超神网络网络游戏交易平台策划

超神网络网络游戏交易平台策划 超神网络网络有限公司 开展网络游戏交易平台的策划 组长:邹林翰 策划人:李垠锬 邹林翰 高仙 李迎春 张云 张良 2014年6月1日 of induction welder should hold the appropriate qualifications. (4) the laying of 1) grounding wire welding should be used, length and quality of the weld seam construction drawings shall meet requirements and GB50169 provisions after welding the welds and welds should be cleaned, and painted anti-corrosion coatings. Where the extension leads from the grounding should be clearly marked, and decay and break-proof measures of protection. 1) ground wire through the settlement joints or telescopic ... Cabling and wiring in accordance with the relevant requirements. Cable manufacturers representatives under the direction of head, testing, dedicated connections, secondary circuit grounding bolts, control cable grounding of the shield as designed. Construction of cable fireproof plugging the complete Panel, Cabinet hole. 9.6. quality inspection and acceptance (1) steel pipe inspection and acceptance of materials required for pipe installation, welding materials, related connectors and coating material shall be carried out according to this chapter, section 10.2 inspection and acceptance. (2) inspection and acceptance of installation quality of steel 1) steel pipe during the installation process, should in conjunction with 超神网络网络游戏交易平台策划 一、 前言 网络游戏产业是一个新兴的朝阳产业，经历了20世纪末的出气形成期阶段，以及21世纪初的快速发展，现在中国的网络游戏产业处在成长期并快速走向成熟期阶段。 我国网络游戏产业呈现快速稳定的良好发展态势，不仅形成日渐完善的产业链和相对成熟的产业发展环境，而且本土原创网络游戏在实现由量变到质变跨越同时，积极拓展海外市场。网络游戏在游戏品种、数量、题材类型、市场规模和从业人员数量等方面，都实现了持续快速的增长。由单一大型多人在线到网页游戏、社区游戏、手机网游等新品种不断的涌现，由以魔幻类游戏题材为主到益智、军事等游戏投放市场。 当前，电子游戏的网络化是全球性的大趋势。无论是PC游戏还是电视机游戏，不管是在欧美、北美，还是亚洲太平洋地区，网络游戏都是一个重要的潮流。未来几年，中国网游企业将借机扩大海外领地，但目前来看，最大掘金点仍在亚洲地区。在多种因素的影响下，预计2013-2017年中国网络游戏市场仍将处于快速成长期，市场潜力巨大。 现在，全球正陷入Internet的淘金热中，各行各业都使出浑身解数从Internet中寻找无限商机。虽然还未赚钱，但大量的到放人潮及具创意的行销方式，已颠覆了传统营销渠道，小企业也可能当主角。或许现在已来不及成为现存产业的重要品牌，但是绝对有机会成为网络上的知名品牌。 (一) 策划目的 互联网已经越来越多的改变我们的生活，人民对电子商务的注意力已经转变到如何将这些电子业务变成便捷、模块化、个性化、更紧密集成的电子化服务，流程制定上来，即要实现“你在WEB上工作”到“WEB为你工作”着一重达转变。网络资源的利用程度已经可以很大地决定一个企业的生存与发展，但企业的网络营销才刚刚起步，伤胃形成一套完整的网络营销战略方案，因而需要根据网络市场的特点和企业资源，策划出一套性质有效的网络行销，以期能使传统游戏和网络游戏有机地集合起来。 (二) 整体计划概念 随着时代的进步与发展，电子商务网络营销已成为销售过程中不克或缺的一种手段。网络营销方法有很多，在此策划中，主要以搜索引擎营销、关键词营销、电子邮件营销以及交换链接营销方式为主进行策划。 二、 网络营销环境及市场定位 营销环境是指对企业的生存和发展产生影响的各种外部条件。营销环境是经营营销管理过程中不可控的因素，企业经营的优劣成败，在于营销管理者能否顺应不断变化的经营环境。公司的市场营销环境是指在营销活动之外，能够影响营销部门发展并保持与目标顾客良好关系的能力的各种因素和力量。营销环境既能提高基于，与可能造成威胁。成功的公司必须持续不断地观察与适应变化着的环境。 of induction welder should hold the appropriate qualifications. (4) the laying of 1) grounding wire welding should be used, length and quality of the weld seam construction drawings shall meet requirements and GB50169 provisions after welding the welds and welds should be cleaned, and painted anti-corrosion coatings. Where the extension leads from the grounding should be clearly marked, and decay and break-proof measures of protection. 