Brian Tracy’s
THE ULTIMATE GOALS PROGRAM:
How to Get Everything You Want
Faster Than You Ever Thought Possible
Guidebook
Producer: Dave Kuenstle
Workbook: Theresa Puskar
Engineer: Jerry Kaehn
Table of Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Session 1: Unlocking Your True Potential . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Session 2: Taking Charge of Your Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Session 3: Creating Your Future and Clarifying Your Values . . . . . . . . . . . . . . . . .7
Session 4: Deciding Your True Goals and Your Major Definite Purpose . . . . . . . .9
Session 5: Analyzing Your Beliefs and Getting Started . . . . . . . . . . . . . . . . . . . . .10
Session 6: Measuring Your Progress and Removing the Roadblocks . . . . . . . . . .12
Session 7: Becoming an Expert and Getting with the Right People . . . . . . . . . . .14
Session 8: Making a Plan of Action and Managing Your Time Well . . . . . . . . . . .16
Session 9: Your Goals — Review Regularly and Visualize Continually . . . . . . . . .18
Session 10: Activating Your Superconscious Mind and Remaining Flexible . . . . .20
Session 11: Unlocking Your Creativity and Moving Forward Every Day . . . . . . . .22
Session 12: Persist Until You Succeed and Take Action Today . . . . . . . . . . . . . . . .24
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26
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Introduction
Welcome to Brian Tracy’s THE ULTIMATE GOALS PROGRAM: How to Get Everything
You Want Faster Than You Ever Thought Possible. Along with the audio program, this
guidebook has been created to aid you in setting and achieving your goals better and
faster than you ever thought possible.
Having shared his ideas in more than 2,000 talks and seminars throughout the past 21
years with over two million students, Brian Tracy is considered by many to be the
success guru. Brian’s graduates have reaped a multitude of benefits from his vast
experience and expertise, often transforming their lives from rags to riches. Many who
were struggling financially, and personally, have become self-made millionaires by
following Brian’s advice and implementing the tools that he created for them.
An analogy that Brian Tracy uses in regards to goal setting is that “you cannot hit a
target that you can’t see.” It is therefore imperative that you sit down and decide exactly
what you really want, in every area of your life. To do so, ideally you should follow the
step-by-step system that Brian has created for you in this groundbreaking program. If
you want to gain its full benefits, we urge you to make full use of this guidebook along
with the audio segment to assist you in your goal-setting initiatives.
To achieve the maximum benefits from this program and guidebook, listen to each
audio session at least twice, ideally three times, and then work on the corresponding
guidebook chapter. Listening to the audio session several times allows it to sink into
your subconscious mind as you make more and more discoveries each time that you
listen. Be sure to keep a paper and pen in hand as you are listening to the program, and
be prepared to stop the program when you hear an idea or technique that particularly
appeals to you. Think about that idea in connection with your situation, your work,
your lifestyle, then prepare a plan to act upon it in the days ahead. You may wish to
create an “Ultimate Goal Setting” journal in which you can record your ideas, thoughts,
and insights.
Some of the guidebook contents are worded as questions that you should take some
time to respond to, while others are action steps that Brian suggests you take. Whether
a question or action step, you should jot down any thoughts or ideas that might arise
regarding the subject matter in the space provided. Taking the necessary action steps
that are outlined in this proven and highly effective program will give you a much
broader vision of who you really are and what is possible in your life.
Whenever possible give yourself a deadline, and be committed to following through on
that deadline. Without implementing any of the action steps that you have mapped out
for yourself, this program simply becomes an exercise in listening. In order to gain the
full benefits that this valuable program has to offer you, make the decision here and
now to work through this program, and act upon your insights and strategies. By doing
so, you can transform once-vague concepts and ideas into concrete real-life experiences.
If you take the time to commit to this program now, you will undoubtedly reap
extraordinary rewards for many, many years to come.
Session 1: Unlocking Your True Potential
“The potential of the average person is like a huge ocean unsailed,
a new continent unexplored, a world of possibilities waiting to be released
and channeled toward some great good.” —Brian Tracy
In the first session of the program Brian Tracy emphasizes that the fundamental key to success is to
set goals for yourself. He states that all successful individuals are intensely goal driven. They are
v e ry clear about what they want and will single-mindedly focus their energy on attaining it. He
reminds you that you have the capacity through your natural potential to succeed beyond your
wildest dreams. The secret is to set specific goals and use the myriad of tools that Brian provides
for you in order to turn your beliefs, ideas, and visions into practical, applicable life strategies.
1. Imagine that you have the inborn ability to achieve any goal you could ever set for
yourself. What do you really want to be, have, and do?
2. What are the activities that give you your greatest sense of meaning and purpose
in life?
3. Look at your personal and work life today and identify how your own thinking has
created your world. What should you, could you, change?
4. What do you think and talk about most of the time: what you want or what you
don’t want?
5. What is the price you will have to pay to achieve the goals that are most important
to you?
6. What one action should you take immediately as the result of your answers to the
above questions?
