广东科贸职业学院《商务英语听说》课程标准_免费下载

广东科贸职业学院《商务英语听说》课程_免费下载 广学东科东东东院 东程东准 广学东科东东东院 《商东英东东》东程东准听东程代东,116A033 适用东东,东商东国 制 东 人,东东雯 修 东 人,东东雯 东 核 人, 商东系;部, 东商东室制东;修东,国教研 年 月 日20101 20 《商东英东东》东程东准听学分,10 学东,180 适用东东,东商东国 一、东程的性东和任东与 东程性东, 本东程是高等东东院东商东东东的一东必修东～是东商东东东的东东核心东程。是生在商东英东东学国国学学 及东东东东操作中必不可少的基东东程。其功能在于通东东东系东的东东东～能使生在各东商东东境下熟听学东用英东知东和技能～正理解、分析、判和推理所吸收的信息～东行有效的英东交流和商东运确断 活东～东培东“一东商东人才”奠定好基东。东程任东, 本东程力东通东任东引东的情景和系东的东东～使生能东东到,;仿真教学学践学达,拓展东言基1 东知东～掌握力技巧～拓东力东东渠道～培东良好的力东东和增强英东力的自信心～;听听听听,2 能东东合具东景～能东一般东合的英东交东和东东～东东东人的东度、感情和东意东～具有日常体听懂会真 的英东交东能力～;,提高生在各东商东东境下英东力能力～东行有效的商东交流活东的能力。学听3 ;,东合考东考东相东的力东东～促东东东融合～东生东展东东能力奠定基东。听学4 1 广学东科东东东院 东程东准 前东东程,东东易东东、东用英东、商东英东、东商东东判、东金融国国国 后东东程,商东英东作东写与翻 二、东程基本要求教学 本东程旨在东东接受完英东东言一般东东、今后事商东活东的生提供一初次接“商东英从学个触东”的机～使生在完成上、下后～能掌握基本的商东活东所需要的英东。会学册 ,理东知东,1 包括商东活东各东东～如,面东、工东东东、接东东、东、商东出差、东品介东、商东餐、公司东、交与会会参易、东东、东价、下东、支付、交东、索东、东东和告等等。通东东些情东式容的东东～熟悉东东的商东活东的会广内 程序容～了解跨文化差及其东东商东东的影～而东今后东东东程的东乃至东东后与内并异国来响从学从 事商东东域的工作打下东东的基东。在基东英东的基东上～固、东大生的东法、东东等东言知东～东教学巩学重介东商东活东及日常东东相东的东言及东言技巧的用与运 ,东东技能,2 ;,掌握一定商东英东东东东东。 1 ;,东一般商东知东～掌握常用商东英东东。学会2 ;,通东东的基本技能的东合东东～能东在各东商东东境下一般东合的英东交东和东东～东东东人听听懂会3 的东度、感情和东意东～具有良好英东交东能力。真 ;,通东商东基本技能的东东～使生掌握一定的东东及东景操作技能～以利于今后东东东展。 学4 ;,能取得相东的英东等东及商东英东考东东东～拓展生的东东能力。 学5 ,素东,3 ;,注重培东生的东商东通能力～信息东取、整合及东用能力学国沟。1 ;,注重培东生的东东合作精神。学2 ;,了解不同家的文化国3 三、东程件东准教学条 东东东准, 东有一东兼东、高中东东相东合的～具东东素东的东东东。个称双教 东东;东,室东准, 我东可以利用院东有东东东东～包括用东算机、多媒东音室、多投影室、东东东室、学教学体个网套1 英东无东系东～利用自制的东件、东子案等件。 教学教学教条教学 校东东东境～包括我东配合东展富多彩的东外东活东～内教学丰践 例如,校英东角、英东东内会、 英东演东、英东东东东东、趣味英东活东、英东等东考东东东、生英东东东东东以及有东英东等活东。东东东东任学学会教担了东东工作～东展东外活东～东行东外英东东活东。践教学 2 广学东科东东东院 东程东准 利用多媒室～在东余东东～东生播放英东东目、英文歌曲和原东影东料等。 体教学教学声 我院东东东藏东中其中有东商东英东的东东多～生可东利用。众学极 校外东东基地东准, 学与践教学学参学院东外东公司、合东企东东署东东～建立东东东基地～以利生定期到企东东东东～提高生东理东东东东的能力。学 四、东程容及东安排内学 3 广学东科东东东院 东程东准 学东情境教学要求教学内容教学方式学东 理东践 东 任东一,知东,1、Unit Introduction 东元述,介东基本容概内1.小东东东,通东小东东东等44 教学方式引出求东面东东面东;了解求东面东前的准东工作～Job 、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 重要的东言功能句子并,面东程序以及如何介东个Interviewa)Have you ever been to a job interview?加以操东。 人东东等容～掌握有东内b)What preparations should a candidate make before the “求东面东”的重点交东东,东音呈东及模东操东,interview2 言。、听力东东反东播放东音材料～直至3Part II Listening Practice 商东情、学听懂内生能主要的容4Part III&V Language Focus A & B 技能,境一,东东点句子作适的解东当～a)Opening 、能以“求东面听懂1商东求东并学东东生模东操东。b)General questions about personal details, education and 东”东主东的东音～能正并,情景展示及角色扮Work experience;Position related questions such as 3 确回答求东面东东程中可能演,演示求东面东的情景～reasons for resignation or application, qualification and 出东的东东。采用的形式东skills and job fit.role play 、能用英东做东东的求东2行情景模东。c)closing 面东～以此拓展生相来学、情景东像5Part IV 1: Applying for the position of 东的力能力。听financial consultant 、情景东像6Part VI 2: Applying for the position of sales 素东,manager 东强的英东通能力、商东沟、东东东东,7Words and Expressions: advantage, personality, 运国作和东文化理解能力easygoing, introverted, responsibility, tolerant, enthusiastic, major in, graduate from, etc. 4 广学东科东东东院 东程东准 任东二,东东工知东,1、Unit Introduction 东元述,介东基本容概内441,东堂东东,通东东东了来作和东东(Jobs 了解公司的工作东东～掌、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 解不同工东东有的东东。And 握相东重点交东功能东言。a)What’s your expected job? Why? What are the Responsibilitie responsibilities of the job?s)2. 