深圳广明发：淘宝运营推广方案大全

深圳广明发：淘宝运营推广大全 一、【宝贝下架时间】专业解，要怎么分配店铺内产品的下架时间, 专业解答: 产品下架时间为7天一个周期，假如你店铺有42个宝贝，那么你每天可以分配42/7=6个宝贝下架。6个宝贝错开下架时段，可以上午、下午、晚上各两个。需要注意的是如果通过分析用户高峰在21:00，那么你可以设置宝贝下架时间为21:30。如果你店铺内有两个爆款或热卖宝贝可以安排比较热的时间去下架，比如星期一21:00，星期二15:00。 二、【QQ群发宝贝链接有用吗】我有100多个QQ群，我想在这些群里发我们的宝贝链接，让他们点击，这样对排名有帮助么, 专业解答: 在QQ群，旺旺群发带来的点击都是非精准流量，也非搜索流量，并不能提高你宝贝的点击率，同时这些非精准流量反而会拉低你宝贝的转化率，会让淘宝系统判断你的宝贝买家体验不好(点击率、转化率、浏览深度、销量增长都不好)，最后导致你宝贝的权重降低。 三、【如何提高淘抢购报名通过率】有个问想问下，如何提高淘抢购的报名通过率, 专业解答: 淘抢购分为两个维度 店铺维度 1、店铺类目排名，越靠前通过机会越大，尤其是KA商家。 2、服务维度:退款纠纷率、退款完结时长、退款自主完结率，都要达到优秀标准，最好是白金标准。 3、店铺动销率:动销率越高越好。 4、店铺销售业绩:参考第1条的情况下，销售业绩越高越好。 5、活动完成指标:上一次售卖率会影响下一次报名的通过率，售卖率最好达到80%以上。 单品维度 1、价格:淘抢购属于手机端活动，手机端价格大家都知道，都是以低客单为主，建议专门为手机端布局产品来报淘抢购。 2、历史价格:以低于历史价格的9折报名活动，折扣越低越容易通过。 3、销量:近30天销量最好达到300笔以上，即每天至少销量10笔以上，销量越高越容易通过。 4、DSR:单品DSR必须高于行业平均值。 5、日常手机端点击率、转化率、销量都会影响淘抢购报名通过的机率。 四、【优化只是做排名吗】关于排名、无线、优化只是做排名么, 专业解答: 流量与排名和点击率有关，点击率与销量、排名、价格、产品本身、主图有关，所以优化不只是做排名，而是产品本身、主图、销量、价格等的综合。 五、【PC端&手机端】我有一个新品即将上架，想问下，是刷PC单多些还是手机单多些，刷手机点击率对手机排名是否有作用, 专业解答: 这类目这客单价这预算，建议做手机端成交多点。 不管是PC点击率还是手机端点击率对PC或手机排名都有帮助 建议开通移动端直通车，直通车带来的点击量、流量、收藏、转化、销量对手机自然排名有很大的帮助。 六、【直通车关键词选择】直通车的关键词一般从数据魔方里直接导吗, 专业解答: 关键词:下拉框、直通车系统推荐词、top20万、淘宝top排行等。先切入5、6个精准词，等这几个词质量分上来了，再慢慢切入大词。 七、【无线端与PC端的区别】无线客户端流量和无线端浏览器流量，这两个有什么区别啊,哪个权重高, 专业解答: 无线客户端是手机和ipad等安装的淘宝天猫APP进来的，流量器是用手机打开浏览器然后输入taobao、com进来的流量APP权重高。 八、【如何提高无线端流量】怎么给宝贝增加无线端流量，点击率，帮忙指几点方法。 专业解答: 1、专门设置手机详情页，不要用一键生成的，一定要单独设计 2、设置手机专享价，引导用户到手机端下单付款，还可以引导用户手机下单有返现等 3、手机端引导用户加购，加收藏 4、针对手机端做标题优化(手机下拉框词) 5、手机排名个性化很高，可以做做淘宝的试用中心吸引用户浏览 6、因为手机客单价普通偏低，建议专门为手机端布局产品 7、开通手机端直通车 8、有条件最好开通手机端钻展，目的是吸引用户浏览，抢个性化搜索流量 九、【买家标签维度】最近朋友圈疯传的买家标签是刷手都是女性，如果你刷单那么系统会给你宝贝打上适合女性的标签，这显然不符合逻辑。刷手确实大多是兼职女性，但刷手手中的小号注册性别都是女性么。 专业解答: 那么买家标签有哪几个维度，维度有很多，我总结几个最主要的: 1、买家消费层级 2、买家消费习惯 3、买家性别、年龄 4、买家旺旺等级 另外关于个性化搜索除了受买家标签的影响外，还受曾经购买过、加购过、收藏过、浏览过等因素的影响。 十、【什么是动销率】动销率是什么, 专业解答: 动销率分为店铺动销率和宝贝SKU动销率。 店铺动销率:举个例子，假如你店铺有100个SPU(宝贝链接)，有10个SPU是有销量的，那么店铺动销率就是10%。 宝贝SKU动销率:假如你单个宝贝SKU总库存设置为1000，但是只有链接只有1个销量，那么宝贝动销率就是0、1%，所以宝贝库存最好不要随意设置。 PS:当然单个宝贝的人气权重比单个宝贝的动销权重更大，店铺动销率的权重会影响宝贝的权重，并且今年特别明显。 十一、【活动销量能引来自然流量吗】我有一款宝贝想通过做折800、卷皮活动跑销量，销量上去后可以引来自然流量吗, 专业解答: 想做自然引流的宝贝最好不要通过做第三方活动冲量， 原因有五: 1、活动结束后会带来大量的中差评，同时拉低你的动态，从而降低宝贝的搜索权重。 2、活动带来的流量非搜索流量，活动流量会拉低宝贝的转化率，从而会让淘宝系统判断你的宝贝买家体验不好，最后导致宝贝的权重降低。 3、低价活动会让淘宝系统判定你的GMV异常(成交金额相似或相同的情况下，成交数量少的产品权重大于成交数量多的宝贝)，从而导致权重偏低。 4、活动期间销量暴增，但活动前后销量又波动，销量不稳定、又无增长趋势这些因素都会导致搜索权重降低。 5、短时间内某种流量急增(而此前没有该流量来源)，会触发尼米兹的降噪过滤机制，从而导致这些流量也会降低宝贝的搜索权重。 当然，你活动能赚大把的钞票，上面5点对你就不起作用了。 十二、【出售中的宝贝修改标题】出售中的宝贝优化宝贝标题对宝贝搜索有影响吗, 专业解答: 1、宝贝在新品的前两个下架周期最好不要修改宝贝标题，这时候权重低，频繁修改标题很难让搜索引掣对你宝贝定性，就象一个人如果老改姓名别人肯定不知道你到底叫什么 2、新品优化两周后宝贝权重上来后，这时候可以开始优化修改标题，但得遵循以下原则: 1)不要大面积修改标题。 2)保持原有标题关键词分词的顺序。 3)如果要换掉标题中的3个关键词，分3天替换掉。 4)修改标题最好在晚23:00,凌晨2点这个时间段来修改，因为这个时间点是淘宝服务器负担最轻的时候，很多数据更新的工作就是在这个时段来完成的，这也是为什么有的刷单的店铺第2天上午发现宝贝被降权或宝贝搜索不到的原因。 十三、【新品上架】用最通俗化的语言诠释新品上架，从以下四个步骤来提升排名(以下步骤排除因作弊而进入搜索引掣沙盒的，进入沙盒不是隐形降权，我是不是又得解释一下没有隐形降权这回事呢, 专业解答: 第一关:吸引买家眼球的宝贝主图(产品本身及主图创意)同时会受搜索引掣喜欢，搜索引掣判断的标准就是点击率，点击率越高，权重越高。 第二关:买家体验好的宝贝会受搜索引掣喜欢，搜索引掣判断买家体验的标准就是你的详情页，买家在详情页的停留时间越长，跳失率越低，那么权重越高。 第三关:受买家信任的宝贝同时会受搜索引掣喜欢，搜索引掣判断的标准就是转化率，转化率越高，权重越高。 第四关:产品质量和服务越好的会受搜索引掣喜欢，搜索引掣判断的标准就是买家评价、动态评分、发货速度、退款纠纷率、退款速度等。 十四、【上折800的宝贝会降权吗】我想问一下，上折800的宝贝会降权吗，活动后流量有很多，但是转化率很低。 专业解答: 1、转化率与这几个因素有关:产品本身、价格定位、用户评价、销量基数、详情页描述，流量精准度。针对你的问题我给你提供一个解决的思路: A、分析下流量来源，转化率最高的流量是搜索流量和直通车流量 B、分析下手机流量是不是占比很高，如果是去用手机淘宝看一下排名和你差不多的宝贝的价格和销量，是否是由于价格过高越销量差距太大引起的转化过低 C、检查下你手机详情页的打开速度，如果太慢买家会很快跳出页面。 D、有可能你的流量来源用户不精准，建议直通车后台开启用户人群定位，从而重新定位宝贝的买家标签。 E、如果价格在同类产品中偏高，建议找些黄钻号和老客户回头下单，加大宝贝权重吸引更优质流量。 十五、【支付宝使用率】什么是支付宝使用率,支付宝使用率对排序权重及刷单有什么影响, 专业解答: 支付宝使用率=买家实际支付金额/买家拍下金额*100%。 比如你的宝贝一口价是100元，折扣价是60元，用户购买时使用了10元优惠劵，那么这笔交易的支付宝使用率就是60-10/100=50%。 支付宝使用率越低，产品排序权重就越低，并且容易引起尼米兹成交模型对交易进行排查，总之，如果刷单的话，支付宝使用率低于30%很容易被排查。 十六、【关键词紧密优先原则】关键词紧密优先原则是什么意思啊, 专业解答: 先给你举个例子，比如以下两个标题: 标题一:包邮卷边短裤休闲运动短裤女夏糖果色大码纯棉毛圈短热裤显瘦 标题二:夏季纯色跑步运动短裤女宽松显瘦棉质针织热裤休闲家居短裤女夏 如果买家搜索“休闲运动短裤”，那么系统优先展示的是标题一 需要注意的是，紧密优先原则只适用于两个宝贝在其他权重相近的情况下。所以我们在组合标题时，在宝贝权重比较低的情况下，需要考虑紧密原则，在宝贝优化两周权重上来后再优化修改标题时可以不考虑紧密原则。 十七、【如何应对销量狂降】最近店铺销量狂降，请问应该要怎么做呢, 专业解答: 1、分析销量下滑是由于流量下滑引起的还是转化率下滑引起的。 2、如果是由于流量下滑引起的先分析是哪一个或哪几个热卖(就是你说的都有卖的产品)产品引起的。确定是哪几个宝贝流量下滑而引起全店流量下滑，建议补一补这几个产品的销量。 3、同时分析下行业大盘的趋势是不是下降趋势，如果大盘下滑，你店铺流量下滑这也是正常的。 4、如果是转化率下降，建议分析近期客服咨询转化率、热卖宝贝第1页的评价是否有负面评价，当然产品是否应季也有关系。 5、建议同时分析下店铺售后服务指标、DSR，动销率，近期销售业绩等。 十八、【如何获得手机标识】我想问一下怎样选取的直通车关键词才有手机标示, 专业解答: 新品刚上直通车时一般都没有手机标识的，要有手机标识的话: 做好点击率，高于市场平均点击率 做好转化率 做好以上两项可以迅速拉高质量得分，从而打上手机标识 给你分享一个小技巧，在非热门竞争时段，出高价卡位，同时让直通车流量有成交，质量得分会很快提高，手机标识也会很快有的，一般2、3天时间就有了 如果非新，如果整个账户计划的点击量大，点击率高，转化率好，那么很多新加入的词都会马上有手机标识的 十九、【搜索人气&搜索指数】搜索人气和搜索指数与搜索次数有关系吗,如果有关系怎么换算，搜索次数和点击次数在哪里可以看到, 专业解答: 搜索人气指的是搜索人次，搜索指数指的是搜索次数，一个关键词一个人有可能搜索两次及以上，所以你在数据魔方中看到搜索指数是大于搜索人气的。 但是搜索人气和搜索指数这两个指标都做过数据处理，只反映该关键词近期的趋势。根据身边搜索小二朋友的说法，实际搜索人气应该是我们在数据魔方中看到的数据X10(未经官方证实) 你第二个问题是指你店铺的数据么，店铺某个宝贝某个关键词的展现量、点击量、点击率、转化率都可以通过江湖策的渠道引流中看得到的。 二十、【如何获取自然流量】我宝贝有开车，但是自然流量很少，怎么办, 专业解答: 那是因为你钱花得太少了，一个不敢花钱的运营绝对不是合格的运营。 建议加大直通车投入，宝贝销量持续上涨，最后带动自然流量上升及转化的上升，但直通车加大投入的同时需注意以下事情 1、调整直通车位置，卡位尽量靠前，但不要与那些销量高且价格低的宝贝做邻居。 2、不断优化宝贝主图，提高点击率，从而提高质量得分然后降低ppc。 3、降低那些roi很低同时转化也很低关键词的出价。 4、ROI微亏的关键词往狠里提价(但要结合我说的第1点)。 5、为什么要做4，5点是因为你现在直通车账户的整体权重很低，ROI低并不代该关键词不适合这个宝贝。 6、建议利用直通车做3天时间的全额返现或送半买半送或其他促销，这么做的目的就是要在短时间内提高点击率和转化率，拉高质量得分，从而为后面你加大力度开车降低ppc。 最后送大家一句话:短时间内亏点钱，比你长时间赚不到钱快乐。 二十一、【展现高点击低如何应对】我问一下，展现高点击低，应该怎么调词, 专业解答: 展现高点击低有以下几种原因: 1、关键词不精准 产品或主图没有眼球吸引力 2、销量太低 3、卡的位置避开比你宝贝销量高很多同时价格比你又有优势的产品做邻居，比如你在第2位，第1位和第3位的宝贝销量比你高很多，价格比你有优势很多，那你的点击率肯定会低的。 二十二、【优惠券&返现】现在只搞单品的7天螺旋好有用吗，不考虑刷，打算通过用单品优惠券或者返现，送出计划的量，会影响大么, 专业解答: 1、返现或优惠劵的方式效果肯定比做刷单效果好的多，因为通过这种方式进来的转化定位的买家标签是精准的，从而得到的流量更精准，转化率也更高。 2、同时返现比使用优惠劵效果更好，因为使用优惠劵会降低店铺的支付宝使用率，从而宝贝权重会受影响。 二十三、【关键词分高没有展现】刚刚前几天开的一个宝贝直通车，添加了45个关键词，16个十分，19个九分，还有就是七分和八分，但是没有展现量。 专业解答: 1、没有展现首先用直通车流量解析工具分析关键词的展现指数，如果本身展现指数就很低，说明是无效关键词，建议删除，不管是不是10分。 2、如果展现指数不错，那就是你的位置太靠后了，建议提高出价卡位获得展现。 二十四、【新品引流】问个问题老店铺重开，新品请问怎么做好单品引流, 专业解答: 又是关于新品如何测款的问题，在重开老店之前一定要注意: 店铺没有任何违规则。 如果是近半年内还有经营过，确保DSR全红。 最好不要换类目经营，主营类目最好占比80%以上。 店铺没有B类规则，当然没有A类规则最好。 二十五、【新品推广】 专业解答: 1、首先是测款，而不是盲目去推广。 2、测款的第一步就是基础销量和评价，大概200到300的基础销量，尽量是干净的黄钻号，当然是回头客就更好。基础销量的时间建议7天内完成。 3、测试点击率和转化率，测试方法就是通过直通车来测试，3天时间共10000元的费用投入测试，预估9000左右的访客数(每个类目ppc不一样)，如果点击率超过2%，转化率接近行业平均水平，说明该宝贝具备做爆款或热卖款的潜质。 4、选品尽量避开竞争激烈的同质化产品。 总结:缩短测款时间，抢占时间上的先机。 【2015新品推广方法】2015新品推广方法一: 1、选两款产品同时上架，一款利润款，一款引流款(引流款同时也是专为手机流量布局的产品)。 2、基础销量:送～用户下单购买利润款和引流款，只发引流款给用户，晒图评论，全额返现。返现建议通过微信返，这么做的目的第一安全，第二为用微信做CRM打基础。 3、根据资金预算选择你要送的件数，建议至少500单以上 4、第一阶段3天内送至少200单，用户来源建议老客户，小号质量高同时又大多是黄钻号，这两个维度可是今年搜索加权的重要利器啊 5、引流款开通直通车，4天送300单以上，为什么要直通车送,你免费送东西，点击率、转化率这两个质量得分的法宝很快就会上升，后面你直通车ppc会低很多。 6、第2周，这时候有500个销量，大概150个评价，40张晒图评论，10个追评。这一剑接一剑，剑剑直插心脏。继续开车测款(不送了)，同时利润款也上车，花3天时间为引流款引直通车流量2000个，利润款3000个，3天后分别观察他们的点击率，转化率，如果这两项指标都分别接近店铺往年爆款的值，那么恭喜你大胆去推吧。 2015新品推广方法二: 注意:适合手机端流量，适合中低客单价产品。 第一阶段:做PC端销量(不用管螺旋不螺旋)，7天时间做到大概100个销量，要求60%以上黄钻小号，店铺搜索、长尾词搜索。进店多宝贝流量、关注/收藏店铺、收藏宝贝，下单付款。为什么要做PC销量，因为手机搜索是以PC为基础的，PC无成交，手机端是没办法得到展现的。当然也要评价、晒图、追评。 第二阶段:螺旋阶段，PC只补单做转化率，不做螺旋，无线做螺旋增长。两周时间，根据竞品近7天人气做螺旋增量。以超过竞争对手的速度做增量，增速越快，排名提升越快，手机端一定要导流量，成交什么关键词，导什么流量。从长尾词到中度竞争词再到热词。 第三阶段:流量上来后，看转化、看收藏等各项指标，各项指标表现可以的话，上直通车配合加补单(30%比例以内)。 PS:手机专享价、手机详情页、公益宝贝这些淘宝官方要求的一定要做，重点说一下详情页，文件要小，打开速度一定要非常快。 二十六、【流量减少的原因】为什么我最近流量与上周比起来少了很多，这是不是跟传言中淘宝在调整有关, 专业解答: 流量下降应该从以下几个方面去分析: 1、分析大盘:A搜索指数分析类目关键词的走势 B数据魔方分析top宝贝流量走势 C数据魔方分析类目一二级关键词走势。如果大盘在下降，建议加大直通车投入。 2、分析店铺:DSR是否降低，分析店铺三个售后服务指标(退款纠纷率、退款完结时长、自主退款率)是否低于行业平均值(C店分析好评率、买家喜爱度符合、退款纠纷率是否下滑)、分析近期店铺销售额及动销率是否下降。 3、分析单品:分析单品近期转化率是否下降，跳失率是否增加。 4、分析竞品:是否有竞品最近增长模型很快把你的排名挤下去了，特别是新品的增长模型。 二十七、【客户体验】什么是客户体验(一) 专业解答: 客户体验就是首先要发现客户的烦恼，然后去解决客户的烦恼。举个例子，假如你是做汽车用品的，首先你要去发现车主的烦恼。比如车主的烦恼有: 1、停车位不好找，临时停个几分钟办事，可以送个“停车联系卡”，印上自己店铺的名称。 2、洗车后脚垫没完全干，踩上去又脏了，可以送个薄膜，并且提示车主放在哪里要用的时候方便拿。 3、有的车主特别是城乡结合部的车主，亲戚朋友多，坐在车上吃东西或是有晕车的，可以送方便袋，并且提醒车主放在后座的置物袋中，方便乘客取用。 比如做女装的，可以做的买家体验有什么呢。 1、衣柜香熏片，从衣柜拿出来香喷喷的，舒服压力，调节心情。 2、除螨虫肥皂，解决春夏脱衣柜螨虫烦恼。 PS:送礼品的同时，要做礼品说明，告诉买家为什么要用这些礼品，用这些礼品的好处，并且这些礼品放在哪里方便随时取用。 什么是客户体验(二) 客户体验就是首先要发现客户的烦恼，然后去解决客户的烦恼。 1、包装体验:包装盒对于很多买家来说扔了可惜，留来下又没地方可方。我们可以将包装盒设计成收纳盒或手提收纳包，印上店铺LOGO或二维码。 2、使用体验:比如你买风扇的，可以送个小螺丝刀，并且做个小挂绳，买家可以挂在风扇摇头柱的地方，要洗风扇的时候直接取来拆缷。比如女装的，可以送衣服除毛刷，提示爱美女生将除毛刷放在自己的包包里，随时取用。 3、售后体验:比如女装发货后短信提示衣服的洗涤方法。 PS:电商的透明决定了同质货严重，做产品差异化、价格差异化、用户群体差异化、详情页描述差异化、包装体验差异货、用户使用差异货、售前售后差化、开箱体验差异化。 二十八、【直通车得分低】直通车质量得分很低，投入产出又不高，怎么办, 专业解答: 1、删除ROI低的计划:这种计划会影响直通车账户的整体权重，从而影响其他计划的权重。 2、保留ROI、权重高的计划(单元宝贝整体表现都不错、宝贝中的整体关键词表现都不错(质量得分、点击率、转化率都不错的))并重点优化 3、重点优化的计划，删除表现不好的宝贝(质量得分、点击率、转化率都不好的)，保留表现较优的宝贝并重点优化保留的宝贝 4、针对重点优化的宝贝:删除14天无展现、点击率低、投入产出低的关键词。针对展现指数好但在自己店铺中展现不高或无展现的提高出价测试点击率 针对转化率高的宝贝继续提高出价，以获得更多流量。 针对转化率不高，花费大的关键词建议降低出价。 二十九、【新品何时开车】一款新品上架，是直接0销量0评价开车半卖半送去推好还是有一定的销量和基础评价的时候再开车去推好啊, 专业解答: 有一定销量基础和评价(最好有带图评价)的时候再去开车。 【直通车关键词】在这个新品刚上直通车推的时候是加长尾词然后高价抢位半卖半送推还是热词，一般热词加部分长尾词来慢养的形式来推啊, 先用长尾词判计划，待计划中的关键词质量得分都很高的时候(最好10分)，再添加新的关键词，从长尾到精准再到核心关键刻词。 【长尾词展现低】假如加的都基本是长尾词，开的是中心匹配，卡位在8到15位，这样都没多大展现，质量分升得慢的情况下该怎么做呢 长尾词展现少，不是代表更容易操作点击率么，自己好好想想 【展现高点击率低】你好，吴哥，请问展现有200，点击量只有1，请问是产品的问题还是主图的问题，吴哥。 首先，200个展现这个基数太小了，并不能反映出你宝贝的真实点击率情况，但对于你的问题，我可以给你一个思路。 提高出价卡到前面位置 优化主图，建议用两张创意图来测试哪张图点击率(以3天数据为准)，保留高点击率的那张，低点击率的用新的创意图来测试，如此循环测试出点击率最好的那张创意图 如果这两步都不能解决点击率低的问题建议换产品 PS:当然，点击率还与销量、价格因素有关。一般我的经验一个新品在有300左右的基础销量上直通车点击率达不到1%，我会直接放弃该产品的直通车推广，不管创意图片是不是优化到最佳，因为决定点击率的还是产品本身符合不符合买家搜索的需求，创意图片只是起到锦上添花的作用。 三十、【无线端上下架】、无线端也有上下架时间吗, 专业解答: 手机淘宝也有下架时间概念的，并且对权重影响较大。 三十一、【宝贝排名突然靠后】咨询您个问题，一款商品，淘宝后台检查它是正常的，可是排名却突然靠后，这是什么情况呢, 专业解答: 不要关注排名，只要关注宝贝整体流量的增长趋势就行了，因为受个性化搜索的影响，每个人看到的排名情况都会有所不同。 三十二、【直通车扣费】请教个问题，直通车一个人点击多次扣费扣几次哦 专业解答: 同一IP在24小时内多次点击同一个广告位置，系统会自动排查，过滤掉恶意点击。当然也不是100%会被排查到，不过卖家完全不用担心，淘宝的防恶意点击系统已经做得很完善。 