Store planning
In order to develop our business, we make some plans about building more restaurants. And our restaurant has been some places that are in Beijing, Shanghai, and Guangzhou. At present, our consumer groups are the White-collar, Company dinner, and so on.
So we decide to get a one new store in Guangzhou. There are some surveys about Guangzhou as follows:
Guangzhou:
Population is 1,270,080,000 registered residents as of 2010
Age:
The population age structure in Guangzhou statistics
0—14=21.3%
14—65=71.3%
65—up=7.4%
(Source:baidu)
Income:
Work
Income of every month
Sales Agent
¥5766
Officer
¥2680
Attendant
¥4558
Graphic Design
¥5379
Telephone sale
¥4969
Shop employee
¥3373
Accountant
¥3504
Salesman
¥4312
Storekeeper
¥4039
Shopping guide
¥3042
Average
¥4162
(Source:baidu)
Our group decided to make a new restaurant in the Baiyun district. Because the registered population of 770,000 and floating population of about 800,000 in the Baiyun district. And the Baiyun district is795.79 sq km. Finally there are many different factories about commercial, real estate, transportation, food services, finance and insurance, etc.
Middle income people population =40% of total population
770,000 people x.60% = 462,000
So there are 462,000 will eating in our restaurant every year.
These 462,000 people spent 40% the money per year.
769,137,600 RMB x40% =307,655,040
So there will be making RMB 307,655,040 per year.
Define of the restaurant
The middle-grade expense, satisfies the populace
Management strategy: the Chinese meal high price ratio market
Mode of operation:
Budget
Decoration features: bright, clean, convenient and clean: RMB 100,000
Business area: 150---350 square meters.
Positive signs: RMB 2,500
Sign light box: RMB 1800
Shop window advertising: RMB 800
Advertising fresco: RMB 1600
Green decoration: RMB 1900
Air conditioning: RMB 6,000
Door: RMB 2,500
Wall: RMB 2,800
Ground: RMB 4,500
Clothing: RMB 500
Table: RMB 16,500
Ceiling Dome light: RMB 3,500
Cashier: RMB 1200
Toilets: RMB 6,500
Tableware: RMB 2000
Other supplies: RMB 3,500
Water: RMB 3,500
Sink: RMB 2,500
Bedroom freezer: RMB 3,600
Telephone: RMB 600
Computer: RMB 5,000
Business license/tax: RMB 5,000
Shop rental: RMB 20000--50000
Down payment: RMB 25000--60000
Shop found bad fee: RMB 3,000
Printer: RMB 650
Staff accommodation: RMB 5,000
Office furniture: RMB 3,000
Restaurant DVD amplifier: RMB 1800
Training fee: RMB 4,000
Total:RMB 240,750—305,750
Other total:RMB 1000
Floating capital:RMB 30000---50000
Gross amount:RMB 336,750—356,750