东音呈东及模东操东,反技能,b)东播放东音～东生东取相学、能以“工听懂1What departments are usually included in a company? Please 东的力信息～通东模东听作东东”东主东的相东东东list the name. 操东固常用句来巩型。或东音片断、听力东东3Part II Listening Practice 、能用英东做东东的2、4Part III&V Language Focus A & B3,情景展示及角色扮工作东东介东a)Describing jobs 演,通东情景演示～采b)Describing responsibilities. 用role play的情景模东～素东,c)Describing positions and departments 来学听拓展生的力能力。具东基本的商东东知东～东礼d)Working hours and routines 强的英东通能力、商东沟e)Interpersonal relationships 运国作和东文化理解能力f)Salary g)Promotion h)Job satisfaction 、情景东像5Part IV 1: Introducing titles and responsibilities 、情景东像6Part VI 2: Do you like your job? 、东东东东,7Words and Expressions: challenge, ～～rewardingdepend oncreative, personnel department, ～rave about, speak of, the devil budgetetc.. 5 广学东科东东东院 东程东准 任东一,知东,1、Unit Introduction 东元述,介东基本容概内441.东堂东东及情景东东,通东东东交东 掌握商东东东中可能涉及的、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 东堂东东引出接打东东所涉交东功能东言～如接东东、(On the a) 介东自己、东东人、东东东找phone)及的重点功能东句～东并Do you have a cell phone? Is it a good thing or bad thing for a 接、东东留言、东东东东、东挂college student to have a cell phone? Give your 东情景加以操东。东等等opinions. 2,东音呈东和模东操东, 学东情b)Imagine you are calling a company and want to speak to 通东反东东取东音信息和模技能,境二,someone who works there. Can you think of any phrases 东操东主要的情景东东提来、能以“商东东东”听懂1商东东公you might use, or that you might hear? 高生的力能力。学听东主东的东音～能恰当使用c)You gave a call to teacher to confirm the testing 合适的东言接打东东～schedule, but she is not available at the moment. Please 3,情景展示和角色扮、能用英东东行东东交流。2leave a message on her answer phone演,演示商东通东的东景～ d)What difficulties are you likely to meet when you make 并学东东东生扮演接洽东东的素东,a phone call?工作人东和前东系东东的来具东基本的东东东知东～东礼、听力东东3Part II Listening Practice 人～通东东东洽东东东。强的英东通能力、商东沟、4Part III&V Language Focus A & B 运国作和东文化理解能力a)Answering phone b)Introducing yourself. c)Asking for someone d)Putting someone on hold e)The person wanted is not available f)Ringing off g)Problems h)Reasons for calling and requesting 、情景东像5Part IV 1: Leaving a message 、情景东像6Part VI 2: It’s so hard to connect you. 6 广学东科东东东院 东程东准 东东东东,～～Words and Expressions: availablecheckhave a word with , go to...on business, urgent, assembly, etc. 任东二,知东,1、Unit Introduction 东元述,介东基本容概内441.小东东东,通东小东东东引接待来东客人熟悉“客东接待”的不同、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 出客东接待中重要的东言礼东文化～掌握相东重点(Receiving a) 交东功能东言。visitors)功能句子加以操东。并What do you do and say when you receive a business visitor at your office or meet him/her at the airport for the first 2,东音呈东及模东操东,技能,time? 反东播放东音材料～直至、能以“听懂客东接1b)学听懂内生能主要的容～待”东主东的东东～掌握并How important are the first impressions? 东东点句子作适的解东当～接待来东的基本程序c)What effect does the initial contact have on furture 并学东东生模东操东。包括接待东客～东东东来(relations? ,情景展示及角色扮3者姓名及目的～东系受东、听力东东3Part II Listening Practice 演,演示客东接待的商东者～东东客稍等～如不能东、常用句型4Part III&V Language Focus A & B 东景～东行角色扮演并东～委婉告知～可并再东东a)Asking for information about the visitor 扮演广州汽AHONDA东～东东东客等等东东)b)Asking the visitor to wait. 东有限公司的出口东理～、用英东东行相东东合会2c)Apologizing for having kept the visitor waiting 去白云国来东机东接自加的东接来待工作。d)Expressing regret when someone is not present 拿大的客东～和BABe)Meeting guests at the airport 两人第一次东面的东景。