淘宝防恶意点击系统有将近100个维度来判断是否有效点击，我例举最主要的几个: 1、IP地址:24小时内同一IP多次点击只记一次，所以同一局域网多台电脑点击无效。 2、Cookies:cookies是记录用户电脑数据最有效的，实际上我们的UV也是基于cookies的，比如同一局域网内10台电脑访问一个宝贝，根据cookeis的原理，是对这个宝贝带来了10个UV，但点击IP却是只有一个。 3、MAC地址:网卡的MAC地址是全球唯一的。 三十三、【宝贝评价】你好，推广快一周(5天了) 展现有10W多，点击率2、65%(2800点击)收藏250(不到10%收藏率) 目前没什么转化(0、3-0、5)，(新品下架过一次)两个创意点击差异不大，女装 连衣裙 类目 日系森女风格 款，价格低，当前销量80+，12好评，自然成交60%，无线端80%: 专业解答: 1、新品上架一周的宝贝，就有10多万的展现和2、56%的点击及10%左右的收藏，说明宝贝本身和主图是非常具有潜力的，这样的宝贝具备做爆款的因素，建议加大力度推广。 2、转化率低，因为基础销量还不够，建议通过直通车做好基础销量，然后通过好评返现的方式做晒图评论，及追加评论。 3、停留时间不长说明宝贝详情页还有待优化。 三十四、【直通车点击】前期开车刷单，第一周100单左右，可是每天访客没有那么多，要不要自己刷直通车点击呢，如果展现不是很多，刷点击率太高了是不是会被查呢, 专业解答: 1、直通车刷单的目的是为了提高质量得分，为后面大量引流降低ppc ，所以建议降低直通车刷单数量。 2、前期为了快速提高直通车质量得分，通过人工提高点击率是可以的。 3、人工提高点击率建议不要超过7% 。 三十五、【店铺推广】我问一下，我的宝贝点击率达到了2、35%。我现在用宝贝的那些词去用店铺推广，但是店铺推广一开始，只有2分4分，请问怎么办，那些词在宝贝里面可都是10分9分的。 专业解答: 宝贝关键词在宝贝计划中得分很高，便应用到店铺推广质量得分不高这很正常，因为宝贝计划中的关键词都是针对单个宝贝优化的，而店铺推广是落地到承接页的多个宝贝中的，适合这个宝贝不一定适合那个宝贝。 如果要提高店铺推广中的质量得分，建议还是先添加200个关键词，然后立即删除质量得分8分以下的关键词，保留质量8分以上的关键词，留下的关键词以优化宝贝计划的思路继续优化。 三十六、【天猫差评】天猫现在评价默认排名不是按时间顺序，有什么办法最快把差评刷下去吗～ 专业解答: 影响评价排序的几个维度有: 1、带追评的评价(对天猫评价影响很大)。 2、点击“有用”的人数越多越优先展示(适合C店)。 3、评价中有带宝贝关键词的优先展示。 4、评价中含有“大家印象”(天猫是“大家都写到”)标签词的优先展示或与标签词意义相近，比如标签中有“很舒适”而评论中有写到“穿着很凉快”的优先展示。 5、评价字数多优先展示。 6、晒图评价优先展示。 7、淘宝账号等级高优先展示。 8、评价时间越近优先展示。 三十七、【直通车创意图】直通车的创意图有什么讲究吗, 专业解答: 创意图不重要，产品本身最重要。不建议把主要精力放在创意图片的优化上，如果产品不受欢迎造成点击率过低，建议放弃推广该产品。当然图片需要场景来配合这是肯定的，比如:女装模特图场景图比白底图，戒指在手指上佩戴的图比直接拍摄图效果要好，根据具体类目配置合适的场景拍摄。 三十八、【大词】大词什么意思, 专业解答: 大词就是热词，也有人叫高频词或核心关键词，这是相对性的一种叫法，比如“雪纺连衣裙”相对“韩版雪纺连衣裙”是大词，“连衣裙”相对“雪纺连衣裙”是大词。 三十九、【直通车作用】现在做直通车是让直通车带来成交还是提高点流量而已 专业解答: 直通车最直接的目的是引流，但最终的目的是成交。今年通过直通车带来的点击和成交对提高宝贝自然搜索排名权重的作用是非常大的。 四十、【关键词分高没转化】我很多关键词10分，但发现没有什么点击和成交。 专业解答: 关键词10分并且卡位在前面还没有点击的话，那说明这个词本身搜索指数就很低，建议通过直通车流量解析工具分析下该词的展现指数，如果指数过低，建议删除该词。 四十一、【关键词加减价】一般什么情况下需要给关键词加价和减价, 专业解答: 点击率、转化高、ROI高的词加价，反之减价或删除。 四十二、【关键词价格设置】新设置一个产品开车，关键词价格应该设置多少,根据行业平均出价吗,大概观察多久后需要调整提高或减少价格～ 专业解答: 新产品建议有基础销量和评价再上车，至于出什么样的价根据你要卡的位置而定，一般排名越前点击率越高那么流量就越多，我的建议是如果要快速测试一个产品的受欢迎程度，我建议排名越前越好。一般3天做一次调整，因为展现和流量基数越大，测试出来的数据越准。 四十三、【展现量高的词】如果展现量高的词但是和我产品不是很精准，我是加还是不加, 专业解答: 如果是前期要精准引流建议关键词与产品匹配度越高越好。 四十四、【快速提高产品权重】怎么样快速提高这款产品权重,那这样就可以很快从7分到10分了，点击价格也能降低。 专业解答: 决定直通车关键词质量得分的主要因素就是点击率和转化率。在培养质量得分的期间(这个期间建议越短越好，最好3天内完成)，建议减少展现机会，通过人工的方法提高点击率(展现低，要人工提高点击率的人工成本就低)。 四十五、【移动端折扣】移动端折扣根据什么调, 专业解答: 移动端折扣越高点击率越高，建议折扣设置大一点。 四十六、【直通车产品计划】请问我开直通车，哪些产品放在同一个计划里这个有讲究吗,会不会我开车时销量好的产品但在同一个计划里的其他宝贝情况没有很好，类目也都不是一样的～这个会见面互相影响的吗, 专业解答: 建议将点击率高、转化率高的宝贝放在同一个计划里，因为同一个计划里不同宝贝的权重会互相影响，并且同一个宝贝里的关键词会互相影响。 四十七【定向推广设置】定向推广要怎么设置, 专业解答: 建议刚上车的宝贝特别是养词阶段的宝贝不关闭定向推广，因为定向的点击率非常低从而影响你整个宝贝的点击率。 四十八、【观察关键词】我要观察这个词，我现在根据预测给最高出价可以吗, 专业解答: 你这个词有没有打上手机标识，如果有打上手机标识就出高价卡上手机端直通车前三的位置，能顶到第1位最好。 四十九、【搜索人群溢价设置】搜索人群里的溢价怎么设置比较合适, 专业解答: 溢价建议先以30%比例来做，观察3天的数据，然后根据点击率和ROI来进行调整。 这创意我要怎么调,我之前运营给我弄了三个 创意同时上两张图片保持标题相同，以3天的数据为基数观察，替换掉点击率差的那一个，如此循环替换，直到点击率最好的那一张。 五十、【多少转化率合适】*****产品控制在多少转化率适合，还有是不是这范围内转化率越高对排名越有利, 专业解答: 转化率不是越高越好，要合理，建议利用数据魔方去分析热销top3宝贝的转化率是多少，然后以top3为参考标准。 五十一、【新品选词】我想问下，新品销量不大，直通车用数据魔方选词，是该选择出高价培养大词，还是选择精准低搜索量的词，如果面对展现低的精准词该怎么办, 专业解答: 新品推广关键词优化建议分三个阶段: 1、培养有展现指数且包含核心关键词的长尾词，比如“韩版雪纺连衣裙”带来的成交同时对“连衣裙”“雪纺连衣裙”“韩版连衣裙”“韩版雪纺连衣裙”都有加权。 2、第二阶段培养长尾词、二级词的转化。 3、培养长尾词、二级词、核心词的转化。 PS:切记不要将转化集中在几个关键词的成交上，最好保持20个左右的关键词都有转化。 五十二【如何处理虚假无线流量】我想问下你我的一个爆款被别引入虚假无线流量，会影响我的宝贝吗,感觉这样大大稀释了我的转化率了，初步估计是竞争对手要这样把我的宝贝弄垮，这种情况该怎么应对，打淘宝电话说不用管。 专业解答: 针对这种垃圾流量可以不用管。根据尼米兹成交模型原则，如果短时间内某种流量急增(而此前没有该流量来源)，那么就会立即触发尼米兹的降噪过滤机制，即该流量来源无效，这也是为什么有些竞争对手在一两天内利用大流量攻击同行商家被判定为垃圾流量的原因。 店铺的历史用户浏览记录和成交记录都会影响你店铺的展现群体，但个性化展现对单品的影响最大，如果要做好个性化搜索，最好的办法就是不要刷单，因为刷单小号标签的不确定性会破坏你宝贝的标签，建议通过直通车的带来的用户浏览和正常成交来精准定位你的宝贝标签吧。 五十三、【直通车词手机标识】怎么才能让直通车里的词带有手机标识呢, 专业解答: 一般新宝贝刚上车的关键词是没有手机标识的，建议通过出高价卡到PC直通车的前面位置提高点击量和点击率来打上手机标识，打上手机标识后该关键词的点击率会飙升，从后台会推荐更多的带有手机标识的关键词给你。 五十四、【天猫中差评】你好。我是做童装的天猫店。现在销量慢慢上去了，但是店铺评分不断下降，尤其是服务态度这块。看评价差评的也很少，但是就是一直下降，你有什么好办法吗, 专业解答: 1、评价不好，说明你们的客服素质真的是太差了，首先解决的就是提高客服的售前售后素质 2、宝贝描述尽量真实不要浮夸 宝贝拍摄图片匹配产品价格，因为产品价格决定了你的用户群体，不要一味的追求高大上，现在淘宝天猫的宝贝描述都是清一色的漂亮的模特，处理得华丽炫耀的图片，没有半点差异化，让用户无从判断宝贝的真实样子，我的建议是做到真实色差不大就行。 决定用户评价的还是你产品本身，你卖的是童装，童装的消费群体大多是80后妈妈，价廉物美是核心。 建议匹配一个专职与妈妈们互动的客服，平时微信、旺旺、QQ多种互动方式。 五十五、 【点击单价卡位】我有一个女装短裤，直通车直接开了两个精准词展现也可以，但是点击单价卡到第一页，要3元，如何才能做到您所说的几毛钱的点击, 专业解答: 要做到降低PPC，前期必须通过出高价卡位提高点击率从而提高质量得分，当然转化率也是非常重要的因素，所谓有舍才有得，前期的高投入是为了长期的低成本引流。 五十六、【折800打造爆款】我能不能利用折800打造爆款啊, 专业解答: 如果你要冲手机端销量排名可以用折800来冲，但你要看你同类目产品的销量是多少，如果同类top3都是5000以上的销量，你要算一下如果你要冲到top3需要6000的销量，在折800大概需要多少成本。因为折800这种第三方对搜索排名权重不大，并且买家素质参差不齐，对店铺各项指标不利，如果预算足够亏本冲手机端销量排名入口也是一种推广爆款的方式，实际上这也是常见的义乌爆款模式。 五十七、【直通车降低ppc】直通车怎么降低ppc呢，我们现在点击率很低，出价也高，ppc 太高了都不敢推的太猛。 专业解答: 要降低直通车的PPC，必须要提高直通车关键词的质量得分，要提高关键词的质量得分必须提高关键词的点击率和转化率。并且如果要使高某个关键词的质量得分一加入就是高分，那么必须要提高整个计划的权重，整个计划的权重影响计划中 的每一个关键词的质量得分。其实直通车的优化思路就是一个关键词由少到多再由多到少的一个过程，最后你会发现真正有用的词也就那么30个左右的词。 五十八、【数据统计】问2个问题:第一日常数据跟踪中统计关键词的效果的话是直接用关键词的排名来统计还是用展现量、跟关键词的访客来统计比较准确,还有哪里可以查看宝贝的无线展现量, 专业解答: 1、结合点击量、展现数、访客数来做数据分析。展现量代表宝贝在淘宝搜索系统中的权重，点击量和访客数代表宝贝受用户的欢迎程度。(关于点击量和访客数的概念太区别下次有机会和大家讲) 2、无线关键词展现量暂时还没有工具可以统计，如果谁知道有相关工具，麻烦告诉我。 五十九、【如何处理点击率低的商品】 专业解答: 1、一个是点击率低的商品要不要删掉，删掉的话，会不会这个商品的权重降低, 点击率低(当然要有足够的展现数据做为支撑，最好要有2到3万的展现作为依据)的商品建议不要开车，不要考虑该宝贝的搜索权重，这种宝贝本就不该花精力推广(当然排除价格、主图因素) 2、还有一个转化率很低，每天烧600，700，基本上一个转化率都没有 关于转化率的问题，如果该宝贝点击率高，说明还是有用户喜爱基础的，如果转化率低请优化主图、详情页、产品评价及晒图，另外分析下你的定价是否合理。 六十、 【双皇冠卖不动商品】我一个款刷了将近两千多笔，有好评，晒图，追加评论，而且是双皇冠。还卖不动。这是什么原因, 专业解答: 首先我向你表示崇高的敬意，刷了2000多笔卖不动还没被抓，这已经是刷单界的葵花宝典技术，相信我给你微信推广一下你肯定是新一代刷神了，开个玩笑，不过我们需要正视的是只会刷单的卖家肯定是最苦逼的。 1、当你产品有个3到4百基础销量的时候同时有评价、有晒图、有评论，这个时候你考虑的不是继续去刷单，而是通过直通车来测试你的产品到底适合不适合推广。 2、通过直通车来测试产品的点击率，一般女装类目PC点击率(因为你刚上直通车没有手机标识在手机直通车没展现机会)在1%以上代表该产品还是比较受用户欢迎的。 3、通过直通车引进2000到3000个流量测试转化率，如果转化率低于行业平均值，建议放弃推广该单品。 4、建议不要再这么疯狂刷单了，2015年个性化搜索后，90%的商家是越刷越没效果，不如把刷单的利润让给老客户，让你的宝贝标签恢复正常。 六十一、【测试宝贝点击率】请教两个问题，一是怎么测试宝贝的点击率，二是换主图会影响宝贝的权重吗, 我是卖***的，我店里有流量的款大多卖了3年多了，最近一个月流量越来越少，是不是跟产品更新有关呢。如果是去年底上新的产品，现在重点推广有权重吗, 专业解答: 【商品价格提升】如果我上一个新品，价格想卖168元，我可不可以先定价38元，两周内慢慢升到168元可以吗,如果可以，价格提升的幅度一次不超过多少为安全。谢谢吴哥～ 1、关于流量减少建议从这几方面去分析原因:(这个以前我有讲过，现在又重新和你讲一次，并且有些针对2015年搜索变化的补充。) A、分析宝贝最近2周的人气增长模型，如果下降，请做好人气增长 B、分析是否有竞品最近增长模型很快把你的排名挤下去了，特别是新品的增长模型。 C、分析自身店铺最近DSR是否有下降。 D、对于天猫，分析店铺三个售后服务指标(退款纠纷率、退款完结时长、自主退款率)是否低于行业平均值。对于C店分析最近好评率、退款纠纷率、买家喜爱度(收藏店铺、收藏宝贝、分享宝贝)是否有在下降。 E、分析近期店铺销售额及动销率是否下降。 F、分析单品近期转化率是否下降，跳失率是否增加。 G、分析客服咨询转化率是否下降，2015年淘宝增加咨询转化率的权重 。 F、分析近期店铺客单价是否下降。 然后建议停止搜索刷单，通过直通车投入带来成交从而提升宝贝的搜索权重。 2、去年底上的产品现在开始推广一样有权重。 3、阶梯价是很多年前的玩法了，建议不要这么玩，因为权重现在与成交客单价关系很大，并且支付率也会影响权重，如果一定要玩阶梯价建议另建一个SKU取区间价。 六十二、【提高直通车点击率】我直通车点击率总是提高不了，能帮我分析下不, 专业解答: 影响点击率的首要因素必须是产品本身及关键词与产品匹配精准程序，越精准点击率越高。 举个例子，我想要买个鼠标，可能我的路径是这样的，开始我搜索“鼠标”后，浏览几个产品后我发现还有“发光鼠标”挺好玩的，于是我缩小搜索范围用“发光鼠标”来搜索，然后我发现“无线鼠标”挺方便的，于是我又缩小搜索范围用“无线发光鼠标”来搜索，范围越小越精准，宝贝被点击的机会就越大。(聪明的刷单公司是不是发现什么玄机了呢)其次影响点击率的是产品图片，产品价格(价格不一定是最低，这个可以分析大多数买家喜欢什么样的价位)，产品销量。当然还有排名位 置，一般是越靠前点击率越高(至于那个F型浏览习惯我就不说了，相信这个地球人都知道)，最后还有你所处位置周边的竞争环境，比如你的位置是第3位，你的价格是99，销量是260，而第1、2、4、5的位置都是39、49并且销量都是1000+的，那么你的点击率自然就不会高的。 (英文版 ) Two regulations promulgated for implementation is in the party in power for a long time and the rule of law conditions, the implementation of comprehensive strictly strategic plan, implementation in accordance with the rules and discipline to manage the party, strengthen inner-party supervision of major initiatives. The two regulations supporting each other, the < code > adhere to a positive advocate, focusing on morality is of Party members and Party leading cadres can see, enough to get a high standard; < rule > around the party discipline, disciplinary ruler requirements, listed as "negative list, focusing on vertical gauge, draw the party organizations and Party members do not touch the" bottom line ". Here, the main from four square face two party rules of interpretation: the first part introduces two party Revised regulations the necessity and the revision process; the second part is the interpretation of the two fundamental principles of the revision of laws and regulations in the party; the third part introduces two party regulations modified the main changes and needs to grasp several key problems; the fourth part on how to grasp the implementation of the two regulations of the party. < code > and < Regulations > revised the necessity and revised history of the CPC Central Committee the amendment to the Chinese Communist Party members and leading cadres honest politics several guidelines > and < Chinese Communist Party discipline and Punishment Regulations > column 1 by 2015 to strengthen party laws and regulations focus. Two party regulations revision work lasted a Years, pooling the wisdom of the whole party, ideological consensus, draw historical experience, respect for the wisdom of our predecessors, which reflects the unity of inheritance and innovation; follow the correct direction, grasp the limited goals, adhere to the party's leadership, to solve the masses of the people reflect a focus on the problem. The new revision of the < code > and < rule >, reflects the party's 18 and the eighth session of the third, the spirit of the fourth plenary session, reflecting the experience of studying and implementing the General Secretary Xi Jinping series of important speech, reflects the party's eighteen years comprehensive strictly practice. (a) revised two regulations of the party need of < the ICAC guidelines > in < in 1997 Leaders as members of the Communist Party of China clean politics certain criteria (Trial) > based on revised, the promulgation and implementation of January 2010, to strengthen the construction of the contingent