英语毕业设计(自行车店扩建)

英语毕业(自行车店扩建) Business proposal—Sports Bicycle Items Shop Investigator Betty Smith Tianjin Radio & TV University Submitted on May 15, 2010 In Fulfillment of the Course Practical Business Project And Proposal Design Business proposal—Sports Bicycle Items Shop Sports Bicycle Items Shop Project Proposal for Sports Bicycle Items Shop Prepared Expressly for Mr. Cui Hong Director Tianjin Branch Office Bank of Communications Business proposal—Sports Bicycle Items Shop EXECUTIVE SUMMARY The Market Healthy life is the top issue that people focus on. More and more people go to gym when they have leisure time. Using professional facilities or wearing professional sports clothes to do sports have been accepted by lots of people. To reduce the cost and to gain more opportunities of sales are the two main important tasks facing anyone who runs the new business. With the development of combining the real shop and E-shop, the new style of business is becoming more and more popular for the retailers. So the Sports Bicycle Items Shop can meet the requirements of the market. Because cycling is one of the easiest sports when we do in our daily life, bicycle components manufacturers and professional sports clothes suppliers already change their sales policy from just offering products for sportsmen to the open public. The products design, materials’ choosing and after-sales service should meet the needs of the general public. The Company The Sports Bicycle Items Shop project is to offer the products for people who love outdoors sports. The shop will market and sell selected bicycles, matching cycling items such as: hats, T-shirts, sports pants, shoes, bags and other products for the cycling. It is an amazing place for people who love cycling, like to catch up dressing fashion, and always want to present their individual personality. The shop also offers an opportunity for the people who would like to share their outdoor sport experience with others. Financial Considerations The total cost needed to start up this business would add up to RMB 21,660, since we will adapt the policy of lower inventory which makes us possible to lower the expenses and risks greatly. Moreover, we can increase sales at a high rate without increasing the operating expenses. This is because of the leverage available in use of Internet technology as our expanding marketing and sales channel. Premises The shop located close to the new sports gymnasium that will be used for the football matches of 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop 2008 Beijing Olympics will occupy an area of about 35 square meters. Products and Services The shop will offer a steadily increasing mix of three lines of products: , Clothes: selected clothes, hats, shoes, and etc. , Fittings for Bicycle: there should be a selection of handlebars, seats, frames, pedals, drive chains, etc. There is also a selection of sports magazines to be ordered by and for the people to read. , Bicycles: carefully selected bicycles to appeal to the target market and target customers. At the same time, we offer reservation service for the customers who have D.I.Y dirt bicycles, clothes, and other items. Cost Breakdown Our start-up costs come to RMB 21,660. Equipment and Furniture : The purchase of routine equipments and furniture would be RMB 6960. A personal computer 4,000 A digital camera 2,000 A Scanner 450 4 Second Hands Shelves 280 2 Display Tables 80 An Office Desk Free 3 Iron Hanging Shelves 150 Subtotal: 6,960 (Equipment expenses are the highest of the cost analysis report, but it can distribute to count into 6 months of shop’s business.) Shop Running Fee: The cost of shop management fee, electricity, manning expenses etc. would be RMB 3,480/month. Building Management Fee 400/month Electricity, Drink Water 200/month Manning Expenses 2,800/month Internet using fee 80/month Subtotal: 3,480/month 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop Marketing: Costs for shop layout design fee, promoting flyers, name cards, etc. would