世纪商务英语综合英语教程4Unit 1

世纪商务英语综合英语教程4Unit 1 广东中为工商技工学校教案 班级:10商务文秘 教师:韦丽 日期: 授课 《世纪商务英语听说教程?》 第1、2周 科目 日期 授课 6 Unit 1 Import and Export 课 课时 1. Be familiar with the expressions for import and export. 教学 2. Be familiar with the procedures for Import and Export. 目的 重Recite the useful expressions. 点 难The advantages and disadvantages of direct and indirect import and export. 点 chalk, 教学 教学 No Discuss together. 教具 形式 媒体 blackboard 作业Recite the new words and expressions. 审阅 教 学 回 顾 Lippincott Williams &Wilkins 2009 participate in modifying the rules for the implementation of personnel: review: Chen Shengdi Ruijin hospital affiliated to Shanghai Jiao Tong University Wang Xin Zhao Zhongxin, Zhongshan hospital affiliated to Fudan University, Shanghai Changzheng hospital, second military medical University Sun xiaojiang Liu Zhenguo sixth people's hospital affiliated to Shanghai Jiaotong University Xinhua Hospital wrote: Wang Shaoshi branch of Shanghai Jiao Tong University affiliated first people's Hospital Rule of Dermatology Dermatology clinical science is a covering a wide range of disciplines. Professional content including Dermatology, ... More than a month. Third, during the three-year rotation Department and schedule Web Department name 1th year provides Web departments: cardiology respiratory medicine ~ 2 months ~ 2 month obstetrics and Gynecology Clinic 2-4 Urology Clinic 2-4 weeks plastic surgeons or little operating room 1-2 months to choose Web-Department of General Surgery (more than 2) renal Endocrinology internal medicine 1 month 1 month rheumatic Rooms 1 month 1 month 2nd year visits: Ward 3-6 months: 3 years out of the 6-9 months: 1-3 months Ward: 3-6 months of emergency: independent, and 1 times per week or more than 1 skin Pathology: Unit 1 Import and Export Step ? Greeting Greet the whole class, count the number of students, and finish the teaching diary. Step ? Lead in Ask the students to talk about the pictures at the very beginning of the unit. Sometimes, students may find it hard to open their mouths as they cannot decide what and how to say. Try to initiate the task by asking some who, what, where, when, which or how questions. Step ? Teaching Process Text A: IBM Global Services: Overview Text Explanation: 1. The teacher lets the students answer the text-related questions (Ex. 1) and helps them identify the main idea of each paragraph. Note: Whether the answer is reasonable or not, remark it with encouraging and positive comments. 2. The teacher analyzes some difficult sentences and some language points while discussing the whole text with the students. (Please refer to Text A/Language Study section in Teacher’s Book for details.) Note: The teacher may refer to some relevant exercises in the exercises after Text A when explaining a certain language point. 3. Ask students to translate some difficult sentences into Chinese orally. 4. Ask students to review the five pre-reading questions. If there were any misunderstandings, correct them now. Text A Language Study 1. merchandise ? n. commercial goods; commodities 商品，货物 ?There is much discount merchandise on holidays. ?Merchandise first should be the products of labour. ? vt. to engage in the commercial purchase and sale of (goods or services); trade 做生意，交 易 ?He is merchandising auto parts. merchandise broker 商品经纪人 merchandise budget 商品预算 merchandise export 商品出口 merchandise cost 商品成本 2. broker n. an agent who, acting on behalf of a principal, buys or sells goods, securities, etc, in return for a commission (股票债券等的)经纪人,(买卖的)中间人,代理人 ?He set up in business as an insurance broker. brokerage n. 