英文商业计划书范文 (14页)

英文商业书范文英文商业计划书范文篇一：商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式2008-03-2413:39:08来源：爱词霸资讯官网封面(Titlepage)0.1企业的名称和地址Nameandaddressofbusiness0.2负责人的姓名和地址Name(s)andaddress(es)ofprincipals0.3企业的性质Natureofbusiness0.4机密性的陈述Statementofconfidentiality目录(Tableofcontents)1.概述/总结(Executivesummary)2.行业及市场分析(Industryanalysis)2.1对未来的展望和发展趋势(Futureoutlookandtrends)2.2竞争者分析(Analysisofcompetitors)2.3市场划分(Marketsegmentation)2.4行业预测(Industryforecasts)3.企业的描述(Thedescriptionoftheventure)3.1企业的宗旨和目标（Missionstatementandobjectives）3.2产品或服务的描述(Descriptionoftheproductorservice)3.3企业的规模(Sizeofbusiness)3.4产品的进一步开发(Futurepotential/productdevelopment)3.5竞争优势(Competitiveadvantage)3.6办公设备和人员(Officeequipmentandpersonnel)3.7创业者的背景(Backgroundsofentrepreneurs)4.生产计划(Productionplan)4.1制造过程/被分包的数量(Manufacturingprocess/amountsubcontracted)4.2选址(Location)4.3厂房(Physicalplant）4.4机器和设备(Machineryandequipment）4.5原材料的供应情况(Sourcesofrawmaterialstobesupplied)4.6生产能力和提高的可能性(Outputlimitations，ifany，andscale-uppossibilities）4.7质量控制计划(Qualitycontrolplans)5.营销计划(Themarketingplan)5.1定价(Pricing)5.2分销(Distribution)5.3促销(Promotion)5.4产品预测(Productforecasts)5.5预见的涨价(Anticipatedmark-up)5.6竞争对手的反应(Competitors’response)5.7市场份额预测(Marketshareprojection)5.8控制(Controls)6.组织计划(Organizationalplan)6.1所有权的形式(Formofownership)6.2合作者或主要股权所有人的身份(Identificationofpartnersorprincipalshareholders)6.3负责人的权利(Authorityofprincipals)6.4管理层成员的背景(Managementteambackground)6.5组织成员的角色和责任(Rolesandresponsibilitiesofmembersoforganization)7.风险与对策分析(Assessmentofrisks)7.1企业弱点的评价(Evaluateweaknessifbusiness)7.2新技术(Newtechnologies)7.3应急计划(Contingencyplan)8.财务计划(Financialplan)8.1各种业绩比率和投资回报(Summaryofperformanceratios,ROIetc.)8.2销售预测(Salesforecasts)8.3财务预测的假设(Assumptionsunderpinningfinancialforecasts)8.4损益表(Incomestatement/Profitandlossstatement)8.5预测(Cashflowprojections)8.6资产负债预估表(Proformabalancesheet)8.7量本利分析(Break-evenanalysis)8.8资金来源和运用(Sourcesandapplicationsoffunds)9.融资需求(Financingrequirements)9.1融资前的活动小结(Summaryofoperationspriortofinancing)9.2现在的股东和未付债款(Currentshareholders,loansoutstanding)9.3资金需要量及时间(Fundsrequiredandtiming)9.4投资回报(Thedealonoffer)9.5资本负债比率和盈利与利息比率(Anticipatedgearingandinterestcover)9.6投资者退出方式(Exitroutesforinvestors)附录(Appendix)1.管理人员简历(Managementteambiographies)2.职业咨询人员背景(Namesanddetailsofprofessionaladvisors)3.技术参数和图纸(Technicaldataanddrawings)4.专利、版权、设计等(Detailsofpatents,copyright,designs）5.审计的报表(Auditedaccounts)6.信件(Letters)7.市场调研数据(Marketresearchdata)8.租约或(Leaserorcontracts)9.供应商的报价单(Pricelistsfromsuppliers)10.