be RMB6,000. Shop layout design fee 1,000 Shop remodeling fee 4,000 Advertisement flyers printing 500 Shop Logo handbag 300 Open ceremony party 200 Subtotal: 6,000 Legal: Business license registration 20 National Tax 100 Local Tax 100 Subtotal 220 (National and Local tax paid monthly, and the tax will be increased based on the sales.) Products: 1st time purchase fee 5,000 Subtotal 5,000 Total: RMB 21,660 Benefits On the basis of the advertisement by the online and offline, the shop is expected to profit by RMB50,000 to 60,000 by the end of the first year and 30% to 45% more than that of the first year. The shop will cater different tastes of people on different markets with various, selected product lines. Both real shop and E-shop visitors will find our selling products are fashionable, professional, and personalized; our things on sale are useful and unique; our service is quick and effective. Schedule The project will take totally fourteen weeks before it is open. Specifically, four weeks for premise and decoration company selection; six weeks for certification registration; and seven weeks for supply sourcing; the last two weeks for preparation of opening ceremony and the E-shop. 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop I strongly believe that this Sports Bicycle Items Shop backed with the advanced and latest fashion concept and modern technology and filled with the best selected and reasonable priced goods, featured with the most impressed service, would definitely enable us not only to meet the demands of the sports fans and local residential area, but also bring us tremendous profit in the near future. 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop Introduction The Company The Sports Bicycle Items Shop project is to offer the products for people who love outdoor sports. The shop will market and sell selected bicycles, matching cycling items such as hats, T-shirts, sports pants, shoes, bags and other products that for cycling. It is an amazing place for people who love cycling sports, like to catch up dressing fashion, and always want to present their individual personality. The shop also offers an opportunity for the people who like to share their outdoor sports’ experience with others. Products and Services The shop will offer a steadily increasing mix of three lines of products: , Clothes: selected clothes, hats, shoes, and etc. based on the seasonal changing that appeal to the target market, the parents of the target market. , Fittings for Bicycles: there should be a selection of handlebars, seats, frames, pedals, drive chains, etc. that appeal specifically to the target market, so that these adults can go to the shop and order items for themselves or their children. In addition, of course there is also a selection of sports magazines to be ordered by and for the people to read. , Bicycles: carefully selected Bicycles to appeal to the target market and target guests. At the same time, we offer reservation service for the guests who have D.I.Y dirt bicycles, clothes, and other items. Financial Considerations Our human resources cost are not as high as they might be - particularly for the talented programmers that we need. (Since most of the limited companies hire one or two shop staff to serve to the guests, thus reduce the starting cost of this proposal.) Marketing expenses are relatively high, since without promoting it appropriately would make it difficult to gather together the traffic necessary to make this a success. The sales forecast is based on the guests’ selections and booking increasing, and seasonal changing. More information is available in details in the following context. 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop Customer complaints and unsatisfied requests , Not many choices for the local market to purchase. People can only read through the sports magazines and place orders. , They would worry if the quality and sizes could match their requirements compared with the items they choose from magazine or internet. , A good value for money is hard to access in the real market. , They would worry the security and the honesty of real store shopping or e-shop. Customer profiles Our primary target customers include these four areas: 1. The outdoor sports fans, which love sports and have steady income to support their habits expanses. 