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The Business Organisation
Topic 1
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Session Objectives
� Define organisation
� Identify the different types of
organisation
� Describe the main business functions
� Explain the characteristics of the
strategic, tactical and operational levels
in the organisation in the context of the
Anthony hierarchy
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Nature of Organisations
Nature
Meaning TypesNeed
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Organisations: Meaning
� Group of people working together to
achieve common goals
� Social arrangements for controlled
performance of collective goals
- Buchanan and Huczynski
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Key Elements
� Social arrangements
� Controlled performance
� Collective goals
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Need for organisations
� Pool skills and knowledge
� Facilitate specialisation
� Pool resources
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Need for Organisations
� Opportunity to save time
� Fulfil social needs
� Become power centres
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How Organisations Facilitate
Specialisation
� Individual workers can concentrate on a
limited type of activity
� Allows individual workers to:
� build higher skill levels and knowledge
� become more efficient
� Key aspect of Specialisation is division
of labour
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Division of labour
� “The extent to which the organisation’s
work is separated into different jobs to
be done by different people.” -Moorhead
and Griffin
� Concept was first given by Taylor
� It was first used in car production at Ford
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Division of labour: Benefits
� Simple tasks encourage use of highly
specific equipment
� Semi-skilled labour can be employed in
place of expensive highly skilled
� Workers are only responsible for one
process and so are able to develop a
high level of expertise.
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Basis of
Profit Orientation
Basis of
Ownership and Control
Public Sector
Organisations
Private Sector
Organisations
Profit-seeking
organisations
Not for Profit
Organisations
Co-operatives
Classification of OrganisationsClassification of Organisations
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Profit-Seeking Organisation
� Companies and partnerships having the
main objective as maximising the wealth
of its owners
� Primary objectives include:
� Survival
� Growth
� Make profit
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Objectives of Profit Seeking
Organisations: Peter Drucker
� Market standing
� Innovation
� Productivity
� Physical and financial resources
� Profitability
� Manager performance and development
� Worker performance and attitude
� Public responsibility
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Not-for-Profit Organisations
(NFPs)
� Do not have financial objectives as
primary
� Seek to satisfy specific needs of their
members or specifc sectors
� Include:
� Schools
� Charities
� Clubs
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Mutual Organisations
� Type of Not-for-Profit organisation
� Raise funds by the subscriptions of
members
� Use these funds for providing common
services to members
� Examples:
� Trade unions
� Building societies
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Public Sector Organisations
� Provide basic government services
� Controlled by government organisations
� Examples:
� Royal mail
� Police
� Military
� NHS
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Private Sector Organisations
� Non-government organisations
� Not controlled by government
� Examples
� Businesses
� Charities
� Clubs
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Co-operatives
� An autonomous association of persons
united voluntarily to meet their common
economic, social and cultural needs and
aspirations through a jointly owned and
democratically controlled enterprise
- (International Cooperative Alliance Statement 1995)
� Similar to mutual organisations
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Main Business Functions
� Human Resources
� Sales and Marketing
� Research and Development
� Production/Operations
� Purchasing
� Customer Service
� Finance and Accounts
� Administration
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Human Resources
� Recruitment and retention
� Job descriptions
� Person Specifications
� Dismissal
� Redundancy
� Motivation
� Professional development and training
� Health and safety and conditions
at work
� Liaison with trade unions
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Sales and Marketing
� Market research
� Promotion strategies
� Pricing strategies
� Sales strategies
� The sales team
� Product – advice on new product
development, product improvement,
extension strategies, target markets
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Research and Development
� New product
development
� Product improvements
� Competitive advantage
� Value added
� Product testing
� Efficiency gains
� Cost savings
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Production/Operations
� Acquiring resources
� Planning output – labour, capital, land
� Monitoring costs
� Projections on future output
� Production methods
� Batch
� Flow
� Job
� Cell
� Efficiency
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Purchasing
� Acquiring goods and services necessary
for business
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Customer Service
� Monitoring distribution
� After-sales service
� Handling consumer enquiries
� Offering advice to consumers
� Dealing with customer complaints
� Publicity and public relations
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Finance and Accounts
� Cash flow
� Monitoring income/revenue
� Monitoring expenditure
� Preparing accounts
� Raising finance
� Shares
� Loans
� Links with all other functional areas
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Administration
� Managing estates
� health and safety, maintenance, security
� Reception
� Clerical work
� reporting, recording, record keeping,
communication
� Overview of quality control
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Co-ordination Mechanism in an
Organisation
� Budget-setting process
� Regular meetings between the
managers
� Inter-department communication
� Clear, well-documented reporting lines
� Encouraging Direct Supervision
� Standardisation of processes, outputs
and skills and knowledge
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Planning Hierarchy
Strategic Planning
And Control
Operational Planning
And Control
Tactical Planning
And Control
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� A process
� Of deciding on objectives of
the organisation
� On changes in these
objectives
� On resources used to attain
these objectives
� Policies that govern the
acquisition, use and
disposition of these resources
What is Strategic
Planning
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Examples: Strategic Planning
� Selection of products
� Markets to sell the product in
� Required level of company profitability
� Purchase and disposal of companies
� Purchase and disposal of major fixed
assets
� Total manning needs
� Raising new funds
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Strategic Planning Process
� Strategic Analysis
� External analysis of markets, competitors,
business environment
� Internal analysis of the firm’s resources ,
competences etc
� Stakeholder’s analysis
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Strategic Planning
Process
� Strategic Choice
� Basis of strategy
� Where do you
want to compete
� How to get there
� Strategic
Implementation
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Management Control
� A process by which the managers
assure that resources are obtained ad
used effectively and efficiently in the
accomplishment of the organisation’s
objectives.
� Also called Tactical planning
� Examples: setting budgets for sales,
production etc.
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Operational Control
� Also called operational planning
� Process of assuring that specific
tasks are carried out effectively and
efficiently
� Example: allocation of particular
staff to particular tasks, handling
customer complaints etc.
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Type of Information
Requirements
Strategic
Operational
Tactical
Control
Planning
Information
Control
Information