浩泰健身企业宣传册内容1

浩泰健身企业宣传册内容1 浩泰健身企业宣传册内容(七版块) ——提高国人健康，打造民族品牌 一、历史篇 浩泰健身(原浩沙健身)于1999年在北京成立了全国首家健身俱乐部，以民族自有资产为启动资金，打造国人自主的健身产业，成为了最早在中国大陆市场提供健身服务的健身俱乐部之一。浩泰健身历经近10年的发展，在全国各地已拥有近百家健身会所及俱乐部，主要分布在北京、沈阳、天津、成都、哈尔滨、武汉、太原、西宁、兰州、鸡西等城市。会员总数超过百万，已成为国内最大的专业健身直营连锁机构。 二、理念篇 浩泰健身作为业内领先的专业健身机构，其宗旨在于广泛传播全方位的健康理念。在引进国际先进的管理技术、健康理念的同时，结合自身发展，树立企业战略发展目标:科学化、国际化、大众化。 ?科学化—保持领先 浩泰拥有专业的健身理念、专业的教练团队、一流的场地设备。浩泰健身将以科技为先导，健身为手段并结合专业的服务为每位会员量身制定健身，让会员真切体会到身体的渐入佳境和健康生活带来的快乐。科技的关怀无微不至，人文的体贴点滴入微。 ?国际化—接轨世界 浩泰健身引入国际先进的健身设备和前沿的健康理念来武装自身，以行业国际要求自身、以良好专业的态度服务大众，将单一的健身活动打造成多角度、多维度的健康调节护养，让大众享受时尚健身带来的快乐。 ? 大众化—服务公众 为会员提供优质、多样的服务，让每位会员可依自身条件，选择适合的健身项目。浩泰健身根植于普及全民体育健康教育，推动全民健身，将健康生活理念引入大众生活。 三、服务篇 ? 专业的场馆——遍布全国大、中城市的浩泰健身场馆，以人体学原理为基础，合理布 局场地空间，让会员体会专业、舒适、便捷的健身环境。 ? 专业的器材——会所引进国际顶级的体测设备、健身器械，为会员提供安全、可靠的健身服务项目，使会员享受国际化健身标准。 ? 专业的人员——接受业内专业培训，拥有国际资格认证、组建强大的明星教练阵容。 专业的服务——高效、热情、周到的人性化的服务，让每位会员有宾至如归的感觉。 ? ? 专业的管理——采用会员，由特定的会籍顾问对每一位会员资料进行整理和维护，及时解答会员的相关问题，便捷的服务渠道保证会员以最快的速度知悉企业的每一项服务活动。 四、亮点篇 北京浩泰兴隆冰上运动中心，系公司旗下的第一家大型冰上运动中心。地处“中华第一街”长安街东沿线上，朝阳区兴隆公园内。身处北京东部黄金旺地中央商务区CBD内的优势地位，拥有发达、便捷的交通，为喜好冰上运动的朋友提供良好去处。冰上运动中心拥有3000平方米的超大建筑空间、1800平方米真冰场地、国际标准的冰球、花样、短道速滑比赛场地、以及先进的冰上运动附属设施。并于2007年10月与香港新世界集团联手打造了又 此冰场拥有1700平方米大型建筑空间， 800平米真一力作“浩泰新世界冰上运动中心”。 冰冰面，并拥有众多全国、亚洲乃至世界大赛获奖选手组成实力强劲的师资队伍。 浩泰冰上运动中心常年承接国际冰联协会举办的各类赛事、以及各类冰上项目教学活动。自2006年1月正式启动，已先后承办“AHL亚洲职业冰球联赛”、“国际冰联亚洲女子冰球锦标赛”等亚洲高级别冰球赛事。还先后接待了日本、韩国、加拿大、瑞典、哈萨克斯坦等不同国家的冰球俱乐部职业队及业余队的训练和比赛。 ? 职业资质——浩泰冰上运动中心为中国冰球协会及中国滑冰协会指定的培训中心。 ? 专业认证——培训课程采用国际标准，由美国滑冰协会(Ice Skating Institvte)制定，结合中国滑冰协会培训标准，具有国际权威性，浩泰冰上运动中心定期举办ISI等级测试以检验学员的培训成果。 ? 职业团队——冰球教练员17人,花样12人、短道教练员1人。拥有学士学位，多数曾是中国国家队的优秀选手，并且在国际赛事中取得过优异成绩。 五、品牌篇 从1999年至今，浩泰健身一直保持着快速发展的良好势头，企业从中国基本国情出发，结合中国消费市场的特点，依据国家相关政策，开辟出健身俱乐部、健身会所、高端健身会馆等多种经营模式，在满足中高端客户需求的同时也兼顾到普通消费者的需求，真正做到满足不同层次的消费需求。为了实现多品牌战略发展，区分同一品牌下的不同产品在市场中的定位，企业决定于2008年6月正式更名为“浩泰”健身。“浩泰”旗下经营项目包括:大众体育、竞技体育、体育教育。这样更利于明确消费认知，也有利于公司不同产品线的长远健康发展。 六、教育篇 目前中国的体育产业主要分为:竞技体育，学校体育，社会体育。由于学校体育严格区别于竞技体育，并缺乏体育健康教育的指导性和自发性。介于此时，浩泰健身力求填补这一空白，普及全民体育健康教育。一方面企业对入会会员进行健身专业知识的讲解;另一方面企业定期深入社区、写字楼进行健康知识的普及，让大众能够树立正确的健康理念，从而真正达到科学健身，健康全民的目的。 七、发展篇 “浩泰”健身将向着集团化的方向发展，使旗下产品层面更加清晰化、系统化。企业以“国际化、科学化、大众化”为发展目标，引导时尚健康的健身理念，推动体育产业健康发展，为国内的体育产业注入新的力量。正如企业创始人张远先生对于企业理念的诠释“普及全民体育健康教育，推动全民健身”一样，“浩泰”健身致力于打造全民的健身品牌，新品牌的成立将成为企业发展的一个新的礼程碑。 A Brochure for Haotai Fitness (Seven Parts) To Strengthen the National Physical Constitution, and Making a National Brand Part I. History about Haotai Fitness Haotai Fitness (initially named Haosha Fitness) created the first body-building club in China in 1999. The gym was started with domestic investment, which created the precedence of Chinese people’s own body-building industry. Haotai Fitness became one the first body-building service providers in Mainland China. With the development of in the past decade, Haotai Fitness has created more or less than 100 clubs, mainly located in Beijing, Shenyang, Tianjin, Chendu, Harbin, Wuhan, Taiyuan, Xining, Lanzhou, Jixi and other major cities. The number of club members amounts to more than one million, and Haotai Fitness becomes the largest chain body-building service provider in China. Part II. Values of Haotai Gymnasium As the most advanced body-building service providers in the China, Haotai Fitness aims at delivering health information in every aspect. It imports the world leading management techniques, health values; meanwhile, it integrates its own developments, so that it constitutes its own strategic development objectives: scientification, internationalization, and