2. Sports Club members who prefer to dress as professional sports players. 3. People who like to follow up with fashion, and accept the brand items. 4. People who like to do exercise with whole family members, especially bring their children ogether. t For the customers, the key factors are the steady income and having enough of leisure time. Now, more and more people like to give themselves lots of opportunities to enjoy their spare time. Meanwhile, they also like to create a chance to exchange their life circles, and have new friends with same habits or similar goals. Focus group As the shop offers sports items, all the members of the focus groups are people who like sports or want to attend in the sport exercise. We divided them into four groups. They are as follows: , 10 individual cycling fans who own steady incomes , 7 sports club members , 5 families coming from double-income families, and want to do exercise with whole family, and keen on wearing as professional sportsmen , 3 people who focus on individual clothes in fashion Questions , What annoys you most when you choose some kinds of products? , How often do you and your family go shopping weekly? , How often do you or your family do sports exercise weekly? , What kind of sports shop do you like to visit? 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop , How do you feel shopping on line compared with shopping in real store? Which one do you prefer? Complaints , Local market does not have many products to choose, especially for the children or aged people. , Lacking of professional knowledge about the products. , Some Shop atmosphere is not nice. They only display the products, not very close with the sports theme. , They don’t have personalized service offering customers. Suggestions , The selection of products must cater the tastes and the needs of the target market. Offer more individual personalized products for different ages to choose. , The shop should impress the visitors with excellent design and animation and promote the feeling of superior quality. , The shop could offer some personalized service to consumers, such as membership card, reservation service, D.I.Y. products, etc. , We also have a printed catalog that we can send to people to shorten the purchasing process. , We combine the website shop and real store together to let customers save time and money. SWOT analysis Strengths , We sell the latest sports cycling products which attract both age groups. , We have convenient channel to get the products that post on some sports magazines. , We have brand suppliers from different cities even countries. , We offer service of high reputation, and keep customer folders under high security. , We also keep catching the fashion points to be able to update on products and the website for customers. Weaknesses , Local market is not as strong as other cities, such as Beijing, Shanghai, and Shenzhen. , Products are likely to be affected by the season. , We also may have cash-flow problems. 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop Opportunities , The market still has much to develop. , People pay much attention to enjoying their personal life after work. , The health has become the top five attention topics among the different ages. People prefer to spend time and money to have a good and healthy life. , Young parents want to make their children as fashionable as they are. They search for opportunities to educate the children to create their own style, and fashion views. , We’ve created the first impression by amazing design of the shop to increase people’s strong feeling of wanting to visit and buy products. Threats , There are some other ways to