2014年剑桥商务英语高级分类考试试题及答案解析

2014年剑桥商务英语高级分类考试试题及答案解析 剑桥商务英语高级分类考试试题及答案解析 一、WRITING(PART ONE )(本大题2小题(每题25.0分，共50.0分。?The bar chart below shows the sales figures of two stores during a 9-year period. ?Using the information of the chart, write a report comparing the performances of the two stores. ?Write 120—140 words on your Answer Sheet. ) 第1题 ? The bar below shows the number of students at Diversity College who are immigrants, by last country of permanent residence. ? Using the information form the graph, write a short report on the diversity of immigrants. ? Write 120-140 words. 【正确答案】:答案: The bar above shows the number of students at Diversity College who are immigrants by their last country of permanent residence. Quite obviously, among the above-shown countries, most immigrants are from France, Brazil and the United States, among which the far most immigrants are from France, the secondly most are from Brazil, and the thirdly are from United States. Following these 3 countries are China and Australia. And the least immigrants are from Korea. The graph shows clearly that 100 students immigrated from China, 380 from France, and 260 from Brazil, that is, immigrants from China is almost 3 times less than those from France, and immigrants from Brazil are 2.6 times of those from China. Compared with Korea, from which there are the least immigrants, the number of immigrants from France, from which there are the most immigrants, has almost over 7 times more immigrants. [本题分数]: 25.0 分 【答案解析】 模考吧网提供最优质的模拟试题，最全的历年真题，最精准的预测押题～ 我们一直在努力做得更好～ 更多各种资格考试历年真题请访问 www.mokaoba.com [解析] 水平柱形图和垂直柱形图的分析没有什么不同，主要是趋势分析和差异分析。上图的分析 则完全是各个国家来的移民数量的差异分析。从上图中可明显地看出，来自法国的移民数量 为380个，来自巴西的为260个，而来自中国的为100个，但来自其他几个国家的移民的具体 数量则体现得没那么明显，所以上述图表仍不宜太多地使用具体的数字。 第2题 ? Write a short report about coffee-making and breaks. ? Write 120-140 words. 【正确答案】:答案: It is very interesting that the coffee-making habits of our employees have been noticed by other people in the company. It appears as if the time taken up by the making of coffee could be put to more productive use. We have also known for several years that there have been a number of problems connected with the motivation of our work-force, but the role played by coffee drinking has so far not been clarified. In one or two departments, staff seem to talk about nothing else but coffee breaks; how long is it till the break, whose turn is it to make it, etc. This unfortunate development has been discussed with the heads of department in my division on several occasions. They believe the subject of automated coffee machines, one for each department for example, is not very popular with a large number of staff. The staff think that the company would be trying to make money out of them. So I think that there is a grave danger that the actions of the management could be misunderstood. Nonetheless, I feel that we should try and limit the coffee breaks. We should try to prevent the staff from gathering round the coffee-making area and chatting for so long. I wonder if you have heard of the experience of our American sister company. They have a central coffee-making facility for all the divisional offices. This is then brought to the staff at their desks. In this way there is no need for a break. In theory this is surely one way of making working time more efficient. 二、WRITING(PART TWO )(本大题2小题(每题25.0分，共50.0分。 Write an answer to one of the questions 2—4 in this part. Write 200—250 words on the separate answer paper provided. ) 第1题 Question 2 ?Your company recently sponsored an event and the head of marketing has asked you to write a report about it. ? Write your report for the head of marketing, ? outlining the reasons for choosing to sponsor the event ? describing the positive outcomes of sponsoring the event ?explaining the disadvantages that resulted from sponsoring the event ? making recommendations concerning future sponsorship activity. ? Write 200-250 words. Question 3 ?The managing director of the company you work for has invited suggestions for new regional markets the company could consider entering. You have decided to put 模考吧网提供最优质的模拟试题，最全的历年真题，最精准的预测押题～ 我们一直在努力做得更好～ 更多各种资格考试历年真题请访问 www.mokaoba.com forward a proposal concerning this. ? Write your proposal for the managing director ? identifying the market you propose ? explaining the potential advantages of this market ? suggesting how the company should approach entering this market ? mentioning risks that might be associated with this market. ? Write 200-250 words. Question 4 ? The organization you work for has identified a number of training needs and has decided to commission external trainers to provide the necessary training. The head of Human Resources has asked you to contact a local training company about this. ? Write a letter to the head of the training company, including the following information ?an introduction to your organization ?a description of your company's training needs ? an outline of the form you think the training should take ? details of practical considerations relating to the training arrangements. ? Write 200-250 words. 