高等学校英语应用能力考试B级模拟试卷2

高等学校英语应用能力考试B级模拟试卷2 Part III Reading Comprehension (40 minutes) Directions: This part is to test your reading ability. There are 5 tasks for you to fulfill. You should read the reading materials carefully and do the tasks as you are instructed. Task 1 Directions: After reading the following passage, you will find 5 questions or unfinished statements, numbered 36 through 40. For each question or statement there are 4 choices marked A), B), C), or D). You should make the correct choice and mark the corresponding letter on the Answer Sheet with a single line through the centre. Dear Sir or Madam, The MDC Company was established in 2001 and in four short years has become one of the most successful companies in the market place. For this, we are pleased, proud and grateful. We are pleased because our customers have confirmed our belief that if the products we offer are new, exciting, innovative (有创意的) and of excellent quality, they will be purchased. We are proud because we know we are a company that keeps its word to its customers; that guarantees that any product can be returned within 30 days if it proves to be unsatisfactory in any way; and that always lets our customers know if there is to be a delay in delivery. We are grateful to customers like you, because you confirm our beliefs that good service and quality result in satisfied customers. Without you, there would be no reason for us to be pleased or proud. We thank you for your orders and for giving us the opportunity to be of service to you. Our special summer catalogue (商品目录) is at the printers and should be in your home soon. We hope that you will be pleased with the new selections. Yours faithfully, John Brown 36. From the passage we can learn that MDC Company always_________. A. keeps its promise B. provides the same products C. sells its products at a low price D. delivers its products without delay 37. MDC Company believes that its customers are satisfied because the company_________. A. gives them opportunities to order B. provides good service and quality C. guarantees the quickest delivery D. sends new catalogues to them 38. The customers will be informed if . A. the product can't be delivered on time B. the product is out - of - date and unsatisfactory C. the company doesn't accept the returned product D. the company can t send a new catalogue on time 39. The purpose of this letter is to_________. A. tell the customers about the quality of their products B. express the company's thanks to the customers C. prove the excellent service of the company D. inform the customers of a new catalogue 40. What can we learn about the company? A. It has the largest number of customers. B. It is grateful for its employees' efforts. C. It is successful in the market place. D. It charges the least for its services. Task 2 Directions: This task is the same as Task 1. The 5 questions or unfinished statements are numbered 41 through 45. Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research. We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities. A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms. 41. According to the first paragraph, what managers want is_________. A. pieces of information B. formal studies of certain cases C. some special situations D. the marketing intelligence system 42. The example of Toshiba shows that managers are concerned about_________. A. the potential buyers of its products B. its new superfast laptop computers C. what people want to buy D. their products 43. Which of the following is NOT included in marketing researchers work? A. Market potential and market share studies. B. Assessments of customer satisfaction and purchase behavior. C. Studies of pricing, distribution, and. promotion activities. D.A specific marketing situation. 44. Where does a company make their own marketing research? A. In their research system. B. In their office. C. In its own research department. D. In their daily work. 45. What can a company do, when it needs the result of the market research? A. They use their research department. B. They use outside firms. C. They laptop computers. D. Both A and B. Task 3 Directions: The following is an advertisement by a travel service. After reading it, you should complete the information by filling in the blanks marked 46 through 50 in not more than 3 words in the table below. Dalian is an important and best-known summer resort (度假地) and tourist city in the north of China. With a mild climate and distinctive seasons, it attracts a large number of tourists from all over the world. Star-Sea Park is a 800-meter long, bow-shaped bathing beach, Black reefs (暗礁) scatter over the bay, appear indistinctly as the tide waves leap. It is a good place for swimming, diving, camping, boating, fishing and barbecuing (野外烧烤). Swallow Net Hill (燕窝岭) is named after a group of black swallows. By the sea stand many precipitous (陡峭的) rocks and sheer cliffs, on which black swallows settle their nests. On top of the hill, you may enjoy the view of vast sea and diverse shapes of