有关广告方面的阅读理解

有关广告方面的阅读理解 A A man once said how useless it was to put advertisements in the newspapers. ―Last week,‖ said he, ―my umbrella was stolen from a London Church. As it was a present, I spent twice its worth in advertising, but didn’t get it back.‖ ―How did you write your advertisement?‖ asked one of the listeners, a merchant. ―Here it is,‖ said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read. ― Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.‖ ―Now,‖ said the merchant, ―I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one.‖ The merchant then took a slip of paper out of his pocket and wrote. ―If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.‖ This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter. 1. The result of the first advertisement was that ______ A. the man got his umbrella back B. the man wasted some money advertising C. nobody found the missing umbrella D. the umbrella was found somewhere near the Church 2. ―If it fails, I’ll buy you a new one .‖ suggested that____. A. he was quite sure of success B. he was not sure whether he would get the umbrella hack C. he was rich enough to afford a new umbrella D. he did not know what to do 3. This is a story about _____ A. a useless advertisement B. how to make an effective advertisement 第 1 页 共 25 页 C. how the man lost and found his umbrella D. what the merchant did for the umbrella owner (Key: BAB) B Fucheng Garden Villas is situated along the North 4th Ring Road, just 2 kilometres east away from the Asian Games Village with easy traffic connection. It is 5 kilometres from the Beijing Lufthansa Centre. Fucheng Garden Villas occupies an area of 34.7 hectares (公顷) , over 80% of which is covered by trees and greens, just like a garden in the city. All the 108 villas were designed by American Company IDI , in American style , luxurious besides comfortable. All materials of the construction and decoration(装饰) as well as equipment are famous American products. From now to July 31st , preferential(优惠) prices for sale and rent are offered. You can move into Fucheng Garden villas on signing an agreement. Banks will provide a 50 % mortgage (抵押) for 5 years. Overseas sales License: No. 124 Developer: Beijing Hongda. Real Estate Co. ltd 69 East, North 4th Ring Road, Chaoyang District, Beijing Tel: (8610)64967050 64967049 Fax: (8610) 64933575 1 . The advertiser is _______ A. Fucheng Garden Villas. B. Beijing Hongda Rea Estate Co. , Ltd C. American Company ID! D. The Beijing Lufthansa. 2. How many hectares is Fucheng Garden Villas covered by trees and greens? A.6.94. B.27.76. C.34.7. D.80. 3. According to the advertisement, which of the statements below is NOT true? A. From June 25 to July 31, 1997, you can buy or rent Fucheng Garden Villas with a low price. 第 2 页 共 25 页 B. You can’t move into Fueheng Garden Villas before signing agreements. C. If you haven’t got enough money at the moment, you can’t buy the Villa. D. Not only equipment but also all materials of the construction and decoration are made in America. (Key: BBC) C (1) Secretary. Part time. 20 hours a week. Busy doctor's office. Experience preferred. Good typing. Call 555-2438. (2) BABY SITTER. 3 to 6 weekday afternoons. I will take you home. $5 an hour, call 555-5593. (3) Guitar lessons. Your home or mine. Experienced musician. Master's degree in music. Call Louise 555-6131. (4) TENTH STREET BLOCK PAKTY. Sunday. July 15. Noon to 8. Food, games, prizes, live band. Tenth Street between Main and North. (5) APARTMENT FOR RENT. 3 sunny rooms on high floor, great view. Separate kitchen. Wall-to-wall carpeting. The living room can be used as dining room. Email: SDGT@163.com.cn (6) TAXI DRIVER WANTED. Full or part time. Experience necessary. A good knowledge of the city is required. Call 555-8860 between 9am and 5pm weekdays. (7) A stereo system for sale. It has two speakers. The system has an AM/FM radio. It also has a tape deck and turntable. It is in good condition. The stereo was owned for only one year. The price is $ 200 including the speakers. The owner will also take the highest price offered if the asking price is not met. Call Bill after 6pm at 555-9834. 第 3 页 共 25 页 1. How many of the seven ads are placed by people who want to hire someone for a certain job? A. Four. B. Three. C. Two. D. Five. 2. Which of the following is true? A. Those who have some experience in office work will have a better chance to get the job of secretary. B. The owner of the stereo will never sell his stereo at a price less than $ 200. C. The taxi driver is not necessarily familiar with the city. D. The tenth street block party will last until after 8. 