没有收到任何款项，非常怀疑对方合作的真诚性。 [注意] 录音中的discount(折扣)，payment(支付)和invoice(发票)，会使考生误以为是 有关“降低价格”的内容。应整体把握全文的中心内容。 66、 [解析] Man: Mr. Smith, as this is not the first transaction between us and the amount is not very big, we'd like to ask you to give us favourable terms. Payment by L/C will involve additional expenses for us, and as a result, will leave us no margin of profit. But as far as I know, Mr. Smith, you sometimes grant your regular customers favourable terms, such as remittance. We suggest that for this particular order you remit a 10% down payment to us. Thank you. [要点] 录音中提到:we'd like to ask you to give us favourable terms(可知 答案为ASK FOR PREFERENTIAL TERMS。此句大意为:由于信用证开通会另加收费，削减我们的 收益，而我们已经是老客户了，希望对方给予更大的优惠。 [注意] 录音中有许多专业词汇，平时应多积累，以排除其干扰。L/C意为“信用证”，favourable terms意为“优惠条件”，down payment意为“首付”。 67、 [解析] Man: Miss Bliss. I'm phoning to inquire about the L/C under the sales contract No.784926. The goods ordered have been ready for shipment for quite some time, but the relevant L/C hasn't been opened at your earliest convenience. As you know, if your L/C does not reach us in time, we can not effect shipment by the direct steamer scheduled to arrive at our port in September. If we miss this steamer we might not be able to find another by the end of next month. [要点] 录音中提到:I'm phoning to inquire about the L/C under the sales contract No.784926(可知答案为INQUIRE SOME INFORMATION。此文大意为:产品已经等待装船，但是 贵方还没有寄出信用证，以致耽误货运期，所以是在询问信用证。sales contract意为“销售”， direct steamer意为“直达货轮”。 [注意] 录音中的The goods ordered have been ready for shipment…but the relevant L/C hasn't been opened at your earliest convenience…we can not effect shipment by the direct steamer scheduled…we might not be able to find another before the end of next month(会使考生误以为是在“抱怨”。事实上，这几句是为了达成男士咨询信 息的主要目的，要排除干扰。 68、 [解析] Man: Good morning, this is BM Co. Ltd, which has been operating well since its establishment. Now we have a project for expansion. in which we are short of fund in foreign exchange. Could you supply a foreign exchange loan to us? As a regular customer with nice credit position in your bank and a joint venture that is a corporate body in China, we do meet the Chinese commercial loans terms. We want to take 150,000 dollars. [要点] 录音中提到:Could you supply a foreign exchange loan to us? …We want to take 150,000 dollars(可知答案为TAKE LOANS。此文大意是:由于公司扩建，造成资金 不足，我们是中国境内信用良好的合法合资公司，希望银行能够批准贷款。commercial loans意 为“商业贷款”。 69、 [解析] Woman: Mike, here are some new employees here. They must be trained before working. Please draft a training programme. Maybe, first, divide them into several groups according to their professional duty requirements, then train them separately. When they are working in the plant: please make sure the safety. Everyone must wear the respirator to prevent the dust. After one-month training, everyone should be valued and have a performance mark, and the lag-behind should not be recruited. [要点] 录音中提到:Please draft a training programme(可知答案为MAKE A TRAINING PROGRAMME。 [注意] 录音中…divide them into several groups…then train them separately. When they are working in the plant, please make sure the safety. Everyone must wear the respirator to prevent the dust…everyone should be valued and have a performance mark…会使考生误以为是在“安排事宜”。事实上，是解释该培训计划所包 含的具体内容，要排除此干扰。 PART THREE 70、A [解析] 23-30 Joanna: Thanks. Now there are two things I'd like to tell you. Could we take the regular advertising programme first? John: OK. Joanna: Well. I'm changing the style of our advertisements. I think the old slogan "H&G is your guarantee" is a bit out of date now. John: I agree it's old-fashioned, but it's been part of our publicity for so long now that it's almost a household expression. Joanna: I think we should change it. We need to project a forward-looking image. You know modern efficiency plus elegance and old-time product reliability. John: I certainly think it applies to the new desk range, but I'm not so sure about…well, the old "steadies" like the "Windermere" range, for instance. That's run for years, and it's still selling well. That style of desk is still far from the end of its product life cycle. Joanna: If you think that. I won't change the slogan for that range. The advertising agency is all for keeping it, too. John: And we've got a lot of old customers who trust our reputation, so let's keep the new campaign for the new lines. Joanna: Right. Now we come to the new desk range, the "Standfirm". I'm very excited about this. It's an attractive range. John: I think so too. We've got great hopes for it. Joanna: I've planned a campaign. We'll run it for two months before the official launching, and that, as you know, is to be at the International Office Equipment Exhibition. Here are the suggested layouts. What do you think of this one? John: The girl is marvelous. But where are the desks? Joanna: That's the idea. Here is the perfect secretary, the ideal office: all the boss needs. How is one of our magnificent "Standfirm" desks to complete the picture? Details will be given later. John: Splendid. Now what about the direct mail shot? Joanna: We'll dispatch that to two thousand potential customers. I think it should go out a few weeks before the exhibition. John: How's the exhibition stand coming along? Joanna: It's the first time we have a stand at this particular exhibition. I