素东,f)Taking guest to their hotel 、东东、通、东作的素沟1g)Small topics 东h)Seeing off 、基本的商东东知东～礼2、情景东像5Part IV 1: Receiving a visitor to the office东强的英东通能力、商东沟、情景东像6Part VI 2: meeting a business partner at the 运国作和东文化理解能力airport 7 广学东科东东东院 东程东准 东东东东,Words and Expressions: reception, unfortunately, shock, sketch, frequently, notify, escort, alternative, movement, accompany, tact, procedure, gesture, register, occupied, send sb. up, plain coffee, take sb. to, etc . 任东三,知东,1、Unit Introduction 东元述,介东基本容概内441.东音呈东和模东操东,播商东东会掌握商东东东程;如安排会、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 放东音理解相东容～解内会会会东、东中的东东、东中(At a a)How often do you have to go to the class meetings? Do 解东东、成一决达致意东等Meeting)东东点～东生操东常用的学you like or dislike them? Why? 东东,中相东东东和功能句型b)What factors will determine a successful or unsuccessful 功能东句。 meeting? 2,情景展示和角色扮技能,c)Is it important for a company to have regular meetings? 演,播放东像东料～理解、能听懂会涉及“商东1Why? (What can we achieve through a meeting)? 内容～根据情景展示～东”的东音。d)What are the drawbacks of the meetings? 通东扮演角色东行拓展东东。、能用英东在东中会清2、听力东东3Part II Listening Practice 楚地东述东点～恰当地东行、常用句型4Part III&V Language Focus A & B 东价～东东人的东点示同a)Opening the meeting 意或反东等等。、东东、1b)Asking for information about the visitor沟通、东作的素东c)Opening 、分析东东和解东东的决2d)Interrupting 能力e)Giving opinions f)Agreeing, half-agreeing 素东,g)Disagreeing 、东东、通、东作的素沟1h)Clarifying 东i)Asking for clarify 、基本的商东东知东～礼2j)Requesting information 东强的英东通能力、商东沟k)Asking for opinion or comments 8 广学东科东东东院 东程东准运国作和东文化理解能力l)Keeping the meeting on time m) Making suggestions n)Closing the meeting 、情景东像5Part IV 1: Why are we here? 、情景东像6Part VI 2: What can we do? 东东东东,～～Words and Expressions: arguechairperson minutes, analysis, fault, etc. 任东一,知东,1、Unit Introduction 东元述,介东基本容概内441.东音呈东和模东操东,播商东旅行掌握有东商东旅行东东个、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 放东音～做相东东东～东主;如东定机票、东确航班、(Business a)What will people usually do when they travel by air or 东理登机手东、入境、东海Travel)要功能东句东行反东操东。by train? 东、东定东东和取消东定、登b)When you go traveling, what facilities do you expect to 2,情景展示和角色扮东入住、客房服东、投东、have in a hotel? 演, 播放东像～理解画东东东等,中的重点交东离学东情c)Have you ever chaired a meeting? Was it an easy or a 面容～通东角色扮演内功能东句～。境三,difficult task? Why? 酒店的服东人东和房客等商东旅d)Could you give any tips about how to chair a meeting? 东行力拓展东东。 听技能,行、听力东东3Part II Listening Practice 、能以“出差”东听懂1、常用句型4Part III&V Language Focus A & B 主东的东音。a)Making enquiries for your trip、能用英东东东及东定航2b)Booking airline ticket 班～东东酒店的东施和服东c)Checking in at the airport 东定房东以及在酒店住宿d)Going through customs 期东要求相东的服东。e)Making a reservasation at a hotel素东,f)Checking in at the a hotel基本的商东东知东～东强礼g)Checking outing 9 广学东科东东东院 东程东准的英东通能力、商东沟运、情景东像5Part IV 1: Going through customs作和东文化理解能力国、情景东像6Part VI 2: Making a room reservation 东东东东,Words and Expressions: ～～～associatedutiableformalitiespay duty on vacancy, dry- cleaning, overlook, telephone ,etc. 任东二,知东,1、Unit Introduction 东元述,介东基本容概内441,东东生所熟悉的学宴商东宴会了解各东宴东的东文化～礼、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 会礼教学东展东东东～东入～掌握有东商东宴会的重点(Business a)What will we do when we take part in the business 交东功能东言。Dinner)通东东音～东生熟悉有东学dinner? 、听力东东3Part II Listening Practice 如何东餐以及中西餐的技能,、常用句型4Part III&V Language Focus A & B 不同餐东等重点交东桌礼能以“商东听懂1、a)Making an invitation功能东言～反东操东。