武汉汽车消费市场

武汉汽车消费市场 调 查 报 告 专 业: 汽 车 美 容 与 营 销 班 级: 汽 美1305 姓 名: 刘 辉 2014年12月 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 1(调查背景 2(调查目的 3(调查内容 4(调查对象及调查分工构成情况 5(调查的主要统计结果 6. 数据分析汇总表 7(被调查者个人信息 8. 活动总结 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 一:调查背景 随着社会经济的持续快速发展,我国已经摆脱了物资短缺状况,市场环境由卖方市场转为买方市场。如今，处于资本原始阶段的中国汽车营销，一方面有参差不齐的汽车经销商鱼龙混杂，给刚刚起步的汽车市场带来诚信危机，另一方面，汽车厂家咄咄逼人的气势让众多汽车经销商有苦难诉。落后的汽车市场与豪华的汽车专卖店之间的反差，说明了中国汽车营销的畸形发展。随着市场竞争进一步深化，那种在市场火爆时期“打广告就能把车卖出去”的浅度营销越来越不适应市场需要。众多汽车经销商不仅要面对其他品牌的竞争，更要防范相同品牌的蚕食。在此背景下，深度营销，可能就是应对挑战的唯一法宝。深度营销，就是跳出产品的概念，走入消费者的内心。不要只将卖车放在心上，而是要将消费者的需求和感受放在第一位。从中国汽车普及率(1.2%)来看,汽车作为一个新兴行业他的发展潜力是巨大的。通过对汽车消费者购买行为的研究从而合理的引导汽车消费者的消费行为无疑对扩大内需和促进经济发展具有重要的意义。此以现阶段汽车行业消费者购买行为状况为背景，在总结汽车行业消费市场的行为特征下，从影响汽车消费行为的因素和汽车消费市场发展的前景上着手分析，最后得出一些可行性建议，希望对开展汽车市场有一定的帮助，当前城市化进程主要体现在两方面:城市用地空间蔓延和城市机动性迅速增加,汽车则是后者的最直接的物质载体.该报告以城市中已经购买汽车的、现在无车但短期内有意购车的、无车并且近期无意购买汽车的三类人群为调查对象,在分析汽车与城市关系的基础上,调查城市居民对于汽车的认知行为及其产生背景,进而引导城市与汽车的互动健康发展. geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 二(调查目的 本次调查主要了解现代人群对汽车主要购买行为及消费方式，以数据统计以及报告形式表现出来，找到合理的根据为主要目的，同时拓宽我们的专业知识领域，提升自我实践能力，加强团队协作能力。 三(调查内容 调查主:关于汽车购买行为的市场调查 调查方式:问卷调查，采用进行人员分配，访问消费者，设计问卷，得出的结果 并进行整理数据、以图表等形式表现出来，汇总并完成调查报告。调 查主要关于汽车拥有情况，是否有购车换车意愿，购车选择方式，购 车主要用途，消费理念，购车类型，购车考虑因素，喜欢哪国车系， 购车渠道，是否有二手车购买意愿，喜欢的颜色，对汽车的价位要求， 购车后的疑虑，个人情况说明。 四(调查对象及调查分工构成情况简介 调查对象:人群随机调查 调查分工:我们小组总共有四名成员，小组人员共同确定问卷的主题、问卷的格 式、调查的地点。实践调查分为两人一组的两个小组，并分为王家湾 和武汉经开万达两个地点，对街头人群采取随机进行问卷调查。 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 五(调查的主要统计结果简介 本次调查为四人，每人随机调查十五人，以总共六十份问卷以及每题回答人次作为结果简介。 1.调查中17人拥有汽车，43人无汽车。 2.调查中26人计划购买或更换汽车，34人 没有打算。 3.调查中32人选择一次性付款，10人选择商业按揭，7人选择信用卡贷款，11人另有打算。 4.调查购车用途中，16人选择旅游休闲，30人选择个人代步，6人选择商务应酬，8人另有其用。 5.调查的消费理念中，45人选择方便快捷，4人选择速度激情，9人选择品味生活，2人选择时尚浪漫。 6.调查中，31人选择经济型车，8人选择中级商务车，5人选择豪华车，16人选择SUV。 7.调查中购车影响因素中24人次选择整车外观，45人次选择安全配置，22人次选择舒适配置，6人次选择汽车品牌形象，19人次选择价格，18人次选择售后服务，10人次选择耗油量。 8.调查选择品牌中，27人选择德系车，14人选择日韩系车，9人选择美系车，4人选择法系车，6人选择中国自主品牌车。 9.调查中42人选择4S店购车，6人选择二级经销商，8人选择展销会，4人另有打算。 10.调查购买二手车意愿中，6人愿意购买，42人不愿意购买，12人不确定。 11.调查中9人选择红色车，19人选择白色车，18人选择黑色车，14人选择银色车，5人选择其他颜色车。 12.调查购买汽车价位中，6人次选择5-10万，35人次选择10-20万，14人次选择20-30万，5人次选择30万以上。 13.调查购车后疑虑中，16人次选择车的质量，21人次选择售后服务，21人次选择安全性，4人选择其他。 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 六(数据资料汇总表 1.是否拥有汽车? 数据分析:由调查数据可以看出，在中国汽车消费者市场，普通老百姓拥有汽车的人数较少，大多数的是无车百姓，可以看出中国消费者对汽车认知度还不够，家庭经济状况并不能满足大部分人群能够拥有汽车的愿望，进一步看出中国老百 姓的收入需要得到提高，同时也说明汽车价格没有得到普通百姓的普遍认可。 2.是否计划购买或者更换新车, 数据分析:从数据中可看出中国大多数消费者对汽车都能够接受，同时也希望能够购买汽车，说明中国汽车消费市场正在稳步上升。中国汽车行业还有待发展。 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 3.您选择的购车方式, 数据分析:从数据中可以看出中国消费者主要还是保持传统消费观念，大多数消费者选择一次性付款方式购车，同时，说明了中国普通消费者为何对汽车购买力度不足。