新剑桥商务英语-Unit-16.1-Corporate-culturePPT课件

Unit16BusinessCultureandEthicsCorporateCultureUnit16.1Lead-inEveryorganizationhasauniqueculture,withitsownhistory,itsownwaysofapproachingproblemsandconductingactivities.corporateculture=thepersonalityofanorganizationi.e.“howthingsaredonearoundhere.”or“howwedothingsaroundhere.”Whatiscorporateculture?Lead-in◆corevaluesandbeliefs◆corporateethics◆rulesofbehaviorWhatiscorporateculture?broadterm◆thearchitecturalstyleandinteriordecor◆theclothingstaffwear◆commonlyusedlanguage,logos,brochuresandcompanyslogans◆companystructure◆onsiteperks,suchasbreakrooms,coffeeroomandgymsThewaystoexpresscorporateculturespecifictermHowimportantisacorporateculture?MakeorbreakacompanyAffecttheemployeesinmanydifferentways:thewaytheyworktogether,thetrainingandskillsdevelopmenttheyreceive,thechancesoftheircareeradvancement,workenvironmentandthebenefitstheyget,etc.DirectlylinkedtoproductivityOffersignificantcompetitiveadvantagesoverrivalsImprovethemanagementOfferaprerequisiteforcompany’ssuccessWhatisimportantwhenshapingabettercorporateculture?LeadershipTeamspiritInnovationRewardsystemAdaptabilityEmployee’scommitmentMissionclarificationFairsystemofinternalpromotionWhatkindofcorporateculturewouldsuityou?Workinacompanywhereemployeesarefriendsandtalkaboutpersonalmatters.Keepyourworklifeseparatefromyourpersonallife.Workinacompanywhererolesbetweenmanagersandstaffareflexible.Preferthesecurityofacompanywithstrongtraditions.Workinacompanywherepeoplehaveclearlydefinedroleandthereismoredistancebetweenstaffandmanagers.Workinacompanywhichvaluesnewideasandtakesseriousrisks.Why