雀巢咖啡英文介绍

【Nestle Corporation introduces 】 Nestle Corporation, by Henry?The Nestor Lai (Henri Nestle) founded in 1867, the headquarters were located in Swiss Geneva lakeside fertile Wei (Vevey), was the world biggest food manufacturer.Has 138 year historical Nestle Corporation to origin from Switzerland, it is at first by produces baby food to build up.In 2005, Nestle Corporation has more than 500 factories in the whole world, 250,000 staffs, the year sales volume reaches as high as 91,000,000,000 Swiss francs.Produces baby food from one the village workshop to develop today leading world food company. At the beginning of the 20th century, the company starts to implement the diverse production, and purchases and establishes the enterprise in world each place, becomes the world scale biggest food manufacturer, its branch office start in US, Japan, Germany and so on more than 20 countries had more than 1200 factories, the company, the headquarters is located in Switzerland's Wei Uygur. 【Nestle's origins】 Nestel (Nestle) using his own name For the brand name, but its name in the English language is "comfortably settled down" and "side" means. Because of its specific meaning of the name will naturally be of the same root as the English "Nest" (Nestle) linked with Nestlé pictorial works of unlicensed graphics, which in turn will make people wait for feeding babies, loving mother and healthy nutrition of Nestle products. Visible, easy to "Nestlé" brand not only has its rich connotation, and entirely consistent with the basic requirements for trademark positioning. Nestlé in 1938, the company invented the first cup of instant coffee in the world, and called NESCAFé, Western many people's favorite. It was sold starting in the 1980 of the 20th century in China, access to the young, dynamic urban consumers love. Now, Nestlé coffee has become China's markets and the world's leading brand of instant coffee. 【Coffee product introduction】 Nescafe 1 +2 Nestle Espresso Coffee 1 +2 Nescafe Ice 1 +2 Nestle coffee, alcohol 100% pure coffee products Nestle Coffee-Mate Nestle Gold Coffee Nestle Cappuccino Nestle coffee cup mounted Nestle Coffee Gift Box Nestle Coffee Gift Box Gold Nestle Coffee Gift Box - Mini Nestle Yunnan Coffee Gift Box 中文 ? 雀巢咖啡 1+2 ? 雀巢咖啡1+2特浓 ? 雀巢咖啡冰 1+2 ? 雀巢咖啡醇品 100% 纯咖啡 ? 雀巢咖啡伴侣 ? 雀巢金牌咖啡 ? 雀巢卡布奇诺咖啡 ? 雀巢咖啡一杯装 ? 雀巢咖啡礼盒系列 ? 雀巢金牌咖啡礼盒 ? 雀巢咖啡礼盒--迷你 ? 雀巢云南咖啡礼盒系列 【Nestle coffee product analysis 】 Product perFormance: the selection of the finest quality coffee beans mainly raw materials, through the fine fire baking, add coffee mate and sugar well drinks from the deployment. Mellow flavor, smooth texture, easy to drink, a red can. Price: For the peer market leading position in their living brand, is a typical high-grade coffee, the price is higher. 【Product brand image analysis 】 Brand awareness: For many consumers, Nestle is instant coffee. In the instant coffee market, Nestle is undoubtedly the leading brands and occupied most of the market. The core brand: Nestle coffee (Nescafe) the name of the language in the world, are giving a feeling of uncertainty, strengthen the Nestle coffee can you nervous, tired after the injection of energy, make you feel relaxed moment. 【Target market strategies】 In the coffee market, consumers more recognized coffee products are used for leisure, relax and enjoy life, followed by an authorized coffee in the refreshing effect. nestle coffee target market strategy resulting: The coffee theme shaping leisure, vigor and vitality. 图片