国际贸易商务礼仪活动中的商务英语语用分析

国际贸易商务礼仪活动中的商务英语语用分析 国际贸易商务礼仪活动中的商务英语语用分析 摘要:由于我国经济快速的发展势头已经吸引了越来越多的外国 投资者的注意,而中国企业也开始争夺国际市场的竞争,对外贸易 经营活动产生大量的商务接待以及有关的商务洽谈。但是因为传统 的商务英语教育方式的影响，大家还是倾向于注重英语单词和语法 和句子反复实践。这样的话对我们交流的开展极为不利。 关键词:经济 发展 交流 because our country economy for rapid momentum of development has attracted more and more foreign investors attention,but chinese enterprise has also started to compete for the competition of the international market,foreign trade business activities create a lot of reception,negotiation ritual. but since,have a traditional business english education influenced by the way,people tend to pay more attention to english words and grammar and sentence repeated practice,recite. many companies involved in the foreign trade work business personnel in the work practice process,because there is no exact understanding and will not appropriate apply business english and lead to communication difficulties,or distorted the meaning of each other,or let the other side produced misunderstanding,and even lead to foreign trade activities can’t succeed on. in recent years,the development of the theory of pragmatics turned the language education has been fronts,which makes the language study center gradually to the actual function field draws close,gradually abandon originally simple language way,more focused on the work practice atmosphere how to use business english solution actual problem ability of the students. business english language to use the theory that the operational command of the language in the first,people are learning a foreign language is the most basic requirements of is to know how to exact understanding and proper use a foreign language,cultivate cultural background of communication,cross communication ability. pragmatics is standing in this angle to implement the business english the specific application. when enterprise engaged in international trade business etiquette activities,should also take has the business english language learning the language with the idea of basic knowledge,grasps the business english application communication,communication method,language as a communication,communication tools,initiate in the practical work to master the language. 1.the essence of business etiquette activities and characteristics business etiquette activity is engaged in a business work in business trade association members in the process of establishment of the enterprise itself and in line with the purpose of good image in a series of activities,is commonly used in business etiquette in the process of trade specific show and use,the main elements including activity subject,medium,object,the propaganda activities activities such as environment. in business trade work,the performance of the manners should be courteous and natural and graceful,thus,treat guests polite courteous and so on,are all business activities of the etiquette service scope. with the world economy gradually to integration development direction,a good international trade practitioners,not only need to be good business skills,must also has the very high comprehensive quality,can withstand that kind of pressure,to deal with all kinds of challenges,and business etiquette is all kinds of skills and overall quality of the show the best chance. in addition,and business activities etiquette also has its characteristics of alone,it embodied in the five basic: the formal sex,restrictive,feasibility,the inheritance and change sex. business etiquette many situations the use of the language for communication tools,implementation and internal and external effective communication and interaction. in the commercial activity of english is used by business theory and the combination of the common english,its itself have certain unique.