电子商务英语教程(第二版)电子讲义(全)完整版课件整套教学课件

电子商务英语教程（第二版）EnglishForE-Commerce开始学习ENTERChapter1OverViewofE-Commerce第一章电子商务概述Unit1Unit2Unit3ContentsPassageBWordBankBActivitiesBPassageAWordBankAActivitiesAExpandingReadingWorkonlineBasicE-commerceEnglishWritingObjectivesIntroductionVideoInthisunit,youwilllearn:1thedefinitionofelectroniccommerce1thenewtrendofelectroniccommerce1thedevelopmentofInternet1BasicE-commerceEnglishWritingFocus:TheidentificationofelectroniccommerceNodus:TheevolutionofelectroniccommerceRETURNPassageAIdentifyElectronicCommerceElectroniccommercereferstothebuyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks.①TheamountoftradeconductedelectronicallyhasgrownextraordinarilysincetherapidspreadoftheInternet.Awidevarietyofcommerceisconductedinthisway,whichleadstoinnovationsinmanyaspectssuchaselectronicfundstransfer,supplychainmanagement,Internetmarketing,onlinetransactionprocessing,electronicdatainterchange(EDI)andsoon.②ModernelectroniccommercetypicallyusestheWorldWideWebatleastatsomepointinthetransaction'sprocess,althoughitcanincludeawiderrangeoftechnologiessuchase-mailaswell.Alargepercentageofelectroniccommerceisconductedentirelyelectronicallyforvirtualitemssuchasaccesstoinformationyouwantonawebsite,butmostelectroniccommerceinvolvesthetransportationofphysicalitemsinsomeway.12WordBank课文录音Page1Onlineretailersaresometimesknownase-tailersandonlineretailissometimesknownase-tail.AlmostallbigretailershaveelectroniccommercepresenceontheWorldWideWeb.Electroniccommercethatisconductedbetweenbusinessesisreferredtoasbusiness-to-businessorB2B.③B2Bcanbeopentoallinterestedpartiesincourseoftradingorlimitedtospecific,pre-qualifiedparticipants.Electroniccommercethatisconductedbetweenbusinessesandconsumers,ontheotherhand,isreferredtoasbusiness-to-consumerorB2C.ThisisthetypeofelectroniccommerceconductedbycompaniessuchasAmazon.Electroniccommerceisgenerallyconsideredtobethesalesaspectofe-business.④Italsoconsistsoftheexchangeofdatatofacilitatethefinancingandpaymentaspectsofthebusinesstransactions.34课文录音Page2Broadlyspeaking,electroniccommerceistheproduction,advertising,saleanddistributionofproductsviatelecommunicationsnetworks.Nomatterwhatwecallit,itisnodoubtthatelectroniccommercehaschangedourconsuminghabitalotandbroughtagreatdealofbenefitandconveniencetobothbusinessesandconsumersaswell.Wealsobelievethatthedefinitionofelectroniccommercewillcontinuetoevolve,expandandvaryindifferenteyesinthefuture.参考译文课文录音Page11)WhatisElectronicCommerceinyouropinion?2)WhatcanyoudowithElectronicCommerce?3)Electroniccommercehaschangedourconsuminghabitalot,hasn’tit?4)IsitsafetoconductbusinessonInternet?5)HaveyouevergotanythingfromtheInternet?Ifso,wouldyouliketoshareyourexperiencewithothers?