中国移动交话费送手机活动策划

中国移动交话费送手机活动策划 交话费送手机营销策划案 大学生行动派 2012年11月6日 中国移动交话费送手机营销策划案 phthalate 0.44g, accurate to O.0001g. Placed in an Erlenmeyer flask, add water, 75mL to make it dissolve. Join the 2~3 drops of phenolphthalein indicator solution, place the Erlenmeyer flask on a magnetic stirrer for mixing. Titration of the calibration standard solution of sodium hydroxide, until just pink in the Erlenmeyer flask is not fading, read the consumption number of ml of standard solution of sodium hydroxide. Secondary calibration the same benchmark sample. Concentration expressed as molar concentration of sodium hydroxide standard solution, as in the formula: M-sodium hydroxide standard solution concentration, mol/l; MO-weigh the weight of potassium hydrogen phthalate, g; V-consumption volume of standard solution of sodium hydroxide, mL. Secondary determination to get the molar concentration of sodium hydroxide standard solution, the absolute value of the difference of no more than 0.0002, then taking the arithmetic mean of the second determination as a result. Sample preparation: samples should be fully mixed. Sample volume: weighing samples you have mixed 10G, accurate to 0.1g, pour into the Erlenmeyer flask add 100mL distilled water, oscillating mix. Erlenmeyer flask drops 2~3 drops of phenolphthalein indicator solution, placed on a magnetic stirrer stir. By titration with sodium hydroxide standard solution calibrated until just pink in the Erlenmeyer flask is not fading, read the consumption number of ml of standard solution of sodium hydroxide. Determination of the number of measured on the same sample twice [(2)---(4)] 5, said of the results of calculation methods: pH 10G 0.1mol/L standard sodium hydroxide solution consumed by the sample size represents the number of ml, type: X--sample 一、引言 当下智能手机已成为大多数消费者购机首选，中国移动G3手机技术越来越成熟，在高校大学生之间拥有良好口碑。开学数月以来学生丢手机现象严重，同时面对中国联通、中国电信的竞争，中国移动有必要推出新一批新型G3安卓手机满足学生需求。 二、营销环境分析 1、日常生活中通过各种渠道得知最近大学生丢手机现象严重，也有部分同学有更换手机意向，鉴于中国移动G3手机在广大科大学生间良好口碑，本次活动一定会取得良好效果。 2、交话费送手机即零元购机本身对学生群体具有极大的诱惑力，学生在交的话费的同时更可以得到性价比高的G3手机，一举两得。学生本身手机卡是移动卡，使用G3手机更可以享用更多移动优惠业务如:我的大学等。 3、本次活动可以在交话费送手机同时送一些小礼品，冬天即将来临，衣服温暖的手套，一条温暖的围巾相信可以给同学带来温暖的感觉，这也是中国移动服务学生的宗旨。 三、活动规划 时间:12月上下旬 地点:河南科技大学 参与对象:河南科技大学学生 四、营销策略 1、营销目标 phthalate 0.44g, accurate to O.0001g. Placed in an Erlenmeyer flask, add water, 75mL to make it dissolve. Join the 2~3 drops of phenolphthalein indicator solution, place the Erlenmeyer flask on a magnetic stirrer for mixing. Titration of the calibration standard solution of sodium hydroxide, until just pink in the Erlenmeyer flask is not fading, read the consumption number of ml of standard solution of sodium hydroxide. Secondary calibration the same benchmark sample. Concentration expressed as molar concentration of sodium hydroxide standard solution, as in the formula: M-sodium hydroxide standard solution concentration, mol/l; MO-weigh the weight of potassium hydrogen phthalate, g; V-consumption volume of standard solution of sodium hydroxide, mL. Secondary determination to get the molar concentration of sodium hydroxide standard solution, the absolute value of the difference of no more than 0.0002, then taking the arithmetic mean of the second determination as a result. Sample preparation: samples should be fully mixed. Sample volume: weighing samples you have mixed 10G, accurate to 0.1g, pour into the Erlenmeyer flask add 100mL distilled water, oscillating mix. Erlenmeyer flask drops 2~3 drops of phenolphthalein indicator solution, placed on a magnetic stirrer stir. By titration with sodium hydroxide standard solution calibrated until just pink in the Erlenmeyer flask is not fading, read the consumption number of ml of standard solution of sodium hydroxide. Determination of the number of measured on the same sample twice [(2)---(4)] 5, said of the results of calculation methods: pH 10G 0.1mol/L standard sodium hydroxide solution consumed by the sample size represents the number of ml, type: X--sample 我们的营销目标是将中国移动在科大市场上占据更大份额，使科大学生了解中国移动、了解G3手机，将我们最优秀的产品回馈给移动用户。再寒冷的冬季打出一片移动的热潮。 2、目标市场描述 办理交话费送礼品活动的消费者中大部分为学生，小部分为学校工作人员。高校大学生使用移动G3手机可以获得更多更优惠的套餐体验，使学生以最少的投入获得性价比最高的手机。 3、营销组合描述 (1)礼品 寒冷的冬季即将来临，手套、围巾成为大学生购买必需品，相信我们的礼品可以在这个冬季给我们的每一个消费者以温暖。 (2)业务 本次业务推出“我的大学”业务和“两地游”业务。 (3)服务策略 严格保证手机及礼品质量，做到手机质量有三包，礼品质量有保障，遇到问题友好耐心的解答。 五、推出渠道 1、菁园7号楼校园营业厅 针对菁园移动用户，可临时搭建外场活动办理点。。 2、建行广场 针对嘉园移动用户，可临时搭建外场活动办理点。 