并宴会”东主东的东东～b)Proposing a toast 2,情景展示,通东东两并从学会能中如何东c)Settling the bill 有东“商东宴会”的 东景餐以及掌握中西餐d)Reserving or finding a table for dinner 的各东餐东。桌礼e)Recommending food and drink演示～东合相东的交东技 ?会用英东东2、.f)Taking orders and doing the ordering巧和商东知东～采用任东 餐～在东东商东宴会中g)Commenting on the food型Team-work来巩与固会运桌礼用各东餐东。h)Dinner talk 主东相东的力能力和交听、情景东像5Part IV 1: Let’s go to dinner 东技能。素东,、情景东像6Part VI 2: Ordering dishes in a Chinese ,情景模东,根据东东3、具有东高的文化素东1restaurant案例～模东在西餐东吃东、基本的商东东知东～礼2、东东东东,7Words and Expressions: fast food, fried chicken, 的商东东景～三人一东～东强的英东通能力、商东沟steak, soft drink, specialty, menu, dessert, lounge, fatty, 其中一人东服东东～另两运国作和东文化理解能力starter, prawn cracker, canned, facilities, splendid, delighted, 人东东客～以此拓展相来fruitful, invitation, original, to one’s liking, acceptable, 10 广学东科东东东院 东程东准 东的力能力。听terrific etc. 任东一,知东,1、Unit Introduction 东元述,介东基本容概内441. 东音呈东及模东操东,反公司展示掌握有东“公司展示”的、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 东播放东音材料～直至学重点交东功能东句。 (Company According to different logos of famous companies to presentation)生能主要的容～听懂内illustrate the information about the companies.技能,、听力东东3Part II Listening Practice 东东点句子作适的解东当～ 、能以“公司展听懂1、常用句型4Part III&V Language Focus A & B 并学东东生模东操东。示”东主东的东音～东东并会a)Greeting and self-introduction2,情景展示及角色扮公司介东的要点。b)Introducting your presentation 演,通东东“公司介两、能用英东做东东的公司2c)Linking the parts 东”商东东景的演示～借介东。d)Other expressions used in presentation e)Introducing your company 助一定的商东知东～采用 素东,学东情、情景东像5Part IV 1: Making a start任东型教学来巩固和拓 、具有东高的文化素东1境四,、情景东像6Part VI 2: What is the point展生的有东公司展示学、基本的商东东知东～礼2公司东、东东东东,7Words and Expressions: manufacture, employee, 方面的力能力。听东强的英东通能力、商东沟介corporate, asset, presentation, chart, profile, headcount, 运国作和东文化理解能力information, annual, sale, revenue, headquarters, establish, 、东东公司的利益～具东3brief, flop image, profit, brand, etc.良好的东东道德 、良好的东东能力4 11 广学东科东东东院 东程东准任东二,知东,1、Unit Introduction 东元述,介东基本容概内441,东合有东东表和东音～东公司东东掌握描述各东东表的重点、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 学达生了解有东表公司东;交东功能东言。Company Describing the line chart, bar chart, pie chart and area chart.perfermance东的基本东东和重要交东东、听力东东3Part II Listening Practice ,技能,、常用句型4Part III&V Language Focus A & B 句～反东操东。并 、能基本以“公听懂1a)Describing company performance2,情景展示,借助东像司东东”东主东的东音东料。b)Referencing graphs展示有东“公司东东”东告、能用所功能东句东东学2c)Describing changes and trends 的商东东景～东东相东力听描述公司的东情。运况d)Describing degree and speed of changes 能力。、情景东像5Part IV 1: It’s been a successful year! ,案例东东,东生一东学3素东,、情景东像6Part VI 2: We are No.1 某公司的年东品东情售况、具有东高的文化素东1、东东东东,7Words and Expressions: graph, layoff, stock, 表～东生分东东东～用学运、基本的商东东知东～礼2demand, trend, net loss, remain, dramatically, steadily, peak, 所句学巩型东东东东～固所东强的英东通能力、商东沟export market, turnover, domestic market, amount to, output, 学听内力容。运国作和东文化理解能力etc. 、东东公司的利益～具东3 良好的东东道德 、良好的东东能力4 任东三,知东,1、Unit Introduction 东元述,介东基本容概内441,小东东东,东东东工参厂工东厂参掌握工东东常用的东东厂参、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 以及接待参东东常用的东东和句型。(A Factory a)Do you think factory tour is an important part in Tour)及表达教～东东行东东和东东。business activities? Why? 技能,b)How do you evaluate a supplier before a factory tour?2,情景展示,播放东音 、熟悉东东方东注的参双1c)How do you evaluate a supplier during the factory tour?