3. We may learn from the ads above that ____. A. a baby-sitter is paid by the hour B. the party will be held without any music C. the rooms for rent cannot get good sunlight D. people can get guitar lessons at any place they like Key: BAA D There are few ads that have stood the test of time. Certain ads are simple and outstanding; they are classics. Good ads work on two levels: they engage the mind of the consumer and at the same time deliver a selling message. Spokespeople and celebrities have been an important part of many classic ads. Michael Jordan, the premier spokesperson of the 1990s, delivered believable commercials for Diet Coke, Wheaties, and Nike, to name but a few. His animated Coke ads, with a variety of cartoon characters, shown during the 1992 and 1993 Super Bowls, produced awareness scores five times higher than normal. Drama is often an important aspect of successful advertising. One of the most dramatic advertisements ever produced was a commercial for the launch of the Apple Macintosh computer that took on Apple's most serious competitor, IBM. The stark images of the classic George Orwell novel 1984 came alive in this commercial, which only ran once, during the 1984 Super Bowl before 100 million viewers. Not only was this ad a fascinating drama, it also demonstrated the power of a timely media buy. 第 4 页 共 25 页 Significant images are another important part of advertising. Nike, with its "Just do it" campaign has provided the intended audience young athletic men and women, or athletic "wannabes" - with rewarding praise for the physically fit and constant inspiration for the unfit to release their lethargy (倦怠). These images of men and women committed (承诺) to " no pain-no gain," both inspire and challenge. This imagery is heightened through excellent photography, the use of celebrities, and dramatic situations. It is a type of advertising called, rather literally, image advertising. Perhaps the most successful image advertising of all time, however, is the Marlboro campaign, which has been running since 1955. With great single-mindedness the campaign has focused on western imagery with cowboys, horses, and farms. The cowboy myth is a strong and exciting image. This campaign has been successful both as communication and as a marketing effort. It has helped to make Marlboro the best-selling cigarette in the world. 1. In the author's opinion, classic ads intend to _____. A. raise the customer's energy and encourage them to take exercise B. start a campaign to focus on western images and forerunners C. include spokespersons, famous stars and lovely cartoons D. attract customers and meanwhile send selling ideas 2. The author says "Perhaps the most successful image advertising of all time, however, is the Marlboro campaign", probably because of _______. A. the dramatic situation B. the clear photo C. the appealing image D. the good quality cigarettes 3. Which of the following is true? A. Image advertising consists of photography, famous people and dramatic situations. B. Cartoon characters can improve awareness of social problems. C. Ads based on literature prove more successful. D. Many ads can bear the test of time. Key: DCA E 第 5 页 共 25 页 HOLIDAYS The Bay Hotel. It's a quiet, comfortable hotel overlooking (俯瞰) the bay in an uncommercialised Cornish fishing village on England's most southerly point. If pop music is no longer your strong point, and you are considering a relaxing holiday where the scenery is breathtaking and the sound of the sea is live music to your ears, come and stay with us. For adults only. Sssh! Don't tell everyone! 01326 280464 Willapark Manor Hotel. Peaceful situation in 14 acres of separated gardens and woodland, overlooking picturesque bay. Close to coastal path and beach. Excellent cuisine. Our excellent service brings our guests back year after year. Children (reductions) and pets welcome. 01840 770782 The Country Garden Hotel. Delightful hotel set in lovely gardens; calm Island of Wight near Tennyson Downs, Great food! Garden, sea view and ground floor rooms. Please call for brochure (服务指南) and sample menu. Adults only and pets welcome. 0800 980 1943 Boscastle. Romantic 17th Century farmer's cottage in countryside with splendid coastal views. Well-equipped. Sleeps 5. Regret no pets/smoking. Garden with furniture. Brochure; 01633 450417 Godshill. 4 star self-served units. Non smoking. Sleeps 2 —4. Open all year. Good walks. Close to pubs. Peaceful. Cosy. No pets. Brochure: 01983 840371 The Blakeney Hotel. Overlooking harbour, traditional privately owned friendly hotel vi bedrooms, lift, heated indoor pool, spa bath and saunas. Relax, walk, sail, play golf, explore the villages, countryside and coast. Special seasonal midweek price for aged citizens. 