前页后页目录1.3Activities1.3.1Criticalthinking1)computernetworks计算机网络2)theamountoftrade贸易额（贸易总量）3)therapidspread快速普及4)financing融资5)electronicdatainterchange(EDI)电子数据交换6）physicalitems有形产品7）supplychainmanagement供应链管理8）allinterestedparties所有相关各方9）processing处理10）interaction交易前页后页目录1.3.2Translationpractice1.3.2.1GivetheChineseequivalentsofthefollowingwordsorexpressions:前页后页目录1.3.2.2GivetheEnglishequivalentsofthefollowingwordsorexpressions1)电子商务electroniccommerce2)在交易过程中inthetransaction'sprocess3)虚拟产品virtualitems4)电子资金转账electronicfundstransfer5)网络市场Internetmarketing6）数据交换theexchangeofdata7）创新innovation8）消费习惯consuminghabit9)促进facilitate10)配送distribution1)ElectroniccommercereferstothebuyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks.2)Alargepercentageofelectroniccommerceisconductedentirelyelectronicallyforvirtualitemssuchasaccesstoinformationyouwantonawebsite.　3)Electroniccommercethatisconductedbetweenbusinessesisreferredtoasbusiness-to-businessorB2B.4)Broadlyspeaking,electroniccommerceistheproduction,advertising,saleanddistributionofproductsviatelecommunicationsnetworks.5)Nomatterwhatwecallit,itisnodoubtthatelectroniccommercehaschangedourconsuminghabitalotandbroughtagreatdealofbenefitandconveniencetobothbusinessesandconsumersaswell.1.3.2.3SentencetranslationfromEnglishtoChinese:前页后页目录1.3.2.4SentencetranslationfromChinesetoEnglish我希望他们不用说他们的行为是在帮助公司推销产品。（conduct）不及时回应客户，很容易引起客户的不满。(leadto)我们班有30个男生，20个女生。(consistof)不管我们身在何处、在做什么，我们都想要访问到我们的数据。（accessto）5)毫无疑问，电子商务的发展速度会越来越快。(nodoubt)前页后页目录Ourclassconsistsof30boysand20girls.Nomatterwhereweareandwhatwedo,wejustwanttogetaccesstoourdata.Itisnodoubtthatthedevelopingofe-commercewillbefasterandfaster.Notreplyingtocustomerseasilyleadstotheirdissatisfaction.Ihopethereisnoneedtosaywhattheyconductishelpingpromotetheproductsfortheircompany.TheEvolutionOfElectronicCommercePassageBWordBank12Asisknowntoall,peoplehaveconductedbusinesswitheachotherforthousandsofyears.①Theyhaveadoptednewtoolsandtechnologiesastheyhavebecomeavailable.Forexample,theadventofsailingshipsinancienttimesopenednewwaysoftradetobuyersandsellers.Theprintingpress,thesteamengine,andthetelephone,eachchangedthewaypeopleconductedcommerceactivities.TheInternetwasopenedtocommercialuseduringtheearly1990s.②ThattimeperiodalsosawthedevelopmentofWebserverandWebbrowsersoftware.③By1995,therapidgrowthoftheInternetandtheWebhadcombinedwiththeproliferationofpersonalcomputersinhomesandbusinessestocreateanewcommunicationsnetworkthatcouldsupportbusinesstransactionsasnothingeverhadbefore.Thesethreefactors---thecommercializationoftheInternet,theinventionoftheWeb,andtherapidgrowthofnetworkedPCs---combinedtomakeelectroniccommercepossible.3课文录音Page1ThenumberofWebsitesiscurrentlyestimatedtobewellovereightmillionandthenumberofWebdocumentsoverabillion.EachWebsitecanhavehundredsoreventhousandsofindividualWebpages.AsmorepeopleobtainaccesstotheWeb,commercialinterestinusingtheWebtoconductbusinesswillincreaseandthevarietyofnon-businessuseswillbecomeevengreater.AlthoughtheWebhasalreadygrownveryrapidly,manyexpertsbelievethatitwillcontinuetogrowatanincreasingratefortheforeseeablefuture.TheemergenceoftheInternetandtheWebasnewdatacommunicationtoolsisjustanotherstepintheincreasingefficiencyofbusinessprocesses.