和东像东料～东行力东东。听内容～能合理介东自己的d)What would you do and say when you receive a factory 12 广学东科东东东院 东程东准工和东品～同东能就自厂visitor and future business partner? .3,情景模东,通东角色 己东心的东品准提东～确、听力东东3Part II Listening Practice 扮演东方和接参待方～、用英东东行工东会厂参、常用句型24Part III&V Language Focus A & B 就指定的情景表演东会～交流a)Showing visitors around a factory 巩听内固力容。。b)Talking about the size of a factory c)Talking about the history of a factory 素东,d)Asking about production 、具有东高的文化素东1e)Talking about quality control 、基本的商东东知东～礼2f)Talking about impressions following a tour of a factory 东强的英东通能力、商东沟、情景东像5Part IV 1: Ford Rouge Factory Tour 运国作和东文化理解能力、情景东像6Part VI 2: Victory Instant Noodle Factory 、东东公司的利益～具东3Tour 良好的东东道德、东东东东,7Words and Expressions: showcase, manufacturer, 、良好的东东能力4production, globe, various, advanced, historic, multiplex, virtual, conversion. etc. 学东情任东一,知东,1、Unit Introduction 东元述,介东基本容概内441,小东东东,境五,交易会熟东掌握交易中常用东东会、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 商东沟;1,加交易的目参会和句型。(Trade fair)a)What is a trade fair?通 的～b)What are the reasons for people to visit trade fairs?技能,c)What benefits are there in attending trade fairs?;2,东东出交易常用会 、能以“交易听懂1d)What will you do when you visit trade fairs? 的东东及表达。会”东主东的英东东东。、听力东东3Part II Listening Practice 教学东东东～生反东操东。、能用英东东东在交易2.、常用句型4Part III&V Language Focus A & B 2,情景展示,播放东音会上建立新的东东。a)Expressing a wish to establish a business relationship 和交易东景东像～东行会b)Introducing your company 13 广学东科东东东院 东程东准素东,c)Request听力东东。 、具有东高的文化素东1d)Product promotion3,情景模东,通东角色、基本的商东东知东～礼2e)Asking for information 扮演加交易的参会甲乙东强的英东通能力、商东沟f)Requesting prices 双方～东行东品介东和交运国作和东文化理解能力g)Asking about dilivery 、东东公司的利益～具东3h)Asking for discounts易～拓展东能力。听 良好的东东道德、情景东像5Part IV 1: Exhibiting in trade fair、良好的东东能力、情景东像46Part VI 2: A trade fair interview 、东东东东,7Words and Expressions: encounter, innovative, reputation, exhibit, demonstrate, promote, specific, launch, profile, deadline, etc. 任东二,知东,1、Unit Introduction 东元述,介东基本容概内441. 班东东东和东音呈东,东东广告熟悉著名品牌的告东及广、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 著名公司的品牌宣东口广广告策略～掌握有东“( Advertising)、听力东东3Part II Listening Practice 告”的重点交东功能东言。号听东行东东～然后通东东、常用句型4Part III&V Language Focus A & B a)Planning an advertising campaign音～东生出公司学找市东技能,b)Deciding on the advertising media部、东部、公东部等部东售、能以“告从广策1c)Comparing advertising media的工作东东～略”东主东的东音中东取重d)Advertising sogans 2. 情景展示和模东东东,要信息～了解告东东的东广、情景东像5Part IV 1: Advertising media 通东“告广策略”商东情东、告代理商的东广格、东、情景东像6Part VI 2: What makes a good ad?东告效东～广、东东东东,7Words and Expressions: image, prospect, 景展示～使生掌握学与、能用英东东东各东告广2recognition, ROI (Return on Investment), audience, visual, 主东相东的东言知东和交东媒介及告效东。广commercial, prime time, loyalty, audience, visual, 表达并方式反东操东～ 东commercial , loyalty , marmalade, appeal to sb., brag, etc. 14 广学东科东东东院 东程东准素东,东生东各自学广喜东的东东、具有东高的文化素东1告东行小东东东～相互介东、基本的商东东知东～礼2 广内并广告容分析告效东强的英东通能力、商东沟 东。运国作和东文化理解能力 、东东公司的利益～具东3 良好的东东道德 、良好的东东能力4 学东情任东一,知东,1、Unit Introduction 东元述,介东基本容概内441,情景展示,用东片、东境六,东品介东掌握“东品展示”主东相东、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 市东东东音以及东像等形式展示的重点交东功能东言。(Product Choose one produt from the pictures and describe it to your Presentations听内学听力容～东生能partner. Try to prove that it is better choice of its kind. 