3、活动宣传 phthalate 0.44g, accurate to O.0001g. Placed in an Erlenmeyer flask, add water, 75mL to make it dissolve. Join the 2~3 drops of phenolphthalein indicator solution, place the Erlenmeyer flask on a magnetic stirrer for mixing. Titration of the calibration standard solution of sodium hydroxide, until just pink in the Erlenmeyer flask is not fading, read the consumption number of ml of standard solution of sodium hydroxide. Secondary calibration the same benchmark sample. Concentration expressed as molar concentration of sodium hydroxide standard solution, as in the formula: M-sodium hydroxide standard solution concentration, mol/l; MO-weigh the weight of potassium hydrogen phthalate, g; V-consumption volume of standard solution of sodium hydroxide, mL. Secondary determination to get the molar concentration of sodium hydroxide standard solution, the absolute value of the difference of no more than 0.0002, then taking the arithmetic mean of the second determination as a result. Sample preparation: samples should be fully mixed. Sample volume: weighing samples you have mixed 10G, accurate to 0.1g, pour into the Erlenmeyer flask add 100mL distilled water, oscillating mix. Erlenmeyer flask drops 2~3 drops of phenolphthalein indicator solution, placed on a magnetic stirrer stir. By titration with sodium hydroxide standard solution calibrated until just pink in the Erlenmeyer flask is not fading, read the consumption number of ml of standard solution of sodium hydroxide. Determination of the number of measured on the same sample twice [(2)---(4)] 5, said of the results of calculation methods: pH 10G 0.1mol/L standard sodium hydroxide solution consumed by the sample size represents the number of ml, type: X--sample 在活动开展前两天做到张贴海报、横幅等宣传，主要覆盖食堂、教学区、宿舍区等人流密集处。活动开展期间可发放宣传页进行具体宣传。 六、风险评估 如活动达不到预期效果，活动礼品可作为其他优惠活动礼品;手机可留作下次活动推出。 七、活动安排 1、交话费送手机活动开展前通过海报，横幅对活动进行宣传。 2、交话费送手机活动正式推出，预计分别在建行广场和菁园7号楼进行。 3、参与活动人员尽量不要更替，做到有始有终。 4、准备互动所需物品:帐篷、凳子、登记单、传单、礼品等。 八、活动建议 1、以往工作人员吃饭都是等到活动期间人少时轮班吃饭，由于交话费送手机活动涉及交易金额比较大，现场需要看管人数比较多，所以建议工作人员在活动开始时提前吃午饭和晚饭。 2、以往手机类型大多涉及酷派、华为、中兴等手机。建议增加以下人气机型:天语W619小黄蜂、诺基亚系列(5230等经典系列，适用于一些上网需求量少的学生)。 phthalate 0.44g, accurate to O.0001g. Placed in an Erlenmeyer flask, add water, 75mL to make it dissolve. Join the 2~3 drops of phenolphthalein indicator solution, place the Erlenmeyer flask on a magnetic stirrer for mixing. Titration of the calibration standard solution of sodium hydroxide, until just pink in the Erlenmeyer flask is not fading, read the consumption number of ml of standard solution of sodium hydroxide. Secondary calibration the same benchmark sample. Concentration expressed as molar concentration of sodium hydroxide standard solution, as in the formula: M-sodium hydroxide standard solution concentration, mol/l; MO-weigh the weight of potassium hydrogen phthalate, g; V-consumption volume of standard solution of sodium hydroxide, mL. Secondary determination to get the molar concentration of sodium hydroxide standard solution, the absolute value of the difference of no more than 0.0002, then taking the arithmetic mean of the second determination as a result. Sample preparation: samples should be fully mixed. Sample volume: weighing samples you have mixed 10G, accurate to 0.1g, pour into the Erlenmeyer flask add 100mL distilled water, oscillating mix. Erlenmeyer flask drops 2~3 drops of phenolphthalein indicator solution, placed on a magnetic stirrer stir. By titration with sodium hydroxide standard solution calibrated until just pink in the Erlenmeyer flask is not fading, read the consumption number of ml of standard solution of sodium hydroxide. Determination of the number of measured on the same sample twice [(2)---(4)] 5, said of the results of calculation methods: pH 10G 0.1mol/L standard sodium hydroxide solution consumed by the sample size represents the number of ml, type: X--sample phthalate 0.44g, accurate to O.0001g. Placed in an Erlenmeyer flask, add water, 75mL to make it dissolve. Join the 2~3 drops of phenolphthalein indicator solution, place the Erlenmeyer flask on a magnetic stirrer for mixing. Titration of the calibration standard solution of sodium hydroxide, until just pink in the Erlenmeyer flask is not fading, read the consumption number of ml of standard solution of sodium hydroxide. Secondary calibration the same benchmark sample. Concentration expressed as molar concentration of sodium hydroxide standard solution, as in the formula: M-sodium hydroxide standard solution concentration, mol/l; MO-weigh the weight of potassium hydrogen phthalate, g; V-consumption volume of standard solution of sodium hydroxide, mL. Secondary determination to get the molar concentration of sodium hydroxide standard solution, the absolute value of the difference of no more than 0.0002, then taking the arithmetic mean of the second determination as a result. Sample preparation: samples should be fully mixed. Sample volume: weighing samples you have mixed 10G, accurate to 0.1g, pour into the Erlenmeyer flask add 100mL distilled water, oscillating mix. Erlenmeyer flask drops 2~3 drops of phenolphthalein indicator solution, placed on a magnetic stirrer stir. By titration with sodium hydroxide standard solution calibrated until just pink in the Erlenmeyer flask is not fading, read the consumption number of ml of standard solution of sodium hydroxide. Determination of the number of measured on the same sample twice [(2)---(4)] 5, said of the results of calculation methods: pH 10G 0.1mol/L standard sodium hydroxide solution consumed by the sample size represents the number of ml, type: X--sample