课文录音Page2参考译文1.ThehistoryofE-commercehasmorethanathousandyears.2.Itwastheprintingpress,thesteamengine,andthetelephonethatchangedthewaypeopleconductedcommerceactivities.3.ThecommercializationoftheInternet,theinventionoftheWeb,andtherapidgrowthofnetworkedPCsarecombinedtomakeelectroniccommercepossible.4.ThenumberofWebdocumentsiscurrentlyestimatedtobewellovereightmillion.5.CommercialinterestinusingtheWebtoconductbusinesswillincreaseandthevarietyofnon-businessuseswillbecomeevengreatersincemorepeopleobtainaccesstotheWeb.前页后页目录1.6.1Tellwhetherthefollowingstatementsare(T)orfalse(F)答案1-F2-T3-T4-F5-T1newavenuesoftradeA商务活动2commerceactivitiesB个人电脑的激增3WebbrowserC商业利益4theproliferationofpersonalcomputersD网页浏览器5commercialinterestE贸易新途径前页后页目录1.6.2MatchtheEnglishontheleftwiththeChineseontheright答案1-E2-A3-D4-B5-CFormatofCommerceLetters商务信函Indentedstyleiseasiertoread,butitisrarelyusedinbusiness.Itisaslightlylessformalmodificationoffullblockformat.Somepeoplestilluseitforhandwrittenpersonalletters.1.7.1.1Featuresoftheindentedformatinclude: Youraddressisontherighthandsideofthepage  Thedateisontheright Theclosing,signature,andprintednameareallindentedtotherighthalfofthepageThegreetingisflushleft.Thefirstlineofeachparagraphisindented,itstarts1cmfromthemargin. Alineisnotplacedbetweeneachparagraph 1.7.1.2Hereisanexampleofaletterwritteninanindentedstyle:Sample前页后页目录@1.7BasicE-commerceEnglishWriting1.7.1IndentedStyle缩进式Thecommonestlayoutforthebusinesslettertodayisknownastheblockedstyle.Itisconsideredthemostformal.Inthisstyleallnewlinesoftypingarerangedtotheleft,alltextstartsattheleftmargin.1.7.2.1Featuresoffull-blockedformatinclude: Alltextstartsattheleftmargin Nopunctuationintheaddresses  Nopunctuationinthegreeting Nopunctuationinthefarewell Insideaddress,salutation,closingandsignatureareallontheleftAnemptylineseparateseachparagraphFourspacesforthesignature1.7.2.2Hereisanexampleofaletterwritteninafull-blockedstyle:Sample前页后页目录1.7.2Full-blockStyle全齐头式Thisformatisacombinationofindentedstyleandblockstyle;alltheparagraphsareblockedagainsttheleftmarginexceptletterheading,date,complimentarycloseandsignaturetotherightofthecenterofthepaper.1.7.3.1Featuresofamodifiedblockformatinclude: Youraddressisontherighthandsideofthepage Thereisnopunctuationintheaddresses Thedateisontherighthandsideofthepage Thefarewellisontherighthandsideofthepage AnemptylineseparateseachparagraphInsideaddress,salutationandbodypartsallstartattheleftmargin1.7.3.2Hereisanexampleofaletterwritteninamodifiedblockedstyle:Sample前页后页目录Semi-blockStyle混合式/半齐头式1)Trytoanswerthefollowingquestions:a)Basedonwhatwehavelearned,whichisthemostformalformatforaletter?b)Ifparagraphsareindented,wherewillthesignaturebe?c)Ifthedateisflushright,whereistheinsideaddressinindentedstyle?2)Discussthecharacteristicofthethreeletterstylesyouhavelearned.