经纪业，佣金，回扣，经纪费 broker agent 经纪人兼代理人 Lippincott Williams &Wilkins 2009 participate in modifying the rules for the implementation of personnel: review: Chen Shengdi Ruijin hospital affiliated to Shanghai Jiao Tong University Wang Xin Zhao Zhongxin, Zhongshan hospital affiliated to Fudan University, Shanghai Changzheng hospital, second military medical University Sun xiaojiang Liu Zhenguo sixth people's hospital affiliated to Shanghai Jiaotong University Xinhua Hospital wrote: Wang Shaoshi branch of Shanghai Jiao Tong University affiliated first people's Hospital Rule of Dermatology Dermatology clinical science is a covering a wide range of disciplines. Professional content including Dermatology, ... More than a month. Third, during the three-year rotation Department and schedule Web Department name 1th year provides Web departments: cardiology respiratory medicine ~ 2 months ~ 2 month obstetrics and Gynecology Clinic 2-4 Urology Clinic 2-4 weeks plastic surgeons or little operating room 1-2 months to choose Web-Department of General Surgery (more than 2) renal Endocrinology internal medicine 1 month 1 month rheumatic Rooms 1 month 1 month 2nd year visits: Ward 3-6 months: 3 years out of the 6-9 months: 1-3 months Ward: 3-6 months of emergency: independent, and 1 times per week or more than 1 skin Pathology: broker insurance 保险代理人 3. prospective a. looking towards the future 将来的，未来的;盼望中的;预期的;有希望的 ?The foreign investor withdrew funds without getting his prospective benefits. ?She demonstrates an article to a prospective buyer. prospective buyer 可能的买主 prospective damage 预计的损失 prospective market 未来的市场 prospective return 预期收益 prospective benefits 预期利益 4. outlay n. an expenditure of money, effort, etc 费用，花费;支出 ?The weekly outlay on day-to-day operation in the company was enormous. ?This will involve high expenses and nonrecoverable outlays. outlay accounts 支出账户 outlay cost 支出成本 outlay for loan payment 偿还债务支出 outlay of liquidation 清理支出 5. attorney n. a person appointed to act for another in business or legal matters (业务或法律事务上的)代 理人 ?The attorney’s summation was telling. ?He has been appointed as the attorney of the company to sign the contract with its partner. attorney at law 律师 attorney fee 律师公费 attorney general 首席检察官 power of attorney 委托权; 委任书 6. substantial a. large in amount or number 很多的，大量的 ?The man incurred substantial losses during the stock market crash. ?The existence of substantial invisible income suggests that the income distribution system should be standardized. substantial cost differentials 巨大成本差额 substantial increase 大幅度增长 substantial labour surplus market 劳动力大量剩余市场 7. identify vt. recognize sb/sth and be able to say who or what they are 确认、证明某人(某事物);鉴别 出 Lippincott Williams &Wilkins 2009 participate in modifying the rules for the implementation of personnel: review: Chen Shengdi Ruijin hospital affiliated to Shanghai Jiao Tong University Wang Xin Zhao Zhongxin, Zhongshan hospital affiliated to Fudan University, Shanghai Changzheng hospital, second military medical University Sun xiaojiang Liu Zhenguo sixth people's hospital affiliated to Shanghai Jiaotong University Xinhua Hospital wrote: Wang Shaoshi branch of Shanghai Jiao Tong University affiliated first people's Hospital Rule of Dermatology Dermatology clinical science is a covering a wide range of disciplines. Professional content including Dermatology, ... More than a month. Third, during the three-year rotation Department and schedule Web Department name 1th year provides Web departments: cardiology respiratory medicine ~ 2 months ~ 2 month obstetrics and Gynecology Clinic 2-4 Urology Clinic 2-4 weeks plastic surgeons or little operating room 1-2 months to choose Web-Department of General Surgery (more than 2) renal Endocrinology internal medicine 1 month 1 month rheumatic Rooms 1 month 1 month 2nd year visits: Ward 3-6 months: 3 years out of the 6-9 months: 1-3 months Ward: 3-6 months of emergency: independent, and 1 times per week or more than 1 skin Pathology: ?The man refused to identify himself as the person who should have been in full charge of the accident. identification n. 