14号案例演讲

nullRyanair Holdings, plc - 2011Ryanair Holdings, plc - 2011Zhou Xin 101905935 Wang Xiang 093905464 Wu Bangwei 092904975nullRyanair was founded in 1985 and has its headquarters at the Dublin Airport in Ireland. It is the pioneer of the low-fares model in Europe after 1990. It is also the world’s largest carrier of international passengers and the fifth-largest carrier of both international and domestic passengers. Vision As Annual Report showed “firmly establish itself as Europe’s leading scheduled passenger airline through continued improvements and expanded offerings of its low-fares services. Mission As Rayanair’s answers ”Ryanair seeks to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.”ISSUEISSUEReduce air impact on the environment, reduce carbon emissions Poor service for customer because of cost control. Ryanair had the lowest fare but the costs went up substantially once all fees were added. The certain positions or employees may be eliminated in the future, which could lead to deterioration in labor relations and affect the airline’s operations. Ryanair is not always the cheapest way to travel, once passenger consider the added fees before making the ticket purchase they will know that and make the choice in cheapest company fare.SPACE MATRICSPACE MATRICRyanair should use Aggressive Strategies- A firm whose financial strength is a dominating factor in the industry.TWO OF FINAL STRATEGYTWO OF FINAL STRATEGY1, Enter the new geographical area Asia Africa2. Development the market share in European market. Increase the other group of customer sales. Increase the competitive advantage.THE CORE STRATEGYTHE CORE STRATEGYDevelopment the market share in European market. Increase the other group of customer sales.(Not only low-fares) Increase product quality Doing the promotion Add airlines on high season Increase other competitive advantage THE END Thank you!THE END Thank you!