淘宝后台上架新品

淘宝后台上架新品 淘宝美工流程 一、初识淘宝 1. 淘宝美工的岗位技能(抠图、宝贝详情页制作、新品上架、促销海报制做、新品上架、)淘宝美工应该熟练使用Photoshop、Illustrator、Dreamweaver等常用软件 (1) 图片处理:抠图 < 修图及美化 < 详情页 < 促销图片设计 < 直通车钻展 图片设计 < 活动海报设计 < 专辑页承接页图片设计 < 店铺整体布局框架设计 (2) 后台使用:详情页首页图片更换 < 新品上架 < 店铺装修 (3) 设计理念:按部就班 < 理解文案 < 文案可视化 < 视觉 < 创新 2. 了解店铺构造(店招、首页海报、导航、客服中心、分类、左栏、宝贝详情、关联、页尾) (1) 店招:展示店铺形象，留给客户一个印象，有明确的品牌以及产品定位，向客 户传达店铺的主营品类或者店铺的特有文化。 (2) 首页海报:第一屏海报就象杂志的封面，就如报纸的头版让进入首页的客户第 一眼能了解到店铺主推的活动或者主推的产品。 (3) 导航:相当于店铺里的路标，用来链接各个子页面，展示店铺产品构成，热卖 品类等信息，间接提高访问深度。 (4) 客服中心:在首页，左栏和详情页出现，主要作用方便客户点击，提高客户的 询单率，间接向客户展示店铺的团队规模。 (5) 分类:用来划分产品，方便客户浏览和寻找，符合客户查找习惯的品类划分能 很好的提升客户的浏览体验。 (6) 左栏:展示活动促销，热卖单品，客服，分类等。 (7) 宝贝详情页:顾名思义，用于介绍你产品的功能(价值点)以及那些与众不同 的地方，进而促进买家购买的介绍页面。 (8) 关联:在原有产品的基础上尽可能扩大销售范围和品类，让原先买一样宝贝就 走的买家同时购买其他宝贝，用以提高客单价和访问深度。 of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township 二、新品上架流程 1. 要求和目的 (1) 学会正确的选择商品属性，上传商品图片、编写商品标题和描述。 (2) 填写商品价格、运费、分类、服务等项目，掌握最基本的商品发布流程。 2. 主要步骤 步骤一:待上架产品图片准备 步骤二:进入宝贝发布页面 步骤三:选择分布类目 步骤四:填写宝贝属性(重要) 步骤五:填写宝贝信息(重要) 步骤六:发布成功 步骤六:发布错误 步骤六(1):修改宝贝信息 步骤六(2):发布成功 步骤七:出售中(仓库中) of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township 淘美院美工学院 3. 发布商品流程及注意细节 步骤一:新品上架前的工作 (1) 网店管家导出新到产品的表格(表格中必须包含品牌，型号，市场价)发给运 营经理定价订标题，同时运营经理会备注是否需要嵌入，和促销手段等。 (2) 将同样的表格发给运营助理订副标题。 (3) 对接摄影师(外包)确定照片拍摄完成的时间。 步骤二:新品上架前的准备 (1) 产品主图:5张，建议:不低于800*800像素(放大镜功能)，大小500K以下。 注:主图必须为白底，展示正面实物图;主图不许出现图片留白、拼接、水印，不 得包含促销、夸大描述等文字，该文字说明包括但不限于秒杀、限时折扣、包 *等。、 邮、*折、满*送 (2) 标题、副标题及价格(运营经理已订) (3) 宝贝内页(品牌、产品介绍图、描述信息)等图片的准备。注:内页必须切片， 大小严格控制在100KB以内(提高页面加载速度，提高客户浏览体验)。 (4) 产品的属性(如球拍):产地，重量，手柄大小，中管硬度，材质，系列和价 位段等，属性非常重要:免费的流量来源。 三、新品上架的操作(后台使用) 步骤一:选择发布类目(非常关键) , 产品品类与淘宝类目进行匹配(第一匹配) 特殊举例1:一款羽毛球拍，按照产品对应匹配的淘宝类目应归类到如下图类目。 of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township 特殊举例2:一款羽毛球拍，按照类目关键词搜索。 步骤二:选择品牌及系列(非常关键) , 产品品牌必须按照产品实际来选择(如没有可选项可自行填写) 特殊举例1:在淘宝类目没有给出可选系列或是有意避开已被纳入淘宝数据库的属 性则可以选择【其它】，便可以自行输入系列和型号。 步骤 三:产品属性的选择(非常关键) , 市场价格的填写视情况而订，如果不需要展示市场价的可以不填。 , 货号的填写视情况而订，不需要体现的可以不填。 , 除以上2项之外的所有属性必须选择，选择的属性可以让客户在类目属性查找的时 候找到自己店铺的产品，错填属性可能会引起降权和误导客户，造成不好的客户体 验。 of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township 淘美院美工学院 步骤四:宝贝信息的填写 , 宝贝标题非常重要，必须按照运营经理给到的标题来填。 , 一口价也非常重要，在一个新品上架之际，如果一口价写高了可能造成产品销售不 出去，如果一口价写低了可能造成产品的亏损，而且产品上架后的一口价变动可能 被系统判定是在修改宝贝而引发违规。 , 颜色分类在上架时尽量选择相似的和产品相似的颜色，否则会被搜索降权。。 , 颜色分类在新品上架的时候尽可能多选1~2个，为了保证以后的产品嵌入或者有新 增加的颜色。 , 如果产品只有一个SKU也只要要选择1个颜色分类。 of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township , 商家编码非常重要，参考网店管家仔细填写，错填了编码会直接造成仓库发错货。 , 主图必须保证有5张，图片顺序可以按照客户的浏览习惯来摆放。 , 详情页如果有按照淘宝的顺序来设计，则各个内容都对应的放到各个板块，如果没 有按照淘宝顺序设计则统一放到最后一个【自定义板块】里。 of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township 淘美院美工学院 , 新品上架店铺分类的选择:除配件外统一勾选【新品上市】的分类，然后再勾选单 品各自所在的店铺分类。 , 宝贝物流信息，所在地统一选择【上海】，是否包邮视情况而定，售后保障选择【有 保修】 , 其它信息:统一选择【不参与会员打折】 , 上架时间控制在每天的黄金上架时间，一般就是每天的9点~11点，13点~16点， 18点~21点。 , 橱窗推荐必须勾选，直接影响搜索排名 , 返点比例需要仔细注意，统一设置0.5%，填高了可能直接照成宝贝亏损 of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township , 确认无误，宝贝上架 of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out "one-stop" service for enterprises, and the masses start to make ... ... Administrative approval "process optimization, shortest time and link the least, best service, people's satisfaction." Three is to solve the problem. To accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to "villagers voluntary, and village Board independent, and tablets district Guide, and township