get the products. , D.I.Y. service offered is limited, because of the materials and style requirement. , The inventory is limited. Activity Flow Chart (Please see the executive summary) Action Plan It will take three months to implement the project when it has been approved. By the end of Week One , Identify and negotiate the rental of premises. , Sign the contract. , Identify and negotiate with manufacturers or national agents. By the end of Week Two , Design the shop layout. , Register business license. , Sign the contract with the remodeling company to decorate the shop. By the end of Week Three , Start remodeling the shop. 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop , Order selling shelves, equipment and other furniture, and redecorate them to match with shop concept. , Get the license. By the end of Week Four , Register domain name. , Be registered at tax office. , Sign the cooperation contracts from manufacturers or national agents. By the end of Week Five , Check and accept the remodeling work. , Order products based on the season and fashion trends. , Start select shop assistants. By the end of Week Six , Hire the shop assistants and start training the shop assistants. , Contact with some shipping companies, get delivery procedure and charging information. By the end of Week Seven , Ask manufacturers or national agents offer products’ brochures. , Design shop’s advertisement or flyers for publicize on social block when shop open. , Discuss with shop manager about shop opening ceremony. , Discuss the VIP membership procedure. By the end of Week Nine , Equipment delivered and installed. , Install the products shelves and furniture in the shop. , Cleaning work of new shop. , Check the advertisements or flyers. By the end of Week Ten , Receive and check the products. , Receive the flyers. , Decide the opening ceremony, and distribute work to shop assistant. , Decide the VIP membership procedures. 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop By the end of Week Eleven , Display the products on the shelves. , Print shop name cards. , Order some holding bags that with shop’s logo and shop’s information. , Contact with different bicycle clubs. Deliver some shop flyers and Membership process to Bicycle Clubs. By the end of Week Twelve , Hold the pre-starting selling week to promote the shop in surrounding living blocks. , Invite the bicycle clubs’ members to the opening ceremony. , Receive shop name cards and handbags. In Week Thirteen , Holding the opening ceremony. , Create customers’ files. , Register the Internet shop. , Open some banking accounts for E-shop business. In Week Fourteen , Design the E-shop, and take photos of all products that want to sell on it. , Finish the E-shop design work, and start to sell products. Start-up Expenses Our start-up costs come to RMB 21,660. Equipment and Furniture : The purchase of routine equipments and furniture would be RMB 6,960. A personal computer 4,000 A digital camera 2,000 A Scanner 450 4 Second Hands Shelves 280 2 Display Tables 80 An Office Desk Free 3 Iron Hanging Shelves 150 Subtotal: 6,960 (Equipment expenses are the highest of the cost analysis report, but it can distribute to count into 6 months of shop’s business.) 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop Shop Running Fee: The cost of shop management fee, electric, manning expenses etc. would be RMB 3,480/month. Building Management Fee 400/month Electric, Drink Water 200/month Manning Expenses 2,800/month Internet using fee 80/month Subtotal: 3,480/month Marketing: Costs for shop layout design fee, promoting flyers, name cards, etc. would be RMB6,000. Shop layout design fee 1,000 Shop remodeling fee 4,000 Advertisement flyers printing 500 Shop Logo handbag 300 Open ceremony party 200 Subtotal: 6,000 Legal: Business license registration 20 National Tax 100 Local Tax 100 Subtotal 220 (National and Local tax paid monthly, and the tax will be increased based on the sales.) Products: st1 time selling items purchase fee 5,000 Subtotal 5,000 Total: RMB 21,660 Risk Analysis Before putting this plan into practice, the management thinks the following problems might affect the successful completion of the project. These problems generally fall into three categories. 