商业按揭、贷款，信用卡分期购车，是一种新型消费方式，能够降低家庭负担，提前获得享受的超前消费，同时也有利于促进国家经济消费市场的扩大。 4.请问您购车的用途, 数据分析:从数据中可以看出，在日常生活中，消费者还是主要以车代步为目的的购车，大多数消费者保持着乐观的心态，旅游休闲为目的购车也占比较大的份额，说明我们消费者的生活水平得到了提高，人们对自我生活享受型观念得到很大提升。 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 5.您的消费理念, 数据分析:从数据中可看出，消费者理念都以方便快捷为主，这反映出我们大多数消费者是采取理性化的消费观念。 6.请问您购车会选择哪种类型的车, 数据分析:从数据中可以看出，经济型车普遍受消费者青睐，确实，汽车买来之后每年的价值都在不断的缩水，还要花钱养车，买经济型的车，充分利用了公共交通带来的方便，而且能够节约很多的成本，是合理消费的观念，高级豪华车并不被多数人关心，因为价格昂贵，保养费用又高，所以，大部分消费者愿意购买经济型汽车。 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 7.您购车的影响因素, 数据分析:从数据中可以看出，各种因素都得到不同消费者接受，当然安全配置占主要，在这个繁华的年代，什么最重要,还是自己的生命，所以安全是大多数消费者追求的东西，他们的选择是完全可以理解的。整车外观、附加功能、品牌效应、价格、售后服务在消费者眼中，也有一定的重要性，说明消费者对物质，经济，享受性的要求在逐步提高，说明了汽车市场消费方式具有多样性。 8.您喜欢什么车系? 数据分析:从数据中可以看出，中国消费者对德系汽车评价较高，而且拥有量较多，其次是日韩系和美系，所以说中国消费者更偏爱外国汽车品牌，而中国自主品牌并不怎么受欢迎，这也充分说明中国汽车行业需要得到完善，要进一步的提升中国自主汽车品牌的知名度，祝愿中国汽车能够雄起。 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 9.您计划从何种渠道购车, 数据分析:从数据可以看出，消费者对4S店相信程度非常之高，反映出我国4S店对汽车的销售占据很大的作用，并得到广泛的认知度和信任度，但是二级经销商，展销会，也是比较好的销售方式，只是并未得到完全的认可。 10.您是否有购买二手车的倾向, 80% 70% 60% 50% 40%系列1 30% 20% 10% 0% 愿意购买不愿意购买不确定 数据分析:根据调查数据显示，有70%的消费者表示不愿意购买二手车，有10%的消费者表示愿意购买二手车，20%的消费者表示不确定购买二手车，说明由于二手车市场买方和卖方的双方信息严重不对称，导致大多数消费者不愿意接受二手车。 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 11.您喜欢什么颜色的车, 数据分析:从图中可以看出，白色车型得到更多消费者喜爱，其次是黑，银，红色车，从颜色的喜爱看出我国消费理念是积极，开放，多样性的。 12.您理想购车的价位, 数据分析:10—20万和20—30万汽车是大多数消费者的购车主流价位，它价格不高不低，也是经济车型，表现消费者还是趋向于合理消费理念，而5—10万和30万以上汽车，并不怎么受欢迎，说明消费者对廉价汽车的不信任和对昂贵汽车的考虑。 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 13.您担心购车后出现的问题是, 数据分析:安全性和售后服务都是消费者最担心的购车后问题，反映出消费者有 远见性的消费，这也是最关乎个人安全和经济的两方面，当然车的质量同样不可 忽视，因为质量也影响安全和售后服务。 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 七(被调查者个人信息 1、 您的性别, 90% 80% 70% 60% 50% 系列140% 30% 20% 10% 0% 男女 2、 您的年龄, 50% 45% 40% 35% 30% 25%系列1 20% 15% 10% 5% 0% 18-2526-3536-4545以上 3、 您的月薪, 1000-2000 2000-3000 3000-4000 5000以上 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 4、 您的学历, 高中/中专 大专 本科 研究生以上 5、 您的职业, 60% 50% 40% 30%系列1 20% 10% 0% 企业职员事业单位职员公务员其他 八(活动总结 本次调查结果显示，男性消费者对汽车的购买欲望较女性高，男性消费者对事业、家庭的考虑要更加充分。被调查者更多的是年轻人愿意接受问卷调查，年轻人大多数能够接受这种方式的调查，并且，调查内容也贴近年轻人的生活。被调查者大部分人的月薪在3000-4000元，属于中型收入者，对汽车的购买也有一定的想法。被调查者的学历集中在大专与本科学历的人群，大学毕业生在工作几年后，对事业、家庭有一定的考虑，调查内容更适合这些人。他们的职业多以自由职业为主，职业的关系可能影响到消费者对汽车的兴趣。 geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry, 汽车购买问卷调查 尊敬的先生/女士: 您好～我们是江汉大学汽车服务工程的在校大学生，正在开展关于“汽车购买行为”的问卷调查，感谢您能抽出2-3分钟时间填写我们的问卷，您的帮助将非常有益于我们的实习，谢谢您的合作。 本次调查所获得的数据，仅供学术参考，不为商业活动使用。 1、您是否拥有自己的汽车( ) A.是 B.否 2、您是否计划购买第一台车或更换新车( ) A.是 B.否 3、您选择的购车方式是( ) A.一次性付款 B.商业按揭贷款 C.信用卡分期购车 D.其他 4、请问您购车的用途是( ) A.旅游休闲 B.个人代步 C.商务应酬 D.其他 5、您的消费理念是( ) A.方便快捷 B.速度激情 C.品味生活 D.时尚浪漫 6、请问您购车会选择哪种类型的车( ) A.