of leading cadres play an important role. But with the party to manage the party strictly administering the deepening, has not been able to fully meet the actual needs. Content is too complicated, "eight prohibition, 52 are not allowed to" hard to remember, and also difficult to put into practice; the second is concisely positive advocated by the lack of prohibited provisions excessive, no autonomy requirements; the third is banned terms and discipline law, both with the party discipline, disciplinary regulations repeat and Criminal law and other laws and regulations repeat; the fourth is to "clean" the theme is not prominent, not for the existing problems, and is narrow, only needle of county-level leading cadres above. < rule > is in 1997 < Chinese Communist Party disciplinary cases (Trial) > based on revision, in December 2003 the promulgation and implementation, to strengthen the construction of the party play very important role. Along with the development of the situation, which many provisions have been unable to fully meet the comprehensive strictly administering the practice needs. One is Ji law, more than half of the provisions and criminal law and other countries laws and regulations Repetition; two is the political discipline regulations is not prominent, not specific, for violation of the party constitution, damage the authority of Party Constitution of misconduct lack necessary and serious responsibility to pursue; third is the main discipline for the leading cadres, does not cover all Party members. Based on the above situation, need to < the criterion of a clean and honest administration > and < rule > the two is likely to be more relevant regulations first amendment. By revising, really put the authority of Party discipline, the seriousness in the party tree and call up the majority of Party members and cadres of the party constitution of party compasses party consciousness. (II) two party regulations revision process the Central Committee of the Communist Party of China attaches great importance to two regulations revision . Xi Jinping, general books recorded in the Fifth Plenary Session of the eighth session of the Central Commission for Discipline Inspection, on the revised regulations < > made clear instructions. According to the central deployment, the Central Commission for Discipline Inspection from 2014 under six months begin study two regulations revision. The Standing Committee of the Central Commission for Discipline Inspection 4 review revised. Comrade Wang Qishan 14 times held a special meeting to study two regulations revision, amendment clarifies the direction, major issues of principle, path and target, respectively held a forum will listen to part of the province (area) secretary of the Party committee, Secretary of the Discipline Inspection Commission, part of the central ministries and state organs Department The first party committee is mainly responsible for people, views of experts and scholars and grassroots party organizations and Party members. Approved by the Central Committee of the Communist Party of China, on 7 September 2015, the general office of the Central Committee of the Party issued a notice to solicit the provinces (autonomous regions, municipalities) Party, the central ministries and commissions, state ministries and commissions of the Party (party), the General Political Department of the military, every 3 people organization of Party of two regulations revision opinion. Central Commission for Discipline Inspection of extensive solicitation of opinions, careful study, attracting, formed a revised sent reviewers. In October 8 and October 12, Central Committee Political Bureau Standing Committee and the Political Bureau of the Central Committee After consideration of the two regulations revised draft. On October 18, the Central Committee of the Communist Party of China formally issued two regulations. Can say, two laws amendment concentrated the wisdom of the whole party, embodies the party. Second, < code > and < Regulations > revision of the basic principles of two party regulations revision work and implement the party's eighteen, ten eight plenary, the spirit of the Fourth Plenary Session of the Eleventh Central Committee and General Secretary Xi Jinping important instructions on the revised < low political criterion > and < Regulations >, highlighting the ruling party characteristics, serious discipline, the discipline quite in front of the law, based on the current, a long-term, advance as a whole, with Bu Xiuding independent < rule > and < rule >. Main principle is: first, adhere to the party constitution to follow. The constitution about discipline and self-discipline required specific, awaken the party constitution of party compasses party consciousness, maintaining the authority of the constitution. General Secretary Xi Jinping pointed out that "no rules, no side round. Party constitution is the fundamental law, the party must follow the general rules. In early 2015 held the eighth session of the Central Commission for Discipline Inspection Fifth Plenary Session of the 16th Central Committee, Xi Jinping again pointed out that constitution is the party must follow the general rules, but also the general rules." the revision of the < code > and < rule > is Method in adhere to the regulations established for the purpose of combining rule of virtue is to adhere to the party constitution as a fundamental to follow, the constitution authority set up, wake up the party constitution and party rules the sense of discipline, the party constitution about discipline and self-discipline specific requirements. 4 second is to adhere to in accordance with the regulations governing the party and the party. The Party of rule of virtue "de", mainly refers to the party's ideals and beliefs, excellent traditional style. The revised the < code > closely linked to the "self-discipline", insisting on the positive initiative, for all members, highlight the "vital few", emphasized self-discipline, focusing on the morality, and the majority of Party members and the ideological and moral standards. The revised < > Ji method separately, Ji, Ji Yan to Method, as a "negative list", emphasizing the heteronomy, focusing on vertical gauge. Is this one high and one low, a positive reaction, the strict party discipline and practice results transformation for the integration of the whole party to observe moral and discipline requirements, for the majority of Party members and cadres provides benchmarking and ruler. Third, insist on to. In view of the problems existing in the party at the present stage, the main problems of Party members and cadres in the aspect of self-discipline and abide by the discipline to make clearly defined, especially the party's eighteen years strict political discipline and political rules, organization and discipline and to implement the central eight provisions of the spirit against the four winds and other requirements into Disciplinary provisions. Not one pace reachs the designated position, focusing on in line with reality, pragmatic and effective. After the revision of major changes, major changes in the < code > and < rule > modified and needs to grasp several key problems (a) < code > < code > adhere to according to regulations governing the party and party with morals in combination, for at the present stage, the leadership of the party members and cadres and Party members in existing main problems of self-discipline, put forward principles, requirements and specifications, showing Communists noble moral pursuit, reflected at all times and in all over the world ethics from high from low 5 common requirements. One is closely linked to the "self-discipline", removal and no direct relation to the provisions of . the second is adhere to a positive advocate, "eight prohibition" 52 are not allowed to "about the content of the" negative list moved into synchronization amendment < cases >. Three is for all the party members, will apply object from the leadership of the party members and cadres to expand to all Party members, fully embodies the comprehensive strictly required. The fourth is prominent key minority, seize the leadership of the party members and cadres is the key, and put forward higher requirements than the ordinary Party members. Five is to simplify, and strive to achieve concise, easy to understand, easy to remember. The revised < code > is the ruling Party since the first insists on a positive advocate forAll Party members and the self-discipline norms, moral declaration issued to all members of the party and the National People's solemn commitment. > < criterion of a clean and honest administration consists of 4 parts, 18, more than 3600 words. After the revision of the < code >, a total of eight, 281 words, including lead, specification and Party member cadre clean fingered self-discipline norms, etc. Part 3 members low-cost clean and self-discipline, the main contents can be summarized as "four must" "eight code". Lead part, reiterated on ideal and faith, fundamental purpose, the fine traditions and work style, noble sentiments, such as "four must" the principle of requirements, strong tone of