李宁使命愿景价值观

李宁使命愿景价值观 Mission & Vision Statements and Core Values 使命、愿景和价值观 一个公司的成长和发展离不开其背后的文化内涵。李宁公司开始对企业文化中的使 命、愿景和价值观进行了回顾和探索，在大家共同的努力下，新的使命、愿景和价 值观产生了。 Mission 使命 Through sports, we inspire in people the desire and power to make breakthroughs 我们以体育激发人们突破的渴望和力量～ , Focus on creating professional sports products 致力于专业体育用品的创造 , Enrich ourselves by the integration of sports into everyday life 让运动改变生活 , Strive for higher-standard breakthroughs 追求更高境界的突破 Vision 愿景 The world’s leading brand in the sports goods industry 全球领先的体育用品品牌公司 , Our interim objective before 2008: fortify our globalization competitiveness in the China market 为了实现公司国际化，公司在2008年之前需在中国市场增强公司国际化竞争力 , By 2018: become one of the world’s top five brands. 到2018年，体育用品世界5强 , Derive 20% up of company revenues from international markets 公司国际市场生意份额占总体生意20%以上 , Become a management company of sports brands, utilizing different brands to cater to different consumers and regions 成为体育品牌管理公司，将使用多个品牌覆盖不同的客户和区域 , Become a leader in marketing two or more mainstream sports categories 两个以上主流运动项目处在市场的强势地位 Core Values 核心价值观 Our core values stem from athleticism and passion for the mission 我们的核心价值观源于对运动的崇尚和对事业的激情～ The attraction of sports comes not simply from sports as such, but more from its underlying spirit. We value sports, but even more athletic spirit. 运动的魅力不仅在于其本身，更在于其内在蕴含的精神力量 我们崇尚运动，更崇尚运动的精神～ , Integrity 诚信 , Professionalism 专业 , Passion 激情 , Breakthroughs 突破 , Trust 信任 , Integrity 诚信 Empolyee should act in accordance with the laws, rules and regulations of the state; abide by business ethics and code of conduct; earnestly fulfil commitments with a sense of responsibility; be able to provide feedback and evaluation objectively and truthfully. 员工行为要符合国家法律规定和公司的规章;符合商业道德和职业操守;切实 履行承诺，具有责任感;能够客观真实地进行反馈和评价。 Stems from the athletic spirit of 来源于体育精神之: Respect for rules and regulations, respect for the adversary, fair competition, value the team’s honor. 尊重规则，尊重对手，公平竞争，珍视团队荣誉。 Win by self-belief. 来源于体育精神之:以自信取胜。 , Professionalism专业 Strictly follow the professional standards set by the corporation; be able to set standards for new areas of work and new work processes; make consistent efforts to upgrade one’s professional competence and reach out for higher professional standards; strive for perfection through fine management. 严格执行公司各项专业规定;能够为新业务新建立标准规范;不断努力提 升和完善自身专业能力，执着于追求更高的专业水准;通过精细化管理，力争达到 完美现。 Stems from the athletic spirit of来源于体育精神之: Strenuous practice of basic skills, correct tactical decisions. 苦练基本功，战术决策正 确， Win by strength, striving for perfection. 以实力取胜，追求更完美表现。 , Passion激情 Adopt a positive, optimistic attitude toward life; be filled with a strong sense of mission and an enterprising spirit plus the power to appeal; and imbued with a deep love for our mission, persistently and cheerfully pursue our vision. 积极乐观的人生态度;具有强烈的使命感)进取心和感染力;执着并快乐地追求着 我们共同的梦想，热爱着我们共同的事业。 Stems from the sports spirit of 来源于体育精神之: Optimism, never to give up in face of difficulty, self-discipline and self-motivation. 积极乐观，面对困难永不放弃，自我管理和自我激励 Win by attitude. 以态度取胜 , Breakthroughs突破 Have high ambitions, never to be complacent; dare to face up to new challenges, break with conventions and do away with bottlenecks; and in the course of making such breakthroughs, activate one’s own potential strength and surpass oneself to achieve one’s goal. 拥有远大抱负，不满足现状;敢于迎接新挑战，打破常规，突破业务瓶颈;在创新 中不断激发潜能，超越自我，实现目标。 Stems from the sports spirit of来源于体育精神之: Have a good hold of the state of the competition, arouse one’s potential energy, try out new ways of play, keep setting new records . 把握竞争格局,激发自我潜能,尝试新打法,不断创造新纪录 Win by breaking new paths. 以创新取胜 , Trust信任 Trust is the foundation of collaboration and teamwork; allow the existence of differences, appreciate all who work for the honour of the collective; exchange ideas with sincerity, put oneself in another’s position, create a work atmosphere marked by openness, pluralism and mutual respect; cooperate earnestly, be bear responsibility in the building of an extraordinary team. 信任是相互合作的前提，是团队合作的基础;容许差异，欣赏每一个为集体荣誉而 努力的人;坦诚沟通，换位思考，营造开放、多元化且彼此尊重的工作氛围;真诚 合作，勇于承担责任，打造卓越团队。 Stems from the sports spirit of 来源于体育精神之: Respect for fellow team members, make up for each other’s shortcomings, share weal and woe with one another, cheer the success of team-mates. 尊重队友，互补优势，荣辱与共，为队友成功真诚喝采. Win by team spirit. 以团队取胜