旅游管理英语(姚宝荣)1_6单元翻译

.PAGE/NUMPAGESUnit1TheSunshineIndustryTranslateintoChinese.Unlikephysical“products〞,sayacar,youcannever“testdrive〞atourismproduct,sayadestination.Decisionswhetheryourclientisgoingtobuyyourproductornothavealwaysbeenbasedoninformationandwordofmouth.与物理的“产品〞不一样，例如汽车，你永远不能“试驾〞旅游产品，比方目的地。决定你的客户是否会购置你的产品或不一直购置，已经是基于信息和口碑。3)ConsumersnowhavemanymorechoicesbecausetheInternetgivesmoreprovidersmoreopportunitiestocreatedirectconsumerrelationshipsandallowsawidevarietyofpricing.现在的消费者有更多的选择，因为互联网让更多的供给商有更多的时机去创造与消费者的直接关系，并且允许各种各样的定价。5)Themostimportantquestionisnotwhetherthenewtechnologywillreplacethetraditionalwaysofbookingholidays,butratherhowquicklythistransitionwilloccur.最重要的问题不在于新技术是否将取代传统的预订度假的方式，而是这种转变如何迅速发生。TranslateintoEnglish1)尽管网络经济开展迅速，但网上营销观念还没有被中国的广阔旅游企业所承受。网上促销、网上预订，尤其是网上结算，对许多旅游企业来说还是陌生的。AlthoughtheInterneteconomyhasdevelopedrapidly,onlinemarketingconcepthasnotbeenacceptedbyallthetourismenterprisesofChina.Onlinepromotionandonlinebooking,especiallyonlinesettlement,isstrangeformanytourismenterprises.3)旅游电子商务的前景相当广阔，尤其在酒店和机票这两个领域。网络经济的优势就在于它不需要库存，一切都可以通过和鼠标完成。Tourismelectroniccommercehasbrightprospects,especiallyinthetwoareasofthehotelandairticket.Theadvantageofthenetworkeconomyisthatitdoesn'tneedtoinventory;everythingcanbedonebytelephoneandmouse.4〕自1978年实行改革开放以来，我国旅游业取得了迅速开展，旅游设施和交通有了改良，不少历史名胜风景胜地均得到修复。旅游业已经成为我国第三产业的一个重要组成局部。Since1978sincetheimplementationofreformandopeningup,China'stourismindustryhasmaderapiddevelopment,tourismfacilitiesandtraffichasimproved,manyhistoricalscenicresortswererepaired.Tourismhasbecomeanimportantpartofthethirdindustryinchina.Unit2TouristTransportationTranslateintoChinese.Nosmokingwillbepermitteduntilthecaptainturnsoffthe“NoSmoking〞sign,andatnotimeissmokingpermittedinthelavatories.禁止吸烟将会被允许直到机长关闭“禁止吸烟〞的标志，并且决不允许在洗手间吸烟。Clearlymarkedlavatoriesarelocatedthroughoutthepassengercabin.Toiletriessuchaslotionandaftershaveareavailableforusebyourpassengers.Pleasedonotdisposeofpapertowels,plasticcups,oremptytoothpastetubesinthetoiletbowl.Theseitemsshouldbethrownawayinthedesignatedtrashbinnexttothesink.清楚标明厕所位于整个客舱。化装品如乳液和须后水可以被我们的乘客使用。请不要将纸巾，塑料杯，或空的牙膏扔到马桶里。这些东西应该被丢弃在指定的垃圾桶旁边的水池中。Weobtainworld-renownedproductsdirectlyfromthemanufacturersandsellthematverylowpricesandduty-freeonourflight.Pleasecheckthebrochureinyourseatpocket.我们直接从制造商那儿获得世界著名的产品并且用非常低的价格出售他们，并且我们的航班免税。请检查您的座椅口袋的小册子。TranslateintoEnglish几乎所有的机场都有一个共同点，那就是距离所在的城市较远，乘客常常要话几十分钟到一个小时甚至更多的时间才能到达机场。