01263 7407 S W France. Rural setting near Cordes. Two beautifully repainted old houses, sleep 4/5, Gardens, woodland, pool, views, excellent walks. Available all year round. Outstanding. 01962 776967 1. All of the following hotels are close to the sea EXCEPT _______. 第 6 页 共 25 页 A. S W France B. The Blakeney Hotel C. Willapark Manor Hotel D. The Country Garden Hotel 2. If you want to take your children and your dog with you on holiday, you can ( A. The Country Garden Hotel B. Willapark Manor Hotel C. The Bay Hotel D. Boscastle 3. One of the hotels offers special price for _______. A. young people B. elderly people C. foreign guests D. students 4. The purpose of the passage is to _______. A. warn B. advise C. describe D. advertise Key: ABBD F Welcome to Adventureland! Everyone loves Adventureland! The Parks and Exhibitions were built for you to explore（探 索）, enjoy, and admire their wonders. Every visit will be an unforgettable experience. You will go away enriched, longing to come back. What are you going to do this time? The Travel Pavillon Explore places you have never been to before, and experience different ways of life. Visit the Amazon jungle（丛林）village, the Turkish market, the Tai floating market, the Berber mountain house and others. Talk to the people there who will tell you about their lives, and things they make. You can try making a carpet, making nets, fishing… The Future Tower This exhibition shows how progress will touch our lives. It allows us to look into the future and explore the cities of the next century and the way we’ll be living then. Spend some time in our space station and climb into our simulator（模拟装置）for the Journey to Mars! The Nature Park This is not really one park but several. In the Safari Park you can drive among African animals in one of our Range Cruisers: see lions, giraffes, elephants in the wild. Move on to the Ocean Park to watch the dolphins and whales. 第 7 页 共 25 页 And then there is still the Aviary to see… The Pyramid This is the center of Adventureland. Run out of film, need some postcards and stamps? For all these things and many more, visit our underground shopping center. Come here for information and ideas too. 1. The Travel Pavilion is built to help visitors . A. realize the importance of travelling B. become familiar with mountain countries C. learn how to make things such as fishing nets D. learn something about different places in the world 2. If you are interested in knowing about what people’s life will be, you may visit . A. the Travel Pavilion B. the Future Tower C. the Safari Park D. the Pyramid 3．If you want to get a toy lion to take home, where will you most likely go? A. The Pyramid. B. The Nature Park. C. The Future Tower. D. The Travel Parvilion. Key: DBA G If you want to be a success, study at the University of Waikato is right for you. The university is internationally recognised for its excellence and achievements. It will help you develop advanced research skills. As a university student you can get first-class researeh facilities (设施) with trained teachers to help, support and advise you in your study. We pride ourselves on our high standards, our research success and our international recognition. For further information: inf@waikato.ac.nz. Degree We offer a wide choice of bachelor’s degrees (学位) for international students, which includes: Arts, Communication Studies, Social Sciences, etc. Bachelor of Music and Bachelor of Education are only for New Zealand citizens, for further information: deg@waikato.ac.nz. Tuition Fees( 学费) Tuition fees are different from department to department, generally from $5,000 to $6,000 a year. For further information: tui@waikato.ac.nz. 第 8 页 共 25 页 Accommodation(住宿) You can have a room in a 4-bedroom flat, which will cost about $100 a month with other regular living costs of about $150 a month for one person. For further information: acc@waikato. ac.nz Health The Student Health Service provides excellent medical services for students. The Medical Centre is open five days a week, including student holidays with four doctor's and nurses to meet your medical needs. For further information: heal@waikato.ac.nz. Sports The Centre is a great place to have sports activities. Trained exercise teachers can help you work out a training plan and keep you active. The sports hall has volleyball, basketball and indoor football courts and a swimming pool as well. There are also a large number of sports clubs at Waikato. For further information: sport@ waikato.ac.nz 1. If you want to get more information about