商务英语关于微博swot

The SWOT of Sina Weibo Nowadays, with the rapid development of networks, more and more social networks spring up, such as Kaixin、Renren、Sina Weibo etc. Compared to other traditional social networks, Sina Weibo is a new network tool. It has emerged in China and being popularized in 2009, liking the Face book and Twitter in the Western countries. In the platform of Sina Weibo, people can not only share their personal information through words、images and videos whenever and wherever possible, but spread and get the information whatever they want. Due to the popularity of Sina Weibo, now more and more enterprises and businesses begin to advertise for their products on the microblog. So how to explain such phenomenon？Next, it is the SWOT of Sina Weibo. (一) strength： 1、 Information sharing is convenient quickly. A valuable latest message can spread to any areas of the world within a short time. 2、 Low cost and high efficiency. It is free for enterprises to register an account. When a user sends a message, his fans can transmit it at hand, so in a sense, it immensely reduces the input of manpower and material resources. 3、 Strong interactivity. The fans group which is created by Sina Weibo are enterprises’ present and potential customers. Because Weibo is a two-way interactive platform, so companies can communicate with users more easily and the let users know more about products. （二）weakness： 1、Limited spread. A Weibo massage is limited within 140 words, so the product information what companies describe have the limitation. 2、Microblog marketing flood. With the popularity of microblog, a large number of information starts to occupy most of the weibo page and then reduce the effective information. 3、information updating too quickly. Once information couldn't be seen by fans in time, information are likely to be buried by other information, so that enterprise cannot achieve marketing purposes. （三）opportunity： 1、Strong users base. Strong users base provide a new platform for enterprises, and abundant resources strengthen their direct contact with users and then achieve marketing purposes. 2、More and more enterprises and media organization register for Sina weibo. Such as International online and Chanel are registering for Sina early or late. It provides convenience for microblog’s advertising. （四） threat： 1、 Many competitors. Wangyi、Sohu、tencent all have their own mircoblogging products and have their own advantages. 2、 Monitoring risk. With the emergence of the real-name system, Sina face a big problem. According to the above SWOT analysis, we know the reasons why marketers advertise on the microblog. Sina Weibo has its advantages in China, but with the users ‘beauty fatigue and the government’s strict supervise, it need to find new and original ways to refine the situation.