got hold of an exhibition contractor to design and build it for us. I've been to the stand designers' to see how they're getting on. From the drawings it's going to look very nice indeed. John: Are we going to see it before the exhibition? I think we should see it assembled first, before it's delivered in pieces to the exhibition site. Or many things can go wrong. Joanna: Well. I've been authorised expenditure for this quarter in excess of my budget, and the contractors charge an extra fee, so I'll take a chance on it. John: OK. Joanna: Now the next thing is…I think it's very important that we should have a launching ceremony here at the factory. I suggest we invite all the representatives of the trade press, as well as a number of other journalists, anyone, in fact, who might give us a write-up in their paper. John: Why not ask Grant to give a speech? Joanna: Good idea! We'll have a blue executive-type "Standfirm" desk draped in purple cloth at one end of the Board Room. All Grant will have to do is to pull a cord. John: Exposing our beautiful new desk to an eager world! Joanna: Yes, that's it. And another desk like it will be on display on our stand at the exhibition, complete with leather blotter, telephone, inner-office communication system. Everything the ambitious executive dreams of sitting in front of. John: Just the job. Don't forget the real pretty secretary standing by to answer questions on prices, and so on. Joanna: Oh, I won't forget that. I'll be interviewing some girls with exhibition experience tomorrow. (On the site of the exhibition) Peter: John! Are you there? How is the standing going? I heard from Sally that the contractors are behind schedule. John: Isn't it frightful! Joanna telephoned me from this madhouse earlier this afternoon, and I came here at once. The stand contractors have got two carpenters ill. Peter: The exhibition opens tomorrow morning. John: Don't remind me. At this moment I never want to hear the word exhibition ever again. [要点] 考查对信息细节的理解能力。录音中Joanna提到“I think the old slogan 'H&G is your guarantee' is a bit out of date now”(可知答案为A项。 [注意] 本题中B项和C项未提到，听力材料中没有相关信息，是干扰项。 71、A [解析] 考查对信息细节的理解能力。录音中John提到“we've got a lot of oldr customers who trust our reputation…”因为我们靠的不是简单的标语，靠的是我们的老客源相信我们的 声誉。 [注意] 本题中B项和C项文中未提到，选项与内容不符，故排除。 72、B [解析] 考查对信息细节的理解能力。录音中John提到“I think we should see it assembled first, before it's delivered in pieces to the exhibition site. So many things can go wrong. ”John提议要在展览会开始前看一下展台，可知John是个很谨慎的人。 [注意] 首先排除A项“吸引更多的客户”，这只是他们设置展台的目的，C项录音中没有涉及。 73、C [解析] 考查对信息细节的理解能力。录音中Joanna提到“I suggest we invite all the representatives of the trade press, as well as a number of other journalists, anyone, in fact, who might give us a write-up in their paper(”可知Joanna邀请他们的目的是为了让他们写文章，赞扬公司的产品。故C项正确。 [注意] A项“给新的产品拍照片”，B项“给他们造成一种神秘感，之后再做解释”，文中未提及。 74、B [解析] 考查对语篇整体的把握。录音中提到“Why not ask Grant to give a speech?”和“Don't forget the real live pretty secretary standing by to answer questions on prices, and so on(”可知A项和C项是这次活动安排的内容。 75、A [解析] 考查对信息细节的理解能力。录音中John提到“Don't forget the real live pretty secretary standing by to answer questions on prices, and so on(”可看出John提议:展台旁边应站一位漂亮的秘书。 76、C [解析] 考查对信息细节的理解能力。录音中提到“l heard from Sally that the contractors are behind schedule. The stand contractors have got two carpenters away ill.” 大意是:由于萨利给他打电话说，因木匠生病，工期延误了。 [注意] 很容易排除A项，联系上下文B项“监督工作”与录音中内容不符。 77、A [解析] 考查语篇整体的把握。宣传是什么，这是一道常识题，宣传就是让公司以及公司的产品被大 家所熟知。C项不全面，不能因为录音中谈论在国际办公室设备展览的活动，就认定其为正确答案。 B项也忽略了publicity与advertisement的不同。 SPEAKING PART ONE 78、 PART TWO 79、If you choose topic A: what is important when relocating a business? [思路点拨] 原因/结果 主题 陈述要点 To consider the Local workforce capability and cost of the available 当地劳 Relocating a workforce 考虑劳动力供应情况 已给要点 business 动力的技能和费用 Location of This will site 地点 influence the performance of the business. 影 响企业的业绩。 To see whether it is Rent of the reasonable and premises 场地的affordable 租金租金 是否合理并在企业 可承受范围内 补充要点 To decide details of the Length of the contract 确定合contract 合同期 同所涵盖的详细内的长短 容 [参考范例] There are lots of things that matter when relocating a business, with four points to be the most critical as follows. First, technology support and cheap workforce are the two crucial elements leading modern enterprises to Success。 So when locating a business, the management people in the business have to consider capability and cost of the local workforce. On one hand, the hi-tech products require a strong research and development team. Thus whether the local workforce is capable of producing such a strong R&D team is of great importance to the company. On the other hand, cheap local workforce will certainly reduce the production costs, which will help a business to survive in the fierce competition. Second, the location of business should be also taken into account, which involves several issues such as its raw material supply and transportation, access to the electricity, water, gas and other supporting energy supplies, its working environment, and tax liabilities, etc. All the things mentioned above will influence the performance of the company in the new premises. And then it comes to the rent. Whether the rent is reasonable and affordable or not is the factor that can't be ignored. With other things being equal, the cheaper, the better. Finally, the