Almostallairportshaveonethingincommon,thatisfarfromthecity,passengersoftenspenddozensminutestoanhourormoretimetogettotheairport.除了私家车，乘客还可以乘坐公共交通工具到机场，但公共汽车和地铁较为不便，尤其在当乘客携带了大量行的情况下，出租车的费用又较高，因此，有很多航空公司开通了巴士效劳，专门将客人接送到机场。Inadditiontoprivatecars,passengerscantakepublictransportationtotheairport,butthebusandsubwaymoreinconvenience,especiallyinthecaseofwhenpassengerscarryingalargeamountofluggage,thecostofthetaxiandhigher,therefore,therearemanyairlineslaunchedabusservice,dedicatedtotheguestshuttletotheairport.4〕机场安检集中探测武器、爆炸物和化学物品等，但也阻止未经授权人员进入控制区。Airportsecuritydetectsweapons,explosivesandchemicalsetc.andpreventunauthorizedpersonnelintothecontrolarea.Unit3TourOperatorsTranslateintoChinese.Travelmaybeoneoftheseveralmeansofsatisfyinganeed,andalthoughneedsarefeltbyus,wedonotnecessarilyexpressthem,andwemaynotrecognizehowtravelactuallysatisfiesourparticularneeds.旅行可能是满足需要的几种方式之一，虽然需要是我们的感受，我们不一定要表达出来，我们可能没有意识到实际上的旅行怎么满足我们的特殊需要。Beforeanyonecanchoosetoundertakeaholiday,theymustbecomeawareofthedestinationsfromwhichtheycanchoose,andobtaininformationaboutthesedestinations.在任何人可以选择进展一个假期之前，他们必须意识到他们可以选择的目的地，并获得关于这些目的地的信息。TranslateintoEnglish2)旅游批发商成功经营的关键因素之一就是制定合理的价格。旅游产品的价格必须符合市场的需求，必须比其他同类产品的价格更具竞争力。Tourismwholesaler’smanagementoneofthekeyfactorstosuccessistosetreasonableprices.Tourismproductpricemustconformtothedemandofthemarket,mustbemorecompetitivepricethanothersimilarproducts.5〕旅游批发商认识到海外旅游市场的巨大潜力，致力于提高市场占有率，同时为开拓市场，还积极鼓励国旅游者到海外旅行。Tourismwholesalerstorealizeoverseastouristmarketofhugepotential,workingtoimprovemarketshare,toexpandthemarket,atthesametimealsoactivelyencouragedomestictouriststotravelabroad.Unit4TravelAgentsTranslateintoChinese.Travelagentsmayspecializenotonlyintheselectionofproductstheyoffer,butinthemarketstheyserve.Theclearestdistinctionisbetweenthosethatfocusonbusinesstravelandthosethatconcentrateonleisuretravel.旅行社可能不仅专门在他们所提供的生产产品中选择，而且还有他们的市场效劳。最明显的区别是在那些专注于商务旅行和专注于休闲旅游之间。5〕ProbablynopeopleexceptthestarvingtakefoodasseriouslyastheFrenchdo.TheFrenchnotionofeatingisalinearprogressionfromaspicyappetizerthroughfish,fleshmeat,salad,cheese,fruit,sweet,andcoffee.可能除了饥饿时吃东西，像法国一样认真吃的没有人。法国概念吃是线性开展的从辛辣开胃品到鱼，新鲜的肉，沙拉，奶酪，水果，甜，和咖啡。TranslateintoEnglish地中海沿岸的，沙滩和温和的气候每年吸引着大批的游客涌向西班牙和法国的旅游度假胜地。Mediterraneansun,sandandmildclimateeveryyearattractsalargenumberofvisitorsflocktoSpainandFrancetourismholidayresort.2〕瑞士国土面积的三分之二被山川、湖泊和森林所覆盖，是世界上环境最清洁的国家之一，吸引了大量旅游者。