宝洁公司英文介绍

宝洁公司英文介绍 PG Brief introduction Target market strategy Marketing mix4ps SummaryBrief introduction Founded in 1837 One of the largest consumer products companies US68.2billion Ranked 74th I. Company Description William Procter and James Gamble in Cincinnati Ohio founded Procter and Gamble in 1837. They started the business by making and selling their own soap and candles. On October 31 1837 they formalized their relationship by signing a partnership agreement. The partnership flourished under the two founders and family members became involved in the business. In 1879 James Norris Gamble a household products throughout the decades and today Procter and Gamble has nearly 300 brands in over 160 countries. They are constantly researching and developing new products that range from Personal and Beauty House and Home Health and Wellness Baby and family to Pet Care and Nutrition. They are committed to helping consumers with health hygiene PG 80 countries More than 300 brands in 160 countries. Beauty care Household care Gillette PG China PG entered Mainland China in 1988 by establishing its first joint venture in Guangzhou Chengdu Beijing Tianjin ShanghaiGuangzhou Nanping DongguanAchievements 17 11 14 8Skin care marketshare 15 OLAY DaBao PONDS TJOY othersBaby care marketshare 33 Pampers anerle moony Kimsoft Chiaus othersOthers Safeguard Tide and Gillette are currently No.1 brands in personal cleansing power detergent and male grooming market.PG Brief introduction Target market strategy Marketing mix4ps SummaryTarget market strategy Being that Proctor and Gamble has such large diverse product lines their target market is more than just one defined market. Proctor and Gamble has gone to great lengths to recover data to determine their target market with some individual products. From online surveys PG found that 80 percent of the potential Also Proctor and Gamble went as far as video taping consumers at home basically their own reality TV to learn about the consumers and to reveal more about what the surveys didn’t show. As for the products sold at Proctor and Gamble the target market seems to point to stay-at-home parents more specifically mothers with children. Proctor and Gamble uses this motherly target market in the set up of their website pgbrand.com basing pictures captions and arrangement around the female attraction. PG brands use the same target markets as the PG website in their TV commercials magazine ads and other advertisements pgbrand.com. Most of their products are used for home purposes. PG use target marketing but their products are so well known and used that not very much target marketing is needed due to brand recognition. While not as big as the homeowner market Procter and Gamble also offers business-to- business selling. PG has built a strong brand name recognition for their products and know that employees and customers of these businesses will feel more comfortable with these goods because they use the same products at home. Business-to-Business selling is another target market for Procter and Gamble.PG Brief introduction Target market strategy Marketing mix4ps Summary Product strategyAdvantages : set up the brand and the company’s image successfully high quality and localization of the products update products continuously the diversity of productDisadvantages: too many brand cause brand confusion a large number RD investment make the cost higherPlace/distribution PG is the first market established a complete sense of the distribution market system including how to distribution how to put products on the shelf how to help sale posters and so on. In the choice of dealers PG usually choose 2 dealers in one it has established a set of business system called distributor network information trading platform. This is in order to improve the efficiency of distribution. PG began rely on big distributors and improve the ability of distributors and start to reduce the number of distributors wash out those who couldn’t keep up with the development of the situations . 宝洁促销活动图片源文件PSD 宝洁 促销活动图片源文件PSD 宝洁促销活动图片 源文件PSD