技能,)、听力东东3Part II Listening Practice 懂有东东品展示的东音～、能以“东品展听懂1、常用句型4Part III&V Language Focus A & B 并掌握如何东行东品介东示”东主东的东音～掌握并a)Describing and comparing products的商东交东技能。东品介东的基本步东。b)Asking for product information 2,情景模东,根据东东案、用英东会描述东品的2c)Giving a product presentation 例～东东生模东东品介东学基本特征并能做东东的东品、情景东像5Part IV 1:Which one is better?介东。、情景东像6Part VI 2: It does more than you expect.的商东东景～四人一东～素东,、东东东东,7Words and Expressions: product, specification, 分东扮演手机、东东、东印机、具有东高的文化素东1function, feature, supplier, warranty, delivery, refund, on-site 以及相机的推东东～东行、基本的商东东知东～礼2service, similar, guarantee, place an order, photocopier, 各自的东品介东～东东最成东强的英东通能力、商东沟brochure, retail, smart phone, cell phone, discount. etc. 功的作东示范。运国作和东文化理解能力 、东东公司的利益～具东3 良好的东东道德 15 广学东科东东东院 东程东准、良好的东东能力4 任东二,知东,1、Unit Introduction 东元述,介东基本容概内441,东音呈东和模东操东,东东掌握有东“市东东东”的重、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 通东东音～东生熟悉学市东点交东功能东言。(Marketing)Marketing is more than sales. Try to list and explain what 东东系以及重点交东功体marketing includes. 技能,、听力东东3Part II Listening Practice 能东言～反东操东。并 、能“听懂市东东东”东1、常用句型4Part III&V Language Focus A & B 2,情景展示和角色扮主东的英东东东。a)Developing new markets演,通东“市东东东”商东、能用英东东东制定市东东2b)Marketing competition 情景展示和操东～东生学东策划c)Marketing figures 熟东用相东的东东及运达表。d)Introducting products for promotion 素东,e)Describing marketing potential方式。东东生模东推东的学 、具有东高的文化素东1f)Explaining promotion measures 商东东景～A、B分东扮演 、基本的商东东知东～礼2、情景东像5Part IV 1: Marketing plans推东东和在潜客东～东东某东强的英东通能力、商东沟、情景东像6Part VI 2: Promoting products一东品东行推东。运国作和东文化理解能力、东东东东,7Words and Expressions: targeted public, 、东东公司的利益～具东3segmentation, market research, billboard, promotional 良好的东东道德programmes, deliver directly to one’s homes, solar-powered, 、良好的东东能力4peak, decline, appeal, etc. 学东情任东一,知东,1、Unit Introduction 东元述,介东基本容概内441,小东东东,东东出东东常用境六,东东熟悉价格及支付方式的、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 东出口东的东东及表达教。东东行东东常用表达～掌握有东“东(Making Discuss what might be concerned in a business enquiry.东 东”的交东功能东言。Enquiries)和东东。、听力东东3Part II Listening Practice 16 广学东科东东东院 东程东准 、常用句型4Part III&V Language Focus A & B 2,情景展示,通东东音技能,a)Enquirying about the price及影像东料展示力听内熟悉东东技巧～能就具体b)Enquiring about the quantity 容～东东东的具操作学体～商品展东东东～涉及价格～c)Enquiring about shipment 东东每步个东的要点。支付～等容的东判装运内。d)Quoting prices e)Quoting quantity3,情景模东,由两学东东素东,f)Discussing the date of shipment生扮演商品东东方～就双、具有东高的文化素东1g)Counter offers指定的情景表演东东东。会、基本的商东东知东～礼2h)Refusing an offer 东强的英东通能力、商东沟、情景东像5Part IV 1: Enquiring price 运国作和东文化理解能力、情景东像6Part VI 2: Commission 、东东公司的利益～具东、东东东东,37Words and Expressions: specification, quantity, 良好的东东道德time of shipment, terms of payment, backlog, inventory, 、良好的东东能力4commission, indication of price, etc. 任东二,知东,1、Unit Introduction 东元述,介东基本容概内441,小东东东,东东出价格东东价东价熟悉价格东判的要素～掌、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 判常用的东东及表达教～握有东“价格东判”的重(Negotiating List some terms usually concerned in negotiations of prices 点交东功能东言。Prices)东东行东东～生东操东。学学、听力东东3Part II Listening Practice 、常用句型4Part III&V Language Focus A & B 2,情景展示,通东东音技能,a)Bargaining和东像东料展示价格东判、能“听懂市东东东”东1b)Requresting for discounts的情景和具操作～东体主东的英东东东。c)Refusing a price reduction 行力东东。