《毕业论文甘南民俗文化旅游资源开发研究》

《毕业论文甘南民俗文化旅游资源开发研究》 甘肃电大开放教育行政管理专业(本科)__14_____级(秋) 毕业论文成绩评定表 分校: 甘南分校 学生姓名: 高永祥 学号:1462001206296 指导教师 评语及评 分 签 字(盖章) 2008 年 5 月15 日 答辩小组 意见 及评分 签 字(盖章) 年 月 日 分校集中 实践环节 指导小组 意见 签 字(盖章) 年 月 日 省电大集 中实践环 节指导委 员会审核 意见 签 字(盖章) 年 月 日 Opinions and suggestions on the party's mass line educational practiceAccording to the central and provincial, municipal unified deployment, according to municipal Party committee "about carrying out the party's mass line educational practice activity in the city's implementation opinions, the spirit of the party's mass line educational practice activities from 20** in January to 99 months, carried out at all levels of departments and directly affiliated institutions and grass-roots party organizations. According to my actual County, the county to carry out the education practice put forward the following implementation opinions.First, the overall requirementsCounty county education practice to the eighteen Party of eight, the spirit of the the third Plenary Session of the 18th CPC Central Committee as the guidance, conscientiously implement the spirit of general secretary Xi Jinping book series of important speech, earnestly implement the Central Committee really, opinions and advice > < < >, < party implementing the guiding ideology of opinions to determine the objectives and requirements, step method, in accordance with the "" look in the mirror, dress up, wash bath, cure treatment, the general requirements of "for the people pragmatic honest people as the theme, in carrying forward the spirit of Zhuanglang Zhuang, improve their work style, service to the masses of the people, the foundation of consolidating grassroots, promote transformation across efforts, to further implement the central eight regulations and < The opposition party and government austerity waste regulations "," double section "provincial regulations, municipal provisions of the" twelve "plan and the implementation measures for < on improving the work style of close ties with the masses law, highlight style building, carry out the whole wind spirit, resolutely oppose formalism, bureaucracy, hedonism and wasteful extravagance to solve the problems, Party members and cadres of the style and the masses of people strong, the Ministry of Party members and cadres to further improve their thinking and understanding, to further change the style of the wind, the masses to close, honest and pragmatic people honest image to further establish the foundation to further reinforce the basic level. Style of the building of the new results to promote the construction of a powerful force of the county and the ecological culture of the county and county construction.In educational practice activities of the unit is mainly: the county and below county departments under the organs, enterprises and institutions directly under the township, street, and community, village, non-public economic organizations, social organizations and other grass-roots organizations. Agencies and branches, each single unit, follow the rules on internal institutions. Educational practice with step by step.To adhere to the county leadership, leadership and leading cadres to focus on outstanding catch to directly contact the service of the masses of law supervision departments and window units, service industry, educational practice, pay attention to grasp the heavy towns, streets and villages, community education activities and the masses of grassroots groups in close contact to strengthen, and the majority of Party members, cadres and the mass line line Marx doctrine view of the masses and the party's education.Always speak seriously as a basic attitude, adhere to positive education, to carry out criticism and self criticism group, adhere to the pragmatic, more emphasis on leadership, pay more attention to the layers of the demonstration, more focus on the four winds, solve the problem, pay more attention to open the door, the participation of the masses, pay more attention to the classification guidance. Orderly, pay more attention to the cooperation and cohesion driven, more strict requirements on injection, really supervision practice, ensure education practice is not empty is not empty is not partial, not as a mere formality.Two, the key point of the taskThe main task of the county's education practice is to seize against "four wind" this focus on centralized solve outstanding problems asked County, township leadership and leading cadres of the four winds, the disadvantages of the style, scale behavior to a large scale investigation, overhaul, cleaning greatly. At the same time, respond to the concerns of the masses, safeguard the interests of the masses, pay attention to solve practical problems, solve the people around the unwholesome tendencies especially on eat, take the card, Yong lazy luxury, extravagance and waste fees, privileges and other issues, timely and effective, without any discount to solve, to improve the style of real implementation of the requirements of real to the grassroots, real let group Benefit the public.(a) focus on solving the "four winds" outstanding issuesThe central and provincial requirements, the county leadership and leading cadres of key performance concept is not correct, do not dare to play, to engage in "image project", "political project", a leadership guide, a set of ideas, orders and prohibitions, and a policy, there are countermeasures county. The units directly under the heavy focus on solving Yung lazy drag, buck passing skin, work is not implemented, the service is not active. The dynamic problem of law enforcement and supervision departments and window units, service industry mainly solve the door hard, ugly face, something difficult, and arbitrary charges, fines, levies, and breach of privilege, chinakayao, not the problem of law. The township, street The collar of leading bodies and leading cadres to solve key does nottheir own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stability and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effective integration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win-win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and approval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, to achieve leveraging the development, ensure that the value of state-owned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training of cadres and workers of the existing business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, the sense of urgency, improve the ability to respond to market competition, improve management and operation of the market. At the same time, according to the need of industrial development, vigorously the introduction of high-quality management management personnel, and strive to build a high-quality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structure optimization and upgrading ability, enhance core competitiveness, adapt to the need of market competition.(six) seriously study the policy for policy. Serious research about social support the development of cultural undertakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development. 目 录 一、甘南旅游资源的概况„„„„„„„„„„„„„„„„„„1(一)甘南的自然状况„„„„„„„„„„„„„„„„„„„„„ 1 (二)甘南的自然资源„„„„„„„„„„„„„„„„„„„„ 1 (三)甘南的民俗旅游资源„„„„„„„„„„„„„„„„„„1二、甘南民俗文化旅游资源开发的意义„„„„„„„„„„„„2(一)民俗文化能够满足旅游者的娱乐需求„„„„„„„„„„„ 2(二)民俗文化能够满足旅游者的审美需求„„„„„„„„„„„„2 (三)民俗文化能够满足旅游者的精神需求„„„„„„„„„„„„3 (四)对保护传统文化发展地区经济有积极的促进作用„„„„„„„„3 三、民俗文化旅游资源开发的两大原则„„„„„„„„„„„„3 (一)民俗文化旅游开发的文化保存原则„„„„„„„„„„„„„3 (二)民俗文化旅游开发的经济效益原则„„„„„„„„„„„„„ 4 四、民俗文化旅游资源的开发保护措施„„„„„„„„„„„ 4 (一)抓住自身的特色, 不盲目模仿„„„„„„„„„„„„„„„4 (二)避免出现同质化现象„„„„„„„„„„„„„„„„„„5 (三)加大宣传民俗旅游的力度„„„„„„„„„„„„„„„„„5 (四)对相关民俗旅游产品的开发„„„„„„„„„„„„„„„„5 (五)创造民俗旅游的市场品牌体系„„„„„„„„„„„„„„„6(六)精选民俗文化旅游资源的内容„„„„„„„„„„„„„„„6 五、结语„„„„„„„„„„„„„„„„„„„„„„„„„6 参 考 文 献„„„„„„„„„„„„„„„„„„„„„„„7 n measures for < on improving the work style of close ties with the masses law, highlight style building, carry out the wholentatioerity waste regulations "," double section "provincial regulations, municipal provisions of the" twelve "plan and the implemensformation across efforts, to further implement the central eight regulations and < The opposition party and government austte tralang Zhuang, improve their work style, service to the masses of the people, the foundation of consolidating grassroots, promot, the general requirements of "for the people pragmatic honest people as the theme, in carrying forward the spirit of Zhuangeatmenmine the objectives and requirements, step method, in accordance with the "" look in the mirror, dress up, wash bath, cure trent the Central Committee really, opinions and advice > < < >, < party implementing the guiding ideology of opinions to deterimplemhe guidance, conscientiously implement the spirit of general secretary Xi Jinping book series of important speech, earnestly n practice to the eighteen Party of eight, the spirit of the the third Plenary Session of the 18th CPC Central Committee as towing implementation opinions.First, the overall requirementsCounty county educatioroots party organizations. According to my actual County, the county to carry out the education practice put forward the foll-and directly affiliated institutions and grass tmentsf the party's mass line educational practice activities from 20** in January to 99 months, carried out at all levels of depare "about carrying out the party's mass line educational practice activity in the city's implementation opinions, the spirit oied deployment, according to municipal Party committeOpinions and suggestions on the party's mass line educational practiceAccording to the central and provincial, municipal unif2y seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development.y, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and activelpolic e policy for policy. Serious research about social support the development of cultural undertakings in the country and the XXization and upgrading ability, enhance core competitiveness, adapt to the need of market competition.