popularity. A. Scientification——Keeping the Leading Position Haotai Fitness possesses professional health values, coaches and first-class facilities. Under the guiding principles of science and the objective of building strong bodies, together with professional service, Haotai designs the unique body-building plan for every member, so that everyone can enjoy their good health condition and the happiness of health lives. The care of the service is perceptible in every detail. B. Internationalization—Gearing to International Standards Haotai Fitness has imported he world leading body-building facilities and the most advanced health values to strengthen itself. It proposes high standards on itself, and serves the public with the good professional attitudes towards customers. It brings multi-aspect health care service and entertains the public through fashionable body-building. C. Popularization---Serving the Public To provide quality and multiple services, and let every member chooses his/her body-building items according to their health conditions. Haotai aims at popularizing the health education in China, pushing forward national body-building movement, and delivering health values to the general public. Part III. Service of Haotai Fitness ? Professional gyms---the gyms of Haotai are located in large and medium-sized cities in China. The gyms are designed according to human engineering. The reasonable design of space makes club members feel professional, comfortable and convenient body-building environment. ? Professional facilities---The club imports world leading physical test equipment, body-building facilities, so as to provide the members with safe, reliable body-building items, and make them enjoy the service of international standards. ? Professional coaches---The strong coach team is made up of the coaches who have been received professional training, and have got international qualification certificates. ? Professional service---Efficient, heart-warming, and considerate service is provided, so that the members feel at home. ? Professional management---The club adopts the membership policy. The particular membership consultants collect and sort out every member’s data, and answer the questions asked by the members. The convenient service channel makes member get to know every service available at the least time. Part IV. Strengths of Haotai Fitness Beijing Haotai Xingrong Ice Sports Center is a subsidiary company of Haotai Fitness. The center lies on east part of Chang’an Street，which is boasted as the most wonderful street in China, and sits in Xingrong Park of Chaoyang District. The center is located in the central business district of east Beijing city, and it is easy of access and is a good boon to people who love ice sports. The ice sports center owns a building area of 3000 square meters, an ice stadium of 1800 square meters, the standard ground for ice hockey, figure speed skating, short track speed skating, and advance subsidiary facilities for ice sports. Meanwhile, Haotai Fitness started the Haotai-New World Ice Sports Center with partnership of Hongkong New World Corporation. The ice center possesses a building area of 1700 square meters, an ice ground of 800 square meters, and employs lots of coaches of national or international prestige. Haotai Ice Sports Center undertakes a lot of matches assigned by the International Ice Hockey Federation and various ice sports training