客户的订单(Ordersfromcustomers)篇二：商业计划书提纲写作(中英文)BusinessPlanOutline-23PointChecklistForSuccessDaveLavinsky,ContributorIfyou’relookingforfundingforaneworexistingbusiness,youneedabusinessplan.Yourbusinessplangiveslendersandinvestorstheinformationtheyneedtodeterminewhetherornottheyshouldconsideryourcompany.Yourbusinessplanoutlineisthefirststepinorganizingyourthoughts.And,whenyoufollowtheoutlinebelow,youensureyourbusinessplanisintheformatthatpromptsinvestorsandlenderstotakeaction.Inthebusinessplanoutlinebelow,youwillseetheten(10)sectionscommontobusinessplans,andthetwenty-three(23)sub-sectionsyoumustcomplete.SectionI–ExecutiveSummary1–ExecutiveSummaryTheExecutiveSummaryisthemostimportantpartofyourbusinessplan.Becauseifitdoesn’tinterestreaders,they’llneverevengettotherestofyourplan.StartyourExecutiveSummarywithabriefandconciseexplanationofwhatyourcompanydoes.Next,explainwhyyourcompanyisuniquelyqualifiedtosucceed.Forexample,doesyourmanagementteamhaveuniquecompetencies?Doyouhaveanypatents?Areyouthefirstmoverinyourmarket?Doesahuge,unmetmarketopportunityexist?Etc.Finally,includeasynopsisofyourfinancialprojectionsinyourExecutiveSummary.Specifically,includeyourexpectedrevenues,expensesandprofitsforeachofthenextfiveyears,howmuchfundingyouareseeking,andthekeyusesofthesefunds.SectionII–CompanyOverview2–CompanyOverviewTheCompanyOverviewsectionprovidesabriefhistoryofyourcompany.Hereyouwillanswerquestionssuchaswhenandhowyourorganizationwasformed,whattypeoflegalentityyouare,andaccomplishmentstodate.Importantly,yourpastaccomplishmentsareperhapsthebestindicatorofpotentialfuturesuccess,sobesuretoidentifyandincludeallkeymilestonesyourcompanyhasachievedtodate.SectionIII–IndustryAnalysisYourIndustryAnalysissectionhastwosub-sectionsasfollows:3–MarketOverviewTheMarketOverviewsectiondiscussesthesizeandcharacteristicsofyourmarket.Forexample,ifyouarearestaurant,youwouldincludethesizeoftherestaurantmarket,abriefdiscussionofsectors(e.g.,fastfoodversusfinedining)andmarkettrends.4–RelevantMarketSizeTherelevantmarketsizeisamuchmorespecificcalculationofyourmarketsize.Itistheannualrevenueyourcompanycouldattainifitattained100%marketshare.Yourrelevantmarketsizeiscalculatedbymultiplying1)thenumberofcustomerswhomightbeinterestedinpurchasingyourproductsand/orserviceseachyearand2)theamountthesecustomersmightbewillingtospend,onanannualbasis,onyourproductsand/orservices.SectionIV–CustomerAnalysisYourCustomerAnalysissectionhastwosub-sectionsasfollows:5–TargetCustomersYourTargetCustomerssectionpreciselyidentifiesyourcurrentand/orintendedcustomers.Includeasmuchdemographicdataonyourtargetcustomersaspossible,suchastheirgender,age,salary,geography,maritalstatusandeducation.6–CustomerNeedsInthissectionofyourbusinessplan,specifywhycustomerswantorneedyourproductsand/orservices.Forexample,docustomerscaremostaboutspeed,quality,location,reliability,comfort,price,value,etc.?SectionV–CompetitiveAnalysisYourCompetitiveAnalysissectionhasthreesub-sectionsasfollows:7–DirectCompetitorsDirectcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwiththesamesolution.Forexample,ifyouoperateanItalianrestaurant,otherItalianrestaurantswouldbedirectcompetitors.Inthissectionofyourbusinessplan,outlinewhoyourdirectcompetitorsare,andtheirstrengthsandweaknesses.8–IndirectCompetitorsIndirectcompetitorsarecompaniesthatfillthesamecustomerneedyoufillwithadifferentsolution.Forexample,ifyouoperateanItalianrestaurant,aFrenchrestaurantwouldbeanindirectcompetitor.Inthissectionofyourbusinessplan,outlinewhoyourindirectcompetitorsare,andtheirstrengthsandweaknesses.9–CompetitiveAdvantagesImportantly,identifyyourCompetitiveAdvantagesinthissection.Specifically,statewhatisitaboutyourcompanythatwillallowyoutoeffectivelycompete(andwin)againstbothdirectandindirectcompetitors.SectionVI–MarketingPlanYourMarketingPlansectionhasfoursub-sectionsasfollows:10–Products&ServicesHereiswhereyougivethedetailsoftheproductsand/orservicesyourcompanyoffers.11–PricingDetailyourpricinghere.Inparticular,discusshowyourpricingrelatestocompetition.Forexample,areyouthepremiumbrand?Thelowcostbrand?Discussyourexpectedbrandingbasedonyourchosenpricingmodel.12–PromotionsPlanYourpromotionsplandetailsthetacticsyouwillusetoattractnewcustomers.Forexample,youmightchooseradioadvertising,oronlinepay-per-clickads,orpressreleases,andsoon.Inthissection,detaileachformofpromotionsyouwilluse.13–DistributionPlanYourDistributionPlanoutlinesthewaysinwhichcustomerscanbuyfromyou.Inmanycases,theycanonlybuydirectlyfromyou,perhapsatyourphysicallocationorwebaddress.Inothercases,youmighthavedistributorsorpartnerswhosellyourproductsorservices.Insuchacase,detailthisstructure.SectionVII–OperationsPlanYourOperationsPlansectionhastwosub-sectionsasfollows:14–KeyOperationalProcessesYourKeyOperationalProcessesarethedailyfunctionsyourbusinessmustconduct.Inthissection,youwilldetailthesefunctions.Forexample,willyoumaintainaCustomerServicedepartment?Ifso,whatspecificrolewillitfill?Bycompletingthissection,you’llgetgreatclarityontheorganizationyouhopetobuild.15–MilestonesInthissectionofyourbusinessplan,listthekeymilestonesyouhopetoachieveinthefutureandthetargetdatesforachievingthem.Hereiswhereyousetgoalsforspecificandcriticalundertakings,suchaswhenanewproductwillbecreatedandlaunched,bywhenyouplantoexecutenewpartnerships,etc.SectionVIII–ManagementTeamYourManagementTeamsectionhasthreesub-sectionsasfollows:16–ManagementTeamMembersThissectiondetailsthecurrentmembersofyourmanagementteamandtheirbackgrounds.17–ManagementTeamGapsParticularlyifyou’reastartupventure,youwillhaveholesinyourteam;rolesthatyou’dliketofilllater.Identifysuchroleshere,andthequalificationsofthepeopleyouwillseeklatertofillthem.18–BoardMembersIfyoumaintainaBoardofAdvisorsorBoardofDirectors,detailyourBoardmembersandtheirbiosinthissection.SectionIX–FinancialPlanYourFinancialPlansectionhasfoursub-sectionsasfollows:19–RevenueModelAssimpleasitseems,thissectionofyourbusinessplangivesclarityonhowyougeneraterevenues.Doyousellproducts?Doyouselladvertisingspace?Doyousellby-products,likedata?Doyousellalloftheabove?20-FinancialHighlightsYourfullfinancialmodel(incomestatement,balancesheetandcashflowstatement)belonginyourAppendix,butinthissectionyou’llincludethehighlights.Forinstance,includeyourrevenues,keyexpenses,andprojectednetincomeforthenextfiveyears.21–FundingRequirements/UseofFundsIfyouareseekingfundingforyourcompany,detailtheamounthere,andimportantlyforwhatyouwillusethefunds.篇三：商业计划书中英文模板《商业计划书》规范化格式(中文版)[兆联国际投资有限公司投资部制]保密本商业计划书内容涉及本公司商业秘密，仅对有投资意向的投资者公开。本公司要求投资公司项目经理收到本商业计划书时做出以下承诺：妥善保管本商业计划书，未经本公司同意，不得向第三方公开本商业计划书涉及的本公司的商业秘密。项目经理签字：接收日期：年月日商业计划书（撰写参考）项目名称项目单位地址电话传真电子邮件联系人[公司名称][日期]目录执?????行?????概??????要?第一部分公司基本情况????????????第二部分公司管理层?????????????第三部分产品/服务?????????????第四部分研究与开发?????????????第五部分行业及市场情况???????????第六部分营销策略??????????????第七部分产品制造??????????????第八部分管理????????????????第九部分融资说明??????????????第十部分财务计划??????????????第十一部分风险控制??????????????第十二部分项目实施进度????????????第十三部分其它????????????????备查资料清单????????????????撰写说明????????????????????执行概要说明：执行概要尽量控制在2-3页纸内完成。[摘要内容参考]1、公司基本情况（公司名称、成立时间、注册地区、注册资本，主要股东、股份比例，主营业务，过去三年的销售收入、毛利润、纯利润，公司地点、电话、传真、联系人。）2、主要管理者情况（姓名、性别、年龄、籍贯，学历/学位、毕业院校，政治面貌，行业从业年限，主要经历和经营业绩。）3、产品/服务描述(产品/服务介绍，产品技术水平，产品的新颖性、先进性和独特性，产品的竞争优势。)4、研究与开发(已有的技术成果及技术水平，研发队伍技术水平、竞争力及对外合作情况，已经投入的研发经费及今后投入计划，对研发人员的激励机制。)5、行业及市场(行业历史与前景，市场规模及增长趋势，行业竞争对手及本公司竞争优势，未来3年市场销售预测。)6、营销策略(在价格、促销、建立销售网络等各方面拟采取的策略及其可操作性和有效性，对销售人员的激励机制。)7、产品制造(生产方式，生产设备，质量保证，成本控制。)8、管理(机构设置，员工持股，劳动合同，知识产权管理，人事计划。)9、融资说明(资金需求量、用途、使用计划，拟出让股份，投资者权利，退出方式。)10、财务预测(未来3年或5年的销售收入、利润、资产回报率等。)11、风险控制(项目实施可能出现的风险及拟采取的控制措施)第一部分公司基本情况公司基本情况：公司名称成立时间注册资本实际到位资本其中现金到位无形资产占股份比例%注册地点公司性质为：请填写公司性质，如：有限公司、股份有限公司、合伙企业、个人独资等，并说明其中国有成份比例和外资比例。公司沿革：说明自公司成立以来主营业务、股权。注册资本等公司基本情形的变动，并说明这些变动的原因。目前公司主要股东情况：列表说明目前股东的名称及其出资情况，如下表：目前公司内部部门设置情况：以组织机构图来表示本公司的独资、控股、参股有公司经及非法人机构的情况：以图形方式表示。公司曾经经营过的业务有、、、、。公司目前经营的业务为、、、、。目前主营业务为。公司目前职工情况：如：拥有员工人，其中管理人员人，生产工人人；管理人员中，大专以上文化程度的有人，占员工总数%，大学本科以上的有人，占员工总数%，硕士学位(含中级职称)以上的有人，占员工总数%，博士学位(含高级职称)以上的有人，占员工总数%；最好列表说明，如下表：公司经营财务历史：列表说明：(单位：万元)