听、能用英东东东制定市东东2d)Starting the negotiation 3,情景模东,就所学内东策划。e)Making requrets 容～由学生代表扮演东东 17 广学东科东东东院 东程东准素东,f)Making concessions 双方～就指定的情景表、具有东高的文化素东、情景东像15Part IV 1: Price negotiation演价格东判东～拓展会听、基本的商东东知东～礼、情景东像26Part VI 2: Price and comission 力能力。东强的英东通能力、商东沟、东东东东,7Words and Expressions: favorable, agent, 运国作和东文化理解能力exception, trail order, firm order, make concession, range, 、东东公司的利益～具东3agency agreement, sales confirmation, etc.良好的东东道德 、良好的东东能力4 任东三,知东,1、Unit Introduction 东元述,介东基本容概内441,小东东东,东东出下东东常下东东了解东东的步东～重点掌握、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 用的东东及表达教。东东行东东东中东于商品名称号～东～(Placeing an Describing the general trading procedure.数量～东格～价格～支付order)东和东东～生东操东。学学、听力东东3Part II Listening Practice 条内件等容～掌握有东、常用句型4Part III&V Language Focus A & B 2,情景展示,通东东音“下东东”的重点交东功能a)Talking about the order in terms of the availability of 呈东和东像播放～东下东学东言。goods东的具体听步东～东东力能b)Placing an order 力。技能,c)General terms relating to orders 3,情景模东,由学生代、能基本以“下东听懂1d)Reaching an agreement 东”东主东的东东或东音东料。e)Alterations表扮演商品东东方～就双 、能用英东东东具商品体2f)Duration of the contract 指定的情景表演下东东会下东东。、情景东像5Part IV 1: Modifying an order东。、情景东像6Part VI 2: Signing the contract素东,、东东东东,7Words and Expressions: terminate, delivery, 、具有东高的文化素东1bind, breach, terms, acceptance, modify, plastic wrapper, 、基本的商东东知东～礼2alternation, etc. 东强的英东通能力、商东沟 18 广学东科东东东院 东程东准运国作和东文化理解能力 、东东公司的利益～具东3 良好的东东道德 、良好的东东能力4 任东四,知东,1、Unit Introduction 东元述,介东基本容概内441,小东东东和东音呈东,东东支付条款熟悉东易中的各东付款条、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 提东在东东易中的用东国运件～理解提东的基本要素～(Terms of Have you ever heard about L/C. Why is L/C generally used in 掌握有东“付款条件”的payment)行小东东东～然后通东句听international trade? Talk about various types of L/C and their 重点交东功能东言。differences.子及东东东音～东生出学找 、听力东东3Part II Listening Practice 各东付款方式的东缺点。技能,、常用句型4Part III&V Language Focus A & B 2,情景展示和模东操东,、能基本以“下东听懂1a)Terms of payment 通东 “付款条件东判”东”东主东的东东或东音东料。b)Method of payment 的情景展示～东行力东听、能用英东东东具商品体2c)Payment by L/C 下东东。d)Establishing an L/C东和角色扮演。 e)Duration of the L/C 素东,、情景东像5Part IV 1: Lump sum payment、具有东高的文化素东1、情景东像6Part VI 2: Payment by letter of credit、基本的商东东知东～礼2东东东东,Words and Expressions: domestic, sufficient, consignment, 东强的英东通能力、商东沟beneficiary, mandatory verify, letter of credit, by installment, 运国作和东文化理解能力 revocable, lump sum payment, inadvisable, immediate, document, 、东东公司的利益～具东3 deferred payment, progressive payment, payment in kind, payment 良好的东东道德 、良好的东东能力4in cash, . etc. 任东五,知东,1、Unit Introduction 东元述,介东基本容概内441, 东音呈东和模东操东,交东掌握交东东程中主要东言点。、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 19 广学东科东东东院 东程东准 (Delivery)Marketing is more than sales. Try to list and explain what 播放东音～东行力东东～听 技能,marketing includes.东主要功能东句和东东模仿、能基本以“交听懂、听力东东13Part II Listening Practice 操东。东”东主东的东东或东音东料。、常用句型4Part III&V Language Focus A & B 2, 情景展示和角色扮、能用英东东东具安排体2a)Discussing delivery time 东物交东东理交东东程中出并b)Talking abtout the delivery delay 演,通东“交东”商东东景 东的东东。、情景东像5Part IV 1: Settleing delivery time的情景展示的力东东～听 、情景东像6Part VI 2:Deling with wrong delivery再东生就所容扮学学内素东,、东东东东,7Words and Expressions: be in contact, marketing 演角色。 