self-discipline, The higher request for 6 and supervised tenet, the foothold in permanent Bao the party's advanced nature and purity, to reflect the revised standards requirements. Members of self-discipline norms around the party members how to correctly treat and deal with the "public and private", "cheap and rot" thrifty and extravagance "bitter music", put forward the "four norms". Party leader cadre clean fingered self-discipline norms for the leadership of the party members and cadres of the "vital few", around the "clean politics", from civil servant of the color, the exercise of power, moral integrity, a good family tradition and other aspects of the leadership of the party members and cadres of the "four norms" < > < norm norm. "The Party member's self-discipline norms" and "party members and leading cadre clean fingered self-discipline norms," a total of eight, collectively referred to as the "eight". "Four must" and "eight" of the content from the party constitution and Party's several generation of leaders, especially Xi Jinping, general secretary of the important discussion, refer to the "three discipline and eight points for attention" statements, and reference some embody the Chinese nation excellent traditional culture essence of epigrams. (2) the revised regulations, the main changes in the revised Regulations > to fully adapt to the strictly requirements, reflects the according to the regulations governing the law of recognition of deepening, the realization of the discipline construction and Jin Ju. < rule > is party a ruler, members of the basic line and follow. And the majority of Party members and cadres of Party organizations at all levels should adhere to the bottom line of thinking, fear discipline, hold the bottom line, as a preventive measure, to keep the party's advanced nature and purity. 1, respect for the constitution, refinement and discipline. Revised < rule > from comprehensive comb physical constitution began, the party constitution and other regulations of the Party of Party organizations and Party discipline requirements refinement, clearly defined in violation of the party constitution will be in accordance with regulations to give the corresponding disciplinary action. The original 10 categories of misconduct, integration specification for political discipline, discipline, honesty and discipline masses Ji Law and discipline and discipline and other six categories, the content of < rule > real return to Party discipline, for the majority of Party members and listed a "negative list. 7 2, highlighting the political discipline and political rules. > < Regulations according to the stage of the discipline of outstanding performance, emphasizing political discipline and political rules, organization and discipline, in opposition to the party's leadership and the party's basic theory, basic line, basic program and basic experience, the basic requirement of behavior made prescribed punishment, increase the cliques, against the organization such as violation of the provisions, to ensure that the central government decrees and the Party of centralized and unified. 3, adhere to strict discipline in the law and discipline In front, Ji separated. Revised < Regulations > adhere to the problem oriented, do Ji separated. Any national law existing content, will not repeat the provisions, the total removal of 79 and criminal law, repeat the content of the public security management punishment law, and other laws and regulations. In the general reiterated that party organizations and Party members must conscientiously accept the party's discipline, die van comply with national laws and regulations; at the same time, to investigate violations of Party members and even criminal behavior of Party discipline and responsibility, > < Regulations distinguish five different conditions, with special provisions were made provisions, so as to realize the connection of Party discipline and state law. 4, reflect Wind building and anti-corruption struggle of the latest achievements. < rule > the party's eighteen years implement the spirit of the central provisions of the eight, against the requirements of the "four winds" and transformation for disciplinary provisions, reflecting the style construction is always on the road, not a gust of wind. In the fight against corruption out of new problems, increase the trading rights, the use of authority relatives profit and other disciplinary terms. Prominent discipline of the masses, the new against the interests of the masses and ignore the demands of the masses and other disciplinary terms and make provisions of the disposition and the destruction of the party's close ties with the masses. Discipline to protect the party's purpose. 8 of these regulations, a total of three series, Chapter 15, 178, more than 24000 words, after the revision of the regulations a total of 3 series, Chapter 11, 133, 17000 words, divided into "general" and "special provisions" and "Supplementary Provisions" Part 3. Among them, add, delete, modify the provisions of the proportion of up to nearly 90%. 1, the general general is divided into five chapters. The first chapter to the regulations of the guiding ideology, principles and scope of application of the provisions, highlight the strengthening of the party constitution consciousness, maintenance the authority of Party Constitution, increase the party organizations and Party members must abide by the party constitution, Yan Centralized centralized, would examine at all levels of the amended provisions implementing and maintaining Party discipline, and consciously accept the party discipline, exemplary compliance with national laws and regulations. The second chapter of discipline concept, disciplinary action types and effects of the regulations, will be a serious warning from the original a year for a year and a half; increase the Party Congress representative, by leaving the party above (including leave probation) punishment, the party organization should be terminated its representative qualification provisions. The third chapter of the disciplinary rules of use prescribed in the discipline rectifying process, non convergence, not close hand classified as severely or heavier punishment. "Discipline straighten "At least eighteen years of five years, these five years is to pay close attention to the provisions of the central eight implementation and anti -" four winds ". The fourth chapter on suspicion of illegal party disciplinary distinguish five different conditions, with special provisions were made provisions, to achieve effective convergence of Party and country 9 method. < rule > the provisions of Article 27, Party organizations in the disciplinary review found that party members have committed embezzlement, bribery, dereliction of duty dereliction of duty and other criminal law act is suspected of committing a crime shall give cancel party posts, probation or expelled from the party. The second is < Regulations > Article 28 the provisions of Party organizations in the disciplinary review But found that party members are stipulated in the criminal law, although not involved in a crime shall be investigated for Party discipline and responsibility should be depending on the specific circumstances shall be given a warning until expelled punishment. This situation and a difference is that the former regulation behavior has been suspected of a crime, the feeling is quite strict, and the latter for the behavior not involving crime, only the objective performance of the provisions of the criminal code of behavior, but the plot is a crime to slightly. < Regulations > the 29 provisions, Party organizations in the discipline review found that party members and other illegal behavior, affect the party's image, the damage to the party, the state and the people's interests, we should depend on the situation Seriousness given disciplinary action. The loss of Party members, seriously damaging the party's image of behavior, should be given expelled from the party. At this article is party member is in violation of the criminal law outside the other illegal acts, such as violates the public security administration punishment law, customs law, financial laws and regulations behavior. The fourth is < cases > Article 32 stipulates, minor party members and the circumstances of the crime, the people's Procuratorate shall make a decision not to initiate a prosecution, or the people's court shall make a conviction and exempted from criminal punishment shall be given within the party is removed from his post, probation or expelled from the party. Party members and crime, sheets were fined in accordance with For acts; the principal Ordinance amended the provisions of the preceding paragraph. This is the new content, in order to achieve Ji method effective convergence. Five is < > the thirty third article 10 of the provisions, the Party member due to an intentional crime is sentenced to criminal law (including probation) sheets or additional deprivation of political rights; due to negligence crime and was sentenced to three years or more (excluding three years) a penalty, shall give expelled punishment. Due to negligence crime is convicted and sentenced to three years (including three years) in prison or be sentenced to public surveillance, detention, shall in general be expelled from the party. For the individual may not be expelled from the party, should control Approval. This is followed and retained the original > < Regulations the provisions of punishment party authorization rules and report to a level party organizations. For is "party members with criminal acts, and by the criminal punishment, generally should be expelled from the party". The fifth chapter of probationary Party member of the discipline and discipline after missing members of the treatment and punishment decisions, such as the implementation of the provisions, clear the related party discipline and punishment decision made after, for duties, wages and other relevant alteration formalities for the longest time. 2, sub sub section will the original regulations of 10 categories of acts of violation of discipline integration revised into 6 categories, respectively, in violation of the punishments for acts of political discipline "in violation of discipline behavior of punishment" in violation of integrity of disciplinary action points "of violation punishments for acts of mass discipline" "the violation of work discipline, punishment" in violation of discipline of life behavior punishment "6 chapters. 