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Session 2: Taking Charge of Your Life
“A man, as a general rule, owes very little to what he is born with —
a man is what he makes of himself.” —Alexander Graham Bell
You are solely responsible for the successes that you gain in your life. In this session Brian provides
you with insights and direction on how you can take charge of your life and create those successes.
He targets the greatest enemies to happiness and success as being negative emotions: fear, self-
p i ty, envy, jealousy, feelings of inferiority, and ultimately anger. He identifies the four causal factors
that contribute to negativity as being justification, rationalization, over-concern or hypersensitivity ,
and blaming. To aid you in fully taking charge of your life, Brian suggests that you always see
yourself as “self-employed,” and that you develop your own strategic plan for your life and career.
This plan should include making new choices and decisions, becoming a “growth stock,” taking the
wheel of your own fate, determining your focus of control, and incorporating the golden triangle
concept into your goal-setting initiatives.
1. Identify your biggest problem or source of negativity in life today. In what ways are
you responsible for this situation?
2. See yourself as the President of your own company. How would you act differently if
you owned 100% of the shares?
3. Resolve today to stop blaming anyone else for anything and instead accept complete
responsibility in every area of your life. What actions should you be taking?
4. Stop making excuses and start making progress. List some of your favorite excuses.
Now, imagine that they have no basis in fact and act accordingly.
5. See yourself as the primary creative force in your own life. You are where you are and
what you are because of your own choices and decisions. What should you change?
6. Make a list of anyone you need to forgive in your life. Now, resolve today to forgive
anyone who has ever hurt you in any way. Let it go. Refuse to discuss it again.
Instead, get so busy working on something that is important to you that you don’t
have time to think about it again.
Session 3: Creating Your Future and Clarifying Your Values
“You will become as large as your controlling desire;
or as great as your dominant aspiration.” —James Allen
There are four special qualities that stand out among all great leaders. They have vision, they
know who they are, what they believe in, and what they stand for. In this session Brian assists
you in establishing your unique vision as he asks many probing questions about your ideal future.
He encourages you to suspend any disbelieving thoughts and to take a journey into the world of
p o s s i b i l i ty. Once you have an image of the life that you want, you need to clarify what your inner
values. In order to do this, Brian encourages you to look within yourself, know yourself, trust your
intuition, examine your past and present behaviors, determine your level of self-esteem, and finally,
be sure to live in your truth.
1. Imagine that there is a solution to every problem, a way to overcome every limitation,
and no limit on achieving every goal you can set for yourself. What would you do
differently?
2. Practice “back from the future thinking.” Project forward five years and look back to
the present. What would have to have happened for your world to be ideal?
3. Imagine your financial life were perfect in every way. How much would you be
earning? How much would you be worth? What steps could you take, starting today,
to make these goals a reality?
4. Imagine your family and personal life were perfect. What would it look like? What
should you start doing more or less of, starting today?
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5. Plan your perfect calendar. Design your year from January to December as if you had
no limitations. What would you change, starting today?
6. Imagine that your levels of health and fitness were perfect in every way. What could
you do, starting today, to make your vision into a reality?
7. Make a list of 3-5 of your most important values in life today. What do you really
believe in and stand for?
8. What qualities and values are you best known for today among the people who know
you?
9. What do you consider to be the most important values guiding your relationships?
10. What are your values regarding money and financial success? Are you practicing
these values daily?
11. Describe your picture of an ideal person, the person you would most want to be if
you had no limitations.
12. Write your own obituary, to be read to your friends and family at your funeral,
exactly as you would like to be remembered.
13. What one change could you make in your behavior today that would help you to live
in greater harmony with your values?
Session 4: Deciding Your True Goals and Your Major Definite Purpose
“Realize what you really want. It stops you from chasing butterflies
and puts you to work digging gold.” —William Moulton Marsden
The next step in establishing your ultimate goals is to determine what you really want to do with the
rest of your life. In this session Brian aids you in determining what you want, while identifying the
major worries that may stand in your way. He assists you in creating your dream list by introducing
the “magic wand,” “six months to live,” and “instant millionaire” scenarios. He further encourages
you to do what you want to do while making a difference in the world. Once you have decided upon
your true goals, it is important that you uncover what your major definite purpose is. In doing so,
you activate the reticular cortex of your brain. This in turn alerts your attention to the people,
information, and opportunities in your environment that will help you to achieve your goals.
1. Write down your three most important goals in life right now.
2. What are your three most pressing problems or worries right now?
3. If you won a million dollars cash, tax free, what changes in your life would you make
immediately?
4. What do you really love to do? What gives you the greatest feelings of value,
importance, and satisfaction?
5. If you could wave a magic wand over your life and have anything you wanted, what
would you wish for?
6. What would you do, how would you spend your time, if you only had six months left
to live?
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7. What would you really want to do with your life, especially if you had no limitations?