1) ground wire through the settlement joints or telescopic ... Cabling and wiring in accordance with the relevant requirements. Cable manufacturers representatives under the direction of head, testing, dedicated connections, secondary circuit grounding bolts, control cable grounding of the shield as designed. Construction of cable fireproof plugging the complete Panel, Cabinet hole. 9.6. quality inspection and acceptance (1) steel pipe inspection and acceptance of materials required for pipe installation, welding materials, related connectors and coating material shall be carried out according to this chapter, section 10.2 inspection and acceptance. (2) inspection and acceptance of installation quality of steel 1) steel pipe during the installation process, should in conjunction with (一) 市场调研结果及其市场定位 此次调研，主要通过网络调研平台、贴吧、真实网络环境做了网络问卷，以及利用百度指数、百度推广等工具，对市场环境、机会产品、服务、目标客户群等进行网络调研。调研结果大致如下: 1、 受访者中，大多数人都玩游戏，且大多数人每天几乎都会抽出时间玩会儿游戏 2、 受访者中有88%的人为所玩游戏付过钱，且受访者付钱最多的游戏是网络游戏，占56% 3、 女性玩游戏付费的人数也不少 4、 大多数玩家都会选择购买装备让自己变强大 of induction welder should hold the appropriate qualifications. (4) the laying of 1) grounding wire welding should be used, length and quality of the weld seam construction drawings shall meet requirements and GB50169 provisions after welding the welds and welds should be cleaned, and painted anti-corrosion coatings. Where the extension leads from the grounding should be clearly marked, and decay and break-proof measures of protection. 1) ground wire through the settlement joints or telescopic ... Cabling and wiring in accordance with the relevant requirements. Cable manufacturers representatives under the direction of head, testing, dedicated connections, secondary circuit grounding bolts, control cable grounding of the shield as designed. Construction of cable fireproof plugging the complete Panel, Cabinet hole. 9.6. quality inspection and acceptance (1) steel pipe inspection and acceptance of materials required for pipe installation, welding materials, related connectors and coating material shall be carried out according to this chapter, section 10.2 inspection and acceptance. (2) inspection and acceptance of installation quality of steel 1) steel pipe during the installation process, should in conjunction with 5、 大部分人都会在不想玩游戏的时候把自己游戏里面的物品卖出折现，在卖出自己的物品 时，大多数人都会选择在网上交易平台上交易。 6、 大多数玩游戏的人都玩网络游戏，大约占76%，其次是单机游戏和手机游戏。 7、 网页游戏付费人数较少，且一般付费水平在50元以下;网络游戏付费人数水平较高， 100到500元占52% 8、 据问卷统计，青年人群是主要的消费人群，专门针对年轻人进行主题促销活动 9、 据调查结果显示，大多数人会选择网评信誉高且价钱适宜的交易平台进行交易，占调查 总数的42%。但本公司刚建立，价钱适宜且能找到公司实际具体位置，手续费较为合理， 可以与之形成有力竞争，且受访者中78%都原因在行建立且能找到实际具体位置的交易 平台进行交易。 至此，得出结论，玩各种网络游戏的人基本上都会付费，且人数较多，本公司具有很大的盈利空间。我公司前景广阔。 (二) 公司定位 1、 公司简介 本公司名为超神网络交易有限公司，落户于昆明市呈贡区，公司占地面积260平方米，是一家整合创意价值与制造优势，专注于网络交易的综合交易集团。致力于提供各类游戏，游戏装备，游戏账号，游戏币等。让玩家享受更高质量，更好的游戏体验。 