3, annex" Supplementary Provisions "clear authority making supplementary provisions of, cases of interpretative organ, as well as regulations implementation time and retroactivity etc.. 11 (3) learning understanding > < regulations needs to grasp several key problems The first problem -- about the violation of political discipline behavior > < new ordinance chapter 6 the political discipline column for the six disciplines, that is the main opposition to Party leadership and the opposition of the basic theory, basic line, basic program and basic experience, basic requirements of misconduct made provisions of the disposition, especially the eighteen since the CPC Central Committee put forward the Yan Mingzheng treatment of discipline and political rules requirements and practical achievements transformation for Discipline article, increase the false debate central policies, cliques, against the organization review, make no discipline of the principle of harmony terms. These are the party's eighteen years in comprehensive strictly Process combined with the practice of rich content. (1) false debate the central policies and undermine the Party of centralized and unified the problem is made in accordance with the provisions of the party constitution. Constitution in general programme requirements adhere to democratic centralism is one of the requirements of the construction of the party must adhere to the four cardinal. Application of this principle is not only the party the basic organization principle and is also the mass line in party life, it requires that we must fully develop inner-party democracy, respect for the dominant position of Party members, safeguarding the Party member democratic rights, give full play to the enthusiasm and creativity of the party organizations at all levels and Party members, at the same time, also must implement the right concentration, ensure the party's mission < the chaos in unity and concerted action to ensure that the party's decision to get quickly and effectively implementing. The Party Central Committee formulated the major principles and policies, through different channels and ways, fully listen to the party organizations and Party members of the opinions and suggestions, but 12 is some people face to face not to say back blather "" will not say, after the meeting said, "" Taiwan does not say, and nonsense ", in fact, not only disrupt the people thought, some causing serious consequences, the damage to the Party of the centralized and unified, hinder the central policy implementation, but also a serious violation of the democratic system of principles. There is no doubt that shall, in accordance with the Regulations > 4 Specified in Article 6 to give the appropriate punishment. For did not cause serious consequences, to give criticism and education or the corresponding tissue processing. (2) about the destruction of the party's unity < New Regulations > the forty eighth to fifty second article, to damage Party's unity unified and violation of political discipline, punishment situation made explicit provisions. Article 52 of the new "in the party get round group, gangs seek private gain, cliques, cultivate private forces or through the exchange of interests, for their own to create momentum and other activities to gain political capital, given a serious warning or withdraw from their party posts disposition; if the circumstances are serious, to give Leave a party to observation or expelled from the party. (3) on against the organization review of the provisions of the constitution, party loyalty honesty is party members must comply with the obligations. Members must obey the organization decision, shall not violate the organization decided encounters by asking questions to find organization, rely on the organization, shall not deceive the organization, against the organization. For example, after the investigation does not take the initiative to explain the situation, but to engage in offensive and defensive alliance, hiding the stolen money is against survey organization, is a violation of the behavior of political discipline. Article 24 of the original > < Regulations, although the provisions of the interference, hinder group review the behavior of the fabric can be severely or 13 Aggravated punishment, but did not put this kind of behavior alone as a discipline for qualitative amount of discipline. > < new regulations increase the Article 57, "anti organization review, one of the following acts, given a warning or serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, give expelled from the party: (a) on supply or forged, destroyed, transfer, conceal evidence; (II) to prevent others expose, providing evidence Material; (III) harboring co personnel; (4) to the organization to provide false information, to hide the fact; (5) the him against the acts of the organization review. "< rule > add this clause to the Constitution requires more specific, the previous no punishment in accordance with the definite list and put forward clear punishment in accordance with. (4) about organizing or participating in superstitious activities as < Regulations > about engage in activities of feudal superstition obstruction of social management order" violations of Article 164 the provisions, but according to the original < rule > only in disrupting production, work, social life order The case to be disciplinary treatment, in other words, alone make the feudal superstition, organize or participate in the activities of feudal superstition of, does not constitute a violation. Which is not consistent with the requirements of our party's political party. > < new regulations in this change is, superstitious activities on the political discipline, increase the Article 58, is the organization of Party members, in superstitious activities included in violation of the negative list of political discipline deserves punishment, which and Party members should adhere to the correct political principle, political standpoint and viewpoint is consistent. 14 the second question about organization and discipline violation behavior of democratic centralism is our The party's fundamental organizational system. < New Regulations > Chapter 7 "in violation of the behavior of organizational discipline punishment" mainly for violation of democratic centralism, contrary to the "four obey the discipline behavior for source classification rules. Increased not in accordance with the relevant provisions or requirements to the organization for instructions to report on major issues; do not report truthfully report about personal matters; falsify personal archives; hide before joining the party serious mistakes; leading cadres in violation of the relevant provisions of the organization, will participate in the spontaneous formation of the old Xiang, Alumni Association, comrades in arms; to obtain illegal country residence abroad or foreign nationality, illegal for private frontier Documents such as discipline terms. (1) on the report truthfully report personal matters in 2010 the Central Committee of the Communist Party of China office, office of the State Council introduced < provisions on issues related to the leading cadres to report personal >, is clear about the request, deputy division level and above leading cadres should truthfully report changes in my marriage and spouse, children, moved to the country (territory), practitioners, income, real estate, investment and other matters, for failing to report, do not report, concealed and unreported, according to the seriousness of the case, giving criticism and education, and to make a correction within a time limit, shall be ordered to make a check, the commandment Jiemian conversation, informed criticism or jobs, free Post processing, constitute violations, in accordance