识别，证实，核对 dentification card 身份证 dentification dimensions 船舶文件规定的尺度 identify oneself with 支持，参与 8. make a commitment (to sb/sth) 作出承诺 ?I’d like to make sure if it is acceptable to the factory before making a commitment to you. 9. relieve...of... 免除某人的职务;解除某人的(负担等);减轻某人的(痛苦等) ?The company relieved Mr. Brown of his post as manager. ?The workers are relieving of burdens from the ship. Translation of the Text 商品进出口 对大多数国家来说，进出口是国际收入和支出的主要来源。进出口的对象主要指的是货物和服务。有形产品，由于其出入境的可见性常被看作是有形进出口。这些概念广泛应用于商品进出口的实际操作中。 出口 间接出口 许多间接出口贸易中都会涉及中间人。有好几种中间人: 收费代理商 收费代理商扮演着联系你的产品或服务与特定的外国购买商的“掮客”的角色。一般来说，代理人或掮客并不会履行订单，而是把它们交给你，让你来决定。 出口代理公司(EMC) 出口代理公司是“不在场”的出口部门，向潜在的海外买家推荐你的产品以及其他公司的产品。 出口贸易公司(ETC) 出口贸易公司的作用，许多都和出口代理公司一样。然而，作为买卖双方的中间人，他以需求为动力，以交易的达成为导向。这样的定位对于制造商来说就能减少与出口相关的风险。 出口贸易商/出口代理商 出口贸易商或出口代理商会买进产品然后重新包装来出口，他们承担全部的风险，把产品卖给自己的顾客。 直接出口 虽然间接出口有许多的优点，但是直接出口也有自己的优势。虽然初期投入比较多， 相关风险也比较大，但是其利润也相应更高一些。 销售代 海外销售代表相当于制造商在国外的代理人。他们利用公司的产品目录和样品向潜在顾客宣传产品。 Lippincott Williams &Wilkins 2009 participate in modifying the rules for the implementation of personnel: review: Chen Shengdi Ruijin hospital affiliated to Shanghai Jiao Tong University Wang Xin Zhao Zhongxin, Zhongshan hospital affiliated to Fudan University, Shanghai Changzheng hospital, second military medical University Sun xiaojiang Liu Zhenguo sixth people's hospital affiliated to Shanghai Jiaotong University Xinhua Hospital wrote: Wang Shaoshi branch of Shanghai Jiao Tong University affiliated first people's Hospital Rule of Dermatology Dermatology clinical science is a covering a wide range of disciplines. Professional content including Dermatology, ... More than a month. Third, during the three-year rotation Department and schedule Web Department name 1th year provides Web departments: cardiology respiratory medicine ~ 2 months ~ 2 month obstetrics and Gynecology Clinic 2-4 Urology Clinic 2-4 weeks plastic surgeons or little operating room 1-2 months to choose Web-Department of General Surgery (more than 2) renal Endocrinology internal medicine 1 month 1 month rheumatic Rooms 1 month 1 month 2nd year visits: Ward 3-6 months: 3 years out of the 6-9 months: 1-3 months Ward: 3-6 months of emergency: independent, and 1 times per week or more than 1 skin Pathology: 代理商 常被理解错误的“代理商”其真正含义是经授权，甚至拥有代理权的能代表其所代理的 公司做承诺的代理人。 海外经销商 海外经销商是从出口商手中购买货物(通常以很低的折扣购买)然后转手卖出获利的商 人。海外经销商一般会对产品提供支持和服务，这样就减轻了出口商相应的责任。 国外零售商 公司也会直接将产品卖给海外零售商，虽然在这样的交易中，产品一般仅限于消费品。 这种方式主要依赖于和国外零售商直接打交道的巡回推销员。 直销给用户 美国公司可能将自己的产品或服务直接卖给国外的用户。买家可能是国外政府机构，例 如医院等。 进口 一个国家进口就意味着另一个国家出口。进口就是产品或服务被其他国家的买家购买的 过程，意思与出口刚好相反。 同样的，进口被分为直接进口和间接进口。间接进口通过国内中间商实现，而直接进口 则是进口商直接从国外购买产品。相较而言，我们可以得出这样的结论，间接进口对产品 的选择要求比较高，但其方便是显而易见的。而直接进口虽然经济实惠但是程序复杂。 Keys 1. Reading 1. There are 4 kinds of export intermediaries mentioned in the text. They are Commissioned Agent, Export Management Company (EMC), Export Trading Company (ETC), and Export Merchant/Export Agent. 2. There are 5 kinds of direct exporting mentioned in the text. They are Sales Representative, Agent, Foreign Distributor, Foreign Retailer and Direct Sales to End Users. 3. Indirect importing is limited in selection of goods, however its convenience is obviously seen. While direct importing is economical but more complicated in procedure than indirect importing. 4. off-site: away from the site; demand driven: be driven by the demand; transaction oriented: aim to wrap up a business deal. 5. Indirect exporting needs export intermediary. It requires less investment and takes lower risk. While in direct exporting, the exporter takes the whole control of the business and requires more investment, as well as higher risk running. 