of induction welder should hold the appropriate qualifications. (4) the laying of 1) grounding wire welding should be used, length and quality of the weld seam construction drawings shall meet requirements and GB50169 provisions after welding the welds and welds should be cleaned, and painted anti-corrosion coatings. Where the extension leads from the grounding should be clearly marked, and decay and break-proof measures of protection. 1) ground wire through the settlement joints or telescopic ... Cabling and wiring in accordance with the relevant requirements. Cable manufacturers representatives under the direction of head, testing, dedicated connections, secondary circuit grounding bolts, control cable grounding of the shield as designed. Construction of cable fireproof plugging the complete Panel, Cabinet hole. 9.6. quality inspection and acceptance (1) steel pipe inspection and acceptance of materials required for pipe installation, welding materials, related connectors and coating material shall be carried out according to this chapter, section 10.2 inspection and acceptance. (2) inspection and acceptance of installation quality of steel 1) steel pipe during the installation process, should in conjunction with 2、 公司理念 公司信奉“服务顾客，创造市场”的经营理念，秉承“以信誉铸真金”的经营之道，与我们的股东、员工、客户、供应商齐心协力，精诚合作，开辟市场，共享利益。 、 我们的团队 3 公司启用“德才兼备，唯才是用”的人才机制，管理人员及员工皆是大学本科学历。我们运用先进的管理系统，创建高效率的营销及管理团队。 4、 公司前景 随着电子商务的迅猛发展，网络营销已成为销售中不克缺少的一种营销手段，特别是在这个网络游戏风靡的时代，网络游戏公司具有很大的生存机会。而且随着网络游戏的发展，网络游戏交易平台逐渐成为不可或缺的一种中介，若我们能把服务做好，顾客满意，我公司必有一番天地。 ? 产品分析 根据调研结果，此次策划着重推销网游戏产品。是首次网络营销的首要选择。 ? 竞争分析 按本公司实力来看，在我国国内的竞争者确实不少，但我们也不能灰心，要脚踏实地、勇于创新，根据市场环境及时做出调整，与时俱进，不断努力，本公司还是有希望引领市场。而且，相对于其他网络游戏交易平台，我公司的交易平台具有实际具体的位置，大大加强了顾客的信誉度，凭借我们低成本地运作，价格适宜的优势，本公司还是有希望引领市场。 ? 消费者分析 根据调研结果，本公司主要针对20~30岁的年轻客户群，他们观念比较新颖，更容易接受新兴的交易方式，再者，他们也是网络游戏最大的喜爱者，对于此种营销，需求量更定不少，选择青年人作为目标顾客，是个必然的选择。 ? SWOT优势劣势分析 本公司在业务方面比较熟悉，能随时掌握市场动态，可以及时根据市场需求做出相应的调整。但是，作为一个刚起步的公司，电子商务人才比较匮乏，网络游戏专业人才也相对匮乏，资金有限，光靠中介费用盈利，利润较低，应积极创新，寻找机会开展其他辅助业务，壮大我公司。 三、 资金预算 (一) 拟建电子商务小组 贸易组: 2人(电商专业) 技术组: 2人)(计算机专业、电商专业) 营销组: 3人(营销专业、电商专业 of induction welder should hold the appropriate qualifications. (4) the laying of 1) grounding wire welding should be used, length and quality of the weld seam construction drawings shall meet requirements and GB50169 provisions after welding the welds and welds should be cleaned, and painted anti-corrosion coatings. Where the extension leads from the grounding should be clearly marked, and decay and break-proof measures of protection. 1) ground wire through the settlement joints or telescopic ... Cabling and wiring in accordance with the relevant requirements. Cable manufacturers representatives under the direction of head, testing, dedicated connections, secondary circuit grounding bolts, control cable grounding of the shield as designed. Construction of cable fireproof plugging the complete Panel, Cabinet hole. 9.6. quality inspection and acceptance (1) steel pipe inspection and acceptance of materials required for pipe installation, welding materials, related connectors and coating material shall be carried out according to this chapter, section 10.2 inspection and