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop , People-related: , The shop assistant may not have good selling skills at all. , People in local market might not be familiar with the products or the brands. And they will have not blurry concept about cycling. ,Time-related: , All the products connect closely with the seasons. , The reservations of E-shop may be affected by the internet. And if the real shop is short of products for the E-shop booking, it will need time to ask the manufacturers to send immediately. ,Product –related: , Lots of customers think online deliveries may not be received as ordered. , Products may be damaged on the multilayered process of shipping and handling. , The contents and products of the shop or E-shop may not cater to the interests of the customers or visitors. , The inventory is not easy to manage at beginning. The management should control these possible risks in the advance, and they already thought out some solutions for managing the risks effectively. , Give the shop associates more selling skills training, and let them get more professional knowledge of the products that could introduce to customers and improve the popularity of the items based on market research among target customers. , Create more special selling ideas to catch up the seasonal affection. For example: Carry out special discount for opposite season’s products sales to decrease the inventory. , Keep good communication with customers who prefer to buy things on E-shop, and give more detail information about how to measure the suitable size themselves. And double check the receiving addresses with every customer who does the reservation online. , Use correct way to packing the items that avoid damaging them on the delivery way. FRAMEWORK 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop NARRATIVE OBJECTIVELY SOURCES OF ASSUMPTIONS SUMMARY VERIFIABLE INFORMATION AND RISKS INDICATORS GOAL or AIM To popularize 2008 Beijing After 3 months concept sport Olympic Game is local market products into local coming, sports analysis. market. become important to daily life. PURPOSE or 1. To fulfill the Revenue and Local market OBJECTIVES empty of local profit figures from spending ability market with 3 Beijing and local still not as strong years. market. as Beijing or other place that 2. To raise the Increase number surround Tianjin. profile and of sports fans use improve more professional competitivenesproducts with s of shop within acceptable price. 2 years. OUTPUTS 1. Large premises. Existence of the Current assets That the shop equipment record assistants are 2. A complete set operational and in competent and of equipment, regular use honest, and these include: enough sales Personal computer, A rented location Online sales skills. digital camera, on the online shop record scanner, some website, such as furniture. Taobao. 3.an online storefront ACTIVITIES 1. Identify and 1. Rental Project That there are no negotiate rental of agreement implementation interruptions and premises. signed. diary delay to the 2. Design shop 2. Design given registrations and layout. to contractors remodeling of the 3. Identify and 3. Order shop. negotiate with products. manufacturers or 4. Business The contractor national agents. license uses good quality 4. Register obtained. materials. Business license, 5. Job offers domain name, and made and That there is a big in Tax office. contracts collection in 5. Hire shop signed. choosing the assistant. suppliers. 6. Hold opening ceremony. 7. Register and Design E-shop. 8. Publish the site live on the internet, and in surrounding living block. 