(six) seriously study thre optimquality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structu-quality management management personnel, and strive to build a high-trial development, vigorously the introduction of highindusto respond to market competition, improve management and operation of the market. At the same time, according to the need of concept of the market, enhance the sense of crisis to adapt to market competition, the sense of urgency, improve the ability of cadres and workers of the existing business, firmly establish theowned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training -eve leveraging the development, ensure that the value of stateo achiproval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, te framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and apwin principle, in th-group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win ur) to promote the integration of resources. To further broaden their horizons, effective integration of resources within theet.(fowalking business road the competition of alienation and characteristics, the pursuit of stability and development of the marke, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, uniqu erformance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition p(threeres to solve key does nottheir own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.nd breach of privilege, chinakayao, not the problem of law. The township, street The collar of leading bodies and leading cades, awindow units, service industry mainly solve the door hard, ugly face, something difficult, and arbitrary charges, fines, levi n, work is not implemented, the service is not active. The dynamic problem of law enforcement and supervision departments andng skind a policy, there are countermeasures county. The units directly under the heavy focus on solving Yung lazy drag, buck passire to play, to engage in "image project", "political project", a leadership guide, a set of ideas, orders and prohibitions, aot dacentral and provincial requirements, the county leadership and leading cadres of key performance concept is not correct, do n ents of real to the grassroots, real let group Benefit the public.(a) focus on solving the "four winds" outstanding issuesTheuiremand other issues, timely and effective, without any discount to solve, to improve the style of real implementation of the req around the unwholesome tendencies especially on eat, take the card, Yong lazy luxury, extravagance and waste fees, privilegesople to the concerns of the masses, safeguard the interests of the masses, pay attention to solve practical problems, solve the pe advantages of the style, scale behavior to a large scale investigation, overhaul, cleaning greatly. At the same time, respondhe dishis focus on centralized solve outstanding problems asked County, township leadership and leading cadres of the four winds, tre formality.Two, the key point of the taskThe main task of the county's education practice is to seize against "four wind" ts a meirements on injection, really supervision practice, ensure education practice is not empty is not empty is not partial, not attention to the classification guidance. Orderly, pay more attention to the cooperation and cohesion driven, more strict requre amore focus on the four winds, solve the problem, pay more attention to open the door, the participation of the masses, pay mo criticism group, adhere to the pragmatic, more emphasis on leadership, pay more attention to the layers of the demonstration, d selfand the party's education.Always speak seriously as a basic attitude, adhere to positive education, to carry out criticism anose contact to strengthen, and the majority of Party members, cadres and the mass line line Marx doctrine view of the masses in clattention to grasp the heavy towns, streets and villages, community education activities and the masses of grassroots groups ontact the service of the masses of law supervision departments and window units, service industry, educational practice, payc with step by step.To adhere to the county leadership, leadership and leading cadres to focus on outstanding catch to directly roots organizations. Agencies and branches, each single unit, follow the rules on internal institutions. Educational practice-sspublic economic organizations, social organizations and other gra-directly under the township, street, and community, village, non tice activities of the unit is mainly: the county and below county departments under the organs, enterprises and institutionsl pracconstruction of a powerful force of the county and the ecological culture of the county and county construction.In educationarther establish the foundation to further reinforce the basic level. Style of the building of the new results to promote the to fung and understanding, to further change the style of the wind, the masses to close, honest and pragmatic people honest image cadres of the style and the masses of people strong, the Ministry of Party members and cadres to further improve their thinki s andwind spirit, resolutely oppose formalism, bureaucracy, hedonism and wasteful extravagance to solve the problems, Party member 摘要: 本文通过民俗文化旅游资源和其功能的，挖掘出民俗文化旅游的吸引力,开发出民俗文化旅游资源的价值。把开发民俗旅游与文化的交流结合起来, 同时将民俗旅游的开发与保护结合起来, 做到统筹规划, 合理发展。 关键字:民俗文化;开发;保护 一、甘南旅游资源的概况 (一)甘南的自然状况 甘南藏族自治州位于甘肃省西南部，地处青藏高原东北部边缘，东南与黄土高原相接，总面积4(5万平方公里。辖夏河、碌曲、玛曲、临潭、送部、舟曲7个县，有藏、汉、回等各族人口1(7万人。甘南藏族自治州南部为纸送山区，层峦叠蟑，沟谷纵横，气候比较温和，是甘肃省重要林区之一;东部为丘陵山区，农林牧业兼备，西部为广阔的高原草甸，是甘肃的主要牧区之一。平均海拔在3000米以上，年降水量400至800米。州府合作市海拔2960米，是一座拥有5万多人口的草原新城。 (二)甘南的自然资源 畜牧业:甘南州草原面积4084万亩，占总面积的61.9%，其中可利用的草原面积3843万亩，理论载畜量为62万个羊单位。是青藏高原和全省天然草场中自然载畜能力较高，耐放牧性最大的草场;林业:全州林地1382万亩，占土地总面积的23.8%，其中林地725万亩，占全省的30%，灌木林400万亩。森林覆盖率为19.65%，主要分布在白龙江、洮河、大夏河流域;水利:甘南水利开发资源潜力巨大。黄河、白龙江、洮河、大夏河4条河流及其120多条支流纵横全州。水里资源理论蕴含量361.27万千瓦。其中可开发利用的水能资源为215.86万千瓦，目前已开发6.5425万千瓦，仅为可开发量的3%;矿产资源:甘南地域辽阔，地下矿藏比较丰富，储存客观。目前全州已发现的矿产地270多处，有金、银、铁、铜、铅、锌、煤、泥炭、大理石等42个矿种。其中大型矿床13处，小型矿床33处，已探明的矿种属全省第五位。 甘南丰富的自然资源为发展地区经济打下了坚实的基础,而经济发展和繁荣又为发展甘南旅游业提供了物质基础。 (三)甘南的民俗旅游资源 甘南州位于甘肃省西南部，地处甘、青、川三省交界地带，是丝绸之路河南道和唐蕃 and pragmatic people honest image to further establish the foundation to further reinforce the basic level. Style of the builes to further improve their thinking and understanding, to further change the style of the wind, the masses to close, honest d cadro solve the problems, Party members and cadres of the style and the masses of people strong, the Ministry of Party members anyle building, carry out the whole wind spirit, resolutely oppose formalism, bureaucracy, hedonism and wasteful extravagance tght stthe" twelve "plan and the implementation measures for < on improving the work style of close ties with the masses law, highliosition party and government austerity waste regulations "," double section "provincial regulations, municipal provisions of he oppf consolidating grassroots, promote transformation across efforts, to further implement the central eight regulations and < Tying forward the spirit of Zhuanglang Zhuang, improve their work style, service to the masses of the people, the foundation on carrror, dress up, wash bath, cure treatment, the general requirements of "for the people pragmatic honest people as the theme, iing ideology of opinions to determine the objectives and requirements, step method, in accordance with the "" look in the mire guids of important speech, earnestly implement the Central Committee really, opinions and advice > < < >, < party implementing the 18th CPC Central Committee as the guidance, conscientiously implement the spirit of general secretary Xi Jinping book serieof th rall requirementsCounty county education practice to the eighteen Party of eight, the spirit of the the third Plenary Sessionctual County, the county to carry out the education practice put forward the following implementation opinions.First, the overoots party organizations. According to my a-arried out at all levels of departments and directly affiliated institutions and grassementation opinions, the spirit of the party's mass line educational practice activities from 20** in January to 99 months, cs impl, according to municipal Party committee "about carrying out the party's mass line educational practice activity in the city'uggestions on the party's mass line educational practiceAccording to the central and provincial, municipal unified deploymentOpinions and s3development. olicy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrogcial ptakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, finanpetition.