Beauty sugar daddy and China ZARA the same thing

Beauty sugar daddy and China ZARA the same thing Beauty sugar daddy and China ZARA the same thing ZARA is the garment industry since the legend, then according to my understanding of the natural disposition of domestic enterprises, I believe ZARA is a lot of companies will follow the object, so I put “build China’s ZARA” type Baidu’s search bar, you guess the result? search revealed high Mount, Sea Orchid House, Metersbonwe, cable Xiang, clothing and other known or unknown through the world of clothing have a clear-cut operators to “make Chinese-style ZARA” as its business goals, or simply “China ZARA” self-promises. Despite the surprise, I still exaggerated style of Chinese enterprises endless imagination shook his head: First of all, ZARA in Hong Kong, Shanghai, Beijing, Hangzhou has shop after another, with authentic Chinese identity, how can so many “Chinese ZARA” it? Secondly, ZARA unique competitive business model is unique in the world, and in 2008 over CAP to become the world’s largest clothing retailer, if ZARA mode is so easy to copy, then the big buildings of the world in the clothing market, long I do not know how many ZARA, ZARA, how can make a dominant? Furthermore said, 1 ZARA by 2007 stores around the world in 3900, with annual sales of 6.3 billion euros (equivalent to more than 600 billion yuan, which is still to go for no country of the Chinese garment enterprises, the difference in the figures is more than simple book? similar to the concept of speculation impetuous for the tiger is no different from pulling the flag. So nowadays reminds me of “Beauty sugar daddy” of the atmosphere, in which the gains and losses on the interest, right? Beautiful waterfront on the wealthy, in the short term may well be a shortcut in life, you can immediately enjoy the rich life, but also can face (only a small circle, the carpe diem. But from the long-term point of view, the choice of most unwise sugar daddy, just take the price of youth, there is no chance of winning a gambling game. - This is the case near the big companies striking similarity? Hui andAriel Group pursues the “used”, when the food industry category of the popular event of a single market, Daly will mimic one of the leading brands, low-cost replication, a marketing expert called “Dali model.” In fact, popular culture in the cottage market in China, similar to the model is almost the nature of the enterprise, from the real estate industry, daily chemical industry, the mobile phone industry, automotive, sporting goods, apparel, 2 health care products industry, all of this, no wonder, even the Chinese business community has become a pain. As the world’s top marketing guru Milton Kotler recently in the ““ China Brand fundamental way>> paper wrote: “China has a corporate brand, but no brand names. Not the existence of product brands, corporate branding is just an empty shell. Production and processing enterprises of industrial products export profits are falling, and foreign brands in China’s market share is increasing. So China to build brand, to get in the premium export capacity and domestic market, has become the focus of discussion. Have a good brand of products, as opposed to general brand and generic product, does a higher premium. Big brand enterprises in the design, quality, product features, promotions and brand management, will put huge amounts of money to ensure that the minds of the customers to build a relatively high perceived value, these investments will be higher prices and higher yields in return. However, most Chinese companies do not want to invest in these areas, they will lose the opportunity to obtain higher profits. These companies are new industry-oriented rather than consumer-oriented. They think they do not have enough 3 brand management experience, to ensure that the high capital investment to get a return. So, they choose instead of brand building advertising. learning is important, however, a good brand is a bold arise in practice. “ So good words can really hear the owner of several people into it? Daly look back, family members, including its multi-brand Daly pie, potato chips can be BAK, delicious point of biscuits, tea garden Daly, and their are herbal tea, etc., if you understand the food market , at least know the pie brand is the leader in Orion, Lotte, cookies, such as Danone, Nestle, tea drinks such as unified, Master Kong, such as Pringles potato chips, such as Wong Lo Kat herbal tea, etc., Daly is no difference between how product were fighting, almost simultaneously with the major categories of industry giants competition? the secret public, is also a “three tricks”: advertising campaign launched by celebrity spokespersons, betting big on the rural market to avoid the positive pressure to the low price strategy for buying opportunities. which compared to the scale according to the spokesman, Daly I’m afraid could be the first, has include Xu Qing, Zhao Wei, Jay, Rene Liu, Gao Yuanyuan, Edison Chen, Guo Jingjing, Peter Ho, Roy Chiu, Tammy Chen, Feng