programs. Since January of 2006, the center has undertaken AHL Asia Professional Ice Hockey League Matches, Women’s Ice Hockey Championship of International Ice Hockey Federation and other high level Asian ice hockey matches. It has accommodated the training and matches for professional or amateur ice hockey teams from Japan, South Korea, Canada, Sweden, and Kazakhstan and so on. ? Professional Qualification---Haotai Ice Sports Center is the designated training center for Chinese Ice Hockey Association and Chinese Ice Skating Association. ? Professional Certificate---The training curriculum is formulated by American Ice Skating Institute, in accordance with international standard and Chinese Ice Skating Association training standards. The curriculum is internationally recognized. Haotai holds ISI grade test and exams the performances of training attendants on a regular basis. ? Professional Team---There are 17 ice hockey coaches, 12 finger skating coaches, and 1 short track skating coach. They own bachelor degrees, and have been the excellent national player for several times. They have also got lot of prizes in international matches. Part V. Brand of Haotai Haotai Fitness has kept a good momentum since 1999. The company has developed various kinds of business patterns like fitness club and high-level SPA club to meet different needs of consumers. All the service is provided in consideration of the country’s basic market condition in this field as well as related Chinese laws. In order to achieve further development of the Haotai brand, Haotai Fitness divides the brand into several different services to meet different consumer groups, and formally altered the name into Haotai Fitness in June of 2008. So far there have been three projects under Haotai brand: public sports, competitive sports and sports education. These are different choices for our consumers, and also of great importance for the long-term development of the corporation. Part VI. Education by Haotai Fitness Currently，the Chinese athletics industry is mainly divided into competitive sports, school sports and social sport. The school sports are strikingly different from contest sports, and lack in instructions and spontaneity of sports healthy education. In light of the reasons above, Haotai Fitness tries its best to fill up this gap and make everyone accessible to sports health education .On one hand, Haotai Fitness makes the professional health knowledge known to the members, on the other hand, Haotai employees visit the communities, office buildings to popularize health knowledge, so that the public imbue themselves with correct health values, and achieves the scientific way of body-building. Furthermore, the national physical constitution can be strengthened. Part VII. Development of Haotai Fitness Haotai Fitness will grow up into a large corporation, and make its products more distinct and systematic. The corporation takes "internationalization, scientification and popularization as the targets, guides the fashionable values of body-building, promotes healthy development of sports industry, and adds new strengths to the sport industry in China. Mr. Zhang Yuan, the founder of Haotai, explains the corporate value: to popularize the national sports health education, push the national body-building undertaking forward. Haotai tries the best to create a national brand, which becomes a new milestone for the development of Haotai Fitness.