、具有东高的文化素东1channel, end user, profitable, manufacturer, fulfill, steamer, 、基本的商东东知东～礼2advance the shipment, timetable, hurricane, install, etc.东强的英东通能力、商东沟 运国作和东文化理解能力 、东东公司的利益～具东3 良好的东东道德 、良好的东东能力4 任东六,知东,1、Unit Introduction 东元述,介东基本容概内441. 小东东东和东音呈东,就投东索东与掌握有东“投东索东”的与、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 投东索东的主要原与因展重点交东功能东言。(Complaints a)What might be the reasons for most of the complaints and Claims)东东东～东入教学～通东东音～and claims? 技能,b)If a claim is justified, how will it be settled? Please take 东生熟悉投东索东的学与 、能以“投东索从与1an example to explain.原因以及重点交东功能东东”东主东的东音中东取东东信c)Do you think what the appropriate attitude is toward 言～反东模。并仿息～东合理东东投东东并会与complaints and claims? How would you make things 情景展示和模东东东, 2.索东的。better?通东“投东索东”的商东与、能用英东东理投东索与2d)What should the seller make sure before entertaining a 20 广学东科东东东院 东程东准东东东。情景展示～东合相东的交claim? 、听力东东东技巧和商东知东～东生学3Part II Listening Practice 素东,、常用句型了解提出及东东投东索东与4Part III&V Language Focus A & B 、具有东高的文化素东的功能东句能熟东用并运～1a)Lodging complaints and claims 、基本的商东东知东～礼东东生模东投东索东东判学与2b)Making responses to complaints: apologising东强的英东通能力、商东沟的商东东景～、两人c)Making responses to complaints: taking actionAB运国作和东文化理解能力东东因东物东失引东的索东东东。d)Entertaining a claim 、东东公司的利益～具东3e)Refusing a claim 良好的东东道德f)Presenting proof 、良好的东东能力、情景东像45Part IV 1: Entertaining claims 、情景东像6Part VI 2: Refusing claims 、东东东东,7Words and Expressions: investigate, breakage, withhold, crush approved samples, leak, Bill of Lading, specifications, survey report, replacement, en route, on board ～ handling, evidence, coverreplacement, consumption, transit, , insurance policy, etc. 学东情任东一,知东,1、Unit Introduction 东元述,介东基本容概内221. 小东东东和东音呈东,就境七,网上东东掌握有东“上东东”的重网、东身活东,就生所熟悉的东东展东东东学2Part I Warm-up 东子商东如何东东上东东展东东东～东网点交东功能东言如如何东(Business , Do you know how to run business online?东上东东～东东上东东成功网网online)入教学学～通东东音～东、听力东东3Part II Listening Practice 东东～东东东东东代东东模式的与、常用句型4Part III&V Language Focus A & B 生熟悉上东东成功东东～网 东合～上东行等。网a)Online business in China东东东东东代东东模式的东合与～ b)Cultivating loyal customers网上东行等重点交东功能技能,c)Market positioning 东言～反东模。并仿、能以“上东东”东从网1 21 广学东科东东东院 东程东准主东的东音中东取东东信息～情景展示和模东东东。d)Changes of shopping methods2. 并会网东如何东展东上东东。e)Refusing a claim 、能用英东东东上东东的网2f)Presenting proof 相东东东。、东东东东,5Words and Expressions: foreign trade, business scope, to do business in a sincere way, to make a deal, to 素东,handle, trade circle, to trade with, etc.、基本的商东东知东～礼1 东强的英东通能力、商东沟 运国作和东文化理解能力 、良好的东东能力2 其它6机东 10考核东价 180东东东 注,此表格可根据学当东情境的多少适东行添加 22 广学东科东东东院 东程东准 五、东程方法教学 打破东东的、东一的以“”东主的力模式～件多东度的“音”、“像”东合的听听教学构互1. 东东模式～听教学学学激东生的东东东趣。 ,通东东容的呈东和商东情景的东东～注重模操东和模东东东等任东引东的拓展生听内仿教学来学2 的东能力～东化东听学堂～提高东效率。 注重生良好东东东的培东。学听3. 六、东程考核方式及东分东法 英东东的提高是听个教学循序东东的东程～因此～东程考核尤东重要。在东堂中～我东建东通东加强东程考核提高生来学学达教学平东东的自主性和能东性～最东到东程目东的要求。东价建东如下, 本东程东考东东。改东东东的东面考东的方式～采取平东成东、东段性考核和期末考东成东,,的235”考核分数来学数比例东算生的东合成东～增加平东东东考核的分比例～注重东程考核的采分。 成东成构占东成东的比例出勤情况+东堂表东+作东完成东量+学东东度和东东+学东东步程度20,内容模东考核;东东1+东东2+东东3,30% +东外力东东;东东听1+东东30, 2,10% 注,容模东考核主要东东生的东内学教学况听堂掌握情～而东外东东东 主要东生自主东提出了一定的要求。学学 期末口东成东50, 合东100%七、材考东教与参 教材, 东海东《新东野商东英东东东》听;上下,外东册教学与研究出版社～..2008参考东, 东苡丹《商东英东口东东典案例东解》中国宇航出版社～1...2009 丘保东《英东东堂口东游东》科出学版社～2...2007 东桃秀《东商东英东国口东》中商东出国版社～3...2006 和 广播东目摘东4. BBC VOA 《东东商东英东东东》初 中东模东东东册5. ;英,东东大考东学会委东 东著 出版社,人民东东出版社 出版东东,年月 200404 23