(OPEN)3)WritealettertoMr.Johnson,invitehimtoattendtheanniversaryofyournineyearsofbusinessenterprise,useaproperformatandsignyourownname.(Nodefiniteanswer)前页后页目录1.7.4WritingPracticeFlushleftFull-BlockAlignedunderthedateToday,theInternetisanenormousnetworkofmillionsofcomputersallowingconstantcommunicationthroughouttheworld.Itincludes:theWorldWideWeb,electronicmail(e-mail),FiletransferProtocol(FTP),InternetRelayChat(IRC)andUSENET(newsservice).TheWorldWideWeb isthepartoftheInternetthatmostusersseeanduseandwhichhasmadeitsopopular.Thewebcontinuestogrowatanabsolutelyincrediblerate.Technologyhasimprovedtosuchanextentthatthewebisnowconsideredtobeindispensableforeducation,businessandentertainment.Therearebillionsofpagesonthewebandthousandsmoreareaddedeveryhour. E-MailAnyonecanapplyforane-mailaddressandsendandreceivemessagesfromtheircomputer.Themainbenefitisthealmostinstantaneousdeliveryofmessages.Ane-mailtotheothersideoftheworldtakesafewseconds.Youcanalsosignuptoautomaticallyreceivenewslettersandotherinformation,delivereddirectlytoyourcomputer.前页后页目录TheInternet1.8ExpandingReadingFileTransferProtocolWebpagesaretransferredbetweencomputersusingtheHTTPprotocol,withothertypesoffilessentusingFTP.Userscansharefiles,suchasmusicandvideosbetweenthemselvesandtherestoftheworldbyuploadingthemtoaserverandthenallowingotherstodownloadthemtotheirowncomputers.InternetRelayChatIRCisaserviceallowingyoutoconnecttoyourchosenchannelandtalktootherswiththesameinterests.Bydownloadinganappropriateprogramme,youcanstartchattingrightaway.USENETUSENET(UnixUserNetwork)isasystemofbulletinboardswherebymessagesandpointsofviewcanbepostedtobereadandrepliedto.SimilartoIRC,allsortsoftopicsarediscussedandawiderangeofgroupstakepart.ThereisnodoubtthattheInternetwillhaveanincreasinginfluenceontheworldinfuture.前页后页目录VisitthefollowingfamouswebsitesthroughtheInternetandtrytolearnmorefeaturesofe-commerce:1)http://www.business.beijing.com2)http://baike.so.com/doc/6835651.html3)http://www.amazon.com1.9WorkOnline前页后页目录本单元学习完毕退出学习返回目录electroniccommerce电子商务transportation/,trænspə'teiʃən/n.运输conduct/'kɔndʌkt/v.经营；管理physicalitem真实（有形）物品extraordinarily/iks'trɔ:dnrili/adv.非常；格外地；非凡地retailer/'riːteɪlə/n.零售商innovation/,inəu'veiʃən/n.创新，革新；新方法specific/spi'sifik/adj.特殊的，特定的；明确的；详细的transaction/træn'zækʃən/n.交易；事务pre-qualifiedparticipant准参与者interchange/,nt'tend/v.交换；互换facilitate/fə'siliteit/v.促进；帮助；加速percentage/pə'sentid/n.百分比；百分率telecommunications/'telikə,mju:ni'keiʃənz/n.通讯virtualitem虚拟物品evolve/i'vɔlv/v.发展，进化involve/in'vɔlv/v.包含；牵涉；陷于WordBankARETURN单词录音WordBankBadopt/ə'dɔpt/v.采取；接受available/ə'veiləbl/adj.有效的，可得的；可利用的advent/'ædvənt/n.到来；出现commercial/kə'mə:ʃəl/adj.商业的proliferation/prəu-,lifə'reiʃən/n.