with the relevant provisions shall be given a disciplinary sanction. But since the original < Regulations > and there is no corresponding specific terms, the violation of the regulations, do not report, as a false report about personal matters, there is no corresponding disciplinary action terms, in practice it is difficult to operate. In this regard, in order to solve is not reported, as a false report about personal matters 15 asked censure, the new < Regulations > add the Article 67 of violation of personal matters related to reporting requirements, report truthfully report the clear punishment basis, making this kind of violation behavior is no longer free drilling for Exhibition on matters of personal checks to verify and supervision of cadres, discipline review provides a powerful discipline guarantee. (2) about the illegal organization, to fellow, alumni, friends of the war will < regulations stipulated in Article 68 of >, leading cadres of the party in violation of relevant provisions of the organization, will participate in the spontaneous formation of fellow, Alumni Association, comrade in arms to give the punishment according to the seriousness of the case. Here special needs note is three points: this provision for only the leading cadres ", reflecting the high requirements of leading cadres; second violation in 2002, the Central Commission for Discipline Inspection, the central Organization Department and the The relevant provisions of the General Political Department jointly issued the < off in leading cadres not to participate in the initiative to set up "the villagers would be" alumni "" comrades in arms organization notice >. That is to say, to the spontaneous formation of fellow, Alumni Association, comrades in arms will constitute the premise of discipline is a violation of the provisions of this. The notification specified, leading cadres are not allowed to participate in the spontaneous incorporation of fellow, alumni, between comrades association would like the organization and shall not bear the sorority Human and the organizer shall not hold the corresponding position in the sorority; shall not borrow machine woven "network" and engage in kiss sparsely, round and round the gangs, but not "align" "Jieyi Gold Orchid" behavior. The third is to emphasize here that shall be organized to participate in the initiative to set up the villager, Alumni Association, comrades in arms. The so-called 16 spontaneous was established mainly means without registration. Therefore, Party members include leading cadres in the normal range of fellow, alumni, comrades in the party is not a violation of the rules of Party discipline. The three problem about integrity violations discipline Lian Jie discipline has been eighteen years clean government and anti The focus of the work of corruption. This Ordinance to amend, honesty and discipline this biggest adjustment, the new content, most of which prescribed by the original < criterion of a clean and honest administration > 8 ban and 52 are not allowed into the basic this part. (1) the central eight provisions of the spirit and requirements into < New > in the regulations of the party's eighteen years, central resolutely implement the provisions of the eight and pay close attention to the node and intensive briefing, on public funds, private bus, public funds tourism, gifts of public funds, the big parade and lavish weddings and festive, illegal payment allowances and subsidies, illegal construction of buildings such as the original masses reflects the relatively strong, "four winds" problem of the Resolute rectification. But original < Regulations > to eat and drink, super standard reception and no clear and specific expression, new < rule > will implement eight Central provisions of the spirit of the problem increased to "clean cheap self-discipline" chapter, clear to exceed the standard, beyond the scope of the reception or borrow machine eating and drinking etc. some in violation of the provisions of the spirit of the eight central relevant persons responsible for punishment, once the violation will be according to the < rule > severely punished, binding, enhanced significantly. One is to add Article 87, about to obtain illegal, hold, and the actual use of the sports card, golf ball cards and other consumer card. Illegal access to private clubs made the punishment provisions. The second is increase the Article 97, has made provisions of the disposition of illegal self pay or 17 spamming allowances, subsidies and bonuses. The third is added to the Article 99, on violation of super standard, beyond the scope of the reception or borrow machine eat and drink to make the provisions of punishment. The fourth is to increase the Article 101, on the management of conference activities in violation of the provisions made sanctions regulations. The fifth is the increased Article 102, for violation of office space management provisions made the punishment provisions. Six is to split the original < rule > Article 78, formed article 98, Article 100 of public Models of tourism, violate the provisions on the administration of the use of discipline of the bus through the list of made a more detailed provisions, apply more operational. Seven is increased the article 96, in violation of the relevant provisions of the, to participate in public funds to pay for dinner, high consumption of entertainment, fitness activities and public funds to buy gift, send gifts to make the provisions of the disposition. On the violation of the central provisions of the spirit of the eight, in addition to > < new regulations into "violation of honesty and self-discipline" misconduct outside, is different with the original < Regulations >, revised < rule > clearly defined not only to disposition of the directly responsible persons, but also dispose of collar Guide responsibilities. (2) increased trading rights, use of authority or position influence as relatives and close to profit violation of the terms of the < New Regulations > absorption < clean politics several guidelines > the relevant provisions spirit, increase the "negative list, including trading rights, the functions and powers or duties of influence as relatives and staff around profit. Increase Article 81" mutual use of office or authority ring for each other and their spouses, children and their spouses and other relatives, around 18 personnel and other specific relationship between the people to seek benefits engage in trading rights, given a warning or serious warning Sanctions; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, shall be expelled from the party. Increase Article 82 "connivance, acquiescence to the spouse, children and spouse etc. relatives and staff around the effect of Party members and cadres personal authority or position for personal gain, if the circumstances are relatively minor, given a warning or a serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, the given Expelled from the party. Party members and cadres of the spouses, children and their spouses does the actual work and get salary or although the actual work but to receive significantly beyond the same rank salary standard, Party members and cadres informed fails to correct, in accordance with the provisions of the preceding paragraph. "(3) about the gifts, gifts misconduct from handling practices in recent years, engaged in official cadres received gifts, gifts problems more prominent. This has seriously affected the image of Party members and cadres, damaged the relations between the party and the masses, and is a hotbed of corruption, is really necessary for this kind of behavior to be disciplined. < rule > no on accepting gifts, gifts, Card consumption behavior to engage in simple "one size fits all", but the difference between the different separately. One is in accordance with the provisions of Article 83, accepting may affect the impartial enforcement of the official gifts, gifts, consumer cards to depending on the seriousness of the case shall be given disciplinary sanctions. That is to say, for may affect the fair execution of business gifts, gifts, consumer cards are not allowed to accept. 