arts, you can write to ______. A. sport@waikato.ac.nz B. heal@waikato.ac.nz C. deg@waikato.ac.nz D. inf@waikato.ac.nz 2. You have to pay at least ______ a year if you study at the University of Waikato. A. $5,250 B. $8,000 C. $9,000 D. $11,000 3. According to the text, what will you do if you .are ill during Christmas holidays? A. Go to a hospital nearby. B. Buy some medicine in a drug store. C. See a doctor at the school medical centre. D. Try to get help from your classmates. Key: CBC H Elght Days from just ￡299 Departs May—October 2005 Includes: ?Return flights from 8 UK airports to Naples ?Return airport to hotel transport ?Seven nights’ accommodation at the 3? Hotel Nice ?The services of guides 第 9 页 共 25 页 ?Government taxes Join us for a wonderful holiday in one of Europe’s most wonderful corners .Long a favourite with holidaymakers—indeed the ancient Romans called the area ―happy land‖ –this simply attractive coastline of colourful towns, splendid views and the warm Mediterranean Sea is a perfect choice for a truly memorable holiday! Choose between the peaceful traditional village of Sant’ Agata ,set on a hillside six miles from Sorrento ,or the more lively and well –known international resort （旅游胜地）town of Sorrento ,with wonderful views over the Bay of Naples. Breathtaking scenery and famous sights everywhere .From the legendary Isle of Capri to the haunting ruins of Pompeii ,and from the unforgettable ―Amalfi Drive‖ to the delightful resorts of Positano, Sorrento and Ravello, the area is a feast for the eyes! Should you choose to join us, we know that you will not be disappointed! With a choice of hotels ,and optional excursions （可选择的旅游线路）including Capri ,Pompeii and the ―Amalfi Drive‖ ,this is a truly unmissable holiday. ?Price based on two tourists sharing a twin / double room at the Hotel Nice. Like to know more? Then telephone Newmarket Air Holidays Ltd on: 0845-226-7766 (All calls charged at local rates). 1．All the following are included in the price of ￡ 299 EXCEPT __________. A. transport between the airport and the hotel B. telephone calls made by tourists C. the services of guides to tourists D. double rooms for every two tourists 2．What is the purpose of the passage? A. To invite people to take a breath in the Bay of Naples. B. To advise people to telephone Newmarket Air Holidays Ltd. C. To persuade people to tour in the area of the Mediterranean Sea. D. To attract people to go to Sant’ Agata or Sorrento for sightseeing. 3．The underlined part ―the area is a feast for the eyes‖ in the passage means __________. A. the area is pleasing to the eye B. the area is really unforgettable 第 10 页 共 25 页 C. the area catches the tourists’ eye D. the area is crowded with tourists 4．After reading the ad, one will probably join in the tour because _________. A. the sights are attractive and the tour starts in May or October B. the price is low for those intending to stay at the 3? Hotel Nice C. the price offered is reasonable and the sights are beautiful D. good services are offered to those intending to stay in double rooms Key: BDAC I Hi, everybody! Welcome to our newly-opened Richards Cinema Bookstore! Now let me introduce to you some of the new film books in our store. Are you Chinese film fans? OK, here comes the latest 25 New Takes about Chinese films. It is a collection of 25 fresh readings of different Chinese films from the 1930s to the present. In recent years, Chinese films are very popular in the States, such as Crouching Tiger and Hidden Dragon, Hero, and Flowers of Shanghai. Do you like French films? Well, here is The French Cinema Book. It covers French films from the 1890s to the beginning of the 21st century. It is written for all lovers of French cinema: students and teachers, specialists and fans, and so on. Maybe you are Indian film fans and star-chasers. Then here is Encyclopedia ( 百科全书 ) of Indian Cinema. The book is a complete introduction to all the best Indian films. It also offers a full list of names of the famous and successful film stars in the past ten years. You know, the Indian film industry is the largest in the world after our Hollywood. If you like British films, we have The British Cinema Book. It is a good review of British cinema. This book contains a good many nice pictures. In our bookstore, you can also find books about Mexican, Japanese, Australian, German and Italian films.. Well, please help yourselves to some coffee or tea, and have a good time here! 1. The speaker of the passage is most probably _______. A. the author of 25 New Takes B. a tourist in the cinema bookstore C. the manager of the cinema bookstore 第 11 页 共 25 页 D. a reader of Encyclopedia of Indian Cinema 2. How many Asian countries does the speaker refer to when he talks about the film books? A. Two. B. Three. C. Four. D. Nine. 3. Which of the following statements is NOT mentioned in the passage？ A. Indian cinema is second only to Hollywood. B. The British Cinema Book includes a complete list of names of stars. C. Crouching Tiger and Hidden Dragon is well received in the States. D. The French Cinema Book covers over a century's French films. 4. The purpose of the speaker is_______. A. to satisfy the customers' various tastes B. to keep the authors in the cinema bookstore C. to offer the tourists chances to meet the film stars D. to mm the readers into film producers Key: CBBA J Y OUR KIDS ARE AMAZING－especially compared with everybody else’s (who seem to cry all the time). How do you show your love for your kids this holiday season? With toys that are smooth and colorful, interactive and exciting. And with ones that have educational value－because you are the boss. 1. FLAX ART HOSPITAL PUZZLE AND PLAY SET Here is a toy that doesn’t need power－and the kids have to put it together themselves. This 50-piece puzzle set is made of soft-edged hardwood and makes a complete hospital, with an X-ray room. It also includes eight patients, a car and a driver. $ 135; flaxart. com. 2. TINY LOVE ACTIVITY BALL Sure, it’s cool, but this colorful baby toy also develops problem solving and motor skills. It has a head and legs, a magnetic(磁性的) hand and a tail. Suitable for little ones from 6 to 36 months. $ 19.95; tinylove.com. 3. ROBOSAPIEN This small, remote-control robot is really powerful. It performs 67 preprogrammed 第 12 页 共 25 页 functions(功能), including throwing, kicking, picking up and dancing. You can even program your own function-which, sadly, does not include doing windows. $ 99; robosapienonline. com. 4. MINI PEDAL CAR Want a Mini Cooper but can’t fit the family inside? Get one for the kids. They can jump into this Mini car, which comes in hot orange with a single adjustable(可调的) seat, and ride away. But it could spoil them for that used car they’ll be driving when they turn 16. For ages 3 to 5. $ 189; mininss. com (click on ―gear up,‖ then ―Mini motoring gear‖). 1．Which toy is said to have the special design for children’s safety? A．ROBOSAPIEN B．MINI PEDAL CAR C．FLAX ART HOSPITAL PUZZLE AND PLAY SET D．TINY LOVE ACTIVITY BALL 2．Which toys are fit for three-year-old kids? A．1 am 3. B．2 and 4. C．1 and 2. D．3 and 4. 3．Educational value is mentioned in all the toys EXCEPT _________. A．FLAX ART HOSPITAL PUZZLE AND PLAY SET B．TINY LOVE ACTIVITY BALL C．ROBOSAPIEN D．MINI PEDAL CAR 4．This passage is written for __________. A．parents B．children C．the writer D．the boss Key: CBDA K Here’s How to Get Your 6 Movies for 1 ￠Each Just Write in the Numbers of the 6 movies you want for 1￠each, plus shipping. In exchange （交换）,you agree to buy just six more movies in the next three years, at our regular Club prices (which currently start as low as $19.95 plus shipping) — and you may cancel（取消）membership at any time after doing so. What’s more, you can get two more movies for the low price of $6.95 each and you will, after that, spend much less on the movies you want. Free Video Magazine sent every four weeks (up to 13 times a year), with our Director’s Selection —plus many lower-priced cassettes, down to $14.95. And you may receive Special 第 13 页 共 25 页 Selection mailings up to four times a year (a total of up to 17 buying opportunities per year). Buy Only What You Want! If you want the Director’s Selection, do nothing — it will be sent automatically（自动的）. If you prefer some other selection, or none at all, just mail the answer card always provided by the date specified. And you’ll always have 14 days to decide. Instant Bonus Plan. As soon as you become a member, you’ll immediately have the right to our money-saving plan! It enables you to enjoy more great savings on the movies you want — right from the start of your membership! 10-Day Risk-Free Trial. If not satisfied, return everything within 10 days, and then you’ll get your money back and there will be no further obligation. 1．How can you get 6 movies for 1 ￠ each? A．Buy six more movies at the Club prices in the next 3 years. B．Buy two more movies at the low price of $6.95 later. C．Buy six more movies at the price of $19.95 all the time. D．Buy many more movies at lower prices anytime. 2．You may receive a free Video Magazine _________ a year. A．13 times B．12 times C．4 times D．17 times 3．You can have _______ besides a free Video Magazine every four weeks. A．Special Selection and Director’s Selection B．lower-priced cassettes and movies C．lower-priced cassettes and Special Selection D．Director’s Selection and a number of lower-priced cassettes 4．We can learn from the passage that the members of the Club ________. A．cannot cancel their membership anytime B．can return everything 10 days later, if not satisfied C．can always buy what they want at the lowest price. D．can enjoy more savings from the very beginning Key: AADD L Use your American Express Card to enjoy one-day privileges at four of America’s greatest museums. Note the participating museums, and their exciting special exhibitions that you will not want to miss, listed below. Boston 第 14 页 共 25 页 Isabella Stewart Gardner Museum Chairs February 11 — May 8, 2005 Italian furniture expert Fausto Calderai and Indian photographer Dayanita Singh present an exhibition of chairs from the museum’s collection and ―chair photographs‖ from around the world presented in a Venetisan-style hall housing world-famous masterpieces. For more information：www.gardnermuseum.org New York The Noguchi Museum Noguchi and Graham December 1, 2004 — May 1, 2005 Noguchi’s long-term collaboration with dancer Martha Graham is regarded by many as a high point in the history of both modern dance and art. The exhibition highlights nine of the sets created through this collaboration. For more information：www.noguchi.org Philadephia Pennsylvania Academy of the Fine Arts In Full view：American Painting (1720 — 2005) January 11 — April 10, 2005 Founded in 1805, the Pennsylvania Academy has been home to America’s artists for 200 years. The Academy collects and exhibits the works of famous American artists, and is well-known for training fine artists. 2005 at the Academy begins with the largest exhibition of the Academy’s distinguished American collection in the institution’s history. For more information：www.pafa.org Seattle Seattle Museum of Glass Murano：glass from the Olnick Spanu Collection Through November 7, 2004 This exhibition includes over 200 pieces of beautiful glass from Murano, the island of glassblowers near Venice, Italy. Watch live glass-blowing shows in the Hot Shop and see other modern glass exhibitions. For more information：www.museumofglass.org 1. Which of the following websites offers information about the furniture show? A. www.pafa.org B. www.museumofglass.org 第 15 页 共 25 页 C. www.noguchi.org D. www.gardnermuseum.org 2. We learn form the text that Martha Graham is ______. A. a dancer B. a glassblower C. a painter D. a photographer 3. If you want to know the history of American painting, you may visit ______. A. The Noguchi Museum B. Seattle Museum of Glass C. Isabella Stewart Gardner Museum D. Pennsylvania Academy of the Fine Arts Key: DAD M Welcome to Ontario Parks，a new body set up to manage Ontario's most treasured special places, the parks in our area. We are entering a very exciting year for Ontario Parks. Last season we asked some 15， 000visitors in 45 parks how we could improve our programs and services. We also looked at the thousands of comment cards we received. As a result, new comfort stations have been added，the number of campsites has been increased, and we've made other facility（设施）improvements. In addition，we'll be providing more educational programs. This year, for example, more than 40parks will offer special day and evening activities to excite your curiosity about nature and history. Through the Internet, you'll be happy to know that you can now explore all 270 parks。。line. Let your family plan your park vacation, study a map of canoe routes, listen to the call of a loon or find up-to-date information about programs，services and facilities. So come and discover what Ontario Parks has to offer. Our parks are places to go with families and friends，for relaxation and fun，or simply to get away from it all. They are places where we can enrich our souls and "recharge our internal（内部的）batteries". They provide chances to explore nature，see wildlife, swim, canoe，camp, hike, picnic，ride a bike.…You'll enjoy some of the best outdoor experiences available anywhere in the world. We urge you to make 2006 the year that you come out and have an Ontario Parks experience! 1. The writer's purpose in writing the text is to _______． A. tell more people the improvements in Ontario Parks B. attract more people to explore the parks on line C. praise the beauty of nature in Ontario Parks 第 16 页 共 25 页 D. have more people visit the parks 2. The facility improvements of Ontario Parks include＿． A. new programs and services B. new comfort stations and campsites C. comfort stations and special activities D. new campsites and educational programs 3．From paragraph 4，we know that Ontario Parks offers visitors＿． A. the world's new sports and games B. the most exciting adventures in the world C. many choices to relax and refresh themselves D. chances to experience all the outdoor activities 4. According to the text, we can safely say that＿． A. some visitors suggested more campsites B. about 15,000 people visited 45 parks last season C. many more people will visit Ontario Parks in 2006 D. the manager of Ontario Parks worries they will have fewer visitors Key: DBCA 第 17 页 共 25 页 第 18 页 共 25 页 1. Who is (are) the editor (s) of William Faulkner: Novels 1926-1929? A. Noel Polk & Joseph Blotner. B. Phillip Lopate. C. Tony Kushner. D. Leo Bersani. 2. How much do you pay for American Movie Critics? A. US $45. B. US $40. C. US $35. D. US $25. 3. Which book do you buy if you want to read the play "Death of a Salesman"? A. Arthur Miller: Collected Plays 1944 -1961. B. William Faulkner: Novels 1926-1929. C. Henry James: Novels 1901 -1902. D. American Movie Critics. 4. Henry James' only book written in the first person is A. The Wings of the Dove. B. The Sacred Fount. C. Soldiers' Pay. D. Mosquitoes. Key: ABAB 2006广东高考英语卷 Phillip Island Penguins(企鹅) The Little Penguin has called Phillip Island home for untold generations. Get to Phillip Island in plenty of time to watch s summer sunset at Summerland Beach – the stage is attractively set to see the little Penguin leave water and step onto land. ?Leave Melbourne at 5:30 pm for a direct journey to Phillip Island. ?See the Gippsland area – Guinness Book of Records place for the world’s longest earthworm(蚯蚓) ?Journey along the coastal highway around the Bay with French Island and Churchill Island in the distance ?Cross the bridge at San Remo to enter Phillip Island – natural home for Little Penguins and many animals ?Take your place in special viewing stands(看台) to watch the daily evening performance of the wild Little Penguins Ultimate Penguins (+U) Join a group of up to 15. This guided tour goes to an attractive, quiet beach to see Little 第 19 页 共 25 页 Penguins. You can see penguins at night by wearing a special pair of glasses. Adult(成人) $60.00 Child $30.00 Viewing Platform Penguin Plus (+V) More personalized wildlife viewing limited to 130 people providing closer viewing of the penguin arrival than the main viewing stands. Adult $25.00 Child $12.50 Penguin Skybox (+S) Join a group of only 5 in the comfort of a special, higher-up viewing tower. Gain an excellent overview of Summerland Beach. Adult 16yrs +$50.00 73. What kind of people is the text mainly written for? A. Scientists. B. Students C. Tourists. D. Artists. 74. We can learn from the text that Little Penguins__________. A. have been on Phillip Island for years B. keep a Guinness record for their size C. are trained to practice diving for visitors D. live in large groups to protect themselves 75. How much would a couple with one child pay for a closer viewing tour? A. $37.50. B. $62.50. C. $180.00. D. $150.00. Key: CAB 2006年普通高等学校招生全国统一考试全国卷1 第 20 页 共 25 页 You can make the difference between this…and this This summer, join the International Conservation Scouts on a fun - filled holiday with a difference. Year after year, young people from all around the world get together at one of our sixteen conservation (环境保护) camp. Their shared aim? To help protect the countryside and its wildlife. Many animals and plants are in danger of disappearing forever. The dormouse, a kind of mouse, for example, needs woodland plants for food and trees to stay in. Its habitat (栖息地) is being destroyed by man and it needs our help to survive. On a conservation camp holiday you will learn all about nature and how to protect it. Our trained leaders will accompany you and tell you everything you need to know. Because of this you don' t need any experience, just energy and enthusiasm. You will explore the countryside and work to ensure the survival of hundreds of animals and plants and still have plenty of time to enjoy the camp’s excellent sports facilities and organized nature paths through beautiful scenery. The International Conservation Scouts is a worldwide organization, so there must be a camp near you, You can spend a splendid holiday at any of the camps for as little as f 60 including accommodation and food. For more information send for a free conservation camps handbook today. International Conservation Scouts Stanton St John Oxford shire OX7 1TL THEKEY TO SAVING WILDUFE IS TO FROTECT NATURAL HABITATS: YOUR WORK WILL MAKE A DIFFERCNCE 69. The main purpose of this passage is ___. A. to offer young people a fun - filled holiday B. to attract young people to attend a conservation camp C. to persuade people into exploring the countryside 第 21 页 共 25 页 D. to raise funds for the International Conservation Scouts 70. According to the passage, you can ___ at the conservation camps. A. experiment on the dormouse B. practise your favorite hobbies C. enrich your knowledge of wildlife D. have free accommodation and food 71. Judging from the writing style of the passage, it is ___. A. a piece of advertisement B. a science report C. a passage for professional reading D. a passage for arguing an opinion Key: BCA 2006年上海市普通高等学校春季招生考试 A NATIONWIDE BESTSELLER It’s likely that everything you learned about. America’s ancient history is wrong. The new book,1491, completely changes our understanding of the Americas before the arrival of Columbus in 1492. DID YOU KNOW? When Columbus landed there were probably more people in the Americas than there were in Europe. The peoples of North America had such healthy life-styles that as late as the 19 th century they continued to be the tallest people on earth. Facts have shown that the Americas were populated as long as 33,000 years ago. 4,000 years ago Mesoamerican farmers developed com in a feat (技艺) of genetic engineering that still isn’t completely understood. COMMENTS ON 1491 ―In the tradition of Jared Diamond & John MePhee, a totally new view of precolunhian America‖. －Richard Rhodes ―Attractively written and really absorbing Charles C. Mann has produced a book that’s part detective story, part cpie(史诗) and part tragedy(不幸).He has taken on a vast topic: thousands of years, two huge continents, and cultures.‖ 第 22 页 共 25 页 －Charles Matthews, San Jese Mercary News ―Powerful and challenging‖ －Alan Taylor,Washingto post ―A pleasure to read as well as a wonderful education‖ －Howard Zinn 56. On the whole, 1491 is a book mainly about America’s________. A. life-styles B. population C. history D. agriculture 57. Which of the following as NOT TRUE about the comments on the book 1491? A. It is interesting and instructive. B. It is attractive and culturally related. C. It is challenging and revolutionary. D. It is humorous and persuasive. 58. From this passage, we can learn_________. A. people settled in the Americas a little earlier than 1942 B. North Americans were the tallest in the 18 th century in the world C. Mesoamencan farmers knew genetic engineering 5,000 years ago D. the population in the Americas was smaller than that in Europe in 1492 Key: CDB 2006湖南高考 (You may read the questions first) Products: mail order Bay 3-piece luggage set for only ￡69.99 Half price offer 第 23 页 共 25 页 Pack with confidence, Travel in Style…. Arrive intact This elegant luggage is manufactured in a new hard-wearing plastic which is strong and very light in weight •Light but hard-wearing •3 locks (2 key and I combination lock )for total security •Supplied with initials for personalization MD 9572 ￡69.99 Plan your journey they easy way This portable Traveler will give you directions from A to B anywhere in England, Scotland and Wales. Just enter the start and the end of your journey and the Traveler will work out the quickest route. The Traveler can also estimate the journey time. average speed and fuel consumption. Need to change your journey at any stage? The Traveler will give you a new set of directions. Other features include auto shut-off. And a built-in light for night-time use. Powered by 4AA batteries (not supplied). MD 7437 Traveler ￡69.99 How much do you know? Everyone, young and old, enjoys and challenge of quizzers. Our electronic Quizmaster contains 5,400 questions and answers in 6 classifications—general knowledge, sport, science, geography, art and history. Each of these is further divided into 3 skill levels (easy, medium and difficult)so younger children can fairly compete against teenagers and adults. PLUS! Every Quizmaster includes: 第 24 页 共 25 页 •8 Games of Hangman •Portune Teller Games •10-digit calculator •long life cell batteries included MD 9569 Quizmaster was ￡19.99 now ￡14.99 79. In advertisement 2, the Traveler enables us to learn__________. A. the road conditions from London to Oxfords B. all the garages along the chosen route C. the time and speed of the journey in Britain D. the directions from London to Paris. 80. In advertisement 3, the Quizmaster_________. A. contains nothing but 5400 questions B. can only answer challenging questions C. can be purchased in many shops D. can be used by people of all 81. All these advertisements are aimed at those_________. A. who like to order goods at home B. who are going to travel abroad C. who do market researches D. who are interested in intelligence tests Key: CDA 2004年普通高等学校招生全国统一考试（上海卷） 第 25 页 共 25 页