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop INPUTS Human Equipment Financial Small amount of Totally 3 members Computer 21660 RMB as a investment can be Digital camera whole accessed from Scanner personal accounts Hanging shelves and parents. Display table Office desk Iron shelves Management Plan , Create customers’ profile to offer individual service. Nowadays, people focus on the personalized service when they visit a shop. To wider the membership of the shop, especially for the real shop customers, this service is the basic issue. Update customers’ membership information is required. , Update the basis of E-shop. Use the anti viruses system to increase the safety of computer. And keep searching new products and editing useful content in order to encourage visitors to access the E-shop. Also check online the E-shop competitors’ business situation. Keep an eye on the competition's rankings and get pointers from their sites. , Focus on communication with customers. Encourage customers to give the feedback when they purchase something online. Use these data to forecast the shop stock quantity and popularity on items list. 第 ,, 页 共 27 页 Business proposal—Sports Bicycle Items Shop Activity Flow Chart Week One Week Two Week Three Week Four Week Five Week Six Week Seven Design the layout. Identify and Sign the contract Check and accept negotiate the rental Start to remodel the with remodeling Co. the remodeling of premises, and shop. to decorate the work. sign contract to use. shop. Identify and Ask manufacturers Sign the contract Order products negotiate with or national agent with manufacturers base on the season manufacturers or offer products or national agent. and fashion trends. national agent. brochures. Register Domain Register Business Get Business Name. Register License License with Tax Office. Order display shelves, equipment and other furniture. Redecorate them to match shop concept. Discuss the open Select shop Hire and training for ceremony and VIP assistants. shop assistants. membership procedure. Contact with different shipping company and get deliver procedure, and charging information. Design shop advertisement or flyers. 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop Week Eight Week Nine Week Ten Week Eleven Week Twelve Week Thirteen Week Fourteen And clean the whole shop. Hold pre-start Hold opening selling week to Receive and check Display the ceremony. And promote the shop in the products. products. create customers' surrounding living profile. block. Register the Internet shop, and Finish design work open banking of E-shop. account for business. Equipment, shelves and furniture deliver and install. Decide the open ceremony and VIP procedure. Contact with different bicycle Invite bicycle club club, and deliver member to open flyers and ceremony. membership process. Print shop name Check the cards. And order Receive shop name advertisement or Receive flyers. handbag with shop cards and handbag. flyers work. logo. 文 - 汉语汉字 编辑词条 文，wen，从玄从爻。天地万物的信息产生出来的现象、纹路、轨迹，描绘出了阴阳二气在事物中的运行轨迹和原理。 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop 故文即为符。上古之时，符文一体。 古者伏羲氏之王天下也，始画八卦，造书契，以代结绳(爻)之政，由是文籍生焉。--《尚书序》 依类象形，故谓之文。其后形声相益，即谓之字。--《说文》序》 仓颉造书，形立谓之文，声具谓之字。--《古今通论》 (1) 象形。甲骨文此字象纹理纵横交错形。"文"是汉字的一个部首。本义:花纹;纹理。 (2) 同本义 [figure;veins] 文，英语念为:text、article等，从字面意思上就可以理解为文章、文字，与古今中外的各个文学著作中出现的各种文字字形密不可分。古有甲骨文、金文、小篆等，今有宋体、楷体等，都在这一方面突出了"文"的重要性。古今中外，人们对于"文"都有自己不同的认知，从大的方面来讲，它可以用于表示一个民族的文化历史，从小的方面来说它可用于用于表示单独的一个"文"字，可用于表示一段话，也可用于人物的姓氏。 折叠编辑本段基本字义 1(事物错综所造成的纹理或形象:灿若,锦。 2.刺画花纹:,身。 3(记录语言的符号:,字。,盲。以,害辞。 4(用文字记下来以及与之有关的:,凭。,艺。,体。,典。,苑。,献(指有历史价值和参考价值的图书资料)。,采(a(文辞、文艺方面的才华;b(错杂艳丽的色彩)。 5(人类劳动成果的总结:,化。,物。 6(自然界的某些现象:天,。水,。 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop 7(旧时指礼节仪式:虚,。繁,缛节(过多的礼节仪式)。 8(文华辞采，与“质”、“情”相对:,质彬彬。 9(温和:,火。,静。,雅。 10(指非军事的:,职。,治武功(指礼乐教化和军事功绩)。 11(指以古汉语为基础的书面语:552,言。,白间杂。 12(专指社会科学:,科。 13(掩饰:,过饰非。 14(量词，指旧时小铜钱:一,不名。 15(姓。 16( 皇帝谥号，经纬天地曰文;道德博闻曰文;慈惠爱民曰文;愍民惠礼曰文;赐民爵位曰文;勤学好问曰文;博闻多见曰文;忠信接礼曰文;能定典礼曰文;经邦定誉曰文;敏而好学曰文;施而中礼曰文;修德来远曰文;刚柔相济曰文;修治班制曰文;德美才秀曰文;万邦为宪、帝德运广曰文;坚强不暴曰文;徽柔懿恭曰文;圣谟丕显曰文;化成天下曰文;纯穆不已曰文;克嗣徽音曰文;敬直慈惠曰文;与贤同升曰文;绍修圣绪曰文;声教四讫曰文。如汉文帝。 折叠编辑本段字源字形 字源演变与字形比较 折叠编辑本段详细字义 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop 〈名〉 1(右图是 “文”字的甲骨文图片，资料来源:徐无闻主编:《甲金篆隶大字典》，四川辞书出版社。