19 is in accordance with the provisions of Article 83, accepting was significantly higher than normal ceremony is still exchanges of gifts, gifts, consumer card to disciplinary action. This is new regulations that daily life is purely reciprocity, accepting the same thing, boys , fellow friends gifts, gifts, shopping cards, although and fair execution of business has nothing to do, also want to as the case shall be dealt with, the situation is obviously beyond normal reciprocity ". The so-called" reciprocity ", one is emphasizes the reciprocal in protocol. In other words is you to me how, I to you how, not only does not go. The second is to significantly exceeded the normal local economy level, customs and habits, economic capacity of individual gifts, gift value. Specific sanctions to according to the processing of a variety of factors to consider, as appropriate. The third is the root according to the provisions of Article 84," to Engaged in public service personnel and their spouses and children, children's spouses and other relatives and other specific relationship presented Ming Xianchao normal reciprocity of gifts, gifts, consumer card, if the circumstances are relatively serious, given a warning until probation. "In accordance with the above provisions, gift giving significantly beyond the normal reciprocity, giver constitute the discipline. (4) on illegal trading of stocks or of other regulations of securities investment < > Article 88 is engaged in punishment regulation of camp and activity in violation of the relevant provisions on. Among them, 3 will" buying and selling stocks or in other securities investment "column as one of disciplinary cases Out. First need to be clear, > < regulations did not change the provisions of the Ordinance. The ordinance of the provisions of the second paragraph of Article 77 provisions "who, in violation of the provisions of the sale of stocks" is one of the violation, and at the beginning of the first paragraph of this article "violation of 20 against the relevant provisions of the" textual representation of the repeat revision. In, just from the legislative technique removed the "personal" in violation of the provisions, content and not to change the original provisions. Need to clear is, "buy or sell a stock or of other securities investment" refers to violation of the relevant provisions refers to in April 2001, the Party Central Committee, the State Council promulgated the On the work of the party and government organs staff's personal investment in securities if dry provisions >. According to the provisions of Article 3, use of work time, office facilities, the sale of stocks and securities investment fund belongs to illegal behavior. The fourth question, about the violation of the masses of the disciplinary actions < new regulations > would violate public discipline behavior of a single set of a class of restored "three rules of discipline and eight note" in the discipline of the masses of excellent traditional. < New Regulations > Chapter 9 "to violate the masses of disciplinary action", mainly the destruction of the party's close ties with the masses of misconduct made provisions on disciplinary; enrich and perfect the super standard, beyond the scope of Xiang Qun < All to raise fund and labor, in for involving the public affairs deliberately, chinakayao, in social security, policy support, disaster relief funds and materials and other matters assigned any kind and affectionate friends, obviously unfair acts against the interests of the masses of the disciplinary terms; increase the terms not in accordance with the provisions of the public party provided, government, factory and village (neighborhood) provided etc. violation of the people's right to know the behavior of the discipline. The fifth issue, on the violation of work discipline violation of work discipline added "negative list, including Party organizations carry out strictly Main responsibility for poor discipline terms. (1) the new party organization comprehensive strictly the main responsibility of the party does not fulfill the 21 or perform poor disciplinary terms < New Regulations > has a lead people to pay attention to the new terms, that is, in chapter ten "on the violation of work discipline behavior punishment" increase in the one hundred and fourteenth "party fail to perform comprehensive strictly the main responsibility of the party or to perform comprehensive strictly the main responsibility for administering the ineffective, resulting in serious damage or serious adverse effects, to the person directly responsible and the responsibility of leadership and give a warning or serious warning. The situation is serious, giving removed from their party posts or on probation Punishment. "Here the changes. For the first time, the main responsibility write < rule >. (2) new shall report does not report or false reporting discipline shall increase the 117 bar" in the higher level units to check to inspect the work or report to the parent unit, work report of shall report the matters do not report or do not report, cause serious damage or serious adverse effects of, to the person directly responsible and the responsibility of leadership, to give warning or a serious warning; if the circumstances are serious, giving removed from their party posts or placed on probation. "For example, during the tour visits to the region, the unit Members the obligation to the inspection teams to reflect the true situation, to conceal not reported or intentionally to the inspection teams to provide false information, causing serious damage or serious adverse effects of, the person directly responsible and the responsibility of leadership should be in accordance with the provisions of < rule > Article 117 to give the appropriate punishment. (3) the new not granted in accordance with the provisions of punishment, not according to the provisions of the implementation of disciplinary measures 22 violation of the provisions of Article 115 "Party organizations have one of the following circumstances, the direct leadership responsibility. Probation: members were sentenced punished, in accordance with the provisions give disciplinary action or in violation of state law Rules of behavior should be given disciplinary punishment and dispose of; disciplinary punishment by decision or complaint review the decision made, not in accordance with the provisions of the implementation decisions on punishment of the party, position, rank, and the treatment of the matters; Party members subject to disciplinary action, not in accordance with the cadre management authority and organizational relationships of by dispose of Party members to carry out education and supervision of daily management. "What needs to be pointed out is," cliff "demoted with cars, housing, secretary problem, implementation is not a discipline and party posts and ranks treatment by the organization department is responsible for the implementation, with cars, housing by the logistics department is responsible for the implementation of, Ji Commission responsible oversight responsibilities. The six questions, about the acts violating the discipline of life "in violation of discipline of life behavior punishment", mainly to "four winds" problems and a serious violation of social morality, family virtue acts of misconduct made provisions on disciplinary, an increase of extravagant life, contrary to the social public order and good customs disciplinary terms. Worth mentioning is, > < Regulations in Article 150 about "adultery" "mistress (Cardiff) formulation in the new < rule > is removed, to expand the scope of Article 127 provisions" and others hair improper sexual relations, let face disciplinary action Wider more strict. Four, and earnestly do a good job in the < code > and < rule > implement system of life lies in execution. < code > and < Regulations > is 23 Party organizations at all levels of a strong constraint and all Party members follow. Learning and implementing the < code > and < rule > is party committees (party), commission for discipline, discipline inspection group), the majority of Party members and cadres of the common responsibility, must party caught together, the party one execution. () Party committees (party) and play and implement comprehensive strictly the main responsibility, pays special attention to the two party regulations learning cross penetration. One is to Adhere to the party constitution is fundamental to follow, and resolutely safeguard the authority of the Party Chapter. The second is to adhere to the problem oriented, to strictly political discipline and political rule moments in the first place. The third is to adhere to the discipline and rules quite in front must not allow the bottom line to break the discipline. The fourth is to seriously organize the study of propaganda and education, in the city party members to create a disciplined, about the rules of the strong atmosphere. (II) Commission for Discipline Inspection at all levels (Discipline Inspection Group) to an important basis for the revised two party regulations as, adhere to easily blame, strengthen supervision and enforcement And early method in combining Ji, increase accountability efforts. One is to two regulations within the party important basis, adhere to the party constitution duties, with strict discipline to maintain the constitution authority. The second is to adhere to high standards and keep the bottom line, adhere to Ji Yan in law and discipline, the discipline and rules quite in front, grasping grasping small, easily blame, comprehensive use of supervision and discipline of "four kinds of form" in the discipline embodies the strict requirements and care for the discipline, tighten up, Yan. According to discipline in accordance with regulations to carry out disciplinary review. Increase the violations punishment, clues can initiate an investigation on the trial of cases According to the discipline on the provisions of the proportion of processing and control manager maintains discipline. To focus on investigating non convergence, don't accept hand serious disciplinary violations at the same time, pay more attention to