(six) seriously study the policy for policy. Serious research about social support the development of cultural underre optimization and upgrading ability, enhance core competitiveness, adapt to the need of market comquality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structu-el, and strive to build a highquality management management personn-me time, according to the need of industrial development, vigorously the introduction of highe of urgency, improve the ability to respond to market competition, improve management and operation of the market. At the sae sensexisting business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, ththen the construction management personnel. Strengthen the management of education and training of cadres and workers of the owned assets.(five) to streng-estment to the industry group, to achieve leveraging the development, ensure that the value of stateconsultation, examination and approval procedures, strict regulation of economic activities, attract injection the social inv win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal-nefit, seeking wintegration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual beive inility and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effectnhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stabto e ing and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs,brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packag brand,oid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of of leading bodies and leading cadres to solve key does nottheir own conditions to develop the correct road, the maximum to avollar and arbitrary charges, fines, levies, and breach of privilege, chinakayao, not the problem of law. The township, street The ct and supervision departments and window units, service industry mainly solve the door hard, ugly face, something difficult, rcemenolving Yung lazy drag, buck passing skin, work is not implemented, the service is not active. The dynamic problem of law enfoideas, orders and prohibitions, and a policy, there are countermeasures county. The units directly under the heavy focus on set of mance concept is not correct, do not dare to play, to engage in "image project", "political project", a leadership guide, a sfour winds" outstanding issuesThe central and provincial requirements, the county leadership and leading cadres of key perforthe "of real implementation of the requirements of real to the grassroots, real let group Benefit the public.(a) focus on solving agance and waste fees, privileges and other issues, timely and effective, without any discount to solve, to improve the styleextrave practical problems, solve the people around the unwholesome tendencies especially on eat, take the card, Yong lazy luxury, reatly. At the same time, respond to the concerns of the masses, safeguard the interests of the masses, pay attention to solvning gading cadres of the four winds, the disadvantages of the style, scale behavior to a large scale investigation, overhaul, cleais to seize against "four wind" this focus on centralized solve outstanding problems asked County, township leadership and lectice s not empty is not partial, not as a mere formality.Two, the key point of the taskThe main task of the county's education pracohesion driven, more strict requirements on injection, really supervision practice, ensure education practice is not empty in and participation of the masses, pay more attention to the classification guidance. Orderly, pay more attention to the cooperatioo the layers of the demonstration, more focus on the four winds, solve the problem, pay more attention to open the door, the tion tcation, to carry out criticism and self criticism group, adhere to the pragmatic, more emphasis on leadership, pay more attenMarx doctrine view of the masses and the party's education.Always speak seriously as a basic attitude, adhere to positive eduline d the masses of grassroots groups in close contact to strengthen, and the majority of Party members, cadres and the mass linedustry, educational practice, pay attention to grasp the heavy towns, streets and villages, community education activities anice inocus on outstanding catch to directly contact the service of the masses of law supervision departments and window units, servl institutions. Educational practice with step by step.To adhere to the county leadership, leadership and leading cadres to froots organizations. Agencies and branches, each single unit, follow the rules on interna-public economic organizations, social organizations and other grass-ans, enterprises and institutions directly under the township, street, and community, village, nonhe orgcounty construction.In educational practice activities of the unit is mainly: the county and below county departments under tf the new results to promote the construction of a powerful force of the county and the ecological culture of the county and ding o 古道的重要组成部分，是汉藏文化的结合部，是典型的青藏高原自然、人文资源的缩影，旅游资源类型全、品位高、功能齐、特色浓和原始性、神秘性、多元性著称于世。地域辽阔，历史悠久，自然风光绚丽多彩，藏族文化古朴神秘，民俗风情浓郁独特，历史遗迹底蕴丰厚。拥有世界上最大的绿色峡谷群，亚洲最大的天然草原，中国最美的湿地;拥有中国藏传佛教格鲁派六大宗主寺之一的夏河拉卜楞寺、、生态大观园的冶力关、五彩卓尼大峪沟等国家AAAA级旅游景区和腊子口、洮州古城等国家AAA级旅游景区及米拉日巴佛阁、当周草原、桑科草原、天下黄河第一弯、则岔石林、郎木寺、翠峰山等国家AA级旅游景区。其中:冶力关、郎木寺是省级风景名胜区，郎木寺又是中国魅力名镇、甘肃省历史文化名镇，腊子口是全国100个红色旅游经典景区之一;拥有六个国家级森林公园和五个省级森林公园;拥有拉卜楞寺、俄界会址、八角古城等国家重点文物保护单位;拥有尕海则岔国家级自然保护区和阿夏省级大熊猫自然保护区;拥有大峪沟、扎尕那、赤壁幽谷等三个省级地质公园;拥有电影《天下无贼》的拍摄地。被中国社会科学院西部发展研究中心评为“西部最具魅力的旅游景区”，被美国最具权威的旅游杂志《视野》、《探险》评为“‘让生命感受自由’的世界50个户外天堂”之一，被《中国国家地理》、《时尚旅游》评为“人一生要去的50个地方”之一，被联合国人居环境发展促进会、世界华人联合会评为“中国最具民族特色旅游目的地”，并被评为“中国最美旅游胜地”。九色甘南香巴拉，是人们触摸历史、品位文化、游历山水、感受风情的旅游胜地～ 例如夏河拉卜楞寺。寺院坐落在大夏河之滨。该寺由第一世嘉木样活佛创建于1709年，历经历代嘉木样活佛的兴建、扩建，现已成为甘、青、川地区最大的藏族宗教和文化中心。拉卜楞藏语全称为“噶旦夏珠达尔吉扎西益苏奇具琅”。寺院是藏语“拉章”的变音，意思是活佛大师的府邸。至解放前夕，共有6座经堂，大小佛殿48座。整个建筑气势恢宏，鳞次栉比，错落有致，堪称安多地区的第一名刹。拉卜楞寺的节庆及法会甚多，较重要的有，正月祈祷法会、二月法会、四月“娘乃节”、七月法会等。 二、甘南民俗文化旅游资源开发的意义 (一)民俗文化能够满足旅游者的娱乐需求 甘南各地许多的民俗活动, 如酥油灯会、壮晒佛节、藏历新年等等, 都带有浓厚的娱乐性质。在旅游活动中, 开展这些各具特色的传统民俗活动, 可以很好地满足旅游者在旅游活动中求娱、求乐的心理需求。 (二)民俗文化能够满足旅游者的审美需求 n measures for < on improving the work style of close ties with the masses law, highlight style building, carry out the wholentatioerity waste regulations "," double section "provincial regulations, municipal provisions of the" twelve "plan and the implemensformation across efforts, to further implement the central eight regulations and < The opposition party and government austte tralang Zhuang, improve their work style, service to the masses of the people, the foundation of consolidating grassroots, promot, the general requirements of "for the people pragmatic honest people as the theme, in carrying forward the spirit of Zhuangeatmenmine the objectives and requirements, step method, in accordance with the "" look in the mirror, dress up, wash bath, cure trent the Central Committee really, opinions and advice > < < >, < party implementing the guiding ideology of opinions to deterimplemhe guidance, conscientiously implement the spirit of general secretary Xi Jinping book series of important speech, earnestly n practice to the eighteen Party of eight, the spirit of the the third Plenary Session of the 18th CPC Central Committee as towing implementation opinions.First, the overall requirementsCounty county educatioroots party organizations. According to my actual County, the county to carry out the education practice put forward the foll-and directly affiliated institutions and grass tmentsf the party's mass line educational practice activities from 20** in January to 99 months, carried out at all levels of depare "about carrying out the party's mass line educational practice activity in the city's implementation opinions, the spirit oied deployment, according to municipal Party committeOpinions and suggestions on the party's mass line educational practiceAccording to the central and provincial, municipal unif4y seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development.y, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and activelpolic e policy for policy. Serious research about social support the development of cultural undertakings in the country and the XXization and upgrading ability, enhance core competitiveness, adapt to the need of market competition.(six) seriously study thre optimquality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structu-quality management management personnel, and strive to build a high-trial development, vigorously the introduction of highindusto respond to market competition, improve management and operation of the market. At the same time, according to the need of concept of the market, enhance the sense of crisis to adapt to market competition, the sense of urgency, improve the ability of cadres and workers of the existing business, firmly establish theowned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training -eve leveraging the development, ensure that the value of stateo achiproval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, te framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and apwin principle, in th-group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win ur) to promote the integration of resources. To further broaden their horizons, effective integration of resources within theet.