acceptance. (2) inspection and acceptance of installation quality of steel 1) steel pipe during the installation process, should in conjunction with (二) 购买设备预算 电脑7台(其中包含一台服务器) 3万 网络设备 4万 办公室桌椅7套 8千 拍照设备、扫描仪、打印机等 3万 共10.8万 (三) 人工预算 贸易人员 底2500元/人 2人一年6万元 技术人员 底3500元/人 2人一年8.4万元 营销人员 底2000元/人 3人一年1.2万元 共15.6万 (四) 贸易组网络推广方案 网站建设:2万(沟通工具、在线交易、物流配送等) 网站广告:链接关键词5万、竞价关键词2万(在百度、京东中，期限三个月，只要拍在第 一页)广告费用2万 搜索引擎营销:在国际500家搜索引擎上登录 10万 贸易组营销费用约8万万 交换链接营销 1万 电子邮件营销 1.5万/发送1万个 阿里巴巴国际会员 5万/年 (五) 营销组网络推广方案 营销渠道:到淘宝、拍拍、易趣、慧聪邓第三方平台开店 4万 品牌营销:大量招募网店代理 5万万 服务营销:24小时内回复客户或代理的咨询，将客户中有代表性的意见归纳集中，想公司 汇报 3万 共计12万 (六) 费用分析 营销渠道:到淘宝、拍拍、易趣、慧聪邓第三方平台开店 4万 品牌营销:大量招募网店代理 5万万 服务营销:24小时内回复客户或代理的咨询，将客户中有代表性的意见归纳集中，想公司 汇报 3万 共计12万 四、 形成方案 1. 网络营销问卷调研实验 实验目的: 进行市场调研，发布问卷，通过调查进行对市场本身的研究，获悉潜力以及消费者偏好， 以及对新产品的研究、定价研究、广告研究、促销策略与方法的研究等，策划本公司发展方 向。 实验环境: of induction welder should hold the appropriate qualifications. (4) the laying of 1) grounding wire welding should be used, length and quality of the weld seam construction drawings shall meet requirements and GB50169 provisions after welding the welds and welds should be cleaned, and painted anti-corrosion coatings. Where the extension leads from the grounding should be clearly marked, and decay and break-proof measures of protection. 1) ground wire through the settlement joints or telescopic ... Cabling and wiring in accordance with the relevant requirements. Cable manufacturers representatives under the direction of head, testing, dedicated connections, secondary circuit grounding bolts, control cable grounding of the shield as designed. Construction of cable fireproof plugging the complete Panel, Cabinet hole. 9.6. quality inspection and acceptance (1) steel pipe inspection and acceptance of materials required for pipe installation, welding materials, related connectors and coating material shall be carried out according to this chapter, section 10.2 inspection and acceptance. (2) inspection and acceptance of installation quality of steel 1) steel pipe during the installation process, should in conjunction with 电脑三台，每人一台，windows 7 操作系统， 360浏览器，问卷网 步骤 第一步:登陆问卷网，设计问卷，发布问卷 第二步:进行问卷调查，搜集结果 第三步:分析问卷结果，订制策划 问卷链接:超神网络交易有限公司问卷.txt 实验结果: ? 受访者中，大多数人都玩游戏，且大多数人每天几乎都会抽出时间玩会儿游戏 ? 受访者中有88%的人为所玩游戏付过钱，且受访者付钱最多的游戏是网络游戏，占 56% ? 大部分人都会在不想玩游戏的时候把自己游戏里面的物品卖出折现，在卖出自己的 物品时，大多数人都会选择在网上交易平台上交易。 ? 大多数玩游戏的人都玩网络游戏，大约占76%，其次是单机游戏和手机游戏。 ? 网页游戏付费人数较少，且一般付费水平在50元以下;网络游戏付费人数水平较 高，100到500元占52% ? 据问卷统计，青年人群是主要的消费人群，专门针对年轻人进行主题促销活动 ? 据调查结果显示，大多数人会选择网评信誉高且价钱适宜的交易平台进行交易，占 调查总数的42%。但本公司刚建立，价钱适宜且能找到公司实际具体位置，手续费 较为合理，可以与之形成有力竞争，且受访者中78%都原因在行建立且能找到实际 具体位置的交易平台进行交易。 ? 2、搜索引擎营销实验(百度推广) 实验目的: 将自己的网站和产品信息送达目标受众，并通过用户点击进入网站或网页，进一步了解他所需要的信息。在此基础上，才能进一步建立沟通和联系，向用户告知自己的产品服务和特色，使网站吸引更多的潜在用户，从而实现企业利润最大化。 实验环境: 电脑三台，每人一台，windows 7 操作系统， 360浏览器 实验步骤: 第一步:进入百度页面。点击“更多”选项，在产品大全页面之下找到“站长与开发者服务”中的百度推广，点击进入页面。 第二步:点击在线申请，打开表格页面，填写申请表格 第三步:向专业顾问寻求咨询 第四步:签约付费 第五步:开通系统，进行关键字、标题、内容的编辑，启动推广。 