the general review of discipline 24 behavior, and gradually increase the lighter punishment. Four is to illuminate two party regulations, combined with the local district of the Department of party conduct Lianzheng to relevant laws and regulations system clean, timely research proposes to establish, change, waste release opinion, avoid conflict, and the fasten system of cage, and gradually formed not rot, not rot, not want to rot system and working mechanism. (3) the leadership of the party members and cadres should play an exemplary role. The rate of higher consciousness of the front of the Ordinance to lead practice self-discipline norms, leading to maintain discipline of seriousness and authority. One is the above rate, demonstration and guidance, take the lead in learning and mastering the < code > and < > the requirements and regulations, do the deep understanding, learning to use. The second is to play an exemplary role in abiding by discipline rate, take the lead in practicing self-discipline norms, firmly establish before the discipline are equal, the system has no privilege, discipline is no exception, and consciously do standards, require more strict measures more practical. Third is to consciously accept supervision, conscientiously participate in the democratic life and debriefing honesty responsibility, such as Real to the party organization to report personal matters, and to accept the supervision of the work and life of the normal, habits under the supervision of the exercise of power, to carry out the work. The fourth is to set an example for the strict enforcement of discipline. Leading cadres should take the lead in the maintenance of discipline of seriousness and authority, to dare to seriously, dare to struggle, dare to offend people, for misconduct not laissez faire, but do not indulge, not tolerate to ensure the party constitution of party compasses party put in place. (4) the majority of Party members and cadres to set high standards and hold the bottom line, consciously abide by the < code > and < rule >. One is to control the < standard > and < 25 cases >, tight Close connection with their own thoughts, practical work and life, efforts to solve the problems, to enhance the study and implement of the effectiveness and pertinence. The second is to establish a high standard and hold the bottom line, consciously in the self-discipline pursuit of high standards, strictly in the party away from the red line discipline, discipline, about the rules and know fear, distrust, the formation of the honor system, comply with the system, safeguard system of good habits. Regulations and discipline regulations of < < New Revision of the Communist Party of China clean fingered self-discipline criterion > and < Chinese Communist Party Disciplinary Regulations > is the Party Central Committee in the new situation to promote the comprehensive strictly root of the lift, the regulations of the party construction of keeping pace with the times. We should study and implement the Standards > and < > as the primary political task, adhere to the party constitution duties, adhere to the discipline of, Ji Yan in law, the full implementation of supervision and discipline accountability responsibilities for coordination and promotion "four overall" strategic layout in XX District vivid practice to provide a strong guarantee. - Si Jian Wu, and effectively enhance the implementation of the implementation of the < code > < > The consciousness of General Secretary Xi pointed out that the party is in charge of the party, to manage the party; strictly, it can cure good party. Criterion > and < rule > keep pace with the times is our party to form a new potential strictly rules, to deepen understanding of the ruling law, is a comprehensive strictly, and strengthen the supervision within the party important grasper. Criterion > closely linked to the theme of self-discipline, self-discipline intensity-modulated, focusing on morality, for the majority of Party members and cadres set to see, feel the high standard, show the Communists noble moral sentiment; District Ordinance < < rule > the constitution of discipline integration into a political discipline, organization and discipline, honesty and discipline, discipline of the masses, work discipline, discipline, emphasize discipline, focusing on established rules, to draw the party organizations and Party members do not touch the bottom line. Party committees (party) to effectively strengthen the study and publicize the implementation of the < code > and < rule > the organization and leadership of criterion > and < > a full range, multi angle, deep publicity, the formation of study and publicize and implement the boom, in order to consolidate the development of good political environment to create a positive environment and atmosphere. The majority of Party members and cadres to strict requirements, the < rule > and < Ordinance cases > as a guide to action and behavior criterion, adhere to the moral standards and discipline of the bottom line, to maintain the discipline of worship and awe, learning, compliance, and maintain party discipline and rules of the model. The discipline inspection and supervision organs and cadres to the < code > and < > as the deepening of the "three", and strengthen supervision and discipline of accountability is important to follow correctly grasp the use of supervision and discipline of "four types", promote the comprehensive strictly in new roots. Strict discipline, adhere to the discipline and rules quite in front of the enterprise in the implementation of expensive to implement to execute. The discipline inspection and supervision organs to implement the < code > and < Efforts to investigate cases > as an opportunity, adhere to the party should manage the party strictly, serious performance of their duties to promote two regulations implementation. Change discipline concept. From the simple "investigation of illegal" to a comprehensive "stare at violate discipline"; from the business case to prosecute the big cases and timely solve the signs of tilt to. From the orientation to the normal supervision; from the tube "minority" to resist the "most". Guide Party members and cadres to seriously implement the < code > and < rule >, consciously abide by the political, organizational, honest people, work, life six discipline. Urge the leadership cadres sent to play an exemplary role, take the lead in strictly enforced. Relaxation and rest Strong wind is Su Ji, closely linked to the "four winds" prone to multiple, the masses reflect the strong important nodes and, glued to the four winds "new form, new trends, seriously investigate and deal with violations of the central eight provisions of the spirit, to increase the bulletin exposure intensity, the formation of Chajiu" four winds "loudly, continue to release and discipline must be strict signal. At the same time, extended supervision tentacles, through the development of the rural and fishery party conduct Lianzheng construction inspection, issued in a timely manner, Chajiu occurred in grassroots side of corruption and unhealthy, and earnestly safeguard the interests of the masses and social stability. The creativity and discipline. Grasp and make good use of the supervision and discipline of" four types ", to ensure the Promoting clues to lots of discipline and the law of the vacuum tube, strict together. Not only to the "less" and "very few" thorough investigation severely punished, but also the "most" to maintain zero tolerance trend through layers of conductive pressure, let the discipline about the rules for each party members and cadres consciously follow. At present, it is necessary to implement the "list" management, strictly follow the clues to the disposal of five standards, make the classification of disposal, dynamic cleanup. Zadok Party committees at all levels to implement the main responsibility, comprehensive use of disciplinary action and tissue processing and other means to effectively curb the commonplace, used to see do not blame the "small problem", not because of "practice" and "exception". Prominent Discipline characteristics, the problems of violation of discipline and rules into the focus of supervision and discipline and disciplinary review. At the same time, increase case double check the intensity, the serious problems of discipline violations or "four winds" ban but not absolutely, not only to be held directly responsible, but also held leadership responsibility; not only to pursue studies the main responsibility of the Party committee, and to pursue Commission for Discipline Inspection and supervision responsibilities and promote accountability to become the new norm. The implementation of supervisory responsibility. Maintain < code > and < rule > the seriousness and authority of the discipline and rules and truly become the party's ruler. Discipline as supervision within the party the specialized agency, we must strengthen the responsibility to act, adhere to the Impartial discipline accountability, earnestly will be strict discipline, discipline must be punished, and severely punish the acts in violation of rules and regulations.