互联网广告投放形式

互联网广告投放形式 How do you put Internet advertising on your website? CHANet results network advertising alliance - China's first effective marketing platform: related web site: 1. apply the ad code with the account already applied and audited 2. need to understand the concept: CPA? CPS? CPC? CPM? CPA and CPS are the two forms of Internet advertising, and these two are charged by results (and CPM by charging, CPC by click). CPA (Cost Per Action) simply refers to bringing new users to the site for registration and activation, even if it is effective advertising (advertisers pay, media charges for advertising). CPS (Cost Per Sales) is the same as CPA, but CPS does not register, but sells (consumes), successfully pulls to a customer and consumes, even if effective advertising 3., add code need to pay attention to the problem A: pay attention to the size of the advertising picture to meet the requirements, you can go to the CSS file to find the relevant definition, too wide, live narrow will cause page abnormalities, you can adjust the size of advertising code to achieve B: advertising code insertion location determination Two, how to join the webmaster statistics function? 1, the function and function of webmaster statistics: At present, the domestic webmaster uses the most website traffic system, provides the safe, reliable, fair third party website access free statistics for the individual stationmaster. Is the webmaster must see the flow of statistical analysis tools. Through the CNZZ webmaster statistics, webmaster can always know their own web sites visited, many people every day to see what the web page, where is the source of new visitors, the user information data in what area distribution site is very valuable. According to CNZZ webmaster webmaster statistics, can clear visit their website know timely, timely adjustment of the content of a page, their promotion, and to adjust their own websites make objective and fair evaluation. At the same time, CNZZ has been recognized as the webmaster statistics is a trusted third party evaluation standard, the occurrence of traffic to the site in question, according to justice we are willing to take CNZZ as the third party webmaster statistics. 2, the way to achieve A, application steps: register as CNZZ member login, get code, load code, statistics Related web site: B, add code at the bottom copyright information section of ZBLOG Can you explain the meaning of "CPA CPS" in the simplest language? Is the form of Internet advertising in the two, and these two are billing by the results (and according to traffic billing, that is, CPM, click billing, that is, CPC). CPA (Cost Per Action) simply refers to bringing new users to the site for registration and activation, even if it is effective advertising (advertisers pay, media charges for advertising). CPS (Cost Per Sales) is the same as CPA, but CPS does not register, but sells (consumes), successfully pulls to a customer and consumes, even if effective advertising. CPM, CPC, CPA, CPS, which one is right for you? When we introduced the results network yesterday, we raised several ads for CPA, CPC, CPS, and CPM. Today, let's talk about the blog's understanding of these forms of advertising and how to fit into the different themes of the blog. CPM (Cost, Per, Mille, or Cost, Per, Thousand, Cost, Per, Impressions): access costs per thousand people. CPM (thousand people's cost) refers to the average amount of advertising cost to be heard or seen by an ad in the process of advertising. Assuming the unit price is 10 yuan /CPM, it means that every one thousand people to see the ad, then receive 10 yuan. The CPC (Cost, Per, Click, Cost, Per, Thousand, Click-Through): per click cost. Pay per click. Typically, the cost of not repeating IP clicks within 24 hours. CPA (Cost, Per, Action): cost per action (echo). CPA pricing refers to the actual effect of advertising according to billing. CPS (Cost Per Sales): the actual amount of sales of products to convert the amount of advertising. Having understood the basic concepts of these forms of advertising, they generally know which type of blog is suitable for which type of advertising. CPM ads are good for large traffic, or less IP, but higher PV sites, such as forums. CPM ads are better for webmasters. CPC ads are good for product blogs, such as blogs that introduce digital products, or blogs that introduce other products. To do CPC advertising, it is better to do more competitive products. For example, medical or health care products. Because of the fierce competition, the unit price will be higher. CPA advertising for the site, Wangzhuan site, especially the download site. CPS ads, for discount class sites, discount forums. Product class site applications, and also have good results. For example, there are many people who make money through CPS books, books, or dvds. Overall, CPM is best to do the most insurance, CPS is the hardest to do, the easiest to make big money, and CPA and CPS applications properly also have good results. No one form of advertising is universal, and must be adjusted according to the theme of the blog. On the current test results, the most suitable blog alliance or CPA form, CPS basic game): Blogging makes money, but in fact it falls into two categories. One is to write a blog first by determining the type of advertising, and the other is by blogging and choosing the right type of advertising. The former will be tired, but it will be easier to earn more because of the goal. The latter is easier, but most of these blogger earn little. In my own understanding, in the long run, CPS is definitely king. If you intend to engage in full-time Wangzhuan, have chosen to do CPS.