1991年7月第一版。 “文”字的甲骨文字绘画的像一个正面的“大人”，寓意“大象有形”、“象形”;特别放大了胸部，并在胸部画了“心”，含义是“外界客体在心里面的整体影像、整体写真、整体素描、整体速写”。 许慎《说文解字》把“文”解释为“错画也”，意思是“对事物形象进行整体素描，笔画交错，相联相络，不可解构”，这与他说的独体为文、合体为字的话的意思是一致的。“说文解字”这个书名就表示了“文”只能“说”，而“字”则可“解”的意思。“文”是客观事物外在形象的速写，是人类进一步了解事物内在性质的基础，所以它是“字”的父母，“字”是“文”的孩子。“文”生“字”举例(以“哲”为例):先对人手摩画，其文为“手”;又对斧子摩画，其文为“斤”。以手、斤为父母，结合、生子，其子就是“折”(手和斤各代表父母的基因)。这个“折”就是许慎所谓的“字”。“字”从宀从子，“宀”表示“独立的房子”，子在其中，有“自立门户”的意思。故“字”还能与“文”或其他“字”结合，生出新“字”来。在本例，作为字的“折”与作为文的“口”结合，就生出了新的字“哲”。 2( 同本义 [figure;veins] 文，错画也。象交文。今字作纹。——东汉?许慎《说文》 五章以奉五色。——春秋?左丘明《左传?昭公二十五年》。注:“青与赤谓之文，赤与白谓之章，白与黑谓之黼，黑与青谓之黻。” 美于黼黼文章。——《荀子?非相》 茵席雕文。——《韩非子?十过》 织文鸟章，白旆央央。——《诗?小雅?六月》 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop 斑文小鱼。——明? 刘基《诚意伯刘文成公文集》 3(又如:文驾(彩车);文斑(杂色的斑纹);文旆(有文彩的旗帜);文绣(绣有彩色花纹的丝织品;刺花图案);文织(有彩色花纹的丝织品);文鳞(鱼鳞形花纹)。 4(字，文字(“文”，在先秦时期就有文字的意思，“字”，到了秦朝才有此意。分别讲，“文”指独体字;“字”指合体字。笼统地说，都泛指文字。) [character] 饰以篆文。——南朝宋?范晔《后汉书?张衡传》 分文析字。——东汉?班固《汉书?刘歆传》 夫文，止戈为武。——《左传?宣公十二年》 距洞数百步，有碑仆道，其文漫灭。——王安石《游褒禅山记》 文曰“天启壬戌秋日”。——明? 魏学洢《核舟记》 文曰“初平山尺”。 5(又如:甲骨文;金文;汉文;英文;文迹(文字所记载的事迹);文书爻(有关文字、文凭之类的卦象);文异(文字相异);文轨(文字和车轨);文狱(文字狱);文钱(钱。因钱有文字，故称);文状(字据，军令状);文引(通行证;路凭);文定(定婚)。 6(文章(遣造的词句叫做“文”，结构段落叫做 “章”。) [literary composition] 故说诗者不以文害辞。——《孟子?万章上》 好古文。——唐? 韩愈《师说》 属予作文以记之。——宋? 范仲淹《岳阳楼记》 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop 能述以文。——宋? 欧阳修《醉翁亭记》 摘其诗文。——清? 纪昀《阅微草堂笔记》 7(又如:文价(文章的声誉);文魔(书呆子);文会(旧时读书人为了准备应试，在一起写文章、互相观摩的集会);文移(旧时官府文书的代称);文雄(擅长写文章的大作家);文意(文章的旨趣);文义(文章的义理);文情(文章的词句和情思);本文(所指的这篇文章);作文(写文章;学习练习所写的文章);文魁(文章魁首);文价(文章的声价);文什(文章与诗篇)。 8(美德;文德 [virtue] 圣云继之神，神乃用文治。——杜牧《感怀诗一首》 9(又如:文丈(对才高德韶的老者的敬称);文母(文德之母);文武(文德与武功);文命(文德教命);文惠(文德恩惠);文德(写文章的道德);文薄(谓文德浅薄);文昭(文德昭著)。 10.文才;才华。亦谓有文才，有才华 [literary talent] 而文采不表于后世也。——汉? 司马迁《报任安书》 11(又如:文业(才学);文英(文才出众的人);文采风流(横溢的才华与潇洒的风度);文郎(有才华的青少年);文彦(有文才德行的人);文通残锦(比喻剩下不多的才华)。 12(文献，经典;韵文 [document;classics;verse] 儒以文乱法。——《韩非子?五蠹》 言必遵修旧文而不穿凿。——《说文解字?叙》 13(辞词句。亦指文字记载 [writings;record]。如:文几(旧时书信中开头常用的套语。意为将书信呈献于几前);文倒(文句颠倒);文过其实(文辞浮夸，不切实际);文义(文辞);文辞(言词动听的辞令);文绣(辞藻华丽)。 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop 14(自然界的某些现象 [natural phenomenon] 《左传?昭公二十八年》 经纬天地曰文。—— 15(又如:天文;地文;水文;文象(日月星辰变化的迹象);文曜(指日月星辰;文星);文昌(星座名)。 16(文治;文事;文职。与“武”相对。 [achievements in culture and education;civilian post] 文能取胜。——《史记?平原君虞卿列传》 文不能取胜。 文武并用。——唐? 魏征《谏太宗十思疏》 精神折冲于千里，文武为宪于万邦。――明《袁可立晋秩兵部右侍郎诰》 17(又如:文臣，文吏(文职官吏);文席(教书先生的几席);文品(文官的品阶);文帅(文职官员出任或兼领统帅);文烈(文治显赫);文员(文职吏员);文阶(文职官阶);文道(文治之道);文业(文事);文僚(文职官吏)。 18(法令条文 [articles of decree] 而刀笔吏专深文巧诋，陷人于罪。——《史记?汲黯列传》 19(又如:文劾(根据律令弹劾);文法吏(通晓法令、执法严峻的官吏);文丈(规矩;);文移(官府文书);文牓(布告;文告);文宪(礼法;法制)。 20(文言。古代散文文体之一;别于白话的古汉语书面语 [literary language]。如:半文半白;文语;文白(文言文和白话文)。 21(文教;礼节仪式 [rites] 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop 则修文德。——《论语?季氏》 22(又如:文丈(崇尚礼文仪节);文俗(拘守礼法而安于习俗);文致(指礼乐);文貌(礼文仪节);文绪(文教礼乐之事);文仪(礼节仪式) 23(指表现形式;外表 [form;appearance]。如:文服(表面服从);文榜(告示、布告之类);文诰(诰令) (指鼓乐，泛指曲调 [music;tune]。如:文曲(指乐曲);文始(舞乐名) 24 25(谥号，谥法:勤学好问叫文 [study deligently] 何以谓之文。——《论语》 是以谓之文。 (姓 26 〈动〉 1(在肌肤上刺画花纹或图案 [tatto (the skin)] 被发文身。——《礼记?王制》。注:“谓其肌，以丹青涅之。” 文绣有恒。——《礼记?月令》 2(又如:文笔匠(在人身上刺花的艺人);文身断发(古代荆楚、南越一带的习俗。身刺花纹，截短头发，以为可避水中蛟龙的伤害。后常以指落后地区的民俗); 文木(刻镂以文采之木) 3(修饰;文饰 [cover up] 身将隐，焉用文之?——《左传?僖公二十三年》 第 , 页 共 27 页 Business proposal—Sports Bicycle Items Shop 饰邪说，文奸言，以枭乱天下。——《荀子?非十二子》 4(又如:文过饰非;文致(粉饰;掩饰);文冢(埋葬文稿之处) 5(装饰 [decorate] 舍其文轩。——《墨子?公输》 此犹文奸。 文车二驷。——明? 归有光《项脊轩志》 文马四百匹。——《史记?宋世家》 若将比予文木邪。——《庄子?人间世》 6(又如:文巧(文饰巧辩);文竿(以翠羽为饰之竿);文舫(装饰华丽的游艇);文饰(彩饰);文榭(饰以彩画的台榭);文舟，文艘(装饰华丽的船);文剑(装饰华丽的 剑);文舆(饰以彩绘的车) 7(撰写文章 [write]。如:文匠(写文章的大家);文祸(因写文章而招来的灾祸);文雄，文杰(指文豪) 〈形〉 1(有文采，华丽。与“质”或“野”相对 [magnificent;gorgeous] 其旨远，其辞文。——《易?系辞下》 晋公子广而俭，文而有礼。——《左传?僖公二十三年》 第 ,, 页 共 27 页 Business proposal—Sports Bicycle Items Shop 2(又如:文巧(华丽奇巧);文朴(文华与质朴);文服(华美的衣服);文砌(华美的石阶);文背(不文雅，粗俗);文轩(华美的车子);文质(文华与质朴) 3.柔和，不猛烈 [mild;gentle]。如:文烈(指火候温猛) 4(美，善 [fine;good]。如:文徽(华美);文鸳(即鸳鸯。以其羽毛华美，故称);文衣(华美的服装) 5(通“紊”。紊乱的 [disordered] 惇宗将礼，称秩元祀，咸秩无文。——《书?洛诰》 天子祭天下名山大川，怀柔百神，咸秩无文。——《汉书?郊祀志上》 王者报功，以次秩之，无有文也。——庆劭《风俗通义?山泽》 〈量〉 1(用于旧时的铜钱。如:一文钱 2(用于计算纺织物 五扶为一首，五首成一文。——《后汉书》 第 ,, 页 共 27 页