2. Comprehension Part 1 1. D 2. B 3.D 4.D Part 2 缺图 3. Vocabulary Lippincott Williams &Wilkins 2009 participate in modifying the rules for the implementation of personnel: review: Chen Shengdi Ruijin hospital affiliated to Shanghai Jiao Tong University Wang Xin Zhao Zhongxin, Zhongshan hospital affiliated to Fudan University, Shanghai Changzheng hospital, second military medical University Sun xiaojiang Liu Zhenguo sixth people's hospital affiliated to Shanghai Jiaotong University Xinhua Hospital wrote: Wang Shaoshi branch of Shanghai Jiao Tong University affiliated first people's Hospital Rule of Dermatology Dermatology clinical science is a covering a wide range of disciplines. Professional content including Dermatology, ... More than a month. Third, during the three-year rotation Department and schedule Web Department name 1th year provides Web departments: cardiology respiratory medicine ~ 2 months ~ 2 month obstetrics and Gynecology Clinic 2-4 Urology Clinic 2-4 weeks plastic surgeons or little operating room 1-2 months to choose Web-Department of General Surgery (more than 2) renal Endocrinology internal medicine 1 month 1 month rheumatic Rooms 1 month 1 month 2nd year visits: Ward 3-6 months: 3 years out of the 6-9 months: 1-3 months Ward: 3-6 months of emergency: independent, and 1 times per week or more than 1 skin Pathology: Part 1 1. visible 2. Direct 3.repackage 4. equivalent 5. representatives 6. merchant 7. distributor 8. retailers Part 2 1. E 2. F 3. B 4.G 5. J 6. A 7. H 8.C 9. I 10. D Part 3 1. relieve...of... 2. on behalf of 3. tend to 4. be classified... into... 5. Along with 6. act as 7. been identified as 8. made a commitment Part 4 1. initial 2. merchandise 3. outlays 4. government 5. substantial 4. Translation Part 1 1. 商品进出口 2. 收费代理商 3. 出口代理公司 4. 出口贸易公司 5. 出口贸易商 6. 出口代理商 7. 销售代表 8. 潜在买家/顾客 9. 潜在的海外买家 10. 国外零售商 11. 直销 12. 终端用户 Part 2 1. The merchandise could be classified into visible one and invisible one. 2. The foreign distributors can get substantial discount from the exporters. 3. There is difference between direct sales and Pyramid sales. 4. Indirect exporting needs the export intermediaries, the initial outlays and risk of which are less compared with direct exporting. 5. One country’s export can be another’ import which also have direct importing and indirect importing. Part 3 从饮料到便桶，到其他许多你从未想象过会成为全球性商品的东西，所有的一切都是精 明的生意人做买卖的对象。这些产品每天在全世界的某个地方被买卖，代理和分销。 Step? Exercises Do the exercises after the text. Check their answers. Step ? Summary During these days, we have learned the differences between import and export. Step ? Homework Recite the key words and Phrases. Lippincott Williams &Wilkins 2009 participate in modifying the rules for the implementation of personnel: review: Chen Shengdi Ruijin hospital affiliated to Shanghai Jiao Tong University Wang Xin Zhao Zhongxin, Zhongshan hospital affiliated to Fudan University, Shanghai Changzheng hospital, second military medical University Sun xiaojiang Liu Zhenguo sixth people's hospital affiliated to Shanghai Jiaotong University Xinhua Hospital wrote: Wang Shaoshi branch of Shanghai Jiao Tong University affiliated first people's Hospital Rule of Dermatology Dermatology clinical science is a covering a wide range of disciplines. Professional content including Dermatology, ... More than a month. Third, during the three-year rotation Department and schedule Web Department name 1th year provides Web departments: cardiology respiratory medicine ~ 2 months ~ 2 month obstetrics and Gynecology Clinic 2-4 Urology Clinic 2-4 weeks plastic surgeons or little operating room 1-2 months to choose Web-Department of General Surgery (more than 2) renal Endocrinology internal medicine 1 month 1 month rheumatic Rooms 1 month 1 month 2nd year visits: Ward 3-6 months: 3 years out of the 6-9 months: 1-3 months Ward: 3-6 months of emergency: independent, and 1 times per week or more than 1 skin Pathology: