Cancomputersreplaceteachers?stevejobsdidn'tthinkthattechnolngyalonecouldfixwhattroublesAmericaneducation.It'sworthrememberingthatinthewakeoflastweek'sbreathlesscoverageofApple'snewiBooksplatform,whichthecompanypromiseswillcompletelychaangehowstudentsuseandexperiencetextbooks.UnderApple'splan,companiesandindividualswillbeabletoself-publishtextbooks,ideallycreatingawiderrangeofcontent.Studentswillbeabletodownloadandusethesebooksonanipadmuchliketheywouldusearegulartextbook-includinghighlightingpassages,makingnotesandpullingoutpassagesorchaptersthatareespeciallyimportanttothem.ApplesaysitalsoplanstocapthepriceoftextbooksavailablethroughiBooksat$14.99,asignificantdeparturefromthepriceofmanytextbooksnow.史蒂夫•乔布斯(stevejobs)不认为technolngy就可以解决什么问题美国教育。值得记住的是,上周的报道之后,苹果的新iBooks平台,该公司承诺将完全chaange学生如何使用经验和教科
。根据苹果的
,公司和个人将能够出版教科书,理想情况下创建一个广泛的内容。学生可以下载和使用这些书在ipad一样,他们将使用常规的教科书——包括高亮显示通道、记笔记和退出通道或章节尤其重要。苹果公司说,它还计划帽教科书的价格可以通过iBooks,报14.99美元,一个重要的离开现在许多教科书的价格。CriticswerequicktoceiticizeApplefornotbeingrevolutionaryenough.Formerschoolmasterandcurrented-techinvestorTomVanferArkblamedApplefornotthinkingpasttextbooks,whichheconsidershopelessly20thcentury.OthersworriedthatApple'srealgoalwasn'ttoopenupthetextbookindustrybuttocontrolitandprofitfromitthroughrestrictivelicensingagreementsandaplatformthatdominatesthemarket.I'msurethefor-profitcompany'sshareholderswillbehorrifiedatthatnews.批评者很快ceiticize苹果不够革命。前校长,现ed-tech投资者汤姆Vanfer柜指责苹果没有思考过去的教书,他认为20世纪的不可救药。其他人担心苹果的真正的目标不是打开教科书产业但控制和利润通过限制性的许可
和一个平台,它主导着市场。我相信对公司利润的股东将对这一消息感到恐惧。