rocks, while listening to swallows’ chirping (唧唧叫) the sound of whitecaps. Ice Valley attracts visitors with its unique landscape. The charming scenes are as intriguing (引起兴趣的) as the famous Stone Forest and as delicate as Guilin Scenery with hills and waters. Dalian Location: in the _______46________. A place good for swimming and diving: _________47___________. The famous birds in Swallow Nest Hill: _________48___________. A good place for viewing the sea: ___________49_________of Swallow Nest Hill. The attractive thing of Ice Valley:___________ 50__________. Task 4 Directions: The following is a list of services. After reading it, you are required to find the Chinese equivalents in the table below. Then you should put the corresponding letters in the brackets on the Answer Sheet, numbered 51 through 55. A. a full range of services B. a completely new experience C. comfortably appointed D. cordial service E. customer first F. desirable G. comprehensive service H. excellent service I. feeling of refreshment J. fluent flow of information K. full service L. quality service M. prestige first N. stick to prestige O. take the lead P. up-to-date Q. unconventional R. well-known Examples: ( B )全新感受 ( Q )富于创新 51. ( )服务一流 ( )著名 52. ( )顾客第一 ( )新颖 53. ( )综合服务 ( )陈设舒适 54. ( )信誉第一 ( )信息通畅 55. ( )恪守信誉 ( )全方位服务 Task 5 Directions: Read the following passage. After reading it, you are required to complete the statements below it (No. 56 through No. 60). You should write your answers in not more than 3 words on the Answer Sheet correspondingly. William Jackson, Director Medical Service Division Health Management Service, Inc. Dear Mr. William Jackson, We are interested in updating our computer system and would like to know what would best meet our needs. The following is our criteria to choose a system: Ability to use our current software and data files. Ability to provide auxiliary services, eg controlling inventory of drugs and suppliers, monitoring patients' vital signs, and faster processing of insurance forms. Freedom from down time. Our hospital has 200 beds for long-term care. In the next five years, we expect the number of beds to remain the same while out-patient care and emergency room care increase. Could you email me your suggestions at hughelp@comway.com? We are eager to have the new system installed by Christmas if possible. Sincerely yours, Mary White Controller Encl: Specification of current system data bases in use. 56. Who is William Jackson? He is the director of _________in Health Management Service, Inc. 57. What does the writer want to know? The writer would like to know what would best meet_________. 58. What are included in the ability to provide auxiliary services? They include controlling inventory of_________, monitoring patients' vital signs and faster processing of insurance forms. 59. What about the number of the beds for long-term care in the next five years? The number of beds will_________. 60. How can Mr. William Jackson contact the writer if he has suggestions? He can _________to the writer at hughelp@comway.com. 参考： Part Ⅲ Reading Comprehension (40 minutes) Task 1 36. 参考答案:A 答案说明：短信的第三段第一句话说“We are proud because we know we are a company that keeps its word to its customers；”，keep one's word意为“遵守约言”，故答案选A。 37. 参考答案:B 答案说明：MDC公司为什么确信它的客户感到满意呢?信中第四段第一句话说“…because you confirm our beliefs that good service and quality result in satisfied customers.”，故答案选B。 38. 参考答案:A 答案说明：客户在什么情况下会接到通知呢?信的第三段最后一句话说“…always lets our customers know if there is to be a delay in delivery.”即到货时间如有延误总会及时通告客户，故答案选A。 39. 参考答案:D 答案说明：写这封信的目的是什么呢? 短信的最后一句话说“Our special summer catalogue is at the printers and should be in your home soon．”，由此可知，写这封信的目的是告知客户，他们将收到夏季商品目录，故答案选D。 40. 参考答案:C 答案说明：信的第一句话就说“The MDC Company was established in 2001 and in four short years has become one of the most successful companies in the market place．”，故答案选C。 Task 2 41 参考答案:B 答案说明：该见文章的第1段的前面两句。作者认为经理们需要对特别情况进行的正式研究。A项的意思是一条条的信息。这不是作者表达的含义。C项指的是特别的情况，表达片面，没有完全说明作者的含义。D项是营销智能体系，这是公司的机构，而非经理们需要的特别情况。B项是正确答案，关键词是require“需要，要求”，意思与want“要”的意义相同。 42 参考答案:A 答案说明：该题见文章的第1段。作者用例子说明经理们关心产品的购买者有多少，是什么样的人。也就是关注他们潜在的客户。根据原文中的句子，可以看到Toshiba wants to know“日本东芝公司想知道”的是两个，即：how many和what kind，一为人数，一为种类，都说明了是可能的购买者。 43 参考答案:D 答案说明：该题是寻找文章中的具体信息。A、B和C这三项都包括在第二段range from…to的结构中。可以判断，在这个范围内的内容包括在A、B和C这三项中。而D项没有被包括在这些内容中。 44 参考答案:C 答案说明：该题是要寻找文章中的信息。做这一题时，应该仔细阅读相关的内容。文章第三段的第一句是对这个问题的直接陈诉。可以从其中找到正确的答案。 45 参考答案:D 答案说明：在这个方面，公司有两种选择：一是用自己的研究部门，二是用外面的公司。这样，A和B两项都是正确的。在这种情况下，确定D为正确答案。 Task 3 46. north of China 47. Star-sea Park 48. black swallows 49. the top of 50. its unique landscape Task 4 51. H R 52. E P 53. G C 54. M J 55. N A Task 5 56. Medical Service Division 答案说明：这是针对收信人的信头地址提出的问题。其信息在信的最前面收信人的信内地址中可以找到。 57. their needs 答案说明：这是针对写信的目的提出的问题。商业信或公函往往在信的开头句中表明写信的目的。该信息可以在信的开头句中找到。 58. drugs and suppliers 答案说明：这是信中对选择系统提出达到3个条件之一的内容。关于辅助服务方面的问题是条件的第二点，该信息可在其中找到。 59. remain the same 答案说明：信函中预计床位的数量在5年内不会改变。该信息在原文的句子结构中是动词不定式形式，在答案中是谓语的一部分。 60. email his suggestions 答案说明：关于有关建议，信中希望用电子邮件的方式告知。因信中是用第一人称和第二人称表达的，在回答问题时形式需要做一些变化。该答案可以在信的结尾部分找到。