length of the contract also plays a part, for longer contract would cover issues in more details. The contract should cover certain content that is likely to affect assignment, service charges, and rent review clause, etc. If you choose topic B: what is important when aiming to reach a new market? [思路点拨] 主题 陈述要点 原因/结果 To meet the Market research customer needs 市场调研 满足消费者的需要 To make the 已给要点 products known Advertising 广 to the public 提告宣传 Aiming to reach 高产品知名度 a new market To stimulate sales and attract Sales promotion 补充要点 customers 提高产产品促销 品销量并吸引更多 消费者 [参考范例] It is universally acknowledged that aiming to reach a new market is no easy task, which needs lots of planning and consideration. In my opinion, there are three things that matter most in the process, namely, market research, advertising and sales promotion. The first thing is market research. Market research is always the first step before the company gets into the market. Since the fundamental goal of marketing is to satisfy consumer needs, no organisation can survive for long without meeting consumer needs. Thus, any organisation, if it is to be successful, must learn about the consumer needs by market research conducted in various ways and adjust its programmes to deliver an offering meeting consumer needs. Then, advertising is the most useful way to propagandise the company's products and make them known to the public. It is also the way to get the products orientated, which is to find out whether the products are for female or male market, high earning people or low earning people, etc. Moreover, it is also necessary to launch some sales promotion campaign, such as offering discount for a short period of time, for example, "buying one and getting one more free", in order to stimulate sales and let the consumers have a good try. If they feel good about the product, they will probably choose it the next time. If you choose topic C: what is important when exhibiting at trade fair? [思路点拨] 主题 陈述要点 原因/结果 To promote the newest products and build up the Quality of good image of display 展品的质 the company 促销量 新产品, 树立企业 良好形象 已给要点 To select qualified staff Exhibiting at Selection of and make the trade fair staff 工作人员的exhibition a 选拔 success 选拔合格 员工, 使展览举办 成功 To make Decoration of arrangements and put things the booth 展台布补充要点 in order 做好安置 排, 理清工作脉络 [参考范例] When exhibiting at trade fair, I think there are three points to consider, namely, quality of display, selection of staff and decoration of the booth. First, the trade fair will have massive influence on the public and market. And most of the visitors to the trade fair are potential buyers or at least take interests in the companies and the products on the trade fair. And therefore the high quality of display in the trade fair would be the best opportunity for an ambitious company to promote its newest products and build up its good image. Second, we must take the selection of staff into consideration. Since the trade fair provides the manufacturers with the formal stages to display their products, the staff selected will not only represent the public image of the company, but also take the responsibility of explaining and publicizing the products. The staff who are qualified for the exhibition must be smooth talkers with good presentation skills and possess considerable knowledge on the company as well as its products. Finally, decoration of booth is also of great importance. Before the trade fair takes place, usually there are a lot of propagandas about it, and the organiser always tries to attract as many customers as possible to attend the trade fair by preparing publicity materials, samples and some keepsake with the company's logo. So the staff have to decorate the booth with all the materials and put them in order before hand. PART THREE 80、[参考范例] A: I think the graphic artists should go back to the drawing board for our new logo design. I just saw the prototype that came out of your department last week. It just won't work. B: Why? What's the problem? A: It is very similar to the Nike athletic shoes. Don't you know? That's copyright infringement. If we come out with something even close to the design they have, we could be legally liable. They'd sue us in a heartbeat. B: I saw the design. We had a team of all-star designers on it. I don't think it resembled Nike's logo at all. That's a huge stretch of the imagination to say our design would violate their copyright. A: Our legal department doesn't think so. They reviewed the copyrighted images from Nike. After discussion with our general manager, they determined it would be copyright infringement to place this design on our products. It's better to be safe than sorry. B: What if we modified the design a little bit. Say we change the colour. Do you think that would be enough to differentiate from the copyrighted image? A: Nope. The verdict from the legal department is to start from scratch. This time come up with something more creative. B: More creative? A: Not only do we have to worry about not overstepping bounds with copyright, but we also want something different from everyone else. We want to stand out to our consumers. Come up with something good, and then we'll set our own copyright on it. B: OK. So we have to start it over again.