(fowalking business road the competition of alienation and characteristics, the pursuit of stability and development of the marke, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, uniqu erformance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition p(threeres to solve key does nottheir own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.nd breach of privilege, chinakayao, not the problem of law. The township, street The collar of leading bodies and leading cades, awindow units, service industry mainly solve the door hard, ugly face, something difficult, and arbitrary charges, fines, levi n, work is not implemented, the service is not active. The dynamic problem of law enforcement and supervision departments andng skind a policy, there are countermeasures county. The units directly under the heavy focus on solving Yung lazy drag, buck passire to play, to engage in "image project", "political project", a leadership guide, a set of ideas, orders and prohibitions, aot dacentral and provincial requirements, the county leadership and leading cadres of key performance concept is not correct, do n ents of real to the grassroots, real let group Benefit the public.(a) focus on solving the "four winds" outstanding issuesTheuiremand other issues, timely and effective, without any discount to solve, to improve the style of real implementation of the req around the unwholesome tendencies especially on eat, take the card, Yong lazy luxury, extravagance and waste fees, privilegesople to the concerns of the masses, safeguard the interests of the masses, pay attention to solve practical problems, solve the pe advantages of the style, scale behavior to a large scale investigation, overhaul, cleaning greatly. At the same time, respondhe dishis focus on centralized solve outstanding problems asked County, township leadership and leading cadres of the four winds, tre formality.Two, the key point of the taskThe main task of the county's education practice is to seize against "four wind" ts a meirements on injection, really supervision practice, ensure education practice is not empty is not empty is not partial, not attention to the classification guidance. Orderly, pay more attention to the cooperation and cohesion driven, more strict requre amore focus on the four winds, solve the problem, pay more attention to open the door, the participation of the masses, pay mo criticism group, adhere to the pragmatic, more emphasis on leadership, pay more attention to the layers of the demonstration, d selfand the party's education.Always speak seriously as a basic attitude, adhere to positive education, to carry out criticism anose contact to strengthen, and the majority of Party members, cadres and the mass line line Marx doctrine view of the masses in clattention to grasp the heavy towns, streets and villages, community education activities and the masses of grassroots groups ontact the service of the masses of law supervision departments and window units, service industry, educational practice, payc with step by step.To adhere to the county leadership, leadership and leading cadres to focus on outstanding catch to directly roots organizations. Agencies and branches, each single unit, follow the rules on internal institutions. Educational practice-sspublic economic organizations, social organizations and other gra-directly under the township, street, and community, village, non tice activities of the unit is mainly: the county and below county departments under the organs, enterprises and institutionsl pracconstruction of a powerful force of the county and the ecological culture of the county and county construction.In educationarther establish the foundation to further reinforce the basic level. Style of the building of the new results to promote the to fung and understanding, to further change the style of the wind, the masses to close, honest and pragmatic people honest image cadres of the style and the masses of people strong, the Ministry of Party members and cadres to further improve their thinki s andwind spirit, resolutely oppose formalism, bureaucracy, hedonism and wasteful extravagance to solve the problems, Party member 甘南各种民间建筑、民间服饰、民间品, 都自然流露着纯真质朴之美, 具有较高的审美价值。民俗旅游的开展, 为旅游者提供了体验民俗审美文化的良好机会, 常使旅游者获得终身难忘的审美感受。 (三)民俗文化能够满足旅游者的精神需求 民俗作为一种传承文化代代相传, 保持着社会的连续性和稳定性, 维系着成员的民族情感。通过参与、体验民俗旅游活动, 对于国内游客来说, 可以深入了解伟大祖国不同的民族、地区所呈现出来的特色各异的民俗风情, 感受到源远流长的中华文化风貌, 在游览活动中潜移默化地受到生动的爱国主义教育。对于海外华人来说, 通过体会祖先的生活方式, 使他们对中国的历史和现状产生更大的兴趣, 从而形成更紧密的情感联系。 (四)对保护传统文化发展地区经济有积极的促进作用 由于旅游业的发展，原先几乎被人们遗忘的传统习俗和文化活动得到了恢复和开发。甘南藏族自治州是甘肃继敦煌之后的旅游热点之一。甘南州自1998年以来，各县市依托本地资源优势，纷纷发展旅游业，并将其作为区域经济新的增长点，对当地的经济积极贡献。目前，全州共有旅游企业65家，其中:国内旅行社8家，星级宾馆、店14家(三星级一家、二星级6家、一星级7家)有旅游接待床位8220多张，旅游从业人员3590人。投资兴办旅游服务业的个体经营户达到1500户。后有推出“四长五短”的旅游精品线路，据统计从2004年—2012年累计接待国内外游客1032万人次。由于旅游人次的逐年提高，当地旅游行业带动了其他相关产业，因此同时也提供了大量的就业机会。 三、民俗文化旅游资源开发的两大原则 甘南藏族自治州是甘肃省的一个旅游大州，州内主要是宗教有藏传佛教、伊斯兰教、基督教，分别为不同民族所信仰，经过长期演化，形成了多民族聚居信仰圈的局面。这又使甘南州的宗教旅游资源与民族旅游资源交织在一起。具有了鲜明的多民族特征。随着我国西部大开发进程的不断推进，甘南州作为一个旅游大州，宗教大州，民族大州，如何充分发挥其宗教民俗文化旅游资源优势，更好的促进地方经济社会发展，需要我们去思考和探索。所以开发民俗文化旅游不能随意性，要科学、合理化。应此开发民俗文化旅游资源必须具有原则性。 (一)民俗文化旅游开发的文化保存原则 旅游开发一方面本身存在着扭曲地反映文化与真实地反映文化的差别, 更重要的是, 它必将干扰民俗文化原有秩序和发展过程, 使落后地区受到旅游者外来文化的冲击。当地 yle building, carry out the whole wind spirit, resolutely oppose formalism, bureaucracy, hedonism and wasteful extravagance tght stthe" twelve "plan and the implementation measures for < on improving the work style of close ties with the masses law, highliosition party and government austerity waste regulations "," double section "provincial regulations, municipal provisions of he oppf consolidating grassroots, promote transformation across efforts, to further implement the central eight regulations and < Tying forward the spirit of Zhuanglang Zhuang, improve their work style, service to the masses of the people, the foundation on carrror, dress up, wash bath, cure treatment, the general requirements of "for the people pragmatic honest people as the theme, iing ideology of opinions to determine the objectives and requirements, step method, in accordance with the "" look in the mire guids of important speech, earnestly implement the Central Committee really, opinions and advice > < < >, < party implementing the 18th CPC Central Committee as the guidance, conscientiously implement the spirit of general secretary Xi Jinping book serieof th rall requirementsCounty county education practice to the eighteen Party of eight, the spirit of the the third Plenary Sessionctual County, the county to carry out the education practice put forward the following implementation opinions.First, the overoots party organizations. According to my a-arried out at all levels of departments and directly affiliated institutions and grassementation opinions, the spirit of the party's mass line educational practice activities from 20** in January to 99 months, cs impl, according to municipal Party committee "about carrying out the party's mass line educational practice activity in the city'uggestions on the party's mass line educational practiceAccording to the central and provincial, municipal unified deploymentOpinions and s5development. olicy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrogcial ptakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, finanpetition.(six) seriously study the policy for policy. Serious research about social support the development of cultural underre optimization and upgrading ability, enhance core competitiveness, adapt to the need of market comquality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structu-el, and strive to build a highquality management management personn-me time, according to the need of industrial development, vigorously the introduction of highe of urgency, improve the ability to respond to market competition, improve management and operation of the market. At the sae sensexisting business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, ththen the construction management personnel. Strengthen the management of education and training of cadres and workers of the owned assets.(five) to streng-estment to the industry group, to achieve leveraging the development, ensure that the value of stateconsultation, examination and approval procedures, strict regulation of economic activities, attract injection the social inv win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal-nefit, seeking wintegration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual beive inility and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effectnhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stabto e ing and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs,brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packag brand,oid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of of leading bodies and leading cadres to solve key does nottheir own conditions to develop the correct road, the maximum to avollar and arbitrary charges, fines, levies, and breach of privilege, chinakayao, not the problem of law. The township, street The ct and supervision departments and window units, service industry mainly solve the door hard, ugly face, something difficult, rcemenolving Yung lazy drag, buck passing skin, work is not implemented, the service is not active. The dynamic problem of law enfoideas, orders and prohibitions, and a policy, there are countermeasures county. The units directly under the heavy focus on set of mance concept is not correct, do not dare to play, to engage in "image project", "political project", a leadership guide, a sfour winds" outstanding issuesThe central and provincial requirements, the county leadership and leading cadres of key perforthe "of real implementation of the requirements of real to the grassroots, real let group Benefit the public.(a) focus on solving agance and waste fees, privileges and other issues, timely and effective, without any discount to solve, to improve the styleextrave practical problems, solve the people around the unwholesome tendencies especially on eat, take the card, Yong lazy luxury, reatly. At the same time, respond to the concerns of the masses, safeguard the interests of the masses, pay attention to solvning gading cadres of the four winds, the disadvantages of the style, scale behavior to a large scale investigation, overhaul, cleais to seize against "four wind" this focus on centralized solve outstanding problems asked County, township leadership and lectice s not empty is not partial, not as a mere formality.Two, the key point of the taskThe main task of the county's education pracohesion driven, more strict requirements on injection, really supervision practice, ensure education practice is not empty in and participation of the masses, pay more attention to the classification guidance. Orderly, pay more attention to the cooperatioo the layers of the demonstration, more focus on the four winds, solve the problem, pay more attention to open the door, the tion tcation, to carry out criticism and self criticism group, adhere to the pragmatic, more emphasis on leadership, pay more attenMarx doctrine view of the masses and the party's education.Always speak seriously as a basic attitude, adhere to positive eduline d the masses of grassroots groups in close contact to strengthen, and the majority of Party members, cadres and the mass linedustry, educational practice, pay attention to grasp the heavy towns, streets and villages, community education activities anice inocus on outstanding catch to directly contact the service of the masses of law supervision departments and window units, servl institutions. Educational practice with step by step.To adhere to the county leadership, leadership and leading cadres to froots organizations. Agencies and branches, each single unit, follow the rules on interna-public economic organizations, social organizations and other grass-ans, enterprises and institutions directly under the township, street, and community, village, nonhe orgcounty construction.In educational practice activities of the unit is mainly: the county and below county departments under tf the new results to promote the construction of a powerful force of the county and the ecological culture of the county and ding oand pragmatic people honest image to further establish the foundation to further reinforce the basic level. Style of the builes to further improve their thinking and understanding, to further change the style of the wind, the masses to close, honest d cadro solve the problems, Party members and cadres of the style and the masses of people strong, the Ministry of Party members an 居民思想行为的混乱和盲目仿效追随将淡化原有文化的特征, 进而在长远角度上破坏了旅游资源特征。这种现象目前有不少少数民族地区业已出现, 一些民俗旅游村落除了歌舞表演外, 日常生活已面目全非, 与外界趋同, 旅游者求异求知的心理需求得不到满足, 旅游点的市场吸引力日趋下降。我们固然要看到, 没有一成不变的民俗文化, 联合国把横断山区的一个小村落划定为世界民族人文保护区的做法毕竟不可能推广到各地, 也很难保证取得较好的实际效果。我们在旅游开发工作中所应当做的, 一方面是尽量真实地反映民俗文化, 对于不同时期的民俗尽量予以时间说明。另一方面是向当地居民宣传教育, 除了极少数野蛮的、愚昧无知的民治行为外, 民俗文化是没有优劣高下之分的, 都是世界文化的优秀组成部分, 在经济发展、文化交流的同时更应保护自己的文化传统, 只有民族的才是世界的, 失却自己的民俗文化特色, 也就基本失去了旅游生命力, 不能实现可持续发展。 (二)民俗文化旅游开发的经济效益原则 当前，文化产业正在成为世界消费的热点，并且已经发展到足以影响到世界产业结构的排序。作为民族文化重要因子的民俗文化，从上世纪末开始被商业开发利用来以来就产生了巨大的经济利益。于是在市场的诱惑下，民俗文化迅速以商业资源的形式被广泛商业化。近几年，由于甘南当地社会的飞速发展，地方收入获得了巨大经济效益。而作为旅游行业在其中占据了很大一部分。比如 效益甚至负效益的旅游开发是不可取的投资行为。对于民俗文化旅游开发而言, 其经济效益包括两个方面: 一是通过饮食、住宿、购物、交通、就业、招商引资等带动地区经济, 二是项目自身的经济效益。经营管理和区位都会影响民俗文化旅游资源的发展，从而会影响自身经济效益的发展。 四、民俗文化旅游资源的开发保护措施 目前甘南藏族自治州的民俗旅游资源开发现状并不理想。缺乏整体规划等方面，从而严重的制约甘南州民俗旅游资源的开发。甘南藏族民俗旅游开发急需科学的规划管理，加强民速旅游资源的保护和宣传，树立全民参与与意识，营造良好的民俗氛围，使民俗旅游资源得到合理的开发和可持续发展。而其中保护措施却是其中最至关重要到的方面～一个再有优势的旅游资源，如果没有科学合理的保护措施，它的最终结果也就可想而知了。虽然甘南州现在的旅游资源开发现状很不理想，但这也是机遇。因为基本没有发展，所以民俗旅游资源遭到破坏也微乎其微。这种从头开始的发展，在发展中，可以借鉴别地的发展，对可能出现的问题，提前做好解决措施，防患于未来。 (一)抓住自身的特色, 不盲目模仿。 wind spirit, resolutely oppose formalism, bureaucracy, hedonism and wasteful extravagance to solve the problems, Party member n measures for < on improving the work style of close ties with the masses law, highlight style building, carry out the wholentatioerity waste regulations "," double section "provincial regulations, municipal provisions of the" twelve "plan and the implemensformation across efforts, to further implement the central eight regulations and < The opposition party and government austte tralang Zhuang, improve their work style, service to the masses of the people, the foundation of consolidating grassroots, promot, the general requirements of "for the people pragmatic honest people as the theme, in carrying forward the spirit of Zhuangeatmenmine the objectives and requirements, step method, in accordance with the "" look in the mirror, dress up, wash bath, cure trent the Central Committee really, opinions and advice > < < >, < party implementing the guiding ideology of opinions to deterimplemhe guidance, conscientiously implement the spirit of general secretary Xi Jinping book series of important speech, earnestly n practice to the eighteen Party of eight, the spirit of the the third Plenary Session of the 18th CPC Central Committee as towing implementation opinions.First, the overall requirementsCounty county educatioroots party organizations. According to my actual County, the county to carry out the education practice put forward the foll-and directly affiliated institutions and grass tmentsf the party's mass line educational practice activities from 20** in January to 99 months, carried out at all levels of depare "about carrying out the party's mass line educational practice activity in the city's implementation opinions, the spirit oied deployment, according to municipal Party committeOpinions and suggestions on the party's mass line educational practiceAccording to the central and provincial, municipal unif6y seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development.y, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and activelpolic e policy for policy. Serious research about social support the development of cultural undertakings in the country and the XXization and upgrading ability, enhance core competitiveness, adapt to the need of market competition.(six) seriously study thre optimquality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structu-quality management management personnel, and strive to build a high-trial development, vigorously the introduction of highindusto respond to market competition, improve management and operation of the market. At the same time, according to the need of concept of the market, enhance the sense of crisis to adapt to market competition, the sense of urgency, improve the ability of cadres and workers of the existing business, firmly establish theowned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training -eve leveraging the development, ensure that the value of stateo achiproval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, te framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and apwin principle, in th-group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win ur) to promote the integration of resources. To further broaden their horizons, effective integration of resources within theet.(fowalking business road the competition of alienation and characteristics, the pursuit of stability and development of the marke, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, uniqu erformance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition p(threeres to solve key does nottheir own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.nd breach of privilege, chinakayao, not the problem of law. The township, street The collar of leading bodies and leading cades, awindow units, service industry mainly solve the door hard, ugly face, something difficult, and arbitrary charges, fines, levi n, work is not implemented, the service is not active. The dynamic problem of law enforcement and supervision departments andng skind a policy, there are countermeasures county. The units directly under the heavy focus on solving Yung lazy drag, buck passire to play, to engage in "image project", "political project", a leadership guide, a set of ideas, orders and prohibitions, aot dacentral and provincial requirements, the county leadership and leading cadres of key performance concept is not correct, do n ents of real to the grassroots, real let group Benefit the public.