nullModules and variations
New graphics guidelines
Design proposals
Roland Berger
Hamburg, November 2001Modules and variations
New graphics guidelines
Design proposals
Roland Berger
Hamburg, November 2001Contents PageContents PageA. Standard slides 3
B. Lists (1) – Factors, no specific number 7
C. Lists (2) – Factors, specific number 13
D. Matrix – Factors, comparisons 24
E. Process (1) – Factors, steps 35
F. Process (2) – Factors, impact 49
G. Process (3) – Factors, interlinked 67
Annex: Nine key changes compared to the old standards 73A. Standard slidesA. Standard slidesConsultant profile: [first name, last name]Methodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEducationConsultant profile: [first name, last name]xxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxPosition: xxxxxxxxxxxxxxxxxxxxxxxxGerman
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxBorn: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxNationality: xxxxxxxxxxxxxxxxxxxxxUpdated: mm/yearOrganizational chartOrganizational chartOrganizational chart (including headcount)Organizational chart (including headcount)B. Lists (1) – Factors, no specific numberB. Lists (1) – Factors, no specific numberLists – horizontal (variations)Lists – horizontal (variations)HeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetails1234Lists – vertical (variations)Lists – vertical (variations)………………………………………………....................1234ScheduleSchedule123456789101112Month 1Month 2Month 3ActivitiesA.B.C.123456789101112Month 1Month 2Month 3ActivitiesA.B.C.12Sets of guidelinesSets of guidelines2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1Comments 2Comments 3Comments 4Comments 51nullC. Lists (2) – Factors, specific numberC. Lists (2) – Factors, specific numberPyramid (3 or 4 levels)Pyramid (3 or 4 levels)Pyramid (5 levels/centered)Pyramid (5 levels/centered)3 factors (interwoven)3 factors (interwoven)............123Common groundCommon ground4 factors (1)4 factors (1)4 factors (2)4 factors (2)4 factors (3)4 factors (3)1234Factor 1Factor 2Factor 3Factor 44 factors (3a – weighted)4 factors (3a – weighted)234Factor 1Factor 2Factor 3Factor 44 factors (3b – dynamic)4 factors (3b – dynamic)1234Factor 1Factor 2Factor 3Factor 4Four
dynamic
factors6 factors (variation)6 factors (variation)D. Matrix – Factors, comparisonsD. Matrix – Factors, comparisonsMatrix/table
(Horizontal/vertical comparison of data – variations)Matrix/table
(Horizontal/vertical comparison of data – variations)1234Special types of matrix – opportunities/threatsSpecial types of matrix – opportunities/threats… Opportunities… Threats… Opportunities… Threats… Opportunities… ThreatsOpportunitiesThreats… … 1234Special types of matrix – pros and consSpecial types of matrix – pros and cons… … … … … … 123Special types of matrix – controversySpecial types of matrix – controversy1234Special types of matrix – conflict/tension (1)Special types of matrix – conflict/tension (1)Special types of matrix – conflict/tension (2)Special types of matrix – conflict/tension (2)Special types of matrix – bottom up/top down (1)Special types of matrix – bottom up/top down (1)BOTTOM UPTOP DOWN......Special types of matrix – bottom up/top down (2)Special types of matrix – bottom up/top down (2)......BOTTOMUPTOPDOWN12Special types of matrix – equilibriumSpecial types of matrix – equilibrium… … Special types of matrix – imbalanceSpecial types of matrix – imbalance… … E. Process (1) – Factors, stepsE. Process (1) – Factors, stepsProcessesProcesses123Process/phasesProcess/phases12345……………Phase 1Phase 2Phase 3… … … Phase 1Phase 2Phase 3… … … Phase 1Phase 2Phase 3… … … 1234Cycles (1) (color presentation)Cycles (1) (color presentation)Cycles (2)Cycles (2)Spirals (orthogonal)Spirals (orthogonal)12HurdlesHurdlesResistance/obstaclesResistance/obstacles1257346FiltersFilters124536Change of mindset/directionChange of mindset/direction1234Nodes/interfacesNodes/interfaces143756892PressurePressure12Increase/decreaseIncrease/decrease12345678Various types of brackets (to be used instead of block arrows)Various types of brackets (to be used instead of block arrows)1234567891011F. Process 2 – Factors, impactF. Process 2 – Factors, impactConsequences (1)Consequences (1)...… ...… ...… ...… ...… ...… Consequences (1a)Consequences (1a)...… ...… ...… ...… ...… ...… Consequences (2)Consequences (2)…………………………Consequences (3)Consequences (3)...…......…...Consequences (4)Consequences (4)...…...…...…...…12Impact (3 factors)Impact (3 factors)QUALITYTIMECOSTImpact (4 and 6 factors)Impact (4 and 6 factors)Impact (4 factors)Impact (4 factors)Factor 3Factor 2Factor 4Factor 1Generic description of the 4 factorsImpact (5 factors)Impact (5 factors)Factor 3Factor 2Factor 4Factor 5Generic description of the 5 factorsFactor 1Impact (6 factors)Impact (6 factors)Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5Factor 4Factor 6Impact (7 factors)Impact (7 factors)Factor 3Generic description of the 7 factorsFactor 2Factor 6Factor 4Factor 5Factor 7Factor 1Impact (8 factors)Impact (8 factors)Factor 3Generic description of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 8Impact and result (1)Impact and result (1)6
success factors…Impact and result (2)Impact and result (2)5
success factors…VisionVisionVisionAction/reactionAction/reaction…………………Value chainValue chainCustomerSupplierDevelopmentProductionSalesDistributionCompanyG. Process 3 – Factors, interlinkedG. Process 3 – Factors, interlinkedAction/reaction (1)Action/reaction (1)Action/reaction (2) (transparent – color presentation)Action/reaction (2) (transparent – color presentation)InteractionInteraction123Jigsaw puzzleJigsaw puzzleSpiralSpiralAnnex:
Nine key changes compared to the old standardsAnnex:
Nine key changes compared to the old standardsNew Content design – Key changes regarding „lean, linear, literal"New Content design – Key changes regarding „lean, linear, literal"Do not use block arrowsUse variations instead12341234BACKUP…Do not use shading or bordersInstead, use unframed colored shapes in shades of key blue, for emphasis only…Do not use ovalsInstead, use AutoShapes with corners completely rounded offDo not use stickers with linesInstead, use upper case stickers (13 point), (key blue shade 1), positioned in the header areaDo not put numbers in circlesInstead, put them in squares (key blue shade 1), white lettering, boldIf boxes are used,New Content design – Key changes regarding „lean, linear, literal"New Content design – Key changes regarding „lean, linear, literal"Do not position text behind graphicsPosition text to the side of graphics insteadArrow function can be switched on and off/ positioned to
the side Text is easy to read if not positioned
behind graphicsDo not use speech bubblesInstead, use AutoShapes/callouts/third row (you can use the arrow function!)Do not use big multicolored cartoons/ Clip ArtInstead, use pictograms (if not available: convert Clip Art to linear monochrome versions)Do not use miniature charts as navigatorsInstead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point
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