增殖，扩散commercialization/kə,mə:ʃəlai'zeiʃən/n.商品化，商业化estimate/'estimeit/v.估计，估量；判断，评价individual/,indi'vidjuəl/n.个人，个体foreseeable/'fɔ:si:əbl/adj.可预知的；能预测的emergence/i'mə:dʒəns/n.出现，浮现；发生efficiency/i'fiʃənsi/n.效率；效能；功效RETURN单词录音参考译文–A电子商务就是指通过互联网和计算机网络而进行的产品或服务的买卖交易活动。正是由于互联网的快速普及，所以使得电子贸易额增长极为迅猛。这种通过电子方式开展的商务活动涉及面非常广泛，从而导致了许多方面的创新，如电子资金转账、供应链管理、网络营销、在线交易处理、电子数据交换等等。尽管现代电子商务包含了应用较广的技术，例如电子邮件，但通常情况下，它至少会在交易过程的某个时刻会使用到万维网。在电子商务活动中，大部分虚拟产品完全可以通过电子方式进行买卖，比如你可以在某个网站上获取你想要的虚拟产品信息。不过大多数电子商务还是涉及到以某种方式对有形产品进行运输得问。网络零售商有时也称为电子零售商，在线零售有时也称为电子零售。几乎所有的大型零售商在网上都有自己的网站。企业之间开展得电子商务活动指的就是企业对企业的电子商务模式，或称B2B。企业对企业的电子商务既可以对交易过程中的所有相关各方开放，也可以只限于对那些特殊的、获得准资格的参与者开放。企业与与客户之间开展得电子商务，就是指企业对客户的电子商务模式，或称B2C。像亚马孙公司所从事的就是这种类型的电子商务活动。电子商务还往往被认为是电子企业方的销售活动。电子商务还包含了促进融资和商务交易支付方面的数据交换。从广义上来讲，电子商务是指通过通讯网络进行产品的生产、宣传、销售和配送的活动。无论人们怎样对它称呼，电子商务已经极大地改变了人们的消费习惯，也给企业和消费者带来了极大的利益和便利。这一点是毫无疑问的。我们也相信，在将来，电子商务的定义还会继续发展扩大，在不同人的眼中，其意义会随之而异的。RETURN仅供参考初识电子商务参考译文–BRETURN仅供参考众所周知，人们相互做买卖已有数千年之久。正是因为新型的工具和技术已经变得唾手可得，所以人们采用了它们。例如，古代帆船的出现，给买卖双方开辟了新的贸易方式。早在20世纪90年代，互联网就开始对商用开放了。那个时代也见证了网络服务器以及网页浏览器软件的发展。到了1995年，快速发展的互联网和网页，与为数激增的企业和家用的个人电脑一道创造出新型的通信网络，这种网络能支持商务交易，这种网络交易是前所未有过的。这三大因素—互联网的商业化、网页的发明以及网络个人电脑的快速增长—结合在一起，使电子商务的形成成为了可能。据估计，目前网站的数目已大大超过了八百万个，而网页文件的数目更是超越了十亿。每个网站可以拥有数以百计，甚至是数以千计的个人网页。由于越拉越多的人能够上网，利用网络经商的商业利润就会增加，甚至那些各种各样的非商业性质的用途就会更加广泛。尽管网页增速已经十分快速了，但是许多专家认为，在可预见的未来它还将继续不断地增速。作为新型数据通信工具的互联网和网页，它们的出现也只不过是提高业务处理效率的又一举措而已。电子商务的发展RETURNOverViewofE-Commerce电子商务英语教程（第二版）EnglishForE-Commerce开始学习ENTERChapter1OverViewofE-Commerce第一章电子商务概述Unit1Unit2Unit3ContentsObjectivesPassageBWordBankBActivitiesBPassageAWordBankAActivitiesAExpandingReadingWorkonlineBasicE-commerceEnglishWritingInthisunit,youwilllearn:RETURN1theimpactscausedbyelectroniccommerce1thenegativeeffectonexistingemployment1thebasictechnologyofE-Commerce1BasicE-commerceEnglishWritingFocus:understandingtheeffectsofelectroniccommerceNodus:dealwiththeissuescausedbyelectroniccommercePassageAImpactsfromE-CommerceElectroniccommerceishappeningworld-wide.ThoughtheUSA,JapanandEuropeareleadingtheway,electroniccommerceisessentiallyglobalinbothconceptandrealization.It'sgrowingveryfast.①And,withthematuringofEDIandtherapidgrowthofInternetandtheWorldWideWeb,it'sgrowingevenfaster.②TheInternetprovidesconsumerswithaworldofchoices.Banking,shopping,gambling,andgamingcanbedoneonline.Accesstoreal-timestockdataisavailabletoanyonewithanInternetconnection.Newsismadeavailableasitoccurs.Youcannowsearchforthebestpriceonanitemwiththeclickofthemouse.Theconveniencesaffordedbyelectroniccommercearelimitless.Neverbeforehasapersonhadsomanyoptionsatsuchaspeed.Theimpactofelectroniccommercewillbepervasive,bothoncompaniesandonsocietyasawhole.