微型车 B.紧凑型车 C.豪华车 D.SUV(多功能运动型车) 7、请问对您购车的影响因素有哪些(限选三个)( ) 附加功能 D.舒适配置 E.汽A.整车外观 B.安全配置 C. 车品牌形象 F.价格 G.售后服务 H.耗油量 8、您喜欢什么车系( ) A.欧系车 B.日韩系 C.美系车 D.法系 E.中国自主 9、您计划从何种渠道购车( ) A.4S店 B.二级经销店 C.展销会 D.其他 10、您是否有购买二手车的倾向( ) A.是 B.否 C.不确定 11、您喜欢什么颜色的车( ) A.红 B.白 C.黑 D.银 E.其他 12、您的理想购车价位是( ) A.5-10万 B.10-20万 C.20-30万 D.30万以上 13、您最担心购车后出现的问题是( ) A.车的质量 B.售后服务 C.安全性 D.其他 您的个人信息: 1(性别:A.男 B.女 2(年龄:A.18-25岁 B.26-35岁 C.36-45岁 D.45岁以上 3(您的月收入, A.1000-2000元 B.2000-3000元 C.3000-4000元 D.5000元以上 4(请问您的学历,( ) A.高中/中专 B.大专 C.本科 D.研究生以上 5(您的职业,( ) A.学生 B.企事业单位职员 C.公务员 D.其他 非常感谢您的参与，祝您心情愉快，工作/学习顺利～ geographic location Yibin city is located in beautiful rich of "abundance"--Sichuan basin South margin, is located in n 103 ? 39 '-105 ? 20 ', latitude 27 ? 49 '-29 ? 16 ' Zhijian; Yibin East and, Luzhou city, adjacent; North and zigong city development 12th a five years planning platform for into Yu city inter track network planning ( 2011-2030) national and place of related planning, and policy Yibin City tourism development planning Yibin city ease city hold blocking special planning Yibin city related tablets district control sex detailed planning Yibin city public traffic development planning Yibin city land using general planning Yibin city industrial concentrated district layout planning 1.4 planning background Yibin city in sands River, and minjiang River and Yangtze River of Sanjiang intersection at, is China famous of "wine are", belongs to chuan, and Yunnan, and Guizhou three province combined Department area, known as " Yangtze River City, "said, is" in panxi-liupanshui "important part of the resource-rich region. In the new master plan, as the national historical and cultural city in Yibin city, China, Department of Sichuan-Yunnan-Guizhou-based regional center in the upper reaches Counties are: Yibin, and Jiang ' an, and changning County, and Gao Pingshan County, xingwen junlian, and Gong, and, and, and. 2.1-2 administrative map of Yibin, Yibin city, end of 2014 the city's total population of 5.5429 million people, resident population of 825,000 people in the Center. 2.1.3 social economic development in Yibin city, 2014 to achieve GDP of 144.381 billion yuan, an increase of 8%, keeping the total province-4th place; local public budget income of 10.56 billion yuan, ranking 4th place, above-scale industrial added value of 78.716 billion yuan, ranking 3rd in social retail sales of consumer goods totaled 56.169 billion yuan, ranking 4th in 24990 Yuan of disposable income per capita of urban residents, per capita net income of farmers 9831, Share 123 14.5:60.0:25.5. Wine-making industry,