(a) focus on solving the "four winds" outstanding issuesTheuiremand other issues, timely and effective, without any discount to solve, to improve the style of real implementation of the req around the unwholesome tendencies especially on eat, take the card, Yong lazy luxury, extravagance and waste fees, privilegesople to the concerns of the masses, safeguard the interests of the masses, pay attention to solve practical problems, solve the pe advantages of the style, scale behavior to a large scale investigation, overhaul, cleaning greatly. At the same time, respondhe dishis focus on centralized solve outstanding problems asked County, township leadership and leading cadres of the four winds, tre formality.Two, the key point of the taskThe main task of the county's education practice is to seize against "four wind" ts a meirements on injection, really supervision practice, ensure education practice is not empty is not empty is not partial, not attention to the classification guidance. Orderly, pay more attention to the cooperation and cohesion driven, more strict requre amore focus on the four winds, solve the problem, pay more attention to open the door, the participation of the masses, pay mo criticism group, adhere to the pragmatic, more emphasis on leadership, pay more attention to the layers of the demonstration, d selfand the party's education.Always speak seriously as a basic attitude, adhere to positive education, to carry out criticism anose contact to strengthen, and the majority of Party members, cadres and the mass line line Marx doctrine view of the masses in clattention to grasp the heavy towns, streets and villages, community education activities and the masses of grassroots groups ontact the service of the masses of law supervision departments and window units, service industry, educational practice, payc with step by step.To adhere to the county leadership, leadership and leading cadres to focus on outstanding catch to directly roots organizations. Agencies and branches, each single unit, follow the rules on internal institutions. Educational practice-sspublic economic organizations, social organizations and other gra-directly under the township, street, and community, village, non tice activities of the unit is mainly: the county and below county departments under the organs, enterprises and institutionsl pracconstruction of a powerful force of the county and the ecological culture of the county and county construction.In educationarther establish the foundation to further reinforce the basic level. Style of the building of the new results to promote the to fung and understanding, to further change the style of the wind, the masses to close, honest and pragmatic people honest image cadres of the style and the masses of people strong, the Ministry of Party members and cadres to further improve their thinki s and 民俗旅游最吸引人的地方是它独特的文化背景, 不管这个地区的民俗旅游在形式上是否具有多大的吸引力, 它都真实地反映了一个地区的文化风格, 代表了一种文化的浓缩。许多地区把一些不是这个地区的建筑风格套用在自己的景区里面, 这虽然在表面上很吸引游客, 但它却违背了民俗旅游的核心, 脱离了文化的吸引力。对于一些真正对民俗旅游感兴趣的游客, 他们是不会来这样的”假景点”的, 这些景点的发展前景也不会很好, 可能暂时会取得一定的经济效益, 但从长远上看, 却失去了民俗旅游的魂, 在发展过程中会出现对自身定位的模糊, 不知未来的发展方向等等一系列问题, 最终很难在竞争中生存下来。 (二)避免出现同质化现象。 同质化使旅游景点没有了特色, 如果不解决产品同质化的问题, 不突出产品的差异性, 产品的吸引力会越来越弱。前来进行民俗旅游的游客把对这种民俗和这种文化的了解作为主要的参观原因可以理解, 但也不能完完全全的只限于民俗和文化的开发, 因为游客很多, 不同层次的游客在欣赏角度和水平有很大的差异, 要考虑到他们的想法, 创造更多的旅游项目, 可以使不同年龄段、不同知识水平的旅游者能够对景点产生兴趣。 (三)加大宣传民俗旅游的力度。 再好的旅游景点也离不开宣传, 许多非常好的旅游项目由于地理位置的限制, 很少为人所知, 这就无形中失去了很多潜在的旅游者。目前有一部分旅游者的旅游对象局限在少数一些著名的旅游景点, 他们往往通过电视及旅行社的宣传、推荐来选择自己的旅游线路, 这样就错过了许多好的旅游景点, 因为有一些景点由于刚刚建成资金不足或其他原因, 在为自身做宣传方面投入有限, 使景 点在知名度方面比较差些。同时对旅游景点加大宣传也可以使旅游者对旅游目的地有一个初步的了解, 使目标目的地明显的区别与其他目的地, 获得竞争优势, 同时也有助于旅游者更好地旅游。 (四)对相关民俗旅游产品的开发。 民俗旅游是一个大的系统工程, 对于一个景点, 人们往往已经不仅仅只关注它自身的特色了, 而是希望在旅游的过程中获得其他的收获, 得到更多的享受。比如游客前往一个民俗旅游区旅游的时候, 自然景观和当地的风俗会是他们的首选, 但一部分游客也希望在旅游过程中得到一些别的新奇的东西, 比如收集一些民俗特色的小工艺品, 纪录当地民族习俗的书籍, 出售一些民族特色的服饰, 也可以举办一些与游客联欢的活动, 总之, 要把 and pragmatic people honest image to further establish the foundation to further reinforce the basic level. Style of the builes to further improve their thinking and understanding, to further change the style of the wind, the masses to close, honest d cadro solve the problems, Party members and cadres of the style and the masses of people strong, the Ministry of Party members anyle building, carry out the whole wind spirit, resolutely oppose formalism, bureaucracy, hedonism and wasteful extravagance tght stthe" twelve "plan and the implementation measures for < on improving the work style of close ties with the masses law, highliosition party and government austerity waste regulations "," double section "provincial regulations, municipal provisions of he oppf consolidating grassroots, promote transformation across efforts, to further implement the central eight regulations and < Tying forward the spirit of Zhuanglang Zhuang, improve their work style, service to the masses of the people, the foundation on carrror, dress up, wash bath, cure treatment, the general requirements of "for the people pragmatic honest people as the theme, iing ideology of opinions to determine the objectives and requirements, step method, in accordance with the "" look in the mire guids of important speech, earnestly implement the Central Committee really, opinions and advice > < < >, < party implementing the 18th CPC Central Committee as the guidance, conscientiously implement the spirit of general secretary Xi Jinping book serieof th rall requirementsCounty county education practice to the eighteen Party of eight, the spirit of the the third Plenary Sessionctual County, the county to carry out the education practice put forward the following implementation opinions.First, the overoots party organizations. According to my a-arried out at all levels of departments and directly affiliated institutions and grassementation opinions, the spirit of the party's mass line educational practice activities from 20** in January to 99 months, cs impl, according to municipal Party committee "about carrying out the party's mass line educational practice activity in the city'uggestions on the party's mass line educational practiceAccording to the central and provincial, municipal unified deploymentOpinions and s7development. olicy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrogcial ptakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, finanpetition.(six) seriously study the policy for policy. Serious research about social support the development of cultural underre optimization and upgrading ability, enhance core competitiveness, adapt to the need of market comquality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structu-el, and strive to build a highquality management management personn-me time, according to the need of industrial development, vigorously the introduction of highe of urgency, improve the ability to respond to market competition, improve management and operation of the market. At the sae sensexisting business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, ththen the construction management personnel. Strengthen the management of education and training of cadres and workers of the owned assets.(five) to streng-estment to the industry group, to achieve leveraging the development, ensure that the value of stateconsultation, examination and approval procedures, strict regulation of economic activities, attract injection the social inv win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal-nefit, seeking wintegration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual beive inility and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effectnhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stabto e ing and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs,brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packag brand,oid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of of leading bodies and leading cadres to solve key does nottheir own conditions to develop the correct road, the maximum to avollar and arbitrary charges, fines, levies, and breach of privilege, chinakayao, not the problem of law. The township, street The ct and supervision departments and window units, service industry mainly solve the door hard, ugly face, something difficult, rcemenolving Yung lazy drag, buck passing skin, work is not implemented, the service is not active. The dynamic problem of law enfoideas, orders and prohibitions, and a policy, there are countermeasures county. The units directly under the heavy focus on set of mance concept is not correct, do not dare to play, to engage in "image project", "political project", a leadership guide, a sfour winds" outstanding issuesThe central and provincial requirements, the county leadership and leading cadres of key perforthe "of real implementation of the requirements of real to the grassroots, real let group Benefit the public.