实验结果: 推广成功，本公司在搜索结果中排名靠前，点击率迅速增加，吸引了大量的顾客 of induction welder should hold the appropriate qualifications. (4) the laying of 1) grounding wire welding should be used, length and quality of the weld seam construction drawings shall meet requirements and GB50169 provisions after welding the welds and welds should be cleaned, and painted anti-corrosion coatings. Where the extension leads from the grounding should be clearly marked, and decay and break-proof measures of protection. 1) ground wire through the settlement joints or telescopic ... Cabling and wiring in accordance with the relevant requirements. Cable manufacturers representatives under the direction of head, testing, dedicated connections, secondary circuit grounding bolts, control cable grounding of the shield as designed. Construction of cable fireproof plugging the complete Panel, Cabinet hole. 9.6. quality inspection and acceptance (1) steel pipe inspection and acceptance of materials required for pipe installation, welding materials, related connectors and coating material shall be carried out according to this chapter, section 10.2 inspection and acceptance. (2) inspection and acceptance of installation quality of steel 1) steel pipe during the installation process, should in conjunction with 3、关键词营销实验(百度指数) 实验目的: 利用百度指数工具对关键词进行相关分析，得出最佳关键词，并对关键词相关产品进行 对比，对市场环境、机会、产品、价格、服务、满意度、目标客户群等进行网络调研并 综合分析，确定营销产品。 实验环境 电脑三台，每人一台，windows 7 操作系统 360浏览器 实验步骤: ?.查看企业网页源代码，找出关键词——单机游戏，网络游戏,游戏账号，游戏装备 ?进入百度搜索，键入相关关键词，找出相关搜索。 ?打开百度指数。键入关键词。 ?查看趋势研究，需求图谱，舆论管家，人群画像，并增加关键词进行对比分析 实验结果: 游戏账号交易情点击率虽然比游戏装备交易点击率高，但两者的点击率趋势较为平稳，本公司可以为游戏账号和游戏装备交易提供交易平台。此外，虽然从问卷中得出，英雄联盟、魔兽世界、QQ炫舞、穿越火线皆为大家所热衷的游戏，但在百度指数中显示，英雄联盟更受青睐，其他游戏点击率相对趋同。 of induction welder should hold the appropriate qualifications. (4) the laying of 1) grounding wire welding should be used, length and quality of the weld seam construction drawings shall meet requirements and GB50169 provisions after welding the welds and welds should be cleaned, and painted anti-corrosion coatings. Where the extension leads from the grounding should be clearly marked, and decay and break-proof measures of protection. 1) ground wire through the settlement joints or telescopic ... Cabling and wiring in accordance with the relevant requirements. Cable manufacturers representatives under the direction of head, testing, dedicated connections, secondary circuit grounding bolts, control cable grounding of the shield as designed. Construction of cable fireproof plugging the complete Panel, Cabinet hole. 9.6. quality inspection and acceptance (1) steel pipe inspection and acceptance of materials required for pipe installation, welding materials, related connectors and coating material shall be carried out according to this chapter, section 10.2 inspection and acceptance. (2) inspection and acceptance of installation quality of steel 1) steel pipe during the installation process, should in conjunction with 5、 电子邮箱营销 实验目的:了解同行的状况 实验环境:通过上网上进行采集 步骤:通过邮箱采集的方式，来获取大量邮箱，再对其发送关于我们公司的基本情况，看看是否有合作的意向 实验结果:当我们的信誉度取得初步成功后，可以通过代理方式进行销售，在各个地方设一些代理商进行代理，关键在于信誉度要不断提升。 