8. What one great thing would you dare to dream if you knew you could not fail?
9. Make a list of ten goals you would like to achieve in the months and years ahead, in
the present tense. Select the one goal from that list that would have the greatest
positive impact on your life.
10. Determine how you will measure progress and success in the achieving of this goal.
Write it down.
11. Make a list of everything you can think of to do that will move you toward your goal.
Take immediate action on at least one thing.
12. Determine the price you will have to pay in additional work, time, and commitment
to achieve your goal, and then get busy paying that price.
Session 5: Analyzing Your Beliefs and Getting Started
“The only thing that stands between a man and what he wants from life is
often merely the will to try it and the faith to believe that it is possible.”
—Richard M. DeVos
Your beliefs create your reality. The trick to success is to knowing your current beliefs and how they
affect you so that you can then select beliefs that will support the kind of life you wish for. In this
session Brian assists you in ascertaining exactly what your current beliefs are and how to fully and
consciously commit to your newly selected beliefs. Once you have established this new belief
system, you are then ready to take your first major action step. Practicing the “reality principle” is
an invaluable springboard that enables you to evaluate your current life and prepares you for putting
together your own strategic plan.
1. “Act as if!” If you were one of the most competent and highly respected people in
your field, how would you think, act, and feel differently from today?
2. Imagine that you have a “golden touch” with regard to money. If you were an
extremely competent money manager, how would you handle your finances?
3. Identify the self-limiting beliefs that could be holding you back. How would you act if
they were completely untrue?
4. Select a belief that you would most like to have about yourself at a deep inner level.
Pretend as if you already believe this to be true.
5. Look into the most difficult situation you are dealing with right now. What valuable
lessons does it contain that can help you to be better in the future?
6. Determine the reality of your current situation relative to your major goals. Where are
you now and how far do you have to go?
7. Apply the zero-based thinking principle to every area of your life. What are you doing
today that you wouldn’t get into again if you had it to do over, knowing what you now
know?
8. Do a complete financial analysis of your life. How much are you earning today and
how much are you worth? What are your goals in these areas?
9. Do a complete skills analysis on yourself and your work. Where are you good? Where
do you need to improve?
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10. Determine exactly how much you earn each hour and what it is you do to earn that
amount. What do you have to do to increase your hourly rate in the months ahead?
11. Imagine your future were perfect in every way. What would have to happen to make
that vision a reality?
Session 6: Measuring Your Progress and Removing the Roadblocks
“There is no road too long to the man who advances deliberately and
without undue haste; there are no honors too distant to the man who
prepares himself for them with patience.” —Jean de la Bruyere
The three keys to peak performance are commitment, completion, and closure. In this session you
will learn how to measure your progress, focusing on the three keys as your barometer. Brian
suggests simple and doable ta s ks that you can accomplish to attain your goals in whatever area of
your life they may pertain to. He then shares several powerful exercises that you can do to eliminate
any roadblocks that you may come up against as you work toward your goals.
1. Determine a single measure that you can use to grade your progress and success in
each area of life. Refer to it daily.
2. Determine the most important part of your job as it affects your income, and measure
your daily activities in that area.
3. Set a minimum, specific amount for daily, weekly, and monthly saving and
investment, and discipline yourself to put away those amounts.
4. Break down every large goal into measurable, controllable parts, then focus on
accomplishing each part on a fixed deadline.
5. Make it a game with yourself to set benchmarks, measures, scorecards, targets and
deadlines for every goal, then focus on those numbers and dates. The goals will take
care of themselves.
6. Resolve to accomplish at least one specific part of a larger goal each day, and never
miss a day.
7. Identify a major goal and then ask, “Why aren’t I there already? What is holding me
back?” List everything you can think of.
8. Look inward and face the possibility that it is your own fears and doubts that are
your biggest roadblocks to success.
9. Identify the constraint or limiting factor, in yourself or the situation, that sets the
speed at which you achieve your goal.
10. Develop several definitions of your major problem or obstacle. Ask, “What else is the
problem?”
11. Define your best solution as a goal, set a deadline, make a plan of action and then
get busy on your plan. Work on it every day until the problem is solved or the
obstacle is removed.
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Session 7: Becoming an Expert and Getting with the Right People
“The uncommon man is merely the common man thinking and dreaming
of success in larger terms and in more fruitful areas.” —Melvin Powers
Two valuable keys to attaining your goals are to become an expert in your chosen field of endeavor
and to become involved with the right people. Brian outlines the key assets that you need to acquire
and continue to develop if you seek to be outstanding in your chosen field. He identifies the seven
key result areas that determine your success or failure at your job, and he lists the eight ways for
you to identify and determine your special talents. He stresses that it is imperative that you identify
and further develop your special talents, along with becoming a relationship expert. He reminds you
that everything in life and business is relationships. Investing considerable time and effort into
creating healthy and effective relationships with those that you are in contact with, from your
customers and employment team to your friends and family members, will prove to be invaluable.
1. Resolve today to join the top 10% of people in your field. Make a lifelong
commitment to excellence.
2. Ident