ASampleofLiteratureReviewOnAdvertisingEnglishAmongthesomanyscholarswhoexamineadvertisingIanguage,G.N.LeechdeservesprimeattentionforhisthoroughresearchofadvertisinginthefieldoflinguisticsinhisbookEnglishinAdvertising(66).VestergaardandSchroder,however,probeintoadvertisingIanguagenotonlyintherespectoflinguistics,butalsointhatofpsychologyandideology.TheLanguageofAdvertising(85)writtenbythemisarevealingstudyofthestrategiesofpersuasionadvertisersuseandofthecrucialunderlyingassumptionsadvertisingmakes.Focusingonmagazineandnewspaperadvertising,theauthorsillustratetherangeoflinguisticandvisualtechniquesadvertisersusetoachieveemphasisandspecialeffects.Apartfromthat,HaferandWhitemakecontributiontotheresearchofadvertisingIanguagebywritingabooktitledAdvertingEnglishwhichisconceivedasabridgebetweenrulesandsuggestionsforwritingadvertisementthathavebeenrunoraired.AndintheSecretsofSuccessfulCopywriting(86),PatrickQuinntellsthereadereverythingheneedstoknowfromthedraftingofpressadstothescriptingoftelevisioncommercials,fromradiotoaudio-visual,andtheconcepts,thetreatmentsaswellasthewrinkles.ComparedwithlinguistswhostudyadvertisingfromtheangleofIanguagealone,morescholarscarryouttheirresearchofadvertisinginacomprehensiveway.Theirstudycoversthehistoryofadvertising,theworkofadvertisingagencies,theprocedureofadvertising,etc.withadvertisingIanguageconcernedmoreorless.Forinstanee,EssentialsofAdvertising(80)writtenbyLouisKaufmanexaminesindetaileverystageofthebusinessofadvertising,fromtheinitialconcepttoexecution.Anditmovesfromthepragmaticconsiderationsthatunderliethefinishedad-marketingintelligeneeandresearchandthebudget-throughmedia,tothefinalcampaign.Nonetheless,thereisachapterparticularlydevotedtoadvertisingIanguage.OtherexamplesmayincludeAdvertising(84)byWilliamM.WeilbacherandContemporaryAdvertising(6)byCourtlandL.BoveandWilliamF.Arens.Theformerisaboutalltheadvertisingissuessuggestedbyvariousdefinitionofadvertisingthathavebeenpresentedanditalsotellshowadvertisingiscreated,producedandused.ThelatterisamorecompletestudyofadvertisingandtheIanguageaspectsareinvolvedinitinevitably.InChina,therearealsosomeexpertswhostudytheIanguageofEnglishadvertisingoradvertisingbusinessingeneral.BookssuchasAdvertisingEnglishbyCuiGang(93)andAdvertisingEnglishandExamplesbySunXiaoli(95)areworksonanalysesoftheIanguageofadvertising.TheauthorillustratethegeneralcharacteristicsofadvertisingEnglishmainlyintheaspectsofwords,sentencesandrhetoricaldevices,andexaminesfeaturesofdifferentkindsofEnglishadvertisements.Thebooksserveasaguidetostudentsandpractitionerstohelpthemattainproficiencyinwritingadvertisingcopyfordifferentmedia.InhisbookPragmaticsinEnglishLearning(7)ProfessorHeZirandiscussesadvertisingIanguagefromtheangleofpragmaticsandsociolinguistics.