五、 执行方案 通过以上调查研究，本阶段主要以搜索引擎营销、关键词营销和电子邮件营销为主，主要面向20~30岁的青年游戏消费群体开展营销，为广大客户提供以英雄联盟、魔兽世界、QQ炫舞、穿越火线为主的网络游戏的游戏装备、游戏账号等的交易平台，辅以提供单机游戏、手机游戏的交易，从中获取手续费以获利。 六、 效果评估和策略调整 在这个游戏热浪翻滚的年代，为适应游戏产业的需求，为游戏群体提供中介服务以成为一个势不可挡的趋势，本公司应市场需求，提供这样一个交易平台，具有较好的市场前景。of induction welder should hold the appropriate qualifications. (4) the laying of 1) grounding wire welding should be used, length and quality of the weld seam construction drawings shall meet requirements and GB50169 provisions after welding the welds and welds should be cleaned, and painted anti-corrosion coatings. Where the extension leads from the grounding should be clearly marked, and decay and break-proof measures of protection. 1) ground wire through the settlement joints or telescopic ... Cabling and wiring in accordance with the relevant requirements. Cable manufacturers representatives under the direction of head, testing, dedicated connections, secondary circuit grounding bolts, control cable grounding of the shield as designed. Construction of cable fireproof plugging the complete Panel, Cabinet hole. 9.6. quality inspection and acceptance (1) steel pipe inspection and acceptance of materials required for pipe installation, welding materials, related connectors and coating material shall be carried out according to this chapter, section 10.2 inspection and acceptance. (2) inspection and acceptance of installation quality of steel 1) steel pipe during the installation process, should in conjunction with 若经过本公司全体员工的共同努力，把前期经营与后期经营有效结合，再与相关企业建立良 好的利益合作关系，定能建立广大客户群，且能盈利，不断广大规模，势必在将来占有一定 的市场份额，前景广阔。 附:超神网络网络有限公司网络游戏交易问卷 of induction welder should hold the appropriate qualifications. (4) the laying of 1) grounding wire welding should be used, length and quality of the weld seam construction drawings shall meet requirements and GB50169 provisions after welding the welds and welds should be cleaned, and painted anti-corrosion coatings. Where the extension leads from the grounding should be clearly marked, and decay and break-proof measures of protection. 1) ground wire through the settlement joints or telescopic ... Cabling and wiring in accordance with the relevant requirements. Cable manufacturers representatives under the direction of head, testing, dedicated connections, secondary circuit grounding bolts, control cable grounding of the shield as designed. Construction of cable fireproof plugging the complete Panel, Cabinet hole. 9.6. quality inspection and acceptance (1) steel pipe inspection and acceptance of materials required for pipe installation, welding materials, related connectors and coating material shall be carried out according to this chapter, section 10.2 inspection and acceptance. (2) inspection and acceptance of installation quality of steel 1) steel pipe during the installation process, should in conjunction with