综合商务英语教程全4册 高职语言文化类 PPT综合商务英语教程第三册Unit 1

综合商务英语第三册Unit1BusinessEthicsTime3*90’Outline:FocusI.lead-inII.VocabularyBuildingIII.ReadingIV.LanguageFocusV.SpeakingVI.WritingFocus LearningthebusinessethicsI.Lead-in 1.Howcanwejudgewhetheracompanyisethicalornot?Showyourclassmatesanexample. 2.Isitethicaltosellproductsthatarelegal,butknowntoharmthosewhousethem?Taketobaccoasanexample.II.VocabularyBuildingA.Matchthewordsorphraseswiththeirmeanings. 1.groundrules 2.ethic 3.entrepreneur 4.action 5.acidtest 6.decision 7.work a.someonewhostartsanewbusinessorarrangesbusinessdealsinordertomakemoney b.tobeeffectiveorsuccessful c.usethistosaywhatusuallyhappens d.achoiceorjudgmentyoumakeafteraperiodofdiscussionorthought e.theprocessofdoingsomething,especiallyinordertoachieveaparticularthing f.awayoffindingoutwhethersomethingisasgoodaspeoplesayitis,whetheritworks,orwhetheritistrue g.moralrulesorprinciplesofbehaviorfordecidingwhatisrightandwrong  II.VocabularyBuilding B.Completethefollowingparagraphwiththeappropriateformsofthegivenwords. runhonestmoralstructureresponsibilityethical   Creatingandsustainingan_______corporationisn'tasdifficultasyoumightthink;it'sactuallyeasierthansomeoftheday-to-daybusinesschallengesyouface.Thekeysto_______anethicalcompanyareaccountability,_______,andinformationtransparency.Ethicsmustfocusonyouandthepeopleyouworkwith,so_____anethicalcorporationmakesthegoaleasiertoachieve.________behaviorisimportanttoyourbusinesssuccess.Itsimplyrequiresthatyoufollowyourbest_______instincts,eveninareasthatdon'tappeartoinvolvemoralissues.III.Reading A.Youaregoingtoreadanarticleaboutbusinessethics.Skimthearticlequicklytodecidewhetherthefollowingaspectsarementionedornot? a.codeofpracticeb.commitmenttoethicalobjectives c.publicsupportd.ethicalthinkinge.contingencyplansIII.Reading Readthearticleagain,andanswerthefollowingquestions. 1)Whydoorganizationsconsidersettingethicalobjectives? 2)Whatarethestepsfordevelopingtheethicalpolicy? 3)Doemployeeshavetoaccepttheethicalexpectationsofabusiness? 4)Howcanacompanycreatecompetitiveadvantagesandreachethicalobjectives? 5)Whatdoesunethicalbehaviourmeanforabusiness?III.Reading Discussion     AnthonyBurns,CEOofRydersystems,oncesaid,“Conductingyourbusinessinasociallyresponsiblewayisgoodbusiness.Itmeansthatyoucanattractbetteremployeesandthatcustomerswillknowwhatyoustandforandlikeyouforit”. Combinedwiththereadingarticle,howdoyouunderstandthisquote? IV.LanguageFocus Sentencesbeginningwithhere/there/only Fullinversion Therearethreeproposalsonthetable. Herecometheshareholdersofourcompany. Partialinversion Onlyyesterdaydidthecompanyrealizetheimportanceofgoodwelfaresystem.   Onlythroughanalysiswillwefindwaystosolvetheproblem. Onlyafterhefaileddidhebegintothinkaboutbusinessethics. V.Speaking  A.Workinpairs.Youarerunningabusiness,sohowwillyoudotomakeadifferenceinbusinessethics?Why? Forinstance:Iwilladoptadvancedtechnologyequipment.Thiswillhelptoreducethewasteandpollution.ThenIcanmakeprofitsaswellasprotecttheenvironment.Atthesametimetheshareholdersinterestsareensured. V.Speaking B.Workinpairs.Accessacompanyyouarefamiliarwithfromtheperspectiveofbusinessethics.Youcantalkabouteithertheoneyouarefavorofortheoneyouthinkisnotethical.Thefollowingpointscouldbeofuse. Welfaresystem Environmentalprotection Responsibleforthecustomers Responsiblefortheshareholders Responsibleforthesuppliers Charity ... V.Speaking C.Somepeoplethinkthat,tobeethicalinbusinessistotakesocialresponsibility.Doyouagreewiththat?Whyorwhynot? VI.Writing Youareanemployeeofacompanyspecializinginartificialfertilizer.Yourcompanyrunswellbuthascausedseriousenvironmentalproblemsbecauseofthechemicalingredients.Writeaproposaltothemanagertostatetheimportanceofbusinessethicsandgivesomefeasiblesuggestionsonimprovingthissituationwiththehelpofstructuresandthesampleabove.