(a) focus on solving agance and waste fees, privileges and other issues, timely and effective, without any discount to solve, to improve the styleextrave practical problems, solve the people around the unwholesome tendencies especially on eat, take the card, Yong lazy luxury, reatly. At the same time, respond to the concerns of the masses, safeguard the interests of the masses, pay attention to solvning gading cadres of the four winds, the disadvantages of the style, scale behavior to a large scale investigation, overhaul, cleais to seize against "four wind" this focus on centralized solve outstanding problems asked County, township leadership and lectice s not empty is not partial, not as a mere formality.Two, the key point of the taskThe main task of the county's education pracohesion driven, more strict requirements on injection, really supervision practice, ensure education practice is not empty in and participation of the masses, pay more attention to the classification guidance. Orderly, pay more attention to the cooperatioo the layers of the demonstration, more focus on the four winds, solve the problem, pay more attention to open the door, the tion tcation, to carry out criticism and self criticism group, adhere to the pragmatic, more emphasis on leadership, pay more attenMarx doctrine view of the masses and the party's education.Always speak seriously as a basic attitude, adhere to positive eduline d the masses of grassroots groups in close contact to strengthen, and the majority of Party members, cadres and the mass linedustry, educational practice, pay attention to grasp the heavy towns, streets and villages, community education activities anice inocus on outstanding catch to directly contact the service of the masses of law supervision departments and window units, servl institutions. Educational practice with step by step.To adhere to the county leadership, leadership and leading cadres to froots organizations. Agencies and branches, each single unit, follow the rules on interna-public economic organizations, social organizations and other grass-ans, enterprises and institutions directly under the township, street, and community, village, nonhe orgcounty construction.In educational practice activities of the unit is mainly: the county and below county departments under tf the new results to promote the construction of a powerful force of the county and the ecological culture of the county and ding o 眼光放的宽一点, 不能只局限一点。统筹全局, 用系统的观点看待民俗旅游的产品的开发, 将会收到更好的效果。 (五)创造民俗旅游的市场品牌体系。 民俗旅游市场品牌体系的创造首先建立在分工体系的基础上, 有了分工体系, 进一步是特色化的体系, 最后形成市场的品牌体系。市场品牌体系的建立需要多方面的联合, 通过地区之间的联合, 景点之间的联合, 互通自己的优势资源, 带动整体的和谐发展。现在一些地区已经形成了一些简单的体系。很多地区已经构造了大体上有差异的品牌, 他们相互学习, 交流经验, 共同进步, 开拓市场, 建立品牌体系。 (六)精选民俗文化旅游资源的内容 民俗文化是以民间文化和民俗风情为主体的民族民间的物质上、精神上和上的传统, 它包括生产与生活习俗、游艺竞技习俗、岁时岁日习俗、礼仪制度习俗、社会组织习俗、民间文学艺术等, 其内容相当庞杂丰富, 在旅游开发过程中, 必须对内容进行精选。精选的原则是什么,是旅游吸引力。吸引力又主要决定于当地与游客产生地之间的文化差异, 当地民俗文化越有特色, 差异越大, 越有吸引力, 所以, 在内容精选时应精选其具有特色的部分。 一定要做到合理开发与有效保护相结合的原则。一方面, 科民俗旅游要想健康发展, 学合理地开发利用民俗文化, 大力推进民族地区民俗旅游业的发展; 另一方面, 通过多种形式把民俗文化转变为旅游资源, 坚持当地居民参与旅游开发与经营的全过程, 使他们意识到本地传统民俗文化的价值, 促使他们自觉地保留、传承和弘扬自己的民俗文化, 而不是盲目地接受外来的文化。这样, 既能防止民俗文化被弱化、庸俗化或商品化, 又能形成当地文化、经济以及社会诸方面的相对神秘性, 刺激游客旅游动机的产生带来更多的客源, 使经济效益和社会效益相统一, 实现民族地区旅游业的可持续发展。 五、结语 随着旅游事业的蓬勃发展, 旅游资源的开发和合理利用不断向纵深发展, 既要挖掘、整理、开发其科学、文学、史学、美学和社会学等文化内涵, 扩大其职能, 又要不断探索建立各类旅游资源的外延机制, 启动综合整体优势, 以带动和促进区域经济的全面发展。民俗文化对异地他乡的旅游者来说, 其神秘、罕见、趣味等都构成了一种强大的诱惑, 使其成为必然的旅游资源。把民俗文化作为一种旅游资源来开发、利用, 不仅可以带动旅游业的发展, 更可以弘扬民族的传统文化, 促进物质文明和精神文明的共同繁荣。 mine the objectives and requirements, step method, in accordance with the "" look in the mirror, dress up, wash bath, cure trent the Central Committee really, opinions and advice > < < >, < party implementing the guiding ideology of opinions to deterimplemhe guidance, conscientiously implement the spirit of general secretary Xi Jinping book series of important speech, earnestly n practice to the eighteen Party of eight, the spirit of the the third Plenary Session of the 18th CPC Central Committee as towing implementation opinions.First, the overall requirementsCounty county educatioroots party organizations. According to my actual County, the county to carry out the education practice put forward the foll-and directly affiliated institutions and grass tmentsf the party's mass line educational practice activities from 20** in January to 99 months, carried out at all levels of depare "about carrying out the party's mass line educational practice activity in the city's implementation opinions, the spirit oied deployment, according to municipal Party committeOpinions and suggestions on the party's mass line educational practiceAccording to the central and provincial, municipal unif8y seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development.y, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and activelpolic e policy for policy. Serious research about social support the development of cultural undertakings in the country and the XXization and upgrading ability, enhance core competitiveness, adapt to the need of market competition.(six) seriously study thre optimquality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structu-quality management management personnel, and strive to build a high-trial development, vigorously the introduction of highindusto respond to market competition, improve management and operation of the market. At the same time, according to the need of concept of the market, enhance the sense of crisis to adapt to market competition, the sense of urgency, improve the ability of cadres and workers of the existing business, firmly establish theowned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training -eve leveraging the development, ensure that the value of stateo achiproval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, te framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and apwin principle, in th-group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win ur) to promote the integration of resources. To further broaden their horizons, effective integration of resources within theet.(fowalking business road the competition of alienation and characteristics, the pursuit of stability and development of the marke, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, uniqu erformance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition p(threeres to solve key does nottheir own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.nd breach of privilege, chinakayao, not the problem of law. The township, street The collar of leading bodies and leading cades, awindow units, service industry mainly solve the door hard, ugly face, something difficult, and arbitrary charges, fines, levi n, work is not implemented, the service is not active. The dynamic problem of law enforcement and supervision departments andng skind a policy, there are countermeasures county. The units directly under the heavy focus on solving Yung lazy drag, buck passire to play, to engage in "image project", "political project", a leadership guide, a set of ideas, orders and prohibitions, aot dacentral and provincial requirements, the county leadership and leading cadres of key performance concept is not correct, do n ents of real to the grassroots, real let group Benefit the public.(a) focus on solving the "four winds" outstanding issuesTheuiremand other issues, timely and effective, without any discount to solve, to improve the style of real implementation of the req around the unwholesome tendencies especially on eat, take the card, Yong lazy luxury, extravagance and waste fees, privilegesople to the concerns of the masses, safeguard the interests of the masses, pay attention to solve practical problems, solve the pe advantages of the style, scale behavior to a large scale investigation, overhaul, cleaning greatly. At the same time, respondhe dishis focus on centralized solve outstanding problems asked County, township leadership and leading cadres of the four winds, tre formality.Two, the key point of the taskThe main task of the county's education practice is to seize against "four wind" ts a meirements on injection, really supervision practice, ensure education practice is not empty is not empty is not partial, not attention to the classification guidance. Orderly, pay more attention to the cooperation and cohesion driven, more strict requre amore focus on the four winds, solve the problem, pay more attention to open the door, the participation of the masses, pay mo criticism group, adhere to the pragmatic, more emphasis on leadership, pay more attention to the layers of the demonstration, d selfand the party's education.Always speak seriously as a basic attitude, adhere to positive education, to carry out criticism anose contact to strengthen, and the majority of Party members, cadres and the mass line line Marx doctrine view of the masses in clattention to grasp the heavy towns, streets and villages, community education activities and the masses of grassroots groups ontact the service of the masses of law supervision departments and window units, service industry, educational practice, payc with step by step.To adhere to the county leadership, leadership and leading cadres to focus on outstanding catch to directly roots organizations. Agencies and branches, each single unit, follow the rules on internal institutions. Educational practice-sspublic economic organizations, social organizations and other gra-directly under the township, street, and community, village, non tice activities of the unit is mainly: the county and below county departments under the organs, enterprises and institutionsl pracconstruction of a powerful force of the county and the ecological culture of the county and county construction.In educationarther establish the foundation to further reinforce the basic level. Style of the building of the new results to promote the to fung and understanding, to further change the style of the wind, the masses to close, honest and pragmatic people honest image cadres of the style and the masses of people strong, the Ministry of Party members and cadres to further improve their thinki s andwind spirit, resolutely oppose formalism, bureaucracy, hedonism and wasteful extravagance to solve the problems, Party member n measures for < on improving the work style of close ties with the masses law, highlight style building, carry out the wholentatioerity waste regulations "," double section "provincial regulations, municipal provisions of the" twelve "plan and the implemensformation across efforts, to further implement the central eight regulations and < The opposition party and government austte tralang Zhuang, improve their work style, service to the masses of the people, the foundation of consolidating grassroots, promot, the general requirements of "for the people pragmatic honest people as the theme, in carrying forward the spirit of Zhuangeatmen 参 考 文 献 1、殷群， 《民俗旅游的经济学思考》，玉溪师范学院学报，2004年 2、陶思炎， 《略论民俗旅游》，旅游学刊，1997年 3、杨丽， 《试析饮食文化特色旅游》， 云南地理环境研究，2001年 4、谷惠敏， 《国际饭店管理》， 中国旅游出版社，2006年 ying forward the spirit of Zhuanglang Zhuang, improve their work style, service to the masses of the people, the foundation on carrror, dress up, wash bath, cure treatment, the general requirements of "for the people pragmatic honest people as the theme, iing ideology of opinions to determine the objectives and requirements, step method, in accordance with the "" look in the mire guids of important speech, earnestly implement the Central Committee really, opinions and advice > < < >, < party implementing the 18th CPC Central Committee as the guidance, conscientiously implement the spirit of general secretary Xi Jinping book serieof th rall requirementsCounty county education practice to the eighteen Party of eight, the spirit of the the third Plenary Sessionctual County, the county to carry out the education practice put forward the following implementation opinions.First, the overoots party organizations. According to my a-arried out at all levels of departments and directly affiliated institutions and grassementation opinions, the spirit of the party's mass line educational practice activities from 20** in January to 99 months, cs impl, according to municipal Party committee "about carrying out the party's mass line educational practice activity in the city'uggestions on the party's mass line educational practiceAccording to the central and provincial, municipal unified deploymentOpinions and s9development. olicy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrogcial ptakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, finanpetition.(six) seriously study the policy for policy. Serious research about social support the development of cultural underre optimization and upgrading ability, enhance core competitiveness, adapt to the need of market comquality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structu-el, and strive to build a highquality management management personn-me time, according to the need of industrial development, vigorously the introduction of highe of urgency, improve the ability to respond to market competition, improve management and operation of the market. At the sae sensexisting business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, ththen the construction management personnel. Strengthen the management of education and training of cadres and workers of the owned assets.(five) to streng-estment to the industry group, to achieve leveraging the development, ensure that the value of stateconsultation, examination and approval procedures, strict regulation of economic activities, attract injection the social inv win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal-nefit, seeking wintegration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual beive inility and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effectnhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stabto e ing and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs,brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packag brand,oid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of of leading bodies and leading cadres to solve key does nottheir own conditions to develop the correct road, the maximum to avollar and arbitrary charges, fines, levies, and breach of privilege, chinakayao, not the problem of law. The township, street The ct and supervision departments and window units, service industry mainly solve the door hard, ugly face, something difficult, rcemenolving Yung lazy drag, buck passing skin, work is not implemented, the service is not active. The dynamic problem of law enfoideas, orders and prohibitions, and a policy, there are countermeasures county. The units directly under the heavy focus on set of mance concept is not correct, do not dare to play, to engage in "image project", "political project", a leadership guide, a sfour winds" outstanding issuesThe central and provincial requirements, the county leadership and leading cadres of key perforthe "of real implementation of the requirements of real to the grassroots, real let group Benefit the public.(a) focus on solving agance and waste fees, privileges and other issues, timely and effective, without any discount to solve, to improve the styleextrave practical problems, solve the people around the unwholesome tendencies especially on eat, take the card, Yong lazy luxury, reatly. At the same time, respond to the concerns of the masses, safeguard the interests of the masses, pay attention to solvning gading cadres of the four winds, the disadvantages of the style, scale behavior to a large scale investigation, overhaul, cleais to seize against "four wind" this focus on centralized solve outstanding problems asked County, township leadership and lectice s not empty is not partial, not as a mere formality.Two, the key point of the taskThe main task of the county's education pracohesion driven, more strict requirements on injection, really supervision practice, ensure education practice is not empty in and participation of the masses, pay more attention to the classification guidance. Orderly, pay more attention to the cooperatioo the layers of the demonstration, more focus on the four winds, solve the problem, pay more attention to open the door, the tion tcation, to carry out criticism and self criticism group, adhere to the pragmatic, more emphasis on leadership, pay more attenMarx doctrine view of the masses and the party's education.Always speak seriously as a basic attitude, adhere to positive eduline d the masses of grassroots groups in close contact to strengthen, and the majority of Party members, cadres and the mass linedustry, educational practice, pay attention to grasp the heavy towns, streets and villages, community education activities anice inocus on outstanding catch to directly contact the service of the masses of law supervision departments and window units, servl institutions. Educational practice with step by step.To adhere to the county leadership, leadership and leading cadres to froots organizations. Agencies and branches, each single unit, follow the rules on interna-public economic organizations, social organizations and other grass-ans, enterprises and institutions directly under the township, street, and community, village, nonhe orgcounty construction.In educational practice activities of the unit is mainly: the county and below county departments under tf the new results to promote the construction of a powerful force of the county and the ecological culture of the county and ding oand pragmatic people honest image to further establish the foundation to further reinforce the basic level. Style of the builes to further improve their thinking and understanding, to further change the style of the wind, the masses to close, honest d cadro solve the problems, Party members and cadres of the style and the masses of people strong, the Ministry of Party members anyle building, carry out the whole wind spirit, resolutely oppose formalism, bureaucracy, hedonism and wasteful extravagance tght stthe" twelve "plan and the implementation measures for < on improving the work style of close ties with the masses law, highliosition party and government austerity waste regulations "," double section "provincial regulations, municipal provisions of he oppf consolidating grassroots, promote transformation across efforts, to further implement the central eight regulations and < T