③Forthosecompaniesthatfullyexploititspotential,electroniccommerceoffersthepossibilityofbreakpointchanges—thatsogreatlychangecustomerexpectationsthattheyre-definethemarketorcreateentirelynewmarkets.12WordBank课文录音Page13Allothercompanies,includingthosethattrytoignorethenewtechnologies,willthenbeimpactedbythesechangesinmarketsandcustomerexpectations.Equally,individualmembersofsocietywillbepresentedwithentirelynewwaysofpurchasinggoods,accessinginformationandservices,andinteractingwithbranchesofgovernment.Choicewillbegreatlyextended,andrestrictionsofgeographyandtimeeliminated.④Theoverallimpactonlifestylecouldwellbecomparableto,say,thatofthegrowthincarownershiporthespreadofthetelephone.Page2Besides,thereisawidespreadperceptionthatelectroniccommercewillhaveanegativeeffectonexistingemployment,particularlyinbusinesses,whichareunpreparedforitschallenges.Thegreatestthreatisperceivedtobetoemploymentinretailintermediaries,astechnologyallowsproducerstodealmoredirectlywithcustomers.Particularproblemsareseenaslikelyforsmallandmedium-sizedcompanies,whichhavelesscapacityforlogisticalinvestmentandinnovation,astheycannotbenefitfromeconomiesofscaleinthewaythatlargercompaniescan.参考译文课文录音4561)Howdoeselectroniccommerceprovideuswithmoreoptionsthaneverbefore?2)Whatwillbepervasive,bothoncompaniesandonsocietyasawhole?3)Howcanyounowsearchforthebestpriceonanitemaccordingtothetext?4)Whowillthenbeimpactedbythesechangesinmarketsandcustomerexpectations?5)Thereisawidespreadperception.Whatisit?前页后页目录2.3Activities2.3.1Criticalthinking1)individualmembersofsociety社会个体成员2)aworldofchoices许许多多的选择3)retailintermediaries零售中介4)real-timestockdata实时库存数据（资料）5)awidespreadperception人们普遍认为6）interactingwithbranchesofgovernment与政府部门互动7）newwaysofpurchasinggoods新的购物方式8）customerexpectations顾客的期望9）createentirelynewmarkets开发全新的市场10）ignorethenewtechnologies忽视新技术前页后页目录2.3.2Translationpractice2.3.2.1GivetheChineseequivalentsofthefollowingwordsorexpressions:前页后页目录2.3.2.2GivetheEnglishequivalentsofthefollowingwordsorexpressions1)快速发展（增长）rapidgrowth2)突破点breakpoint3)获取信息和服务accessinginformationandservices4)以那样的速度atsuchaspeed5)地域和时间的制约restrictionsofgeographyandtime6）小车拥有量carownership7）网络连接Internetconnection8）负面影响anegativeeffect9)现有的就业existingemployment10)中小型企业smallandmedium-sizedcompanies1)ThoughtheUSA,JapanandEuropeareleadingtheway,electroniccommerceisessentiallyglobalinbothconceptandrealization.2)TheInternetprovidesconsumerswithaworldofchoices.Banking,shopping,gambling,andgamingcanbedoneonline.　3)Youcannowsearchforthebestpriceonanitemwiththeclickofthemouse.4)Allothercompanies,includingthosethattrytoignorethenewtechnologies,willthenbeimpactedbythesechangesinmarketsandcustomerexpectations.5)Thegreatestthreatisperceivedtobetoemploymentinretailintermediaries,astechnologyallowsproducerstodealmoredirectlywithcustomers.2.3.2.3SentencetranslationfromEnglishtoChinese:前页后页目录2.3.2.4SentencetranslationfromChinesetoEnglish1)如果可能，您应该检查所有可用的数据。（available）Ifpossible,youshouldexaminealldataavailable.这种产品太贵，我们买不起。(afford)Thisproductissoexpensivethatwecannotaffordtobuyit.3)互联网能给我们提供大量的信息。