TwothirdsoftheSwisslandareaiscoveredwithmountainsandrivers,lakesandforest,isoneoftheenvironmentsthecleanestcountryintheworld,andhasattractedalargenumberoftourists.5〕德国是欧洲的经济强国，也是欧洲最大的旅游客源国。德国人经常选择到欧洲邻国或世界其他地方旅游。GermanyisEurope'seconomicpowerhouse,isalsothebiggestEuropeantravelers.GermanpeopleoftenchoosetotraveltoEuropeanneighborsorotherpartsoftheworld.Unit5Eco-tourismTranslateintoChinese.4)Enjoyyourguide’scommentaryoftheKatherineRiver’seco-systemanditsinhabitantsalongtheway.Ifyoukeepyoureyespeeled,youmayspotsomeyourself!Wewillstopalongthewaytolookatthemanyabundanceofbushfoods.Yourguideswillstopbehappytoassistyouinanywaytheycan.沿路享受你的导游对凯瑟琳河的生态系统和它的居民的讲解。如果你睁大你的眼睛，你会发现一些你自己！我们将沿着这条路停下来看看布这许多丰富的粗糙的食物。你的导游将他们可以的任何方式快乐地帮助您。5)With1,100milesofbeaches,itisnowonderFloridahasonetosuiteveryvisitor.Whetheryou’reinterestedinbirding,shelling,surfing,treasurehunting,peoplewatching,snorkeling,historyorromance,Floridahasabeachtosuityou.1100英里的海滩，佛罗里达州适合每一位游客就缺乏为奇了。如果你对观鸟，炮击，冲浪，寻宝，民众观察，浮潜，历史或浪漫有兴趣，佛罗里达州有一个海滩适合你。TranslateintoEnglish1)生态旅游正在全球围类迅速成为最受欢送的休闲度假方式之一。根据世界旅游组织报道，生态旅游被认为是旅游业增长最快的一块市场。Eco-tourismisquicklybecomingoneofthemostpopularwaysofleisurethroughouttheworld.AccordingtotheWTO,eco-tourismisconsideredasoneofthefastestgrowingtourismmarkets.4〕香格里拉是一片人间少有的完美保存自然生态和民族传统文化的净土，素有“高山大花园〞、“动物园王国〞、“有色金属王国〞的美称。Shangri-laisahumanoneofthefewperfectpreservenaturalecologicalandtraditionalcultureofthepureland,knownasthe"mountainbiggarden","thezookingdom"and"non-ferrousmetalkingdom"laudatoryname.Unit6PromotionandManagementofaDestinationTranslateintoChinese.Ifyousellaproduct,youneedacustomerserviceplan.Thebestwaytodeveloponeistoputyourselfinyourcustomer’sshoes.Doyourbesttoservecustomerswellandtheywillrewardyoubysendingtheirfriendstoyourcompanyorwebsite.如果你卖产品，你需要一个客户效劳。开发一个计划最好的方法是把你自己放在你的客户的鞋里。你最好的客户效劳，他们会通过发送他们的朋友给你的公司或报答你。3〕Marketingisessentiallyconcernedwiththedisciplinesneededtoidentifymarketopportunities,tocreatevalueforcustomers,andtomakethatvaleexitingandinterestingtothemsothattheywillbuy.市场营销根本上是与需要识别市场时机有关的学科，为客户创造价值，并制造额外的和他们感兴趣的枝节，以至于他们会去买。TranslateintoEnglish1〕旅游业是竞争剧烈的行业，旅游产品不能仅仅在价格的根底上进展竞争，质量也是旅游产业竞争的主要因素。Tourismisacompetitiveindustry,tourismproductscompetenotonlyonthebasisofprice,andqualityalsoisthemainfactorofthetourismindustrycompetition.2〕为方便消费者使用和查询目的地信息，必须易于使用而且直观，容要新而且准确。消费者应该能够通过预订，以与为产品和效劳付费。Fortheconvenienceofconsumerstouseinformationandquerythedestination,thewebsitemustbeeasytouseandintuitive,contentmustbenewandaccurate.Consumersshouldbeabletobookingthroughthewebsite,andpayforproductsandservices.