【正确答案】:答案: Question 2 [参考范文] Report To: Director of Marketing From: Sharon Warby Date: 2 November Subject: Amateur football tournament Background The company sponsored last month's finals of the above tournament, as it would be shown on TV. It was hoped that this exposure would increase public awareness of the company name in the area covered by the local TV channel (which broadcast the match), and strengthen the sporting image of our soft drinks. Benefits We commissioned a market research organization to carry out a street survey in the week following the broadcast, and this showed a rise of five percentage points in public recognition of our name, compared with a month ago. This is the biggest rise we have ever achieved. In addition, sales jumped by nearly ten per cent immediately after the match, and although they have since dipped, they remain higher than at this time last year. Disadvantages The cost of sponsorship was greater than expected, and has taken up over half the total marketing budget for the current financial year. Unless the budget is increased, marketing will have to be reduced substantially. The research found that many consumers now associate our products with sport, and 模考吧网提供最优质的模拟试题，最全的历年真题，最精准的预测押题～ 我们一直在努力做得更好～ 更多各种资格考试历年真题请访问 www.mokaoba.com although this was attractive to many of them, a small number claimed that it would put them off purchasing our Products. This is potentially harmful to sales. 第2题 Question 2 ? Your department is in charge of finance of the company. To simplify the payment during business trip, you have studied many types of payment. ? Write a report about it. ? Write 200-250 words. Question 3 ? You are operations director of a company. ? Write a letter to Mr Ambassador to introduce your company. ? Write 200-250 words. Question 4 ? Your company is about to reduce copier costs. ? Write a proposal about it. ? Write 200-250 words, 【正确答案】:答案: Question 2 MONEY—usually the lack of it—is a universal problem for travellers. Whatever the amount they take there is a variety of ways to carry it. Since each has both advantages and disadvantages a combination of two or three is advisable, the mixture depending on financial circumstances as well as destination. Traveller's cheques: will be replaced if lost or stolen, theoretically within 24 hours. You pay 1 to 1.5 per cent of the value of the cheques (and maybe a fixed handling fee if you are buying in any of the 20 plus foreign currencies) but usually get a better rate when cashing them. In any of the Americas be sure to carry dollar cheques. Foreign currency: carry a small amount (for taxis, porters, telephone calls, snacks) until you can get to a bank. Most UK banks need advance notice of your requirements, otherwise change sterling at the airport or port (though exchange rates are less favourable). The commission and rate of exchange do vary but shopping around is rather impractical. Some countries (in particular Greece) restrict the amount of their currency that you can import. You should also carry some sterling for necessary expenses when you return. Postcheques: Each cheque, when accompanied by a postcheque card (included free with your first order of cheques) can now be used to draw up to , 100 in local currency from 90, 000 post offices in most of Europe and around the Mediterranean as well as Hong Kong, the Bahamas and Japan. Credit cards: Access (linked to Mastercard in the US and Eurocard in Europe) and Barclaycard (linked to Visa) are accepted in nearly 5 million outlets each though they vary in their acceptability. Barclaycard, for example, is stronger in France, Spain and Italy, whereas Access is most useful in Germany and the US. Their acceptance in continental petrol stations, too, is not always certain. 模考吧网提供最优质的模拟试题，最全的历年真题，最精准的预测押题～ 我们一直在努力做得更好～ 更多各种资格考试历年真题请访问 www.mokaoba.com They may also be used for cash advances and instead of a deposit on car hire. Charge cards: American Express and Diners Club are less widely accepted than credit cards and the interest-free settlement period is shorter but there is no pre-set spending limit. In addition to the initial starting and annual fee for the cards, both charge a one per cent processing charge for bills converted back into sterling. Eurocheques can be used to withdraw local currency as well as pay for hotels, restaurants, garages and other services in nearly five million, mostly European, outlets. The cheques, made out to the exact amount you require, are then debited to your account in the same way as a domestic cheque. Individual cheques can be cashed for up to a maximum of , 100 or the equivalent in local currency. There is no limit to the number of cheques you can use to make a purchase. You pay around , 3.50 for the card and there is also a commission of 1.25 per cent on the value of the transaction, plus roughly a 30 pence handling fee per cheque. 模考吧网提供最优质的模拟试题，最全的历年真题，最精准的预测押题～ 我们一直在努力做得更好～ 更多各种资格考试历年真题请访问 www.mokaoba.com