Gong, among dozens of an entertainment 4 and sports stars. Let us analyze the concrete and its positive, this is the last two years Dali investment. Herbal tea is confined to Guangdong and Guangxi areas of the traditional folk drink, because of Wong Lo Kat’s sake, drive the rapid radiation of the herbal tea market, Wong Lo Kat 6, 2003 billion in sales to achieve sales of 12.0 billion in 2008 caused the myth the attention of other manufacturers, in addition to the ground there, Guangdong herbal tea brand, 1000, Daly has of fashion, the timely introduction and its positive. And their positive birth, to carry the big names near the temperament, and Wang Lao Ji same red cans, the main body of Chinese calligraphy logo, “drink do not get angry,” the advertising appeal and Wong Lo Kat “I’m afraid to drink lit Wong Lo Kat” concept exactly the same, and Wong Lo Kat biggest difference is the support of celebrity advertising, can be said that the initial attachment and its initiative to Wong Lo Kat is, and the relatively low price and star advertising as their own capital (which can be worthy of contrast, beauty is often also the young and pretty as the capital. After some time, when found near the big increase did not make their own worth, and Wong Lo Kat is gathering momentum, the and the positive selection of the new strategy, trying to open with Wong Lo 5 Gila distance, so introduction of new packaging PET bottles, and the corresponding new ad is “a man to the atmosphere.” I do not think this is an appropriate advertising strategy: First, PET bottles with respect to the formation of differentiated Wanglaoji Although recognition, but in the entire beverage market, this is not a conceptual view of customers of the new packaging, and the second, “a man to the atmosphere, “the ad claims is too relative to the rural market, there is suspicion of Spring Snow, and relative to the urban market, but say they are, because of Wong Lo Kat” authentic herbal tea, “the monopoly status has been consolidated (90% market share is said to above), in full compliance with positioning theory the definition of “first” advantages, including the rest and that it is herbal tea brands are generally considered to be customers of counterfeit goods, so it is clear and does not have “life to the atmosphere,” the dignified bearing . In addition, and its positive, there are other herbal tea brands such as Pan Gaoshou the “fear of lit to drink Pan Gaoshou” Wanji music “cool light does not get angry”, the supernatant drink “tastes do not get angry”, the March Group’s “March King under fire,” and so many brands to follow suit to fall back only to set off a more 6 glamorous Wong Lo Kat. General manager of a herbal tea companies in Guangdong, according to the reporters: all the advertising market in addition to Wong Lo Kat herbal tea brand outside of all losses are losses in 2008 and its more than 8,000 million, a loss of tens of millions supernatant drink, Tang accumulated losses of a few old herbal tea billion. Although these data have not yet been confirmed by the authority, I believe is not groundless. In fact, China’s herbal tea market and the early days of the cola market, quite comparable, when the Coca-Cola to create a “Coke” This new type of market, the same led to numerous imitations, Coca-Cola has maintained a long-term lead, until the emergence of Pepsi . Pepsi named a rising star when the boss in the face of the industry, and not willing to select the “sugar daddy” of life, but the unique spirit of rebellion by young people, as far as possible to draw a line with Coca-Cola (one of the most direct evidence is that when Coca-Cola When the red cans, Pepsi chose the bright blue, not because of Wong Lo Kat herbal tea such as domestic collectively red equipment, and marketing tactics in a series of bold and innovative: to look neglected or put in force in the Coca-Cola weak overseas markets, first to enter the fast food industry to expand sales channels, the first 7 “home delivery” of the new sales model, with the support of Nixon and other politicians to enhance market reputation, and so on. Of course, the most familiar to the Chinese business community and should be talked about Pepsi ad how strong a clever case against Coca-Cola, which is indeed advertising in the history of classics, including the recently deceased star Michael Jackson for Pepsi contribute significantly to the publicity - all of which are of Pepsi All become one of the reasons Pepsi. Here, inform you wish to become “China ZARA” as well as near the big boss of the speculative mind of the company, imitation is not equal to learning, when you experience limited to big companies into every step, the short term may be around the people praise and profit, At the same time because you closed the awareness of independent and innovative thinking, it will be another big opportunity lost. This principle is also very simple and obvious, in all kinds of entertainment satire show where there have been “small Zhou Xun,” “Little Gong Li “Which can be a star face another big star? 8