瑞蚨祥旗袍参展框架

瑞蚨祥旗袍参展框架 参展厂商介绍 — 北京瑞蚨祥绸布店有限公司 一、公司发展史 二、公司荣誉 三、企业实力 四、产品介绍(这一块就是主要介绍旗袍的种类特点等等) (一) (二) (三) m 8 dangerous factors, and environment factors of recognition, and evaluation and control planning 9 material procurement program 10 engineering procurement program 11 Labor Management provides 12 for party evaluation and management program 13 construction process program 14 welding job management program 1 5 engineering points package construction management program 16 identifies and can dates back sex program 17 products protection 展会分析 一、基本信息 二、历届展会数据分析 三、展会优势分析 1.展会品牌优势 2.地理位置优势 3.媒体宣传优势 4展馆及服务优势 四、效果预测 1.访客人数 2.品牌形象 3.销售渠道 4.预期销量 m 8 dangerous factors, and environment factors of recognition, and evaluation and control planning 9 material procurement program 10 engineering procurement program 11 Labor Management provides 12 for party evaluation and management program 13 construction process program 14 welding job management program 1 5 engineering points package construction management program 16 identifies and can dates back sex program 17 products protection 参展宗旨与目标 一、参展宗旨 树立自主品牌国际形象 提高品牌知名度 扩大市场 促进销量 弘扬中华文化 二、参展目标 品牌目标 销售目标 市场信息目标 m 8 dangerous factors, and environment factors of recognition, and evaluation and control planning 9 material procurement program 10 engineering procurement program 11 Labor Management provides 12 for party evaluation and management program 13 construction process program 14 welding job management program 1 5 engineering points package construction management program 16 identifies and can dates back sex program 17 products protection 产业调查与竞争分析 一、 旗袍行业分析 (一)中国旗袍行业的发展现状 (二)中国旗袍行业分析 1.中国旗袍市场份额 (主要为每年的销售额和主要的10家生产商的市场份额分布) 2.旗袍生产厂家现状及行业发展趋势 3.行业竞争分析(主要分析旗袍主要生产商及其各自的优劣势) PS 基于此，再使用SWOT分析法找出瑞蚨祥企业特点及策略 4.旗袍行业的市场分析 (五力模型) (三)中国旗袍在国际市场的慨况 1.旗袍的海外贸易情况 2.旗袍主要贸易国分布特征 m 8 dangerous factors, and environment factors of recognition, and evaluation and control planning 9 material procurement program 10 engineering procurement program 11 Labor Management provides 12 for party evaluation and management program 13 construction process program 14 welding job management program 1 5 engineering points package construction management program 16 identifies and can dates back sex program 17 products protection 营销策略规划 一、参展产品的选择 二、目标群体分析(基于此进行有效的营销策略) 三、营销策略 (一)展前营销策略 1. 纸质媒体 2(网络媒体 3(展会支持方宣传方式 4(邀请函渠道 (二)展中销售策略 1.展场(主要为摊位设计，配以摊位设计图) 2.展场活动 3. 展场相关设计 4.访客接待规则 5.报价议价规则 6.产品推介会 (1)接洽阶段 (2)策划协商阶段 (3)推介 (四)展后营销策略 1.对参展项目的评估 2.展后致谢 3.展后跟踪服务 4. 安排工厂参观 5. 展后新品研究 m 8 dangerous factors, and environment factors of recognition, and evaluation and control planning 9 material procurement program 10 engineering procurement program 11 Labor Management provides 12 for party evaluation and management program 13 construction process program 14 welding job management program 1 5 engineering points package construction management program 16 identifies and can dates back sex program 17 products protection 财务规划 一、财务预算 二、资金与成本控制 (一)资金来源保障 (二)成本控制 三、利润分析 (一)分析思路 1.参展现场利润 2.展会当年利润 (2011年) 3.未来两年(2012-2013年)利润 4. 展会销售利润目标分析 5. 财务组最后考察了给预期利润带来浮动的影响因素。 6.分析数据参照 (二)参展现场旗袍外销利润 (三)参展当年旗袍外销利润 (四)未来两年(2012年-2013年)外销日用瓷利润分析 (六) 旗袍外销比例提高后对日用瓷外销平均利润率的拉动作 用(参展和不参展比较) (七)2012年旗袍外销额增长与旗袍外销总额比例的关系分析 四、 影响预期利润的因素分析 1 . 汇率因素 2. 原材料因素 3. 劳动力成本因素 4. 贸易壁垒因素 m 8 dangerous factors, and environment factors of recognition, and evaluation and control planning 9 material procurement program 10 engineering procurement program 11 Labor Management provides 12 for party evaluation and management program 13 construction process program 14 welding job management program 1 5 engineering points package construction management program 16 identifies and can dates back sex program 17 products protection m 8 dangerous factors, and environment factors of recognition, and evaluation and control planning 9 material procurement program 10 engineering procurement program 11 Labor Management provides 12 for party evaluation and management program 13 construction process program 14 welding job management program 1 5 engineering points package construction management program 16 identifies and can dates back sex program 17 products protection