Analysis- Red network business logic behind what-（分析-红网络背后的业务逻辑）

Analysis- Red network business logic behind what-（分析-红网络背后的业务逻辑） Analysis: Red network business logic behind what? Research papers Download News: Red network is not a new word vocabulary, Feng Luo Yufeng, and fairy sister, Sister Furong these are red network, network integration, and only recently realized red, red and electricity supplier network between let the word red net frequent sight at home ...... Kazuma online Lecture 23, E shop Bao Tao tell you, the business logic behind the net red electricity supplier in the end is what? Generated net red background Many network is the use of a red news events make their smash hit, the stage is red net red. Red stage network is not part of a long red network. Some mature red behind valuable network often there is a certain support system, like a star, like a series of packaging and support system, he can continue red, not red and temporary. They are red throughout the process, and packaging them for interaction between fans and their value is the ability to trade directly linked together. At the same time we can see the end along with the 1 mobile phone generation, many e-commerce, like the original on the PC side is based on Taobao, Jingdong this single entrance. But in the end the fragmentation of the movement, what does it mean? Is the mobile terminal will also crowd the segmentation and fragmentation. Red generation network is a historical background, is accompanied by the generation of the mobile terminal on the network so that the true meaning of a large-scale outbreak of red out. Since the mobile terminal so that the crowd had a population breakdown of the system, so that people can easily lead to a certain kind of an idol, so the network is a subdivision of the red population representative. So this is why a lot of red network is not a fan of overwhelming, but only attracted a part of the crowd. While net red star and there are some differences in the traditional sense, that is, in the social field. Red is the mobile network end brought a new era of change. Niubi big red network in the true sense, on the one hand is very characteristic very own professionalism, talent is also more prominent; the other hand, between him and his fans use a number of tools platform, the establishment of long-lasting interaction . 2 Net red in the end what kind First, according to different platforms Microblogging red network, such as on the microblogging network has a lot of red, they are some of the big V gathered a lot of fans of Queen. Red video network, for example, a small coffee show, for example, shoot second, so this type of video on the network is called the red, they are in it every day a lot of spread their videos. These videos displayed its own personality and characteristics. Live network red, the recent rise to between two years, and the use of live platform to build relationships with their fans in real time Different platforms directly form the three different types of network red. In fact, these three networks and red star in the traditional sense is there is a corresponding relationship. A star that he can grow up will be three different types of media, such as some media have some stars through live television made a star of their own, in fact, live stars, such as Zhao Zhongxiang. The original watch the football match commentator called, one 3 commentator was fired now, may go to another place to live to be a star. Also experts like network red, he as an expert in the network itself, every day talking about a lot of class. There are traditional stars and traditional areas has been famous now been moved to the Internet red star networks, they already have their own a lot of fans, the fans moved to the platform. There are many models in the electricity supplier is the seller to take pictures, then show on the shop home page, put himself in this way show out. So these beauties slowly consumer awareness, then they became US WTA red. Secondly, according to the number of fans divided There are less than 100,000 fans; there are between 100,000 to 500,000 net red; in addition to over 50 million or more; large network of tens of millions of red, which is divided into four categories. That these four categories is actually what is the difference? In fact, there are essential differences, substantially less than 100,000 fans net red most of the sectors which nearly 70% is false, of course, 30% is true. Another 10 million or more reached 50 million level, which is the growth of net red. More than 4 500,000 are basically little known network called red, they already have a certain degree of liquidity. More than 100 million network that belongs to a large network of red red, they are basically red star level network. The arrival of the red network electricity supplier era In fact, e-commerce development for so many years, the Red-speaking network provider can not do without electricity. Throughout these first years growing electricity supplier: 2011 - Amoy brand 2012 - Original Lynx 2013 - Hand wash 2014 - Rural electricity supplier 2015 - cross-border electricity supplier 2016 - Red electricity supplier network Amoy brand - mobile Suppliers Amoy brand of e-commerce in the year that is from the beginning of the Internet and industrial entities conduct the war, when, at that time why the proposed Amoy brand, because the entity on the Internet began to burst out of a number of brands they want and offline 5 industry fights, only one year all business entities have entered the electricity supplier. So it began Lynx original such a competitive situation. Another year is the emergence of mobile electricity supplier, Apple with lightning speed so that all the hands of men have used a smart machine, so the phone Taobao appeared, that this time we are encouraging at the end of play starts moving electricity providers. Agriculture electricity providers - Cross-border electricity supplier Then later year is the electricity supplier’s growth appears to the next stage, is concerned about agriculture, that is, inside the extension, so many people thinking about the development of agriculture electricity supplier, electricity supplier fresh development, this is an extension into the insider stage, because the retail industry has been playing coming to an end, many people are thinking about insider can expand more, we have seen this year in addition to agricultural produce electricity provider United States together superior product mess of a series of these so meticulous classification began to expand all-purpose electric categories, including books Dangdang had to do 6 all they wanted to expand the category of relatively complete, whole categories of electricity supplier. The next year, we can see that the category also expanded over, phone Taobao also developed, e-commerce has entered a mature stage, they began to expand to overseas markets go, so it was a cross-border electricity supplier, the State To do this open the appropriate policy, and that this is the growth of cross-border electricity supplier. So this series are consumer groups and consumer markets throughout the e-commerce, as well as a new trading patterns of consumption change everyone in the mobile electricity provider brings. Red network electricity supplier what kind of new changes? The original star is now to be subverted, star of the original mode of growth and success is dependent on traditional media, now through online media can also become famous. And these red network, they control the flow of real mobile terminal, like traditional media controlled by the star, the flow is the same. So red electricity supplier 7 network development is the growth of a commercial liquid and growth of e-commerce is the same. Also, why this network is booming, it is not really true because the network of red fire, not because of this year’s red network traffic is particularly heavy, but the mobile terminal generates a lot of red network, and this generation is not produced this year or produced last year. Only that the forms along with the development of e-commerce, traffic is constantly uncovered, category continues to expand out, until investors began to focus on the red network, so the network is booming. So why the fire like a red net Why have Amoy brand like fire. What is the net electricity supplier of the red In fact, I want to be a network of red, red as the network classification, is a complex process. Become a red net, we must first understand their own network or red which I represent in itself a group of people, what is positioning? New era in a new era of mobile terminals, there are a variety of platforms to a wide variety of people break up, broken down, so I want to become famous Reds a real sense of you in your segments . First, the network is now like a red star, it is necessary 8 in order to fame professional, so a lot of the net is made of genuine red to red as his own career. The second of it, to have a certain red network training system, called artist Red network training system. Business and red network must be integrated more closely, why do you say that? Music has been able to fame, not because of an event or play a movie, but there is a series of business liaison body. So there must be a very strong, very close commercial system and network liaison with red, so red network will be more viable. So the network of electricity supplier is red: red professional network, and establish a long-term training and support system, while the network business and the red to close together. Perhaps more than the naked net red star as the star also involves correlation between television programs and people on. The net red it is naked and his fans close communication and exchanges on the Internet, more naked commercialization. You can see a lot of red net realizable immediately turn red, while the star still tweaking embarrassed, also attempted to put a lot of goods into the brand, and then to show the process by retail branding. 9 How to make a network to grow up red The first step is to locate, the first network to achieve precise positioning of red throughout the entire growth and development. Of course, the growth of red network has a great chance. Why do you say? 100 people or only one person will have a certain amount of users fans, the chance to say what is in fact a certain number of his personality and character decisions, of course, this step can not be changed. The second step must be to expand coverage through various online media platform capable of generating net red a certain influence in the corresponding range. While determining the direction of a major media and major network direction, so that he in this field Plough. The third step, the network must be red and the integration and combination of electricity providers do. Network integration through red and red combine to make the network generates a corresponding water and interests of the chain, so more conducive to sustained net realizable red and continue to accumulate net red fans. Brand and sales network in pursuit of different logic red 10 The first is the brand and retail network in the red this area farther apart, many people want to attempt by the brand to bring a lot of direct sales, the actual brand pin more difficult. Brand is playing brand, it is to raise awareness, storytelling, erect enterprise prestige. Know what you use red star networks in order to erect a brand image or to pin? Some red is to network as an expert to tell you that this product is cattle, or in a program to expose some of the media through the network of red, and then let your brand more credibility. So when using a network of red, to enhance the brand, you ought to professional-grade network red, so that they give you an endorsement. The second amount is the pin. Net sales of the red class how to do? In fact, the red network has its own media and fan interaction. Therefore, in order to grasp the sales is very simple, find your target customer groups on behalf of the red network, allowing him to interact with his fans and exchanged rings, the sales system into your product, you can directly bring sold. This is very scary. So Lynx Taobao and Jingdong also being excavated, the segmentation, traffic disintegrated, 11 they also have the transition. For example Taobao has transformed the Reds called shop, Jingdong began to change a person called up shop. This is a fear of them, for the breakdown of the flow of the retail electricity supplier platform fear of being carved up. Therefore, brand and retail traffic between these two demands different, in the selection and use of red net red net operating logic is not the same. So, one brand of how to do that? We use net red star effect, they will be exposed in the traditional media, some brands like media, such as they will be in a number of films and television shows and even some high-quality network drama, and even the movie out right when you can bundle your brand. So that you can make your brand a little stronger, your brand stronger commodities after your conversion rate, you participate in activities together cost or are you doing all sorts of things, can bring great new the change, which is a type of operational changes. Second, the direct net cash flow of red. Microblogging hair postings can actually realizable, made circle of friends in the micro-channel can also be realized. 12 That depends on the network where the main battlefield in the red? His own battlefield where to go and where to interact with fans. Interactive process used his credibility to make your merchandise directly realized, this is the net realizable red. Of course, many people do not find the main battlefield, full of hair and red this network may not make sense, it must play its role inside the main battlefield. The second half of 2016 we can see live video of these platforms will rise, and the network will form a large outbreak of the red this year, the relationship between the network and star red like the traditional relationship between companies and electricity suppliers is the same, E-commerce companies are shaking up the traditional enterprise, but also to subvert the traditional network red star. Many stars took a long time to go to bed constantly constantly off before they became famous, but a few video recorded net red fire, so many stars have begun to sit up, then 2017 might be a lot of well-known big stars began full into the network, into a comprehensive electronic business time. Nowadays, many stars began to test the water in the electric business, but in 2017 may not have been testing the waters, it is an opportunity to 13 fully enter it. (Source: i horse wangwen / compile Tao: ) 14