(provide)TheInternetcanprovideuswithaworldofinformation.4)消除世界上所有的贫穷是不可能的。（eliminate）Itisimpossibletoeliminateallthepovertyintheworld.5)他们提出来的这些问题决不可被忽视。(ignore)Thequestionsputforwardbythemcannotbeignored.前页后页目录TheIssueofCollectingTaxesPassageBWordBank12E-commerceofferscustomersthechancetoeliminatemanystagesinthesales/distributionchain.①Themarkupsthatoccurbetweenmanufacturers,wholesalers,distributors,retailersandconsumerscanaddthecostofgoodspurchasedbyconsumers.②Incontrast,whenconsumersdealdirectlywithmanufacturersontheInternet,theprocess,inwhichtheintermediariesbetweenthemanufacturerandthefinalconsumerareeliminatedfromthesupplychain,isknownas"disintermediation".E-commercediffersfrommailorderandtelephonepromotion,thetwomosttraditionalformsofbusinessusingremotesellers,becausetheseinvolvethedeliveryofgoodsbycommoncarriertoandfromaspecificphysicallocation.Inshort,thereisstillaphysicaldeliveryofgoodsfromanidentifiablesellertoanidentifiablebuyer.Page1课文录音E-commercepresentsanunprecedentedchallengetofederalandstatetaxauthorities.③Statesandlocaljurisdictionshavebeentroubledbytheissueofcollectingtaxesfromout-of-state-mail-ordersellersandtelephonesolicitorsfordecades;e-commerceenablesalmostanybusinesslargeorsmalltoselltocustomersindifferentstatesandcountries.④Out-of-statevendorsengagedine-commercedonothaveanobligationtocollectsalestaxesiftraditionalremotesellers,suchasmail-orderretailersandtelephonesolicitationvendors,donotcollectsalestaxes.⑤Salestaxcannotbecollectedonatransactionjustbecausethepurchaserusese-commercetoaccesstheseller'scomputertoacquireproperty,goodsorservice.Page2参考译文345课文录音1.Customersareofferedthechancetogetridofmanystagesinthesales/distributionchain.2.“Disintermediation”meanstoeliminatetheintermediariesfromthesupplychainbetweenmanufacturerandfinalconsumer.3.Agreatchallengeisbroughttofederalandstatetaxauthoritiesbye-commerce.4.Thepurchaserusese-commercetoaccesstheseller'scomputertoacquireproperty,goodsorservice,sothattheycanhardlyavoidcollectingsalestaxes.5.Statesandlocaljurisdictionshavenotroublecollectingtaxesfromout-of-state-mail-ordersellersandtelephonesolicitors.前页后页目录2.6.1Tellwhetherthefollowingstatementsare(T)orfalse(F)答案1-T2-T3-T4-F5-F前页后页目录2.6.2MatchtheEnglishontheleftwiththeChineseontheright答案1-C2-E3-D4-B5-A1sales/distributionchainA交货2unprecedentedchallengeB征收销售税3obligationC销售链4collectsalestaxesD义务5deliveryofgoodsE前所未有的挑战StructureofCommerceLetters商务信函结构Mostletterscommonlyincludethefollowingnineparts,makesureyouincludethenecessarypartsinaclear,correctandprofessionalmanner.前页后页目录@2.7BasicE-commerceEnglishWritingIntroduction4Aletterheading4Adateline4Aninsideaddress4Asalutation4Abody4Acomplimentaryclose4Asignature4Attentionline4Subjectlines信头日期封内地址称呼正文信尾敬语签名经办人姓名事由或标题Theheadingofaletteristheaddressofthesender.Theheadingcontainsanaddress,aphonenumber,faxnumber,a